Hello and welcome to the Robust Marketer, I'm Eric Dyck, host of the podcast. Today
we have one of the true legends in this space, we have Tim Burd. Now Tim Burd besides being
a super successful Facebook marketer, owner of the Y Agency, he is also the founder of
the world's biggest Facebook group. This world's biggest Facebook ad buyers group and basically
this is a group that has just taken off over the last year. It is the place where you're
going to find the best discussions online for Facebook advertisers of all levels, super
advanced people, people just figuring out for small and medium businesses.
It's amazing the way it's grown. I've known Tim since I started this job, we've been talking,
but this is actually the first time we've talked sort of face to face as they say. Welcome
to the podcast today how are you doing Tim? Well thank you for having me Eric, I appreciate
it. Yeah. Nice. You're calling from San Diego?
I'm actually in Orange County like Newport Beach area.
Oh lovely. Close, yeah.
Nice. Okay, so to start the podcast off, I think people, it's funny, people know you
as an expert. They know your group obviously, and I'm sure a lot of people who've been to
your masterminds maybe know a little bit more, but tell us a little bit about your journey
and sort of what brought you to where you are and what it's like where you're sitting.
Yeah, great question. Okay, so I've been doing internet advertising now for about 12 years.
I started when I was 18 or so, 19 and I was actually an affiliate for three days, and
it was back in the adult webmaster days before mainstream. There was only Commission Junction,
there wasn't even affiliate networks at the time. I was affiliate for a webcam site actually
for three days, three days and I did so. I did very well so the affiliate manager called
me and said, "Hey, can you teach other people how to do whatever you're doing." I was just
like automating Craigslist posting at the time, completely white hat at the time, whatever,
right, this is 12 years ago now. I didn't even know what an affiliate manager
was. I didn't even know what an affiliate program was. He just said, "Hey, if you get
anybody that you teach how to do this, they'll get their $20 of sale and you get $5 of sale
per resell they make." I was like, "Awesome, we can scale this." Then we started, we made
a little, me and my brother were doing it, my little brother Andrew Burd.
We did a little like word guide, it was like a few pages that taught you how to make a
link code and all these like really basic things. Then we would like post job ads on
Craigslist so that to get people to sign up and do this online job. Anyway, one thing
led to another. We ended up getting another $5 a sale, then became official affiliate
managers. Then got [inaudible]. Then decided to start our own cam site actually.
Then with the processing issues and whatnot, we moved into dating and then once visa across
all regulations changed about seven years ago now, and it kind of killed the monetization,
you basically couldn't have a little check box at the bottom and automatically bill somebody
for like a different third party site. Okay.
Once they took that out, the whole industry changed, so I jumped out and headed to mainstream.
Since then, it's been, I've done affiliate networks, I've owned Garcinia offers, ad platforms
I've built my own like 50 on red or traffic van similar to that.
Cool. Penny auction sites, lead gen offers, E-com
sites kind of you name it. I've tried a lot of things and I kind of just go. I throw a
lot of dart to the board and I see what sticks. Nice. Are you technical? Are you, so when
you're hacking these problems, are you doing the coding? Are you technical at all? Do you
have it setup? I do have a very talented programmers thankfully
and if I didn't, I probably wouldn't be where I'm at now. Anybody listening, it's very important
that you find good technical people. Now one thing I have been blessed is that, when I
was, I was my school's webmaster when I was 13, so I know some HTML and then I learned
some PHP, a little bit of Python. I know just enough to really lead a development team properly
and not get thrown for a loop or, "Hey, it's going to take a week to do this feature."
It's like, "No, that's an hour long job man, like come on." I know just enough to like
not get caught into those problems. Okay. What was your first big win in the Facebook?
Do you remember when you first jumped on the Facebook?
Yes. What was your first like true big win?
It's funny, when I first [inaudible] Facebook, there was no news feed ads, it was only right
hand side, that was it. It was only campaigns and ads. There was no ads, so I actually had
like a whole other layer there, but I do remember actually. My business partner Sean Brown,
he went to a meeting in Texas actually, it was a law firm. I forgot, I think it was,
I can't remember the name at the top of my head, but he went to a meeting with the sales
security firm, disability firm in Texas, kind of as a favor to his friend. He didn't really
want to go. He was like falling asleep in their marketing
meeting and just was hearing enough to where at the end of it he was like, "You guys are
doing this all wrong. You need to stop doing billboards and stop doing like bus stop ads,
you guys are throwing money away." They're like, "Okay, how would you recommend?" He's
like, "Let's do Facebook ads." Then he sells them on, kind of negotiates
like a price per lead, at $25 I remember, and then leaves the meeting, calls me. Says,
"Hey Tim, can we do sales security leads?" I'm like, "I've never even heard of that before
what is it?" It's basically just people that can't work, they're disabled and they need
money, help from the government more or less, because they're injured. I looked on Offervault,
which I don't know if people still use Offervault or not, but it tells people what affiliate
prices are out there basically for certain offers.
