- Hey Welcome to ipsy U Beauty 101!
I'm Chase Kusero Co-Founder of IGK Hair.
I'm here with our newest product
Good Behavior
a spirulina protein smoothing spray.
It's like a keratin treatment in a can.
A keratin treatment is a relaxing treatment.
A few different reasons why you would get it
it enhances shine,
it'll reduce frizz
but it could also be costly
it could take a lot of time
it could also damage your hair.
Although we can't mimic the keratin
that the hair is made up of,
we're using spirulina and keratin protein
to fill the hair shaft and make it stronger.
This product is best for curly hair
hair that tends to be on the frizzier side.
Hair that you have trouble managing on your own.
- Hey guys I'm Elizabeth Hernandez
- Hey guys I'm Canela
and we're gonna try out the Good Behavior product
to straighten my hair.
- So my hair type is real interesting
it's fine but thick and I have a lot of it.
It's wavy,
not supper curly.
It's like flat in some places
but as you can see underneath
has like a nice curl.
It's dry a bit damaged.
- I've never had a keratin treatment.
I've actually wanted to try one
I've wanted to get like some straightening but
I've never had the chance to try it.
- I've done a keratin treatment
I loved it because it smoothed out my curl
it wasn't frizzy
but just the time it took to get it done
was really time consuming,
frustrating was a bit of a love hate goin on.
- I would say I straighten my hair
around once every three months.
- I straighten my hair at least once a week.
For sure I wanna say probably like
three to four times a month.
- Today on Elizabeth I'm gonna prep her hair with
Thirsty Girl
which is our coconut milk frizz control
leave in conditioner.
Spray a little bit of this.
This is just gonna give me a little bit of
slip and moisture.
On damp hair we're gonna spray
really thoroughly
on top
and underneath each section.
Just like a keratin treatment
you wanna make sure you're really thoroughly
coating the hair
Strand by strand.
So after I apply this
I'm also gonna comb it through to make sure
that it's evenly distributed.
As you can see we have Good Behavior
on this side
and bad behavior
on this side.
I'm gonna blow dry her hair now.
This product is heat activated.
It's gonna give you 24-hour frizz control.
Heat protection up to 450 degrees
and it will cut your blow dry time.
(hip-hop music)
Now I'm gonna teach her how to do a few sections
of her own hair.
A good tip is to section the hair
with enough hair that you can control.
- Can I feel that?
- Yeah!
- And I normally do more than that.
- Yeah!
- It's probably why I'm messing up.
(R&B pop music)
So now just to give it a sleek
more finished
shine
it's really nice to kind a go over it
with a flatiron.
(R&B pop music)
This is Canela.
She has pretty fine hair
but she has a lot of it.
She has the curl that
can really easily be frizzy.
So I'm gonna section her hair
and really thoroughly apply the product to each strand.
She has virgin hair.
I don't think we're gonna have to use a flatiron
to polish her hair.
The product is heat activated
but you also can use it to sort of relax the curl
and to tame the frizz.
Okay so now I'm gonna blow dry her hair.
A good tip at home
when you're blow drying curly hair
is to not touch it so much.
If the hair is not cool it's gonna actually
cause more frizz.
I'm gonna start with using a pretty small section.
I really wanna control the hair.
Each strand of her hair is really fine
but she has a lot a hair.
So I'm gonna blow dry using a boar bristle brush.
There is actually a vegan option
for this brush.
These brushes compared to metal brushes
are a lot better for the hair
because it's it actually adds a lot of shine.
Hair on hair adds shine.
The metal brushes tend to frizz the hair out
and over heat the hair
so the hair in the long term
become more dry and damaged.
If you continue to spray the product
for the next couple of days after using it
you can keep your style
for as long as you want till you wash it.
Okay so now she's all blow dried.
And as you can see both sides are perfectly polished.
Really smooth no frizz.
How do you feel?
- I feel great!
My hair looks so good.
- I mean it's amazing!
Just to the touch it's real soft
it doesn't feel like there's any product in it.
And an easy way to maintain
and to extend your blow dry
is to use dry shampoo
in between the style.
You could also retouch
using the Good Behavior on certain sections.
Running the flatiron through it
to extend your style in between washes.
I hope you learned a lot about our new keratin
in a can and spirulina protein.
Thanks for watching
ipsy U Beauty 101
See you next time.

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