Youtube News: Youtube daily report w Apr 15 2018

The 2019 Volkswagen Jetta is a crucial new model for VW, as it works to claw its way

back from the pit of the "Dieselgate" emissions scandal.

While the Golf hatchback is Volkswagen's worldwide sales leader, U.S. buyers have always

preferred the Jetta sedan.

If Americans still like the new Jetta, it will go a long way toward rebuilding VW's

reputation.

But first the Jetta has to take on a well-established group of rival compact cars, such as the Honda

Civic and Toyota Corolla.

The 2019 Jetta was completely redesigned from the ground up.

It now rides on VW's ubiquitous MQB platform, which serves as the foundation for numerous

other models, including the Golf hatchback, Atlas SUV, and the Audi A3 luxury compact.

We were impressed by all of those vehicles, and were eager to see if MQB could work the

same magic on the Jetta.

When the 2019 Jetta hits showrooms in a few weeks, VW will offer five trim levels: S,

SE, R-Line, SEL, and SEL Premium.

The base Jetta S starts at $18,545, but we sampled a full-loaded, $26,945 SEL Premium

model, which includes the full array of available tech features.

Interior and tech The interior might be this car's strongest

asset.

Volkswagen is known for using higher quality interior materials than some of its competitors,

and the 2019 Jetta lives up to that reputation.

However, only top-of-the-line SEL Premium models get real leather upholstery.

The use of sharp angles on everything from the cup holders to the trim pieces surrounding

the gauge cluster and central screen also give the interior an interesting and novel

look.

The optional 10-color ambient mood lighting makes you feel like you're on the set of

a Fast & Furious movie.

The Jetta comes standard with a 6.5-inch touchscreen, Apple CarPlay and Android Auto compatibility,

and conventional analog gauges, but our SEL Premium model sported the optional 8.0-inch

touchscreen infotainment system (which includes navigation) and Volkswagen Digital Cockpit.

The latter replaces the conventional gauges with a 10.25-inch reconfigurable screen.

It's basically a down-market version of VW sibling Audi's Virtual Cockpit.

The optional 10-color ambient mood lighting makes you feel like you're on the set of

a Fast & Furious movie.

Graphics for both the central touchscreen and Digital Cockpit displays are crisp and

easy to read, albeit somewhat plain in design.

That's to be expected, though, because if VW made its version too elaborate, there would

be no need to trade up to Audi's Virtual Cockpit system.

For $18 a month, owners can also subscribe to VW's Car-Net connected services, including

remote vehicle locking and unlocking, remote diagnostics, stolen vehicle locator, first-responder

notifications, and speed and geofencing alerts for teen drivers.

The 2019 Jetta is the first VW model sold in the U.S. to get a BeatsAudio sound system.

The system — available on SEL and SEL Premium models — features a 12-channel, 400-watt

amplifier and nine speakers, and uses them to produce nice, high-quality sound.

The new Jetta is longer, wider, and taller predecessor, with a wheelbase stretched by

1.3 inches to 105.7 inches.

It sports 94.7 cubic feet of total passenger volume, which is less than sedan versions

of the Honda Civic, Toyota Corolla, and Hyundai Elantra.

The VW's 14.1 cubic feet of trunk space is about average for this class, and a standard

60/40 split-folding rear seat allows for the accommodation of longer items.

But if cargo space is really a priority, you should take a look at the Jetta's Golf hatchback

sibling.

The only driver-assist features that come standard on the 2019 Jetta are a rearview

camera and automatic post-collision braking system, which applies the brakes when a crash

is detected to help prevent a second collision.

The SE trim level adds blind-spot monitoring, while the SEL adds adaptive cruise control

and lane keep assist.

Driving experience The best word to describe the 2019 Volkswagen

Jetta's driving experience is "mature."

The latest Jetta is refined, quiet, and comfortable, but in no way exciting or fun.

It's almost as if VW benchmarked Buick when developing this car.

The sole engine option is a 1.4-liter turbocharged four-cylinder, which sends 147 horsepower

and 184 pound-feet of torque to the front wheels through six-speed manual or eight-speed

automatic transmissions.

The Jetta offers a decent amount of power for a car in this segment, and more torque

than most of its rivals, but doesn't do anything interesting with them.