I saw the highest one was $12. I'm like okay, $25 is fair, that's double the market rate,
like I think we can make this work. We started, we put our heads together, we jump on Facebook
ads. I'm a little more technical than he is, so he's more a little in helping with ad creative
and that kind of thing. The first day we tank, it was terrible, losing so much money. Day
two, same thing, really bad. We're like, "This is not going to be good, we're going to lose
a lot of money fulfilling our first order here."
Day three, day three I don't remember who was the new ad copy or maybe a new targeting
or something we tried just like took off and we're getting leads for like $4, and selling
them for $25. We're doing like over 500% ROY, all clean, white hat lead gen, very clean,
but we ended up capping out the law firm. Their entire month we capped them on two days,
so we're like, "Hey, we need to go find more law firms to buy these leads, because they
don't have the capacity. They need to build another call center."
Then that's how that business was born actually, we started calling law firms and selling them
leads and started our own lead gen offer basically. Very cool. Those leads generally, just out
of curiosity, I know it was a long time go in early days, but how did those leads end
up backing out like for the law firms in general? Oh great.
Yeah? Oh wonderful. Yeah. I mean Facebook leads
in general, a lot of companies have the stigma that they're like low quality leads or something,
but that is completely dependent upon the ad copy you use, the imagery et cetera. Facebook
usually comes in just below Google Ad Words, at the quality wise, but cost wise it's usually
significantly cheaper. Especially at that time early on in Facebook's
days, because that was during- Oh yeah.
... Also, during the period when like law keywords could be ... I remember Mesothelioma
or Mesothelioma, or whatever, that keyword was like $100 on Google and at the time, which
is interesting. Yeah. I actually ran a lead gen for that on
Facebook and I was getting leads in for about $150 a lead on Mesothelioma, which are, the
leads are worth like $1000 to $2000, because a click is usually like a couple hundred bucks.
Yeah. It's honestly really crazy how it all turned out and yeah, Facebook is really, it's
honestly evolved massively over the years. As have its policies and whatnot, and the
strategies you'd use one of it's just right hand beside ads, it was so much easier, but
harder at the same time. Yeah, a lot less variables that went into
it. That was essentially the beginning of your agency right, which is called Y Agency?
Agency YY. Agency YY.
It's agency with two Ys, but that actually was no, that was, Agency YY didn't start until
January first of this year, so it's only one-year-old. Prior to that, I had a few affiliate networks,
Pluus was one of them. I don't know if people might have heard of Pluus.com.
Yeah, Pluus, yeah. That was my network, and then I tran- so then
I shut the network down in December 31st, I don't know four or five years ago, whatever,
six years ago or whatever it was. I was like, "Screw this, I'm sick of running a network."
I was making okay money, but not enough for the headache honestly, so I just literally
just paid everybody, shut it down and then just rebranded that company as Legal Lead
Gen, doing social security leads and Mesothelioma and things like that.
Then after about a year and a half, we sold that company to a law firm actually, and then
ended up then starting a mass toured lead gen agency, which was digitized IQ and that's
what we're doing. Transvaginal mesh into Rulto and IVC and Bukana and all. It's all a medical
class action lawsuit leads- Okay.
... Still, for attorneys and then after selling med company a couple years ago, I did nothing
for honestly like a year. I peeled around some random little businesses, mess around
with drop shipping on E-com, just to kind of get a feel for it. I really didn't like
know what I wanted to do until beginning of this year. I decided to start an agency just
because from the ad buyer group, which I started about six years ago now, people been asking
for years, "Hey, can you run my budget for me? Can you run our company's budget? We'd
really love for you to handle our ad spend," and it just wasn't my business model for six
years. I decided to make it my business model. Nice. Okay, so let's talk about the group
here. I didn't actually realize that it was six years old. That's one of those things
like the overnight success that happens over a decade, right?
Yeah, right. [inaudible]. That is, because it's just came on my radar
this year when I kind of got into this position, and it's just like I'm part of a lot of these
different communities and a lot of them are excellent. This has got to be the best, this
is the best one I think in the space right now, just the amount of people that chime
in there. The goodwill that everyone seems to have and like I said, the levels, like
there are people who have small and medium businesses that are just, that are leveraging
this, leveraging the Facebook knowledge to really accelerate their businesses.
