hello what's up Doug Pennington here from niche site project this is the
webinar on SEO for niche sites and we get rolled in here in a second
I will tell you right off the bat I am not feeling well I'm pretty sick I have
a cold I'm pretty sure I have a fever I haven't slept well in days it's a really
sad story I know however I had this thing scheduled this webinar right here
scheduled for weeks so definitely the show must go on I'm gonna take a nap
when I finish up but that said that means that I'm gonna try something a
little bit different one of the first things I'm gonna try and do the whole
time is not coffin to the microphone I'm gonna try and mute it but I'm gonna do
my best to like respect everyone's ears and not to coffin to the microphone
what's up by the way Adriene song in Santiago as well give me a shout it
sounds like everyone can hear me otherwise
folks would tell me you couldn't hear me so what is gonna happen today well we'll
get we'll get started I'll say hello do the Norman normal intro here Karen hi
and then I'm gonna play recording a pre-recorded session on this
presentation I haven't done this much before I think maybe I tried it once but
I figured this this situation better than canceling I can show you something
out of my archive and hopefully that'll work and then I'll come back through
it's about 37 minutes of the presentation I'll come back when it's
all done and then we'll answer questions hopefully me sitting here quietly for 37
minutes well it'll help me to rest of my voice kind of get it together and that
sort of thing and by the way I mentioned it I'll mention it again in a second but
if you have some kind of screen freezes he's so mesh says there's a screen
freeze refresh if there's some some kind of
issue or something refresh it on your side a lot of times that will fix the
issue so okay I need to have more energy at least for the the intro alright
people now multiple people are saying it's freezing it could actually be
freezing sometimes it happens with the webinarjam servers and stuff try and
refresh it though so by the way is everyone seeing a freeze and I'll type
it in because obviously if it's frozen you maybe can't hear me everyone okay
all right yeah see this is the this is the weird game that we end up playing
one person says it and then I freaked out then I start checking stuff alright
so here's what we're gonna do I know a few people
looks like the folks that are joining up it's slowed down and the other the other
thing is if you're not in North America it's probably not unusual for the video
not to be super awesome so a little bit of a lag Marcel I know
you mentioned that I'm mentioning that so you know on my end I'm at least wired
into the wall and have fibre to the house so okay I'm gonna try and start
this video and at the end I'll answer questions so and I'll be in the chat
hanging out with everyone and let's see if this thing works let's see
very strange okay I'm not sure
cool alright I'm going to try and play the video it wasn't a hundred percent
clear 100 percent clear if it was cool let's do it we have several people
on if you're just joining up Doug Huntington here from niche site project
we're gonna get into the presentation which is SEO for niche sites and really
it's a plan and I outlined a plan for you perfect and I'm gonna get rid of the
bookmark bar just to give us a little more real estate
so if excuse me if you are joining up got really excited and talked over
myself there so if it's your first time on one of these webinars or live streams
let me know I'm interested to hear and by the way I think I have a couple
questions throughout so when I ask them you can just answer back in the chat and
I'll you know see if they're and quick note as we are getting a bowling if the
audio freezes if the video freezes or something like that just refresh it also
let me know in the chat but usually if you refresh it you should come back and
it should start working a lot of times if you you know mention it in the chat
other people will say hey it's fine or if I see like everyone can't see it then
I know there's a problem but most of the time a refresh will work okay
I read either the Sam check but I always put this slide in here just to be sure
here's a quote so all generalizations are false including this one
that's a Mark Twain quote at least believe it's Mark Twain and I put that
in here because I'm telling you an SEO plan that is generalized this is
basically a plan that you can use an approach that you can use but there's a
lot of generalizations made and I'm not saying this is the right way to do it
I'm saying this is a way to do it and there are dozens of other ways many
other people have completely different focuses and you know what their ways are
valid too I haven't tested everything I'm just telling you what I've done in
the past and I will mention that you know I said it before there are some
great that's technique so I'm going to mention
here I don't use them by the way and I'll point them out specifically however
I do know that they can't work and have friends and peers that are using this
gray hat methods with great success and it's a valid thing to do is just not my
not my preference so as I mentioned abduct Huntington I'm the founder of
niche site project which is an internet marketing blog and I've been been
blogging there for about four years and that is a picture of my dad and i am i
late dog Brody there at Yellowstone obviously weren't the Old Faithful
geyser which is think like from door to you know the boardwalk there it's maybe
like two and a half three hours so I live really close to Yellowstone which
is awesome it's a great great place so pass okay I'm not sure if I'm back on I
think I should be I think the video I think the video was not where it was
supposed to be and I'm not sure what's up with that I apologize I think I
wanted to cut out some other stuff so I'm gonna try to restart it sorry this
there's always like some kind of tech issue here and I hope this isn't going
to repeat stuff cool let's do it we have several people