On the North Carolina back roads and highways where we drove it, the Jetta was admirably

composed.

Like other MQB-based VWs we've driven, the Jetta boasts a level of refinement one would

normally expect from a luxury car.

The suspension dealt with broken pavement well, while still keeping body roll in check

through corners.

All manner of unpleasant noises were kept at bay.

It's almost as if VW benchmarked Buick when developing this car.

What the Jetta can't do is make driving fun.

Nothing about the driving experience is remarkable or memorable.

It's a good thing the cabin keeps out noise so well, because the engine's groaning would

probably get annoying if you could actually hear it under anything except aggressive throttle

inputs.

Sport mode didn't give the Jetta nay more charisma, although it does turn the interior

mood lighting red, which is kind of cool.

It's not all bad, granted.

The engine's generous torque was perfect for exploiting gaps in traffic, and VW expects

a respectable EPA-rated 34 mpg combined (30 mpg city, 40 mpg highway).

Combined with the comfortable ride and sensory-deprivation-tank interior, the 2019 Jetta should be a very

good commuter car.

That's admittedly all that most customers will want, but we wish VW had brought something

more to the table.

Warranty The 2019 Volkswagen Jetta comes standard with

a six-year, 72,000-mile limited warranty.

While most other automakers offer separate basic and powertrain warranties with different

durations, VW covers both under the same warranty.

The warranty can also be transferred to subsequent owners.

Coverage lasts from the day the car is sold new until it hits six years or 72,000 miles,

so those owners get whatever coverage is left over from the first owner.

How DT would configure this car Volkswagen expects the SE to be the top-selling

2019 Jetta trim level, but most key tech features aren't available on that model.

Consequently, we'd upgrade to the SEL model, which comes standard with the Digital Cockpit

Display, LED headlights, 8.0-inch infotainment system, and adaptive cruise control.

The SEL Premium models adds more convenience features, including leather seats with power

adjustment for the driver, but the SEL seems to offer the most tech for the buck.

Conclusion The 2019 Volkswagen Jetta transcends its economy-car

classification with an upscale interior, refined driving dynamics, and plenty of tech, but

it also comes off as a bit boring.

The Honda Civic and Mazda 3 are less polished than this VW, but they also have more character.

The Jetta is a car for people who think driving is a chore, and don't want to be convinced

otherwise.

For more infomation >> All-new 2019 VW Jetta review--MORE CAR FOR LE$$ - Duration: 8:50.

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Subway Surfers

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🍹 SUCO DETOX de Beterraba Com Gengibre Que TIRA FOME,EMAGRECE E ALIVIA DORES - Duration: 3:24.

For more infomation >> 🍹 SUCO DETOX de Beterraba Com Gengibre Que TIRA FOME,EMAGRECE E ALIVIA DORES - Duration: 3:24.

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Reina Letizia y la princesa Leonor: Madre e hija comparten los mismos pendientes de oro amarillo - Duration: 2:47.

For more infomation >> Reina Letizia y la princesa Leonor: Madre e hija comparten los mismos pendientes de oro amarillo - Duration: 2:47.

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[Beautiful moment] L'abbraccio di Syaoran&Sakura | Sakura Clear Card (Ep 14) SUB ITA&ENG - Duration: 3:13.

What's happening?

Kero-chan?

I used magic... to stop time.

Huh?

With my magical power, it won't last long.

You have to find the cause.

I can't find it. The feeling is coming from all around...

Didn't you said something about animal ears?

Does that bring anything to mind?

It can be anything, no matter how small

I wasn't sure... whether to go to the shrine or the zoo, today.

I was thinking I would've liked to have gone to the zoo, too...

And?

And... the next thing I knew, I was surrounded by grasslands.

And everyone looked like animals.

They started looking more and more like actual animals!

I don't know what to do!

I... I...

Syaoran-kun...

It's okay. I'm here.

Are you still scared?

Can you take a deep breathe?

My magic's effect will soon wear off...

You have to think.

What do you want to happen?

I want everyone... to go back to normal.

I want everyone... to go back to our own world.

Then, wish hard for that, Sakura...

Sakura?

I want everyone to go back to normal.

I want everyone to go back to our own world.

With Syaoran-kun!