There's also super high level people in there as well. Tell us a little bit about why you
started it and sort of how it's grown and what are some the landmarks that you've hit
that you're proud of for that group? Okay. Great question. I started about six
years ago and it was actually right when we started the social security company.
Okay. I was looking online and I wanted a place
to talk about Facebook ads, because I was running the ads at the time, I didn't have
media buyers. At the time I was running the ads and I was like, I'd really like a place
to talk about Facebook ads with people. Like is that too much to ask?
Of course, I'm on Facebook, looking for a group on Facebook about Facebook advertising.
There wasn't really anything out there. Maybe there was maybe one or two and they were just
terrible. It was very low quality people. They weren't spending any real money and then
there was some of the affiliate groups, which is fine, but that wasn't Facebook advertising.
That was all a lot of affiliate offers and stuff like that.
I was like, "Okay, I'm just going to start a group," and so I started it. I didn't like
invite anybody to it, I just, as I was talking to people in Skype groups and stuff, I just
dropped the link and said, "Hey, if you want to join," but I didn't go and invite like
a thousand people, all my friends like most people do when they start a group.
I really let it grow organically and it probably took a year to get it to even one thousand
people, but it was the right people. I made sure to like really impress. I spent a lot
of my time in there for years now, helping people, because if no one and if someone has
a question and no one helps them, then no one's ever coming back to that group. Basically,
I was the one answering questions for years, the only one for the most part for the couple
years. Then people, then other people thus would
see that I was more willing to answer their question if they helped other people. Basically
I made it like, "The more helpful you are, the more helpful I'll be to you."
Very cool. I made a kind of win-win. It took about a
year to get to a thousand people. It took about three years to get to 5,000. Again,
just straight organically, people inviting their friends whatever, and I started throwing
events, ad buyer events or meet ups or whatever you want to call it. That helped a lot.
I think there's a lot of high level people in there, because I've done so many things
in this industry that I know all the top processors, affiliate networks, affiliates, advertisers
across adult and mainstream. I know kind of a lot of the key players in the industry,
so they all kind of jump in there and chime in now and then. That's one of the things
that's helped it become a really, really great community in.
Then a big thing was kicking out all the trolls. Honestly, I was stuck around, I don't know,
I was around 10,000 users, so it was like 5,000 users around three years. Four years
it got to like 10, said, "Okay, it's good." Cool.
Yeah, double is really good, but then I felt like I was losing. I have like a GridEx, which
tracks like how many members you have and how many you lose and all that. I seem to
like, it was like kind of plateauing a little bit, and so that's when I had to really make
an effort and kick out a lot of my friends, which were a lot of the trolls in the group.
They would hate on newbies or just cause trouble, like trolls do right, and I noticed that as
soon as I kicked all those trolls out, boom, growth just like skyrocketed, because there
was a ton of people in there that were like scared to ask questions or to comment. They
didn't want to get ripped apart by trolls. Soon as I got rid of those people, boom, it
just really took off from there. I think the next year after that it doubled again and
then almost doubled again here in the last year. Actually more than doubled again, so
it's just, it's growing very quickly at this point.
What do you put it at now? It's about 53,000 people right now.
That's unbelievable, and that's still it just shows you how fertile this market is right,
like as more and more people become more aware of the pattern on Facebook market.
Well, there's five million Facebook advertisers. That's insane.
Well that's including all the cloaked accounts and whatnot, so maybe there's a million people
right, but like that's still a lot of advertising. Like I said, there's a lot of ways to go here.
Yeah, and I like your point about having to kick out the ... I'm part of a few Skype groups
for instance, that are mostly affiliates. Those things are just the darkest.
Yeah. They're just super dark, they're vicious,
they're jump on, someone comes on there who's a newbie, they do get ripped apart.
Oh my God yeah. Your group is like the opposite of that, and
it's just like, it's genuine and it's warm and it's like, it's really a cool thing to
be a part of. I'll tell you it took a long time to get it
that way, I'll tell you that. Yeah, again, it didn't happen overnight.
There's about 8,000 people banned from the group right now.
That's unreal, and again, then that started by your effort to really grow organically.