on if you're just joining up Doug Huntington here from niche site project
we're gonna get into the presentation which is SEO for niche sites and really
it's a clam and I outlined a plan for you perfect and I'm gonna get rid of the
bookmark bar just to give us a little more real estate
so if excuse me if you are joining up got really excited and talked over
myself there so if it's your first time on one of these webinars or live streams
let me know I'm interested to hear and by the way I think I have a couple
questions throughout so when I ask them you can just answer back in the chat and
I'll you know see if they're in quick note as we are getting a bowling if the
audio freezes if the video freezes or something like that just refresh it also
let me know in the chat but usually if you refresh it you should come back and
it should start working a lot of times if you you know mention it in the chat
other people will say hey it's fine or if I see like everyone can't see it then
I know there's a problem but most of the time or refresh will work okay I already
did the Sam check but I always put this slide in here just to be sure here's a
quote so all generalizations are false including this one
that's a Mark Twain quote at least believe it's Mark Twain and I put that
in here because I'm telling you an SEO plan that is generalized this is
basically a plan that you can use an approach that you can use but there's a
lot of generalizations made and I'm not saying this is the right way to do it
I'm saying this is a way to do it and there are dozens of other ways many
other people have completely different focuses and you know what their ways are
valid too I haven't tested everything I'm just telling you what I've done in
the past and I will mention that you know I said it before there are some
great that's technique so I'm going to mention
here I don't use them by the way and I'll point them out specifically however
I do know that they can work and have friends and peers that are using this
gray hat methods with great success and it's a valid thing to do is just not my
not my preference so as I mentioned abduct Huntington I'm the founder of
Mitch site project which is an internet marketing blog and I've been blogging
there for about four years and that is a picture of my dad and I am
i late dog Brody there at Yellowstone obviously weren't the Old Faithful
geyser which is I think like from door to you know the boardwalk there it's
maybe like two and a half three hours so I live really close to Yellowstone which
is awesome it's a great great place so past track record which I only mentioned
this because a lot of people give advice that just regurgitate stuff but I do
have a past track record I've had successful niche sites I've had ups and
downs I've coached a lot of other people I've been guest blogging talking about
internet marketing different areas which I focus on and I'm a PMP which is a
project management professional so I do internet marketing full-time at this
point I have been doing it full-time for two years but before that I had about
ten years of experience as a corporate or in a well as a corporate drone really
but I was a project manager for software companies did management consulting and
all that sort of corporate and stuff so it's an unusual I think an unusual skill
set that it bring to the table and I have been featured on many places I will
read them all out but I'm sure you recognize some of them and I was
mentioned Derek on social triggers most recently so I always put this timeline
in part of the reason is a reminder for myself so I've had ups and downs like
there were some rocky points for sure the thing is I got a fast start you know
back in the day in 2013 you could start a new site and you could
rank it within six weeks two months three months or so like number one for
like really competitive terms and you'll notice this rollercoaster ride where you
know my rankings dropped and my sites were penalized and I launched a bunch of
more sites and they were penalized too and then like I said two years ago 2015
I got laid off from my job after I worked there for nine years and things
started to turn around at that point of course you see is a low point here
intentionally and most recently sort of this mark here up here I saw the site
with business partner and myself we sold a site for 235 which is really cool it
seems like just unreal considering where we started from so I've had the ups and
downs so part of the reason I don't use the gray house stuff is because of this
timeline here like I said Q&A is at the end feel free to ask questions
throughout you can you know ask questions like Blake did here and thank
you for noting as a question so just I think that layout may have changed just
a tad but the idea is you can use the that's the form there the drop-down next
to the chat area the chat field and then you can mark it as a question it makes
it much easier for me especially at the end so quick note you know why niche
sites why should you be interested in niche sites if you don't have a site yet
so in quick question while I'm talking about this how many people have a niche
site right now just say yeah I have one right now
and let me know in the chat and if you don't say no but I'm thinking about it
or kind of where you're at that will help me shape the presentation or you
know as best I can for the unique audience that we have today
so why niche sites for me it's like one of the you know best ways to get started
the reason why is the start-up costs are low the concepts are simple in theory
and none of the steps are really like super complicated it's just putting
together a string of you know simple tasks in the right order over a period
of time you get the benefit of compound interest you know working on a long-term
project slowly you know improving over time the other part is you build skills
in various areas right so you can focus on SEO portion of it you can focus on
why you have SEO grey hat SEO you could focus on the content maybe you find that
