Hello, I'm Nicolas, the co-founder of Faguo.
Hello, I'm Anne-Charlotte, head of e-commerce at Faguo.
Faguo is a young French brand that I created back in 2009 with Frédéric. It's based on three product ranges:
shoes, luggage and textiles.
Today we're targeting a community that subscribes to three values,
values that can be found in all Faguo products: fashion, responsibility, and energy.
We're part of an ultra-connected generation
so it was really important to get our website up and running right from the start.
And in fact, the first Faguo sale
was made online. Even though we were working with retailers, the internet was already ahead.
We didn't put too much thought into the website.
We went to see some friends who were students. They knew how to set up simple websites and they helped us out.
We started out with PrestaShop because we were a small brand,
just 4 products in our catalog and very few requirements.
We needed a really simple product
that would be easy to use and enable us to gradually develop.
Over the years, new products were added
and new issues arose. What's interesting with PrestaShop
is that it's open source. It's kind of like Lego
in that you can build on it as you go along.
Today we've really made it our own.
We know it really well internally, and so does our logistics team.
As for shipments, we've gotten really good at this tool,
which lets us manage our store in the most efficient way.
So, 80% of Faguo's business is in France right now.
We sell items in 350 multi-brand outlets,
and we have 6 of our own Faguo stores. The remaining 20% of our revenue
comes from exports to 24 countries.
That's about 150 outlets.
We have a website that links the two:
France and exports, since our site has been translated into English
and now delivers to more than 100 countries.
For every item sold, a tree is planted in France.
In 2009, we planted 4,000 trees.
In 2017, that number has grown to 700,000 trees in over 130 forests in France.
Our online store and our brick-and-mortar stores are managed separately at Faguo,
but they still have plenty of things in common.
The first thing is logistics.
The second is everything related to the graphic charter.
The last is sales events, which we plan together.
The idea is that customers can find the same information everywhere,
wherever they go.
There will always be one problem though,
and that's that the internet is constantly changing, and unpredictably so.
When we created Faguo about ten years ago,
you had to consider computers. Now you have to consider smartphones.
Those are abstract realities that are hard to grasp,
and that's our biggest problem.
There was even a time when we wondered
if we should create our own app.
Now we're convinced that we shouldn't.
What we need is a responsive website.
Faguo had a Facebook page right from the start.
The idea was to be present and close to the community
to be more transparent and bring to life
Faguo's entrepreneurial adventure as much as possible.
We had always intended to use that communication tool
for promotion by posting videos,
organizing events and creating exclusive sales.
So our Facebook community grew fast
and got very involved, which is very useful today
since we have 130,000 followers.
Other social media sites developed too,
especially Instagram, which is very important for image.
The real challenge for Faguo today is obviously
getting ourselves better known in France and abroad.
There are several ways to do that.
The first is to open more brick-and-mortar stores.
Five are set to open in 2017.
The second is to guarantee omnichannel sales across all media.
The best advice I could give to an entrepreneur
who wants to start a company, is to go for it!
Develop your idea and do it fast, before you get sick of it.
As for e-commerce, the best advice I could give
is to be aware of what's going on, be interested in the job
and in all the practices, to try them out and make them your own.
Another word of advice is to share your idea and talk about it with people around you
to help it to take shape and make it the best it can be.
Today no company can be secret. The most successful ones
are those that get feedback, and those that created buzz.
So don't be secretive, talk about your company and do it right from the start!
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