Hey guys and girls Joshua here from
SmarterPT the fitness business agency.
I'm a fitness business coach, and I help trainers get
more clients, more sessions, more income
and more success in their business. So in today's
video, I wanted to talk about something that I coach
personal trainers and fitness business owners on
every single day, and that is becoming
a 6-figure, multiple 6-figures, or how to leverage
their business to strive towards that 7-figure mark.
Look, I know what you are thinking, 7-figures... from
personal training... yeah right!
Here is the thing before I get into today. Once you start
making multiple 6-figures in your business
There is a transition point where
you're personally making the 6 figures to when it becomes
that the business is making that money since
you are leveraging off trainers
staff, multiple locations or even online
programming. You're not going to to be able to manage holy
and solely a 7 figure business by yourself
and profit every since cent.
you would need to be charging
clients $500 a single PT session if you want to do that
I just wanted to clear that up, as I find
a big huge barrier of self-belief
and limitation for many trainers to wrap their heads around the
concept of what a 7-figure business is
We even get many trainers who can't figure out 6-figure
because their belief of if it is possible is
their limitation as for the median wage for most
people around the world is 65-80K a year.
But a 100K
fitness business when it's done right
It's easy! In this video, I'll share the
key components on how you can personally achieve that as well
Now me personally and my business, we are coaching personal
trainers worldwide on how to grow their business
We do exactly what we promise, and that is to
help them get more clients, more sessions
more income and more success in their business by
providing trainers with EVERYTHING they need
to be successful
So lets, dive into this as I want to help you identify
what you need to be doing to take your business
next level. As you got to remember this, you are
captain, the president and CEO of your
business and life and me personally and my business we
the compass to help guide you in the right direction
So the first lesson or the first
key element is WHAT!
WHAT is your outcome. WHAT is it that you
want to achieve. WHAT is is that you want
and for this WHAT it all comes down to Dollars and Cents
How much money do you want to make in your business?
This is really important as a few months back,
I had a chat with a trainer over Facebook
and he said he wanted to make 6 figure business, and
I asked how much a week is that for him
he said $1000, now thats a $1000 short of
6 figure income. Now the beauty of PT is
that it's not a one-off product. It's not like you have
1 client, for 1 session. Where you have 40 clients 1 week
and then next week you have 40 new, different clients
You sell as a personal trainer an
ongoing service, You build your business up
with every client you create more and more recurring income
Now Some trainers might be thinking
well that's my problem, I don't do well with
keeping clients (retention) and thats why it's a stuggle
To hit the 6 -figure mark. Well then we need to think
WHY is that happening? Is it lack of systems, lack of
knowledge, accountability, poor
session, not using PT software
Or EFT
Now EFT
is a huge one, you need to have EFT, this means
means a direct debit company that is debting
the client before their week of training
or month of training with you are doing with them
Speak to anyone who is making 6 figures, and
they will tell you, that there is no way to
make a 6 figure business on just cash payments
So if you're wondering why clients are leaving
why you are owed money, why you have inconsistent
income, and you are not using a EFT
system, this is a simple solution to help
I know trainers that implement EFT
and in a matter of weeks, their business is making
consistent income and several hundred more
without doing anything else
So once you have an EFT system in place, every
week you will get a predictable consistent income
So if we look at 100K business
that is $8,333.33 cents rounding up
to $8400 or weekly $1923
and we round that up to $2000
And as the video suggest, this is all about making a 6
figure personal training business. If you only have a
few clients and you are making on EFT
$1000 a week, then we know that you need to be
making another $1000 to make that gap to $2000
Simple maths right...So in our coaching program
we teach you how a client and how you can
sell PT for about $99-$198
a week. You can charge that amount because
you have the tools, you have the services, you have the systems
that you can provide to your members. Now if you need
make an extra $1000, All you need is 2
clients a week for the next 5 weeks to make that
extra money depending on how many sessions they are doing
2-3 sessions or not. It might be even higher you are making
So how can you get those 2 clients, that's the next part
part of the equation every single week, we then need to workout how
many people you basically need to get in front of
how many consults you need to be book, how many leads do you
need to be generating
Everyone is going to be different
but saying that maybe you're not the best at
selling, but you know that If you generate 15
leads, you can sell 2 members on average
then generating 2-3 leads a day
will turn into 2 sold client a week
And also with our PT software that
we give to trainer trainers, you can leverage off
80-90% of all the consults you talk to
be sold into something, whether that be PT
or a low end online personal training program
workouts or meal plans
Then once those clients who are online PT
clients build that trust within you
then you can set that opportunity again with them
Maybe be sold into Personal training later for better results
So this is where it all comes
of a 100K
Fitness Business
Now a few of you are going to be thinking
but you find it hard to compete
with other trainers
Look I don't like selling just personal training. I don't
like saying hey for $99 you are going to get
2 PT sessions. When you sell PT
that way or sell sessions that way, you're competing
with every other trainer out there.