because when I got started by the way I didn't know anything about WordPress
making money online niche sites or anything so maybe you're in the same
position you started playing around with WordPress and you realize you really
like designing websites and working with themes and helping people do that so
niche sites may not be like the end of the road for you or your you know path
to working for yourself but you can learn a lot of skills from
working on their sites that maybe you just stick with that web design stuff
and your web design consultant or freelancer and you could take that and
there are many areas I mean you can end up being a copywriter you could end up
being an email marketer in general so I'll leave it at that but it's a great
place to learn the ropes overall like I said you can get the design aspect you
can learn SEO you can just like learn a bunch of out marketing which is one
thing to happen to me and you know some people turn into like domain flips right
it's a simple a simple concept of buying a domain and hanging on to it until
supposed avaya firm so there are many places to go with niche sites and you
know you could leave I'll leave it at that so so a couple examples of like how
niche sites could work everyone may recognize some of the folks I'm going to
mention here but Dave Fox I coached him back in early 2015 through mid 2015 and
he slowly grew his site - from I think that was about a thousand
bucks or 1500 bucks or so in January of 2016 - well I can't see that very well
but it looks like about six thousand bucks in December of 2016 and he's
consistently making between like five and seven thousand or so I haven't you
know checked with him lately but if this stuff basically changed his life he was
a musician he's still a musician but he would do some music teaching he's a
drummer a guitarist and you know I think he he paints too so he's an artist all
around but he threw you know ton of hard work and coaching with me he was able to
put put together basically a new career for himself okay so I fee I'm gonna take
a quick break and look over at the chat so a few several people do have sites
Cesar Chuck Paul Bobby Shantz Brett Brent is just thinking about it right
now my cousin aside I love cash as a sight shade not right now and okay so it
seems like a lot of people do have site least with a few posts as he Gabriel
just just as one site Audrey you want to get started right
away and ran the let's see cool so it sounds like everyone is getting right
into it either you have a site or spin up for a while and there's a handful of
people that don't so that's cool it's very exciting for everyone for sure and
then other example is Rob so I coached actually I met Rob way back in the day
he was a leader of Mitch that project he just shot me an email and this was like
back in mid 2014 I could tell he was doing well and we formed a mastermind
group so we formed a mastermind group with one other person and through the
years you know Rob and I have been in mastermind groups in some form or
another there was a point where you know I could tell he needed
system set up he needed help with templates and basically areas where my
project management experience but really helped so I coached him through five or
six sessions and these are all on YouTube by the way so I think if you're
on the email list you should get you know links to these hidden videos but
Rob last year in 2016 made two hundred and twenty three
thousand dollars just from Amazon okay so just from Amazon and he has other
affiliate programs that he's part of so Ron's doing really well
so we'll we could see Rob's doing really well and you know like I said he and I
business partners we we sold a site earlier this year and that was a good
thing too so let's get into it this is an SEO plan for niche sites that
works for authority sites too which by the way that's just semantics so some
people call them authority sites some people call them niche sites okay so the
link building is a game of incremental aims and again this is an idea of
compound interest where you know 1% over time really adds up and you know I'm not
saying these tactics in here will give you like a 1% gain every time you do
something but you have to look at it that way you can't just do a bunch of
work and you know a month and then expect it to just magically work out for
you this is a grind this is not easy so there's nothing hard though there isn't
anything like super complicated it's just showing up more days than you don't
show up in doing the work okay there's a lot of text on this slide I tried not to
do that too much but this is just the overview we're going to go over social
profiles and turn a linking blog comments and guest posting web 2.0 blogs
tvN's is private blog networks those two are grey hat by the way
and next and kind of a bonus I'm going to throw
this in is scholarship outreach I'm going to talk about that a little bit
because it's popularized a lot in the last probably like 18 months or so first
we'll get into social profiles so basically these are things you can set
up probably in like an hour right this should take you like a day when you're
launching your site get right into it and on that day one or day two if you
haven't done this yet it's okay because you can go do it very quickly now the
caveat is these are going to be nofollow links so you're not going to be able to
like put these up like put these links up in your social profile and then like
rank number one first okay these are nofollow and they're basically the links
that anyone can get but here's the reason why you want these links they
come into play later they give your site a look of
authenticity and it just makes your brand seem more authentic your website
seem more authentic which is key because when we talk about blog commenting guest
posting you want to have a presence online and use social profiles give you
that now the key thing to do don't forget you need to add your link to the
profile okay you know ID your link to the profile then you don't you know get
that nofollow link but it shows like attention to detail if there are you
