What is going on guys it's rob here from steps to success so in this video i want to show
You, guys the best 2018 way of how, you can go about getting your amazon fba
Product ranked on the first page for multiple keywords so there are three very simple basic
Steps that you guys need to follow and if you, do all the 3 steps and follow
Them as i mentioned in this video you should have, no problem getting your keywords ranked for your product and you know
Hopefully, not only getting on the first page for your, broad, keywords but as
Well being able to rank multiple keywords so you can increase that organic sales and
Increase your bottom line as, well with their profit so without further
Ado let's get started on today's video so the three things that you guys need to focus on if you
want to get your product on the first page and
Rank, multiple keywords for amazon fba is number one you?
Want to have an optimized listing and back-end keywords - you, want to start doing giveaways and
Three you, wanna be applying ppc which stands for pay-per-click now all of these three methods?
Basically goes what, we call sales velocity and sales velocity is basically how
Many, units you sell per day so for example if you're competing for a specific
Keyword, and you see the seller is selling ten units a day then your sales velocity it needs to, also be ten units a
day so you can get ranked for that keyword on page one and
We're, gonna go back to our first point or first step that, we want to apply in getting our organic?
Keyword ranked on the first page which is optimized listing and back in keywords alright guys so for an optimized
Listening, and back in keyword let's for example go and pick a product i already have picked out
Which is the camera bulb as most of you guys know, this was a product that i was selling?
Q4 of last year so what you are what i mean by an optimized listing and back in keyword is you guys
want to make sure that your title and
Your back end keywords are matching and they include some of the broadest and important keywords that you guys
Want to have in there so i'm gonna go in detail and tell you guys exactly
What i mean, by that so in this case scenario someone, who
Wants to find your product for example can search for a
Camera hidden ball
So, what i use to find my back end keywords is a?
Platform called merchant words i do have a 70% off
coupon, below in the description that if you don't have it make sure that you get and what this platform basically, does is
For specific keyword that you're searching for it actually connects to amazon's search and shows you the
Estimated monthly search volume
Again, guys this is very important. And what we're trying to do here is
Basically make sure that the keywords that we're including in our back end keywords
Is what actually customers are searching for and once people search for these specific
keywords they land on our page and that's where, we convert them into customers and
Hopefully, have them coming back for other products as, well so what i usually?
Do with this is i would search for a keyword for example in this case camera hidden bulb you
want to go ahead and download the csv, and
Open it up here, and what this shows?
You, is the volume and the separate keywords phrases that people
Do use to land's and find your page so right now, we have about
79 so the whole goal with, this is to find other
variations of keywords that
Would get people to land on our page and the whole goal for us is to find other similar
Keywords so our goal here is to create a master list of different keywords that
We can, have for our back end keyword so again, we want to go back to your listing and think exactly
What is it that someone might search for and would find this product interesting and purchase it so again, we go back here
we would put
360-degree fisheye and
See as you, guys can see again this is some of the keywords that, do relate to our product 1080p 360 fisheye camera
a 360-degree fisheye camera
Cctv. So again, we want to go ahead and?
download this
So i know, some of you guys, don't have excel so you can, also use google spreadsheets, which is absolutely free
And what we're? Basically doing here with the new
Keyword searches is just go ahead and include them here and
We're, gonna continue doing this for a few separate keywords for camera bulb, again
You, want to download this se
And we want to go ahead and copy it so over here, we have way more as you guys can see here
So i usually go up to anything about a thousand, below. That, is kind of you know?
You're, not getting as much and plus we're
Gonna be creating a master so you, don't want to have to too much in there as
Well so the goal here is we want to go ahead and do largest to smallest
Again, cuz, this is a very important step that you want to make sure that you do
So before you guys create
This, master this go ahead and create this and you can either remove duplicates on microsoft excel or you can, do it online as, well
So these are the steps that you need to do it if you, do have excel if you, don't are there are online
Platforms as, well so all you go is you go copy, paste
Submit and as you guys can, see the list, is fixed again
Copy, and paste it in there and you're all set to go so again
Guys, this is very important and once you do have this master key created, now the next, step that you guys
Want it basically follow. Is go through some of the most searched keywords such as an led, bulb camera
camera bulb
And make sure that the title that you guys are creating for your product has all of these keywords
Stuffed in there so as most of you guys know, amazon does have a
New policy that you are limited to
250 characters for what you can actually get rank for so make sure that you don't use the same
Keyword over and over you're listening this is very important so again led, bulb camera you already have
These keywords in there make sure you
Don't repeat them so you can get ranked for as many keywords as possible so let me show
You in this seller's case exactly, what i mean by that
Panoramic is a very important keyword, for this product camera you
Want to mention that it connects to wi-fi internet so you can monitor your home it's a 360 degree and as you guys can
See you can actually see overview. So they have that 360 degree it's a fisheye lens
The megapixel the fact that it's 1080p very important
High, quality it's a hidden camera because most people, would search for a hidden camera and you know even if they're
Not looking for this product. They end up finding it so again, very important it's led
Push, notification so as you, guys can, see these are all the top, keywords that someone might
Want to have in their title and again since you guys have
These keywords in your back-end search you will actually be able to get ranked for these keywords
Which is very important guys so this is the very first, step that you guys
Want to follow to have an optimized listing aside from title and back-end keywords, again
Guys, make, sure that your bullet points are on point and as, well your description so again
As we're looking in the under description for this product
you can, see that it's all laid out in one paragraph i like to create you know a bold
Title just saying features and then underneath it saying product description, what comes in the box, how
Is to be used just lay it all out, so don't put it like this so it looks more professional but same with the
The bullet points as you, guys can, see it's missing here so this seller has not done a great job with the listing but
Again, he is making sales but
Again our goal is to not only get on the first page but have the best listing overall so make sure that you guys
Do follow that and you fully optimize, your product this thing with
Your back end keywords using merchant words which is a really really?