For more infomation >> [Beautiful moment] L'abbraccio di Syaoran&Sakura | Sakura Clear Card (Ep 14) SUB ITA&ENG - Duration: 3:13.

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Gossip Uomini e donne, Sara e Lorenzo stanno insieme? La rivelazione bomba - Duration: 4:02.

For more infomation >> Gossip Uomini e donne, Sara e Lorenzo stanno insieme? La rivelazione bomba - Duration: 4:02.

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Uomini e Donne: video anteprima della puntata di lunedì 16/04/2018 - Duration: 4:02.

For more infomation >> Uomini e Donne: video anteprima della puntata di lunedì 16/04/2018 - Duration: 4:02.

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POLYGLOT ROAD | Czech Republic and Czech language - Duration: 23:12.

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BBB18: Ana Clara e Gleici conversam sobre a formação do paredão - Duration: 5:39.

For more infomation >> BBB18: Ana Clara e Gleici conversam sobre a formação do paredão - Duration: 5:39.

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6 rimedi naturali per sgonfiare gambe, caviglie e piedi - Salute 24h - Duration: 5:30.

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2 galácticos que Cristiano Ronaldo baniu do Real (e Zidane não gosta) - Duration: 4:19.

For more infomation >> 2 galácticos que Cristiano Ronaldo baniu do Real (e Zidane não gosta) - Duration: 4:19.

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Piedi impeccabili con 7 semplici regole - Duration: 5:28.

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Leveza com toque de atitude: veja como combinar vestidos fluidos e botas - Duration: 3:17.

For more infomation >> Leveza com toque de atitude: veja como combinar vestidos fluidos e botas - Duration: 3:17.

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Películas De Terror Que Te Sorprenderán En 2019 - Duration: 8:47.

For more infomation >> Películas De Terror Que Te Sorprenderán En 2019 - Duration: 8:47.

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8 importanti benefici di miele e limone - Salute 365 - Duration: 7:01.

For more infomation >> 8 importanti benefici di miele e limone - Salute 365 - Duration: 7:01.

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Yoga per bambini: 3 fantastici benefici - Duration: 6:19.

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Sherlock Gnomes (2018) - MYmovies.it - Duration: 1:01.

I'm Sherlock Gnomes,

sworn protector of garden gnomes.

Gnomeo and Juliet

arrive in London

together with the other gnomes,

but in the city

someone is stealing the garden gnomes

and the community of the two lovers

ends soon in the bag.

Fortunately, there is Sherlock Gnomes,

unrivaled detective,

ready to get

onto the enemy's trail.

John Stevenson

goes from the musical comedy

Gnomeo and Juliet

to the action of this second chapter

that offers a fun and more lively

experience.

But the film's success

is more due to force

of the two immortal characters

such as Sherlock Holmes

and Dr. Watson,

so much so that Gnomeo and Juliet

have to do nothing other than pairing

with the two mentors

to guarantee the film

the right dose of humor

and action.

Veronica Bitto played a review by Marianna Cappi

For more infomation >> Sherlock Gnomes (2018) - MYmovies.it - Duration: 1:01.

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Mother's Day Card with Zig Clean color real brush markers and Jane Davenport Markers - Duration: 13:14.

