For two decades as a baseball star
in the New York spotlight, Derek Jeter
cultivated a flawless image,
somehow avoiding even a hint of scandal
or controversy.
But now, just a few months in
to his new job as CEO of the Miami Marlins,
he's suddenly taking fire from all directions.
JASON DERULO: ♪ Oh say... ♪
BRYANT GUMBEL: It's opening day
at the Marlin's ballpark in Miami.
Fans are celebrating the start of a new season.
One in which the team's biggest star isn't in uniform.
Shout out to Derek Jeter. Legendary!
GUMBEL: Like any opening day, it's an opportunity
for new beginnings.
But for Derek Jeter, the team's new CEO,
the beginning of his second career
has been a bumpy one.
GUMBEL: Are you as happy as you look?
I am. Yeah, no, things are going well.
It's-- It's, uh, it's a good time in my life.
Yeah, why do you laugh?
Because, I mean, from what I read,
things aren't-- aren't going great.
How so?
Well, you've been blamed for everything
from firing people who were beloved
to blowing off the Winter Meetings,
to tanking, fronting an ownership group needs money,
um, where do you want me to start?
You tell me, you named a lot quickly
-I can't-- My memory's starting to go. -GUMBEL: Okay, um,
-Le-- Let's-- -Where do you wanna start?
GUMBEL: When Jeter and a handful of wealthy partners
bought the struggling Marlins franchise
last October, the locals thought
that their savior had finally arrived.
Fans hoped that Jeter, the ultimate winner,
would come to their rescue after a string
of previous owners
had betrayed them time and again.
There's a complicated history with the fan base here.
They have a long history.
-Oh, yeah. I tell you it's complicated. -A bad history.
It's an organization-- won a championship,
dismantled the team.
One a second one, dismantled the team.
Build a stadium, dismantled the team.
GUMBEL: So, Floridians were stunned
when Jeter took control of the team
and began dismantling it yet again.
He purged seemingly everyone, from popular team ambassadors
and front-office personnel, to broadcasters
and even the team's mascot.
Then he traded away
virtually all of the Marlins' best players,
saving tens of millions of dollars in payroll
for himself and his fellow owners.
Derek Jeter is ruining the Marlins.
(CHUCKLING)
ADNAN VIRK: He's gonna strip this sucker down
until it is completely barren.
GUMBEL: How did you expect people here to react
to the sell-off of their favorite players?
Uh... I expected exactly their reaction.
Right? But listen,
this is an organization that has not been
in the post-season in fourteen years.
And if you don't win, you have to make changes.
GUMBEL: Jeter even irked the baseball world,
when in the wake of his controversial trade
of league MVP Giancarlo Stanton,
he skipped the league's annual convention
of front-office personnel, the Winter Meetings,
sending another Marlins' executive in his stead.
If you're gonna have that title
and you're gonna run baseball operations
and you make a big move like this,
you need to be there in person.
Buster, you've covered this sport for a long time,
you ever remember something like this happening?
No.
GUMBEL: For anyone wondering just where Jeter was,
the answer came later that night
when he showed up on television screens
at a Miami Dolphins football game.
You don't sense that that was bad optics?
No, because I have a job to do.
-My job is just not my-- -But Derek, Derek, Derek,
you are, or were, in the process
of getting rid of the best players
on this team and
isn't it your job as the face of the franchise
to be at those Winter Meetings and explain what's going on?
Isn't that your responsibility?
No, not necessarily.
There's more to a football game.
It wasn't just going to watch a football game.
There were meetings that were taking place
at a football game.
So, you don't think the optics of that were bad?
Um...
Well, yeah, obviously, we're sitting here
talking about it, so yeah.
-The optics are bad, right? -(GUMBEL LAUGHS)
We wouldn't be talking about it
if you said the optics weren't bad.
GUMBEL: For most people, criticism is a part
of every job. But, for Derek Jeter,
the iconic face of major league baseball
for two decades, who could seemingly
do no wrong as a player...
COMMENTATOR: History! With an exclamation point!
GUMBEL: ...this isn't the way it was supposed to be.
JEFF PASSAN: (OVER PHONE) Derek Jeter...
won't acknowledge the fact
that he played this wrong from the beginning.
GUMBEL: How's the CEO doing here?
I think he's doing well.
GUMBEL: Dr. Charles Jeter might be more forgiving than most.
He's Derek's father.
CHARLES JETER: It's not easy.
Uh, you know, nobody said it was going to be easy.
This is a different kind of criticism
than he's ever experienced in his career.
Yeah, he's a rookie.
Some things are not gonna go well.
You know, you try some tings and there's gonna be
some criticism that comes with it.
GUMBEL: He has always expected a lot out
of himself as a player...
do you think his expectations
have changed much as an owner?
Not at all. Not at all.