know areas where you need to fill out like you were specific details on your
site or what your site is about fill those out right fill in the description
and make it complete make it look like a real profile because it is a real
profile so treat it like one next is internal linking so this area is
shifted over the years a little bit so you'll see I have silos on here as a as
a reminder if some people have heard of silos this is sort of a throwback to
that idea so silos were a way to like structure a site in a very formal way
you'll see this unlike ecommerce sites quite a lot I can't think of very many
off the top of my head but I'm pretty sure like Lowe's the hardware store
pretty sure they have like a pretty tight E or sorry pretty tight like silo
structure the thing is the silo structure doesn't get you the same kind
of boost as you used to be able to get and it could be nice to have like some
loose silo structure but to me there's too much planning required and I note it
here like it requires a lot of planning ahead of time and you have to think
about your site architecture which is not an easy thing right so if you're
trying to plan out your site for like 6 or 12 or 18 months and all the content
you're gonna add how you're gonna organize it
well it's a lot of assumptions that you have to make which could change over
time basically creative work that you don't need to do it's not that important
so what you want to do is you know use the ideas of a silo structure while
avoiding the sort of planning and you know rigorous linking that you have to
do with a silo structure and I noted it here I'm going to show you a link in a
second where you can like read more about the silo structure to get the
basic idea of what's going on now I put in graphic Bruce or like a yeah graphic
form here because it's a little easier to see so you have your homepage and
then again this is the silo you know like you don't have to form your sites
like this in WordPress these would be pages up here and these would be pages
here all the subtopics and the thing is these subtopics would be like the child
of the parent so it's a page this is the
sub topic of the main topic now when you get into it you do this very specific
linking ID and I'm showing you this because it'll help you understand how I
arrived at my current interlinking I guess plan which is just an inter link
on a little bit place you'll see that in this silo structure just by the
definition day day being you know us you would like link very deliberately to and
from each of the post in the fashion that I've noted here I didn't put all
the arrows because it would be hard to see this but these are the main sort of
links of you in city now we need to take away from this is you get the benefit
because the links are there not because it's a parent or a child you get the
benefit because the links are there so what you need to do is link back and
forth all over the place so you don't need to I put like I publish everything
as a post right I don't do any pages I don't do any of this siloing anymore
right you don't get this the wreck like same benefit as you may have a past so
really all you need to do is link interlink all over the place on your
site okay so
if it's relevant if you can link from a relevant post to another post that's
related to it that's the best-case scenario but even if it's not related
that's okay you can still link to it and get you know the positive benefit of
having them these are like these are great because they are links that you
can control you control the anchor text you can
control how many you have and I mean you could change it when you
want to so just remember it's not about the silo
it is really about interlinking through your site and doing it in a deliberate
way next this is starting to give in to external links so we're going to do blog
commenting so people will tell me that blog commenting it's a waste of
something okay so I'll go ahead answer that right away
they are nofollow links so much like our social profiles these are nofollow links
the majority of the time like many of the percent of the time that's okay
because we're doing blog commenting so that we can later get a guest post on
the site so this is literally a networking exercise that is all it is
you're trying to make friends with influencers in the niche or a related
niche and that's why you're trying to do sure you can get a you know a nofollow
link which is fine you know my belief is it's still good to have nofollow links
right it's part of a healthy backlink profile it's just a normal right so when
you look at like big bloggers you'll see that they basically read other people's
blogs and they go ahead and comment on other people's blogs because a lot of
times even high-level bloggers right they're friends with other bloggers and
they read each other's blogs and they comment on it's a supernatural thing to
have and it's not weird right so it's totally fine
the other part is it adds to your backlink diversity which is
good thing right so you can get like more referring domains from different
IPs and it just looks healthy versus like the alternative which is you know
private blog networks which we'll talk about in a moment so you can learn more
at mid site project.com slash blog - commenting so or if you like search on
youtube you can find that - and I go through I think it's like a five minute
video of how I find blogs to comment on the key thing right so you gotta
remember don't search for the same link searching strings that everyone else is
searching for and don't try and comment on your competitors like niche side it's
not going to get approved right you need to go to like non-competitive sites you
need to go to maybe not directly to your link industry or your niche go like one
step over so I'm just gonna make one up like if you have an outdoor site or
something like that like outdoor gear lab maybe you don't like target outdoor
niche sites maybe you go to you know a very specific genre of like outdoor