hi everyone its Keren here and welcome back to my channel today I have a brand

new tutorial where I created a card using the same stamp in two different

ways this video is part of a YouTube card making tutorial hop where a few

card makers got together to create card video tutorials all the links to all the

other videos are listed below in the description area so you can hop along

I've also linked all the products below as well I use the anemone stamp from

Alton ooh and I colored it two different ways with two different types of

watercolor paint brushes I apologize for the blurriness when I was stamping I

didn't realize that my camera was out of focus when I was stamping the anemone

stamp however I did fix this later on all I did is take my Tim Holtz stamp

platform and stamp the anemone flower and a couple of the leaves that came

with the stamp set this is an actual layering stamp set however I only used

the last layer which is the outline layer because I knew I wanted to emboss

the layers and then pick watercolor them inside so I took some Ranger superfine

black embossing powder and embossed the flower and the leaves four times I

wanted to have two flowers and four leaves on each one of the cards and I

was going to color them once said with Jane Davenport mermaid markers and the

other one with the zig color clean real brush markers I forgot to mention that

the ink I used is a pigment ink from Alta new and that's why I was able to

emboss right on the black ink the first set of embossed flowers and leaves I

painted with the new mermaid markers from Jane Davenport these are glittery

markers that are just beautiful the ink already comes with a glitter in

them so when you use them they become very very shimmery and glittery I'd have

to say that I really really love them there's two sets of these and I use the

set that has the blues and the pinks this set is called shimmering skies and

I only use the two turquoise colors that come in this set I use the light colour

first to add some ink in the center of the flower and then use my water brush

to just blend the color towards the outside of the petals these inks are so

intense and have so much pigment that the colors come out quite dark so you

have to put very little bit and sometimes it's really hard to control I

really wanted to show how to use different products and get similar

results depending on what products you use so today I'm specifically using DJ

in Davenport markers and the zig clean color real brush pens just to compare

the difference between the two these markers are so shimmery and beautiful

although it's really hard to tell in the video it's really beautiful how they are

all blended together and you don't have to add any other marker on top in order

to make it shimmery I wanted a stamped leaves to be green but the shimmering

set did not have any green color so I went back to my original mermaid marker

set and took two green markers and then I also took a green from a new set

called shipwrecked these three greens together combined

created the shades on the leaf I started with the lighter color first and put

very little bit at the base of the leaf and then used my watercolor brush to

just blend in the color then I went in with the darker color and created

another shade for the leaves I did the same thing I put it at the base of the

leaf and then blended it upwards to create a nice combination between the

two shades of green this gave the leaves

some depth and shape I ended up using only two of the green markers and I used

the darker one to highlight the veins on the leaves that added much more depth to

everything for the second card I decided to paint the flowers and the leaves

using the zig clean color real brush markers and I grabbed a few of the

turquoise looking colors because I wanted to make the flowers look as close

as possible to the other card I started again with the lighter color first the

zig clean markers have a little bit more selection within the markers there's a

lot more shades to choose from especially if you get the larger cases

this case that I have is the ATK's marker and I will list other sizes below

like the 60 or even the 24 marker case that way you can choose the one you like

I started with the lighter color of the turquoise II blue and then I went ahead

and used the next color which is was a little bit of a darker shade for each

marker I would add it around the center of the flower and then I will take my

watercolor paint brush and just spread the ink around these markers have a lot

of pigment in them as well so you also have to put very little bit on they are

however less strong in terms of the intensity and it's much easier to blend

and control they also have more shades so you can really add more shades to the

flower or to any project that you're using I really like blending these ones

and it's so calming for me to just sit there and watercolor I forgot to mention

that the paper that I'm using underneath for the coloring is a strap north

Bristol paper you can use any type of smooth watercolor paper with these

markers or with the Jane Davenport ones I find that it's

easier to have a smooth watercolor paper or a Bristol paper when you're blending

the colors so if you can't get the Bristol paper you can always use hot

press watercolor paper and that gives you the best effect

I continued blending the colors in the first flower and I even added a little

bit of a green tone to the center of the flower that really added a little bit of

depth to the anemone then I decided to start coloring the Leafs so I started

again with the lighter color at the base of the leaf the same way I have done

with the Jane Davenport markers I even added a little bit of yellow in this one

but it really didn't show then I went ahead and added the next color which is

a little bit darker green and I even went with a little bit of a darker one

at the base as well that way they all blended together when I added my water

color marker and it was really easy to just add all the shades at once this is

what I mean by these markers having a lot more options in terms of shades of

the same color I also did the same as I did in the other leaves and I painted

the veins of the leaves to create depth and that really helped to bring it all

together I did the same thing with the other flower and Leafs as I did with

this one as well once I finished coloring both flowers and leaves I

wanted to add a little shimmer to match the other flowers as well as these

markers are not shimmery at all so I took my new voll glimmer marker and

added some glimmer to the flower and to the leaves looking back I wish I would

have used the matching wink Estela for the same markers as they are made by the

same company quarry tacky but I didn't remember that I had them so I ended up

using the nouveau glimmer mist and it gave a more silvery look to it where the

other one would have given it a little bit of a golden look how

looked really nice and shimmery and I really liked it since I had added some

green in the center of the other flowers I went back and added a little bit of

green in the center of the flowers I had painted with the Jane Davenport markers

because I really wanted to compare everything I - I and by adding the green

it also created a little bit of depth to these flowers as well I took all four

flowers and four sets of leaves and I cut them using the matching die cut that

came with the set this set comes with a matching stamp and die which is really

great from alter knew once I cut them up I took some of the markers and the water