Good, software that i use for all of my products. Guys so the next step that, we want to follow?
Is what i like to call giveaways and again
Giveaways helps tremendously with your sales velocity and it's one of the best methods that you can increase your sales
velocity to get your product ranked on first page and
Get multiple keywords ranked for that as
Well so one thing that i want to mention is if you are having people so whether if it's friends or family or?
Whoever that may, be that is interested in your product?
Make, sure that you don't just send them the link and say hey go purchase my product
And leave me a review it's very important that you guys give them the actual title and tell them hey, go on to amazon.com and
search for this
This, way you're actually tricking the amazon fba
algorithm into
Thinking that someone searched for these specific keywords and landed on your page and purchased your product, again. This helps
With getting all the keywords ranked for your product
Which is your ultimate goal being able to get as many keywords as you can rank
And showing up on the first page for that so make sure that again
Guys, i can't stress this enough i know so many people that have made mistakes
That don't follow
This or they just simply
Forget and they just send the link to their friends and say hey can you
Go, and purchase this product so if you are doing giveaways and for example you go on facebook. Group, say
Hey can, someone purchase, my, product i'm willing to do a
Paypal refund or i'm willing to give you a discount or a coupon code if you purchase it
Rather than telling them this is the link go buy it and i'll send you the money back or use the coupon say
Hey can you go on amazon com search for this and this is my listing make
Sure that you buy it through this and then that's what
You, guys, want to do so you can, make sure that you do get ranked for it and
This is very very very important guys you know i've been getting asked a ton of you guys on the facebook group
For me to create you know
A video like, this just going over what are the methods that one has to follow in getting ranked
their product, for first page on amazon fba and
Giveaways is a huge part of it so aside from doing this and going on book guys there are other
Platforms that you can, use to get rank i personally use johnson which works pretty good for me you know
You can set your coupons through amazon listed on thompson and as, well since you are
Already, doing hopefully the to review request with fall email follow-ups it goes hand in hand in ensuring that not only are you doing the
Giveaways, as successfully but at the same time you're getting reviews from all your
Customers that are purchasing your product so once you have done a good job with
Giveaways, now you have an optimized listing so you can, ensure that your product. Is getting rank for those keywords. You're doing the giveaways
Through, giving the exact title to all your customers
Whether it's friends people you have on facebook or whoever might be interested in your product
Again, make sure you, don't give them a, link, give them the description of your title so you can
Make, sure you get rank for those keywords, we want to move on to the third, step, which is ppc for amazon fb advertising?
Which stands for pay-per-click and what you guys, want to do now is now that, we have the actual master list
Now the next step is for ppc for us to go to campaign manager and you
Want to create a, manual campaign guys, so don't do an automatic
So the whole goal with a, manual campaign is since you already have the phrases, which
We found through a merchant words you simply, want to copy, and paste these keywords into, each line
And when you're doing a manual?
Another step that i want to mention that is highly important guys'?
Your default bid so your default bid you don't want it to be too low
At the same time you don't, want it to be too high so what i suggest usually is i set it anywhere from 120 to?
150 per keyword, again, this is very important guys once you guys set it as a phrase you
Want to be able to deal eman etre each keyword, see which keyword is converting
well for you and which one you're overpaying so for the keywords that you are overpaying you
Want to start decreasing the bid amount so you can, ensure that you know. You're not wasting money on ppc as, well so
Monitoring is a big part of ppc guys and since you will have
Multiple keywords into your campaign, manager just just try testing it out so i always tell all my students
hey, you know work with 40 or 50 keywords and
Once you start seeing
Which keywords are converting and not converting you can get rid of the bad ones and you just can start to include
Some of the lesser searched, keywords but just because they're
Searched less on amazon doesn't mean that it's not going to generate sales for you, again
This is very very important guys
so
make
Sure you follow the three steps that i mentioned here i have a manual campaign run it as a phrase so not a broad
Search but and not an exact but
A phrase and included in there and constantly monitor it and with this now
Not only are you getting ranked for all the big keywords i have in your title and your back-end but now. Through the help of
Ppc you can, ensure that you increase yourself paucity
using all these three methods and
Ensuring that your product gets onto
The first page and as most of you guys know once you start getting those multiple keywords ranked on first page for your product
The next step is just getting more and more and more keywords that relate to your product on the first page so you can start
generating a ton of organic sales and
Increasing your bottom line and ultimately your profit so that's how
You, guys get your product ranked on first page on amazon fba in 2018
Guys, so i hope this video was useful for you guys and you found it very informative if you have
Any questions post it down, below
And i'd be happy to answer them for you individually and once again if you are, new to this channel
Make, sure you hit that subscribe button and if you enjoyed this video give it a. Thumbs up and
Once again guys if you have, not joined our facebook already i do have a link
Below in the description so make sure to check us out, we have a ton of helpful people all there to help
Each other out whether if it's with reviews, whether if it's all you know
Just taking a look at your product or even looking at
You know just a screenshot of the numbers on john go scott and give you an idea so
We have a ton of helpful people and amazing people in the group guys once again i thank you for joining
This, video and i can't, wait to see you on the next
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