I'm sure to make sure you start with the right people, get the nucleus going. Then having
all these thought leaders jump on there, I see James Elswick jumping on there, like all
the time. He's a great. Yeah, great guy, very smart guy. He-
... Really understands, James he is smart. There's a lot of really smart people in the
industry and they don't like going in groups. I mean they like groups, but they don't like
going to these ones to spam or trolls or whatever. They like high level stuff, they like interesting
stuff, so yeah, they've really taken interest in it, which I really appreciate that they
take the time out of their day to do that. Nice. Let's talk a little bit more about your
agency. You've, I know you're tied with DFO a little bit on the group. I know that they
sort of, they help with some of your events in your [inaudible].
Yeah, we do some event planning together yeah. Talk about what are your goals for the agent,
for your agency in the coming years. I'm super interested in and I talk about this all the
time, but it's like it's this performance marketing mindset that we're bringing to the
table that we learned as affiliates essentially, and how it's becoming super applicable to
the rest of the world. When applied to these white hat commonsense ways to the big brands
of the world, so I'm curious, like what's your goal with your agency?
Yeah, this is the first time I haven't really publicly announced yet, but I'll announce
it right now that at DFO we direct focus online and Agency YY, my agency are doing a merger.
Agency YY is going to be the client facing external agency for clients, and then DFO
has also their internal media buying team, which I'm going to help oversee along with
their CMO Alex. He's very brilliant guy. Yes, I'm really excited about that, but where
I see I guess the agency going on and what my goal was when I started it, was at exactly
like you just said, that big brands pretty much don't have this performance mindset.
It's funny actually, one of the media buyers that I hired about a year ago now, he didn't
want to move down to San Diego with DFO, so he works for a different company now in Orange
County here. He was doing, he did the Apple iPhone seven
launch actually, so he worked big brand et cetera and he told me when he came on, he's
like, "My goal was to spend $50,000 to $75,000 a day. That was the goal." There wasn't like
a CPM goal or can you get people to sign up for our newsletter or watch a video. It was
literally just can you spend the money, that was the goal. I'm like, "Are you kidding me?
Like really that was it?" I can do that.
It's the easiest thing in the world, yeah. I can do that. Yeah. When he came on I did
teach him all these direct response kind of style stuff and it was kind of blew his mind
a little bit, that people like even know about that kind of stuff. Well my goal has been
and what it continues to be is, to kind of bring this just like you said, bring this
performance marketing mindset to big brands. Pardon me.
Sorry. Whether it be, getting people to sign up for
their newsletter or tracking store visits, how many people are going in and buying whatever
from their store or whatever it is. Getting people to watch your video for Christ's sake,
like some something small, that's okay. A newsletter that's something small, but making
some sort of a goal to prove that you can do it better than other people, because a
lot of them sometimes when they do use metrics to measure their performance, they're using
usually CPM. Yeah.
It's usually just like how much should we spend and what is the CPM? What people don't
realize about that, is that a lot of times higher quality users cost more, so they have
a higher CPM, but that doesn't mean, that could mean you've reached your target and
you didn't like ... If you have to low of a CPM, you just got like bottom of the barrel
traffic and you didn't necessarily meet your demographic or your demographic didn't actually
see your ads necessary. Even using that as a metrics is a terrible
metric. Yeah, just basically trying to merge performance with these big brands is kind
of the goal, but I'll tell you, it's been tough. They're very set in their ways.
I'm finding this is as well, and like it's this mindset that comes from print and TV
I think. Like I'm working with a client on the side right now that's, that has these
ideas about who their audiences and they're like, "We want you to advertise in these segments
and these static segments." I'm like, "That's not the way you should approach Facebook necessarily,"
right, like Facebook ... They're not data driven, yeah.
Yeah, you have to cast a wider net and as you say, I was just building this into the
proposal, but like these actions, they're there to prove that you can do it better and
that you can get these, you can get the desired response from someone. They're also, they
also feed the algorithm right, they also go back in, so that when someone does this, you
know they're more likely to be a consumers essentially and you can constantly ... It's
interesting because you can, you refine and broaden your audience using that kind of methodology,
which is sort of an oxymoron, but it's the way the lookalikes work.
I know, totally, and it's funny, because these, all the big agencies, they don't want their
clients to think like this. They don't want them to look at performance, because then
they actually have to like really put effort in. They're more focused on just building
good creatives, good videos and they're just ...
Well, good creatives too right? Right.
Like good creatives that tell the story, that have this sort of like beautiful sheen, but
maybe they don't perform as we would know. As long as they spend money, they're performing
right? I guess so, in that, with those metrics. Yeah.
I feel like it's shady. It's funny to see companies like DFO as well who have a traditional
affiliate background, merging with you in this way is a really smart move on their part
I think too right, because you both get a lot out of it. You get the backing, potentially
the capital or whatever I don't know how your deal works necessarily of this.