brush and I just went around the edges to just hide that white outline because

when I painted the flowers some of the marker had gone outside of the lines so

I wanted to make sure everything matches up so I use the zig markers for the

actual zig flower and leaves and I also use the Jane Davenport markers for their

respective flower and leaf although I wanted to mount the cards on a white

background I thought I could add a little bit more texture in the

background so I took two pieces of paper and I embossed them with a beautiful

embossing folder that kind of looked like a lattice pattern and that way

white on white would add a little bit of texture without taking away anything

from the actual flowers I took the embossed paper and I raised it with 3d

foam tape so it would give dimension to the card then I arranged the flowers and

the leaves the way I like them on the background and glue them as well finally

to add a sentiment I took the altar new Family Matters stamp set and I decided

to create two Mother's Day cards one for my mom and one for my mother-in-law so I

took the word mother and then another sentiment from the set and I went ahead

and on the same paper using the same ink

from Alton ooh I really love this set as it is so versatile because you can use

it for any type of occasion and for any family member it has lots of different

family members that a lot of stamp sets actually don't have so it was perfect

for anything and you don't have to buy separate stamp sets for that I will link

that one below as well of course because I really think it's a very handy stamp

set I stamped the saying two times and then I trimmed them the mother Ward I

actually use scissors to cut around the shape of the word because I didn't have

the matching die set so I just decided to just pretend that I have it and just

cut around the word it looked really authentic in my opinion and I really

liked that it was really easy to do because the letter is where a script

style I was able to cut around the loops and make it look as if it was die-cut I

should have put just a word mother on the outside and then put the other

sentiment in the center or at least stamp it inside the card that way it

would have not taken away from the flower as much but I only thought of

that after I glued everything and then I couldn't remove them because it was it

was ruining my flower so I decided to just leave it the way it is still I feel

looks really nice and it's just a really nice card that I made and I'm already

met ready for Mother's Day which is a few weeks away thank you so much for

joining me today if you like my video please give it a thumbs up and share it

with your friends on social media for more inspiration subscribe to my channel

and also visit all the amazing channels below of all my other crafty friends

that have created videos for this Hopf thank you so much and have an amazing

day bye

For more infomation >> Mother's Day Card with Zig Clean color real brush markers and Jane Davenport Markers - Duration: 13:14.

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Gruppo di ricercatori cinesi scopre un'antica Caverna Extraterrestre al confine tra Cina e Tibet - Duration: 8:15.

For more infomation >> Gruppo di ricercatori cinesi scopre un'antica Caverna Extraterrestre al confine tra Cina e Tibet - Duration: 8:15.

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Gabriel Garko a Ballando: gaffe in diretta - Duration: 4:07.

For more infomation >> Gabriel Garko a Ballando: gaffe in diretta - Duration: 4:07.

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Hertel & Hofmann - Männerversteher__2016 - whit close captions - Duration: 3:31.

CD: Männerversteher - 21.10.2016

The mans, they are not so in speaking much.

So do not ask them too many questions.

They send you away to do some shopping,

and certainly running for a football game.

First, he does your favorite dish.

So, he doesn't want to know nothing of the home.

He'd rather take her to a meeting in the pub,

Than a meeting in the hallway to kiss.

We understand men,

In their hearts more pure.

We know what men want.

We understand men,

The behind eyes, always attentives in everything.

These are the powerful women. ohohohoh!

This makes us the smarter women. Ohohohoh

We understand men,

In their hearts more pure.

We are simply superior.

The men are much linked to mothers.

Nobody cooks as good as they do.

They speak of Kamasutra,

but they become serious, so neither this they do.

Men look at us happy. And then,

of course, just for our hair.

Not to the butt, and nowhere else.

And after ten beers, of course there are three more.

We understand men,

In their hearts more pure.

We know what men want.

We understand men,

The behind eyes, always attentives in everything.

These are the powerful women. ohohohoh!

This makes us the smarter women. Ohohohoh

We understand men,

In their hearts more pure.

We are simply superior.

These are the powerful women. ohohohoh!