enthusiasts may be hunting it's like hunting season here I'm not a hunter
myself but a lot of people are very excited about hunting here in Montana
and you know if you you go to hunting blogs they're not as like they're not
going to be your direct competitors so it's a lot more likely that you may be
able to network with them and that's just like one example but like no matter
what your niche is like you should be able to find some related industries
which are relevant I'm going to pause to just have a sip of water here because I
want to be able to talk throughout
okay next is guest posting so because poster natural they are very yeah
they're just very natural they're recommended by you know high level like
marketers and they work right you do need to like keep some things in
mind and basically with a guest post you're able to get like the best kind of
money you can get which is a contextual link in the body not in the bio line and
you're not like in the footer or some kind of weird area you get it in the
content and that's the best way to go now the thing is you gotta have good
content on your site right so you can't put up like some kind of bad crappy post
that some you know writer that you hire from Fiverr like where mm some topic and
it's like pure affiliate stuff you actually have to have like a good solid
post like if it's really long and really thorough that's gonna be helpful and
people will leave the links in to your affiliate content if it's good right so
it has to be good and really a guest post is the perfect step after you do
your blog commenting so you maybe comment on someone's blog a couple times
maybe you shoot them an email or two like they'll know who you are right not
a ton of people comment on blogs I have a blog and like if you comment like more
than once like I'll remember who you are if you do like intelligent comments
where it shows like you know you did something with material or you read it
and you're now like an intelligent question about it or you send me you
know some information about like you implementing what I've talked about I'll
totally remember like that goes a long way if you like to go back to the blog
commenting if you leave a comment which is clearly something like you you didn't
read sorry my phone it's blowing up here driving me crazy I've somehow I've ended
up on a list so I'm getting a bunch of telemarketing calls sorry the assignment
now so the thing is if you leave a comment like hey great post really
enjoyed it I'm not like I know you didn't so avoid stuff like that and kind
of go a little deeper so these guest posts are natural after you do the blog
commenting and basically you can link to your other guest posts too and do like a
link building like a tiered link building structure with your guest
posting ok so you know we'll mention that
guest post can take you know a little bit longer for the link juice to kick in
because a lot of times those are like newly I mean almost 100% of the time
they're newly published posts so that post is coming in with like zero
backlinks right and if you can link build like a good link build to your old
guest post that's a very good thing because it turns out no one else is
going to try and link them to your guest post other than you so you should
probably take a look at doing that moving on to a grey hat tactic again I
don't do these web 2.0 x' but here are some of the pros now they are separate
blogs hosted on different platforms like WordPress comm or like you can get like
a Wix or Weebly there's a few different options that you have for these web 2.0
blogs actually there's there's probably a few
dozen of them you can throw the links 100% right there your blog and the key
thing here is to like make the site look real otherwise it's probably going to
get marked as spam and they're gonna like just disable your account and it'll
go away now the cool things that you control it 100% you can put in the exact
anchor text that you want and or so it can be an effective way to diversify
your anchor text so you can use like you know the naked URL or the brand name
of your site so you can get brand anchor text going to your site now the bad part
is basically these sites have like no authority sure the DA is there but you
really are not getting any like real authority from the page so it's not very
powerful now the service like the ha or several other like it but a service like
the ha they power up their web 2.0 blogs that they set up for you with their own
network and that sort of shelters you from being attached to like that network
which they're probably not very good sites right these are like the the
second tier of links and they're not that great but they power up your web
2.0 which is good and most likely you're not going to be able to like rank number
one just with like web 2.0 blogs but it's a nice way to get like some links
you get referring domain or more referring domains you get anchor text
diversity which is those are all good things down the big con here is your
site can get penalized right like if you do this and like it in a too aggressive
fashion if you're too aggressive about it
same with anchor text you can get penalized if the network somehow gets
discovered or D index like your site directly maybe won't get impacted maybe
you won't get penalized but like its tier two gets penalized or D index than
the power of that web 2.0 block what just goes and then your rankings could
drop now again I don't think you're going to be ranking number one with web
2.0 blogs alone next number six
private blog networks this is gray hat again so I don't I don't do this but I
know personally that a lot of people do and they are private blog networks that
was the reason my sites got penalized back in the day multiple times I was
using PB ends and back in the day we were really aggressive about it so we
were very aggressive with anchor texts were really aggressive with other areas
of just sharing links and that sort of thing so we left huge footprints and a
lot of us got penalized it was very sad it was very sad for one of course the