With Derek I know from talking with him,
he wants to be just as good as an owner.
GUMBEL: The move from shortstop
to the front office isn't the only major change
in Derek Jeter's life.
The once famous bachelor known for dating
a seemingly endless stream of glamorous women,
is now married to model, Hannah Davis.
Their family home is a 30,000-square-foot palace
on Florida's west coast,
which the locals have dubbed, "St. Jetersberg".
And last August, they welcomed their first child,
a daughter named Bella.
You come home, and regardless of what happens at work,
um...
she smiles, and she's happy to see me.
So that's the best part.
It's not an ideal arrangement, in that, your home is in Tampa,
-your job is in Miami. -My home is here now.
I don't know if my wife signed up for that, but uh...
you have to be here. You have to be present.
You know, you have to be present in the community, and um...
and I'm here, I'm in Miami.
♪ ("MIAMI" BY WILL SMITH PLAYING) ♪
GUMBEL: On opening day, Jeter and his wife
arrived at Marlins Park, where his pre-game duties
have changed from his playing days.
Now, he's obligated to attend VIP events,
and to schmooze advertisers and ticket holders.
We kiss in Miami. Very nice to meet you.
GUMBEL: A once reluctant salesman,
now forced to perfect his pitch.
-Say, "Thank you!" -CHILD: Thank you!
GUMBEL: Give me an idea of what you've been doing.
JETER: Speaking to chamber of commerces,
speaking to potential corporate partners,
speaking to season ticket holders,
speaking to our entire fan base, um,
there's been a lot of meetings, um, telling our story.
I don't even know what I'm gonna say.
This is an exciting day for us as an organization.
This is opening day, and we have a fun-filled day planned.
GUMBEL: As if his transformation from player to CEO
weren't obvious enough,
the newly-minted salesman made it personally clear.
-Buy season tickets. -Um-- It-- (LAUGHS)
Support the team. Actually, we're gonna bring
somebody up here after this interview.
-What, to-- -Get your tickets!
-To get my tickets? -Oh, yeah, yeah.
Why don't you get a suite? You entertain a lot.
GUMBEL: When the game started,
the contrast from Jeter's past life continued.
Yankee Stadium this was not.
Fans of the visiting Chicago Cubs
appear to outnumber those of the Marlins.
-Go cubbies! -(CROWD APPLAUDING)
GUMBEL: And a number of seats sat empty.
The Marlins opening day lineup was young and inexperienced,
because, Jeter says, he wants to build a team
from the ground up.
Developing minor leaguers, and hoping they
blossom into stars, like he did.
There's a time when you take the field,
when people don't know your name.
Right? That happens in sports.
They don't know who you are when you first come up.
-But Derek, you know, they-- -But they get to know you.
-Go back in time, right, -(GUMBEL LAUGHS)
go back in time, you know, we-- the Yankees went to--
and I don't wanna get into-- going back and talking about
-my career, but there was a-- -Great career, why not?
period there when-- when the Yankees were not winning.
ANNOUNCER: Going back there, Rich. Don't fall!
Whoa! He dropped the ball!
-And that changed. -Because you had players.
-You had proven players. -So, you-- we-- (LAUGHS)
But see, but hold on, hold on. But we weren't all proven
when we first came up, right, now, were we?
I was a part of the group that came through
the minor league system and helped us have success.
So, it's this blueprint for success,
look at the Cubs, look at Houston Astros,
look at Cleveland. This blueprint for success
is not something I'm just making up.
GUMBEL: Stripped of their best players from last season,
the Marlins lost their opener, eight to four.
Some suspect that's exactly the point.
That Jeter's plan is for the Marlins to lose so often,
that they'll gain the highest picks
in the next amateur draft.
It's a strategy known as "tanking",
and it asks teams and their fans
to forsake winning in the short term,
in hopes of improving their long-term prospects.
ANNOUNCER: And that's 20 runs for the Phills
on this Saturday night.
If you were tanking, would you tell me?
Tanking? What is-- not-- tanking?
Tanking is intentionally-- not intentionally,
-not trying-- -I know what the definition
-of tanking is. -Tanking is...
not trying your hardest to win ball games every day.
We're trying to win ball games everyday.
But you're-- you're enough of a baseball man to know
that if you-- if you trade your best players,
in exchange for prospects, um, it's unlikely
you're going to win more games in the immediate future.
When you take the field, you have an opportunity to win
each and every day. Each and every day.
That mindset should be with you every single time
you take the field. You never tell your team
that they're expected to lose.
-Never. Now you can think-- -Not--
Now-- now I can't tell you how you think.
-Like, I see your mind-- -(GUMBEL STAMMERS, LAUGHS)
I see, that's how you think. I don't think like that.
That's your mind working like that.