We understand men,

In their hearts more pure.

We know what men want.

We understand men,

The behind eyes, always attentives in everything.

These are the powerful women. ohohohoh!

This makes us the smarter women. Ohohohoh

We understand men,

In their hearts more pure.

Nós somos simplesmente superiores

We understand men,

In their hearts more pure.

We understand men,

The behind eyes, ohohohoh!

These are the powerful women. uhuhuhuh!

This makes us the smarter women. uhuhuhuh!

We understand men,

In their hearts more pure.

We are simply superior.

For more infomation >> Hertel & Hofmann - Männerversteher__2016 - whit close captions - Duration: 3:31.

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Crop Circle, "Messaggi Alieni" provenienti dal futuro! - Duration: 7:41.

For more infomation >> Crop Circle, "Messaggi Alieni" provenienti dal futuro! - Duration: 7:41.

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War Thunder 1.77 day CV.II =AMM0= Escuadron. PUTO INTERNET - Duration: 47:50.

For more infomation >> War Thunder 1.77 day CV.II =AMM0= Escuadron. PUTO INTERNET - Duration: 47:50.

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The Crossover: Why sports brands are chasing esports viewers and spending millions to reach them - Duration: 9:29.

"Alright we're gonna take a left turn here. A real left turn."

"Almost like a U-Turn and then another U-Turn."

"Competitive video games."

"And I'm laughing because, I can't think of anything less interesting."

"So this is basically going to be a league watching people play video games."

"Esports."

"Can it truly be a spectator sport?"

"It's for booger eaters."

"Aw no one wants to watch people play video games, that's so boring."

"It's hard to imagine 36 million tuning in to watch this?"

"With cash prizes going into the millions."

"League's World Championship game with a 2 million dollar purse."

"The lucrative worlds of professional sports and competitive video gaming are beginning to merge."

"We're looking at multi billions of dollars in just the next few years."

"There's a lot of money to be had there."

"It has created this international audience and is a worldwide technological sports explosion".

One point five billion.

That's the dollar estimate that the esports industry was valued at for 2017.

It's a big number and probably a surreal reality for those of us who saw esports grow

from what it was five, ten years ago or even further back.

(Casting)

But that number pales in comparison to the industries that have recently dipped their

toes into esports, or conversely made a big splash like the NBA.

The Golden State Warriors, the Cleveland Cavaliers and the Houston Rockets have entered into the NA LCS,

yet each of those teams by themselves are worth as much as the entire esports industry put together.

With esports being such a small drop in the bucket for these teams, why did they bother getting into esports?

Chances are, it's because of someone like you.

You, yes you, the average esports fan.

You may not know it but your time is valuable, to the point where companies are spending billions of dollars

trying to grab your attention.

And many already have.

Ask yourself:

Coke or Pepsi?

Adidas or Nike?

Chances are you have an opinion on the matter.

And while part of that is due to your first-hand opinions on their products,

"I feel like I can already tell by the shape that this is Pepsi."

you've likely been influenced by their various forms of marketing.

That is, if they've been able to reach you.

So much interest into esports comes from a generation that is so resistant to conventional advertisements.

This is partly because of the TV alternatives like YouTube and Twitch,

but even when ads are shown on those platforms, you've likely avoided them through the use of ad-blockers.

But just because you haven't been influenced to spend your time and money, doesn't mean

you're not spending it.

According to a report from Nielsen's esports division, which surveyed 4,000 esports fans

from the U.S., UK, France and Germany aged 13-40, the esports fan spends about 17% of

their leisure time on esports.

That's almost a fifth of your free time spent on esports, a lot of time spent away from conventional ads.

Nielsen also says that 61% of esports fans live with three-plus people and make liberal use of social media.

Whether you know it or not, you're an influencer yourself, to those around you and those you

interact with in your life.

Which is why companies spend billions to try to reach you and the esports industry is no different.

That $1.5 Billion valuation of esports from earlier came from SuperData Research and they say

that 35 percent of that was from ads and sponsorships.

They've also projected the industry to grow by 12 percent each year, to a value of 2.3 billion by 2022.

"I don't think this is rocket science. Esports models in a lot of ways the future."

"The demo is young, they're adblockers, cord cutters, cord nevers. They're extremely hard to get in front of."