big benefit is you're getting links that are powerful getting links from domains
that have a lot of backlinks pointing to them so you don't have to do that like
secondary tier of link building and you can get a link directly from the home
page and just like go from there it can be really effective now the thing is
depending on a number of factors right it may or may not be faster than guest
posting like white hat campaign the misconception I think that people have
is that you can get like you can start a new site it sounds like a lot of people
do have like newer sites under 12 or 6 months and age and there's a
misconception that you can like launch a new site by your links and then skip the
sandbox period which is usually around 6 months and there's a little bit more
growth after that I haven't found that to be true I've interviewed about a
dozen like very successful niche or authority site people and using the
general format that we're talking about today the general plan that we're
talking about it takes about six months or so give or take you know six weeks
but about six months to hit first hundred dollar month so it takes some
time for sure now within a year you could be in two thousand or five
thousand dollars depending on number of things how hard you work on it
it's probably the number one and then search volume they never imposed the
price of the product a lot of factors did the point is if you're thinking hey
I'm going to get private blog network links and rank my site faster it's
probably not going to go as fast as you think white hat and grey hat for a brand
new site basically seems to take about the same amount of time okay
so the downside for Pb ends are obvious hopefully but the penalties right so
your site can get penalized and you could work on the site for like a year
and then it gets penalized and your you know two hundred and fifty thousand
dollars site is now worth basically nothing or like a thousand dollars and
it can literally happen like that I think all internet marketers have some
story where they were making you know five hundred bucks a day and then they
got penalized in the revenue went to zero so I have that story I know how
other people do too super sad and I mean I don't have the stomach for it which is
why I don't do this grand stuff anymore now the other part is it can be
expensive right so if you if you like the punishment and you like to you know
manage and network you can set up a PD on yourself it doesn't have to be super
expensive if you're trying to build a powerful you know network you're
probably going to have to buy your sites from or your domains from auctions and
it could be you know fairly expensive now the other part is it's just a pain
in the butt like it's not very fun to running Network it can be a little
exciting at first but at some point it becomes like factory work that's boring
except you're sitting at a computer and my guess is you probably don't want to
like me like you probably don't want to sit at your computer all day and like
update plugins on you know 50 different domains that you're managing and make
sure your sites are up to date and have content
do it like we don't want to be you know factory workers sitting in our computer
will probably want free time so the point is if you're going with PB ends
you may just want to link outsource it and buy your links from someone or
you're paid to rent them Lee's one of my friends Matt diggety over at diggity
marketing you know that may be a good network to get into right it's locked
down pretty tight that's very you know he's sort of on the cutting edge of like
keeping network safe so if you're looking for you know PB n links I would
make sure that you are like not going for the cheapest stuff and make sure
that you know who you're working with okay
so I'll leave it at that so either it's going to be complicated and boring to
set up here now all right we're back I think are we back I haven't done this
video injection thing before at least with the experience can people hear me
or people back alright if you're joining later I know a lot of people join late
I'm sick so I've been coughing a lot so I thought hey I'll just do a
pre-recorded all right cool everyone could hear and see me fantastic okay I
saw a couple questions come in this is now the Q&A portion so if you have
questions now it's time to ask there were a couple in there already so I'm
going to get to that and it turned off my lights since I was off off screen for
a minute all right first question from Duke do I recommend doing content
interlinking yes I think the related post widgets are good ish but it's kind
of nice to like manually put those in I often have both I don't always have the
related post I guess what do you call it again but
think interlinking is a good thing to do
Adrienne says you've seen competitors get directory' do follow backlinks so
some of them are going to be fine so basically Adrienne's like hey a quarter
of the backlinks from my competitor it looks like there's a bunch of directory
links I think some of them can be fine I think if they are free they're
probably not going to be very good but if it costs money the you know in the
directory has to be accepted than it could be worthwhile I think if you had a
portion of those as backlinks it's probably okay I wouldn't want to have
too many of them like a quarter is probably on the high end I would say
okay yeah Cindy you're right I took out the scholarship link section because I
don't know how viable that is anymore so there was like a manual penalty given
out to bunch people in the last couple weeks or so one of them was like the
site that repopulate the scholarship stuff so basically I would say don't
worry about it if you're interested you can go find that case get case study on
ten beasts but basically it was penalize it was recovered but at this point I
would say like don't worry about scholarship links jay says how many
words for a product review post as many as it takes so I would start at a
minimum of like 800 to a thousand words and on up to 15,000 words however many