No, I get that, but I-- I guess not in so many words--
But you don't. But you don't get it.
-I do! -You don't.
We have two different minds-- I can't wait to get you
-on the golf course, man. -(GUMBEL LAUGHS)
We got-- I mean, I can't wait for this one.
-No, I mean-- -You're mentally weak.
But-- you don't-- you-- you really expect that this team--
-I expect this team to compete. -as presently configured
-to contend. -To compete. To compete.
-Compete is one thing. -Every single--
-Compete is one thing. -But listen, listen--
-Watch my lips. Not to compete. -I see--
-Contend. -I see your lips.
I see, I've been seeing them this whole interview,
-(GUMBEL LAUGHING) -I see your lips moving.
Constantly. But when you have the mindset of a player,
this is the mindset you should have every single day.
Every single day, you compete.
You never tell your players that you are expected to lose.
You don't do that. You should take that as a slap in the face.
As a player, you should take that as a slap in the face.
Do you expect them to contend?
I do. I do. You expect them to. Yes.
If I don't believe in the players we have on the field,
who's gonna believe in them?
But as an executive, it looks like you're delusional
-if you believe otherwise. -Well, call me delusional.
GUMBEL: What Jeter can't ignore, however, is that
Miami's long-suffering fans are at their wit's end.
The ballpark that Jeter's group inherited,
a stadium with a retractable roof,
an aquarium behind home plate,
and a gaudy home run structure...
ANNOUNCER: Light that thing up!
GUMBEL: ...was bought and paid for
largely by the citizens of Miami,
who now feel they were betrayed.
It's a nearly two-billion-dollar bill
that taxpayers are still paying off,
and the reason why the city has filed a lawsuit
asking both the previous owners and Jeter's ownership group
for five percent of the revenue generated from the Marlins sale.
We didn't make money from the sale.
We're the one that paid the money. Right?
I mean, it's pretty simple if you think about it.
Tell that to the courtroom.
They will! Right? (LAUGHS)
GUMBEL: To Jeter's credit, he did host a town hall meeting,
where he took the heat and answered questions
from aggrieved season ticket holders.
Video cameras were not allowed inside,
but a fan later described the scene to local radio.
MARLINS FAN: People were crying, they were screaming,
one guy said, "I'll probably die
before the Marlins are a winner."
Derek, you're asking for patience from a fan base that,
as you noted yourself, hasn't seen playoff baseball
-in a long time! -Yeah.
GUMBEL: They want to know when they might see it!
Is that not a fair question?
-JETER: It is a fair question. -So, when might they see it?
I don't know, you take it one game at a time.
That's what I'm trying to say, you can't take it-- I wish
I was a fortune-teller, right? I wish I could tell the future.
You take it one game at a time. That's all you can do.
GUMBEL: Oddly enough, what seems to have been lost in the shuffle
is that Derek Jeter has already accomplished something of note.
Becoming the first black CEO of a major league baseball team.
Thinking back to years ago, you know, in the south,
being born in the south, man, I tell ya,
it is almost an out of body experience.
You are the first black CEO in major league baseball history.
-What's that mean to you? -It means a lot.
I mean, it means a lot. I'm well-versed
in the history of this game. And, you know,
I understand that diversity, especially in the front office,
has been an issue with this game.
I think there's been some progress,
but not quite as much as there should be.
I'ma get your mind right, watch.
GUMBEL: Today, despite the mountains of criticism,
Jeter remains positive. He says he never looks back
at his old life, back when he starred on the field,
and rarely heard a discouraging word.
-You don't miss it? -Playing? No.
-Not for a second? -Not one second.
When's the last time you touched a bat?
-Touched one, or swung one? -Swung one.
-Last game I played. -You've not swung a bat?
Nope. Nope. Last time, last game.
No urge just to see...
No, I know how hard it is to hit.
I've thrown my last ball, I've swung my last bat.
GUMBEL: Now content to just watch the action,
Jeter seems at ease, if not at peace,
with a team for which there's little to cheer.
-(CRACK) -Got him. -Oh, hello!
-Let's go, let's go! -(APPLAUDING)
GUMBEL: You're 43-years-old.
You've got many years ahead of you.
Thank you, because when you're a player,
they say you get old at 30. I've heard it for the last
10 years of my career. You're old, you're old, you're old.
As soon as you retire, all of a sudden you're young again.
Is this a job you want to keep forever?
Yeah! Yeah, I mean, I'm enjoying what I'm doing.
Like I said, there's still a lot to learn.
I'm not coming in here claiming to be some so-called expert.
There's a lot to learn, and I enjoy learning.
There's no exit strategy for me, here.
Thanks for watching. Remember, you can catch the rest of the
latest edition of Real Sports all month long on HBO.
♪ (THEME MUSIC PLAYING) ♪
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