"They consume sports and esports very differently than a traditional sports fan."

The potential of reaching an "impenetrable audience" is a clear benefit for any company with an aging audience,

and interest in the franchised NA LCS was immediate.

According to our reporting, there were over 100 different organizations that applied for the 2018 franchise

season, some of which came from abroad in Europe and China.

Ultimately, 10 teams were chosen, and it didn't come easy, or cheap.

"I think our application, I wanna say a little under a hundred pages, a little over a hundred pages."

Creating a 100+ page presentation is an exhaustive process for any organization.

But even if you were one of the lucky 10 to be chosen for the league,

the price tag of an NA LCS slot was $10 million if your team was already part of the NA LCS,

or $13 million if you were a newcomer.

Now, for these billion dollar NBA franchises, $10-ish million doesn't break the bank.

But at face value, and especially by esports standards, that is a heck of a lot of money.

Which is why even the big endemic brands, such as Team SoloMid and Cloud9 sought outsider

investors to help foot that bill.

All this said, despite the man hours and money required to get into the NA LCS,

many organizations saw the opportunity to reach that elusive, young audience.

So, what do esports from these investments?

The inaugural NA LCS season for these teams saw unexpectedly strong results.

While the Golden Guardians wound up in dead last, Clutch Gaming made it to the playoff semis

after stunning TSM 3-1 in the quarters.

"No one expected that outcome."

And 100 Thieves reached the finals after a narrow 3-2 series against Clutch, but lost

but lost 3-0 to Team Liquid and fell short of an MSI berth.

So, what's in this for you?

Are you more of a fan of the Golden Guardians simply knowing that they're associated with the GSW?

"And next we got, the add carry."

...Probably not, but their influence goes beyond just a single player or single team

and they can positively affect the quality of life for all the players and everyone else

working within the esports industry.

"The honest answer is you don't need these people, if you're a fan."

"If you're a fan, it doesn't matter how much an organization pays for its players."

"It doesn't matter if an organization is the Houston Rockets or the GSW."

"That doesn't matter, but for people in the industry, it's really important."

I haven't checked my bank account to see if I've gotten paid in the past few months

because I know I've been paid, because I work for the Houston Rockets."

"I know that when we sign a player and I commit able to pay them for the year or two years or whenever long."

"That my ownership will come through, and we will pay those players and live up to our engagement."

"That hasn't always been the case."

"Basically our owner's a scumbag, so we kinda peaced out."

Esports was built by grassroots communities, which have grown into a multi-million dollar industry

within the past few years.

However, even with this rapid influx of money, job security is still a concern for many working in esports.

"It's really hard to emphasize, just how much heartache and stress there was."

"Trying to be able to pay our players on time because sponsors weren't paying out."

"I had credit card debt that was racking up, that I had to rack up in order to get my players dinner or lunch."

"As opposed to being able to get them money through the door."

"Right? Those are the things that really have screwed our industry for a long time."

"The grassroots fan stuff, awesome, amazing, totally worth it."

"But at the end of the day, it's really hard for me to advocate for these guys or kids or boys and girls.

and guys that are like, "Hey I really want to get into esports," and I'm sitting here looking at my bank account

being like, "Man, this sponsor hasn't paid me yet this person has literally stolen my money from me.

This person's not doing their application." And those things are disappearing."

It doesn't matter whether you're an OG NA LCS fan who still cheers for Cloud9, TSM or CLG,

or whether you're a fan of the new challengers like Clutch Gaming, 100 Thieves or the Golden Guardians.

The inclusion of the NBA teams, and other investors from the traditional sports world,

is a good thing for everyone.

But let's not forget that the NBA teams and their respective sponsors

gain a lot of influence and loyalty through their esports teams.

After all, they're in this because of you.

This generation is changing the way broadcasting and advertising works, simply by the way it consumes media.

Sports teams and other brands have had to flip the script when it comes to reaching that audience.

If you're not watching, playing or interacting, there's no value for the teams and sponsors

that are buying into the scene.

The small community that built this scene holds all the cards.

It's that grassroots community that's changing the game

you, the esports fan

and has forced billion-dollar industries to stop ignoring esports and come along for the ride.

For more infomation >> The Crossover: Why sports brands are chasing esports viewers and spending millions to reach them - Duration: 9:29.

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