words you need 5,000 isn't necessarily necessary but it depends on the keyword
and the competition bunch other stuff
all right Karen says you think one of your sites got penalized in early
November ranking dropped all of a sudden you had a few web 2.0 's and some other
links that weren't good you removed them disavow them
what else would you recommend to get out of the penalty did you actually get a
penalty in your webmaster tools your search console because it sounds like
maybe you didn't get a penalty maybe like some of those links just lost their
effectiveness because a penalty like you get an email the that you have like a
manual penalty but I guess if it's not manual maybe you got caught up somewhere
else I guess generally I would just make sure
Karen that so you disavowed that's good you remove some you disavowed and then
from there I guess you know get better links get good links okay Adrian says do
I know of any paid directories that I would recommend no but it sounds like
you know of about 40 of them so like your your competitor has a bunch of them
so go see what they use right Joe what do you normally put any category page
and just whatever the default is for the theme I don't worry about category pages
okay Karen says you believe it was a penalty it was such a sharp drop but you
didn't receive any manual penalty email okay interesting you know what and I'm
not I'm not super experienced in that area but what I was gonna say is I
believe that I guess technically you could have get gotten you could have
been caught up in some algorithmic you know not necessarily an update but maybe
your site went over a threshold for something the other thing is you know
sometimes if you had web 2.0 blogs and they were supported right with like a
second tier then if the second tier gets say D indexed or not recognized than the
power of those links that you had go it goes away and maybe you're not penalized
but you just don't have the links that you used to have instead Santiago says
when will five figure a niche site open Thanks
it's it'll open in like two weeks
I haven't mentioned it oh yeah you know what with my sickness I've been sort of
absent-minded basically next week I'm doing a free like three part email
course right it's a little mini horse kind of getting people in the mood to
get started on their sites and stuff and then the next week the 15th through the
19th is when the course is going to be open so it's only five days that it's
open okay Cindy says in the social profiles do you have to post or just do
the profiles just do the profiles off the bat I'm not a big social media
person so I tend to not to participate too much it may be good to post a couple
things like every like for the first week or something just get a few things
up but you know if you create a YouTube channel for example like you don't
necessarily have to like post YouTube videos you just maybe create a playlist
or to just have a little bit of activity and that's good but generally just
create the profile and then move on
alright Adrienne thanks yeah I hope I can shake this cold soon jay says do I
offer one-on-one coaching yeah sure do I do try and make sure that like I can
actually help you right so I don't I don't work with everyone a lot of times
depending on what you need help on the course is the best option I'm still
working in the prices if people who are on like the livestream yesterday I don't
usually like mention the prices because if I change it and then you are
expecting a certain price then I don't want you to be disappointed so it's a
premium course it's you know in the $600 plus range so there's a lot of
interaction with me that's part of the reason there's an enrollment period and
stuff so it's it is a premium course for sure Karen do I recommend GSA for second
tier no no I wouldn't and that I think you know there was a
time when that could work a little bit but I think the second and third tier
are more important that they used to be e J says can it lift out the ten
priority social media sites Facebook Pinterest Instagram let me pull open the
slides here and by the way there's like a bunch of different social sites so you
could pick pick whatever ones you want so Facebook Twitter Google+ Instagram
YouTube tumblr SoundCloud Pinterest myspace LinkedIn and I mean there are
specific others out there too so you know whichever ones you want and the
point is I mean part of it it makes the site look a little bit more well-rounded
right if you have like your social media links by you know from a networking
perspective like you could actually meet people through the networks Chris says
starting out okay do I recommend a separate hosting account separate email
separate WordPress accounts or when a shared hosting account with separate
accounts be enough to create safety from being penalized so in general if you're
just starting out you don't need to worry about any of that stuff just have
like one site and go from there generally like if you in the first
couple sites like you probably can just put it on the same account but you know
how'd you grow like Rob that I mentioned earlier like he may have each of his
sights on like a different hosting account because they get a lot of
traffic that sort of thing all right long says how can I get the most out of
a backlink I don't know how to answer that really it's kind of a weird
question um howdy can you get the most I mean get
it in the best sight that you can but I think you really want to ask a different
question I'm not sure what you're getting at so you know the anchor text
is important but yeah maybe you clarify your question long Karen says how many
exact anchor texts should we be using for link building the it's not an exact
science but I would go check out actually I should probably do a video on
this go check out HFS they have a couple a couple different analyses on anchor
text and I think like sites so we're ranking number one and number two had
like something like 15 to 20 percent exact match anchor text which is like
way higher than what you know a lot of affiliates would feel comfortable with