If you have ever had someone ring you up over
phone and they are interested in PT, they will ask
"How much is it" and 90% of this is because they
are shopping around based on sessions and not the value
you provide to them.
So apart of this being a 6-figure business
Remember your clients don't wake up and say
I want a personal training. It's the emotional
connection that drove them to the idea of
personal training
So like we
Knew we wanted a 100K fitness business. That's your
WHY, your outcome... What is their
Why and their OUTCOME, of what they wanted
Well, they want, for example, they want to lose weight
they want to shed 20 kilos of
weight, they want a Flat Stomach... So a big thing
you see me focusing on with the personal trainers
that I work consistently every single week is
setting them free from the over-crowded space of
just personal training and training sessions
Look! Your clients don't want personal training sessions
They want a service and a solution that's going to get
that weight loss, strength, inches off their belly
flat stomachs, bikini bodies, feeling better
And this is where most trainers
get stuck... They advertise, their weight
loss PT package which includes 2 PT
sessions, a towel and bottle of water
All I see, and all your clients see
2 sessions, as this is the (VALUE)
You're providing. Your clients have at towel at home, they have
bottle of water. So while it's a nice gesture to give
that stuff it's not actual VALUE.
Your clients know that their eating
is not great, so help them with that, included tracking
ogging, reference menus. This helps
and is a part of the value and service you offer
So besides personal training, we want to focus
on not price, not sessions, but
what is included value, what value are the clients
going to get. So you can transition from
a trainer who just offers sessions and training
sessions. To someone that offers an outcome
and results and a service to all your members
This is all adding to being that 6-figure
business. So what other value can you include?
In our PT coaching, we talk about adding
40+ included value items. This is
perceived value in your programs.
You can workout plans
which we can send direct to their mobiles. No pieces
of paper fumbling around, food logging, tracking
Custom meal plans, accountability, coaching
A Community you can run even monthly events
where they can bring friends, Supplement assessments
supplement guides, maybe protein after
after every single session, gift cards to their friends for example
But also remember to include a crazy promise.
Include a '100% money back guarantee'
Now you're not going to have to pay
this out as it's based on results... Your clients are going
to see some type of result, and if they are not
then clearly they are not working or logging
their foods to your standards to which you agreed
Which is all a part of the agreement which I teach you
But remember you want to create value
that you offer so much that you then have a service and
they can trust you. Nothing says more than trust
Than a money back guarantee on your services as well.
Look, with everything we are talking about
it's about not doing the same as everyone
else. Its about being different, about
being different in a way that you become the competition
Also I know
you would rather have 20 loyal clients personally
staying 8-10-12 months in your business, who are
getting amazing results, who are walking testimonials
For you and your business. Than being
like other trainers who every couple of weeks are
struggling to make money
And finally, remember level upon the experience
that the client is getting. Offer stuff like free boot camps
Wall of fame, Extra video training
that you can send them. Offer them online personal training as well
Provide supplements for your clients to purchase
This is all about adding to that 6-figure
Hope this really helps
you guys and girls to achieve more success in your business
I'm Joshua from SmarterPT the Fitness Business Agency
I hope this information can help you grow towards
and understand what you need to do.
If you need any help, please reach out on YouTube
Facebook, or personally on my email.
And remember to believe in yourself and don't
be like every other trainer!
"YOU'VE GOT THIS"
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