so the timing was actually very serendipitous because I was at the point
in my business where we had grown almost exclusively through word-of-mouth and it
was you know it's great, I'm very, very grateful for that and to go to the next
level I was looking for something where I could learn the basics of marketing
and learned something about this content that I really didn't have much
exposure to or experience with and so pretty much at the exact moment in time
when I was looking for something like this I got a letter in the mail from
Stephen and opened it up and it was about coming to a free presentation to talk
about this new marketing course that he was launching and I decided to to go and
Brianna and I, my wife and I went and and we loved what we heard in that initial
introductory presentation so we decided to sign up for the course...
yeah it was because it was such good timing we actually decided, brought it home, showed it to her
she was like 'it's exactly what we're looking for' and so so we pretty much
signed up right away, I sent you an email saying hey, do you still have spots left in there we'd
love to join in and you know pretty much like that...
so my biggest takeaway was
definitely some of the foundational principles because you know some of the
tactics were great and some of them were using but the principles I think were
the most valuable because as different tactics change, I still understand
these these core principles so things like choosing our target market, target
avatar, if you will, things like understanding the process and having to
nurture someone so that they, you know from the time they first hear about us
they may not know or care yet but the process of taking them from first first hearing
about us to actually wanting to come in and try this out I'd say those two are
some of the biggest biggest principles that I learned and then from there
filtering down how to actually do those things with individual tactics...
say if you are like me in the sense that you know you're you're a practitioner
whether it be in you know fitness or rehabilitation you know if your your
heart is in that this is a great way to learn some of the other business
marketing side of things because it's very digestible, you know it's the 80/20
type rule, we're learning the few things that are gonna get the most impact and
so it allows us to be effective in that area without having to distract too much
from you know the stuff that we really love and what got us into this line of
work in the first place...
the thing I liked the most about the
course was definitely the content and the very logical progression that it
followed because it allowed me to, you know get one concept to do a little bit
of homework around that, really get it and then you know build on that with the
next piece of information the following week and for me I like that how it all
flowed very naturally and and allowed me to really understand it...
so I'd say the
biggest changes are a couple of things one is an understanding of you know the
type of customer, more clarity around the type of customer that we wanted to have
in our business and that is very valuable
another is knowledge of that process of what it takes to educate people to bring
them along to where they get to the point where they want to work with us either
as as clients here in our location or as practitioners using the technology and
the certification program and education that we offer now at new fit and
particularly for the practitioners side because that's a newer business and
we're dealing with more kind of cold leads, that's been that's been even more
valuable on that side because it's giving me, where as before I'd be like
oh my gosh this person didn't sign up right away like what it must be a no and
now I understand that it's a longer process to actually walk them through
the, you know cross the bridge so to speak of understanding what value
this has, how it can work for them and that it you know it takes time and
that's totally okay and perfectly natural and part of the process... awesome
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