these days so I would say if it's a long phrase then you probably don't want too
many matches exact matches maybe one or two but if it's like a pretty you know
if it's like you know best iPhone case something like that then maybe you know
you could be a little more aggressive but in general I do long phrases that
are keyword rich so long sentences Santiago says do I recommend to pay for
infographic directories I don't know much about it so I would say probably
not but if you have like a hunch about it or something then maybe check it out
but you know kind of going back to what Adrian was asking earlier I mean some
directories are probably fine if you can get into paid ones and those are
probably the better ones to get into versus just like free ones that everyone
can get into any kind of barrier to entry is a good thing all right what
other questions do we have here we have all weighing on and I am I'm fighting a
cold so if we have questions I'll feel them
but if not and by the way I am doing a live stream tomorrow again so in a live
stream on YouTube which is the general Q&A so I can field other questions there
hopefully I'll feel better I haven't had any caffeine today so I'm just going to
try and go back to sleep for a few hours I've just been sleeping terrible I got
this new Fitbit here and it's it's cool it like can help you monitor your sleep
and anybody have a Fitbit where they monitor their sleep you know anyone into
that so the thing is like I'm a normal a normal day I'll get maybe actually I can
I can tell you the exact numbers since no one is asking questions and I'll tell
you random stuff that you're not asking about like on a normal normal good day
which it's been a while since I've had a good night's sleep but unlike say a
normal great day I'll have like 50% light sleep 15 to 20 percent deep or REM
sleep and last night sadly it's crazy I went to bed at 8:43 pretty early before
9 o'clock but I only got 37 minutes of REM sleep 37 if deep sleep 67% of light
sleep so I'm very tired okay I bought some time alright
so John's asking a ten-cent question can I speak more about how I approach
keyword research on a site one keyword per page yeah so there's a whole other
presentation on this by the way so I'll just talk about it a little bit but you
should definitely watch the other presentation because I talk about like
longtail stuff so the keyword golden ratio basically I just targeted one
keyword per page you'll rank for other stuff but you know basically you'll
you'll target exactly what you're trying to rank for and then you go from there
you know I don't put any kind of constraints on the writers to like use
key words or not use key words I just tell them to write the article if you
tell them like certain things to put in there certain number of times to you
know use the key words you're gonna end up with like some kind of weird article
and the writers not gonna be super happy I'm just in general if they have to work
with those constraints so J I hope that answers your question do check out that
other webinar on contents really keyword research all right J you were wondering
how I work with writers well you're in luck I hope you Auto subscribe to the
other the presentation next week January 11th same time same place is literally
on scaling content for niche sites so it's like how I you know create or yeah
added a bunch of content and stuff cool and J says you're familiar with the
keyword golden ratio through me you know J I made it up I made up the whole thing
pretty crazy huh all right any other questions yeah so if you check out that
other presentation it should really like clear things up I you know what let me
check I'll put a link in here because I'm not sure if it's on YouTube yet so
I'll hook you up with a link here and I think you can get to the replay to
maybe even watch it on the YouTube side yeah watch the replay you know I think
you could follow the link to get over to YouTube and then you could put on a
double speed or whatever you want to do someone come into the other day I think
it was yesterday it was just your videos are long and I'm like come on man it's
like a livestream free content and you're complaining that the videos are
too long just you know fast forward buddy it's free what do you want me to
do so okay I think that's all the questions and by the way we still have a
handful of people there's 40 people on I did I published a new video on YouTube
today I've been doing more and more interviews to people like the interviews
and I got you know of I was gonna I was gonna cut it off but if I have people
that have been hanging around for a little while I know you're interested
and what I'm saying or at least you're interested in what's going on so
basically I'm curious about like the interviews and stuff so for me in you
case as long videos are good yeah like it definitely is easier to do long
videos in an interesting way it's like you can just keep going and going and
you know funny weird thing like I've been having trouble like when I
published a new video a lot of times like published - subscribers feed and
notify subscribers it's like it won't be checked off and I checked it and I must
have like refreshed and I don't know I was gonna say this video that I'm about
to send a link for everybody unfortunately it looks like it wasn't
shared with the subscribers so like not too many people saw it so it's right
here cool guy named John Robinson digital nomad
so yeah just curious was curious if people are into you know long videos at
least a few people like the long videos I am doing some more sure
one's coming up here soon about three minutes long interviews seem to be
interesting overall so okay cool thanks everyone for hanging around and we'll
catch you tomorrow be sure to subscribe to the channels and okay I see Santiago
says do silos know I know yeah I don't it's too complicated to plan out just in
general so alright thanks everyone I'm gonna go take a nap see you tomorrow
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