It was manpower. Yeah, manpower exactly, and they get access
to this group, I could see it being such a valuable tool for your agency in the long
run as it grows. Yeah, it absolutely is and so we're going
to do a lot more work a lot more closely together on a lot of things. A lot of people don't
know this actually, DFO has about 150 employees and eight offices around the world.
Huge. Yeah, they stayed under the radar for many,
many years now, so people don't really know how big they are, but it's interesting. They
do a really good job in-house video team, which would be really useful to agency clients,
in-house fulfillment, their own CRM, so many useful things that we can use for clients.
Then there's a lot we can do in the event planning stuff as well, which I would like
to work more closely with you guys on as well too.
Yeah. I think that there's lots of ways that we're going to find and be able to work together.
I'm super excited for Bruce Kranz's talk at Facebook Mastery Live. Actually he's such
a, again, under the radar industry legend and this is his, one of his first big talks.
He was super excited about giving it and yeah, we're super excited to have him on. It's going
to be a really fun event. Let's talk for a minute about Facebook Mastery Live.
Let's do it, yeah. We announced it, but I reached out to Tim
about a month or so ago and asked him to come talk at Facebook Mastery Live, and he's in,
super excited. Have you been to Bangkok before? I have been to Bangkok and I love Thailand,
especially Phuket. Nice.
Bangkok is, it's crazy. The first time, I was only there, I've only been there one time,
but it's like, it looked like New York to me kind of. Like so many tall buildings, so
many, so condensed, absolutely love it. I love Bangkok. I'm really excited to go.
What I love about it is the energy that's there. First of all it's just been, personally
it's been a magical place for me. I met my wife there right out of university when I
was teaching kindergarten over there. Oh really, that's awesome.
Yeah, I had a film degree, I didn't know what I was going to do and I answered an online
ad basically for teachers, and I ended up being a kindergarten teacher at a private
school in Bangkok, where they were like, "You will use your professional training to create
a curriculum." I'm like, "I can dissect Terminator two and tell you all the time travel there
is in it." No, it's this magical place. It changed my
life then, that's why I moved out west from out east, which is where I'm from. Then years
later I went back there a number of times and spoke at these conferences with Istack,
and that's where they ended up recruiting me and bringing me on to this job.
Interesting okay. I keep saying Bangkok has this magical power
over my life, and I'm super, super excited to go back, and Phuket as well. It was an
international ball hockey tournament in Phuket, which was a lot of fun. I think this year's
going to be even more fun. That's cool.
Why don't you talk a little bit about what you're going to be talking, I know you don't
ant to give too much away, but let's talk a little bit about what you're going to be
talking about at Facebook mastery live on December eighth in Bangkok.
... Yeah, absolutely. So at Facebook Mastery Live, I'm going to be giving out some of the
stuff that I usually only give out at my paid Masterminds, which is, I'd say, some of the
best stuff, also. It's not even just little crumbs. It's how to scale. Most people have
this like, "Oh, scale ... 10 to 12% every couple of days," kind of BS. And it does work
sometimes, but that's really like, "Eh." There's way better ways to scale, much quicker, with
much less volatility. And then there's ways to account for the volatility on Facebook,
where you see one ad that does great today, then terrible tomorrow, then okay the next
day ... And it's kind of all over the place. I teach also how to get rid of that volatility
for the most part, and then also automate all of this, so you can actually live the
dream and go sit in Phuket all day and drink piña coladas.
Nice. I'm super looking forward to that, that is gonna be really cool. So the event itself
... And then we're going to be having dinner afterwards, we'll have some drinks ... And
then it's going to be fantastic. Are you going to STM Island, or is that when your Mastermind
is in Phuket? My Mastermind is right after Facebook Mastery,
so I think it's during STM Island. Okay.
And then I think you guys are also ... I'm doing a private villa retreat in Phuket, I've
rented an 80-foot yacht ... It's going to be a great time.
Amazing. And I think you guys are doing something similar,
yeah? Yeah, we're doing something similar, we have
the Facebook Elite retreat. I think we're not the ... I'm sure FBQueen is doing one
as well, right? I'm sure there is ... I don't know, yeah ...
... a lot of people down there doing it. But it's like we should get together, we should
have ... One of the nights we should have a party, or something.
Let's do a group ... Yeah, I'm only gonna have 10 or 12 people there, I'm doing a smaller
one. So yeah, let's do a little party or something, 'cause we'll be in Phuket, why not?
That's a damn good idea. Okay, cool, let's talk about that after.
Yeah. Okay. Let's talk a bit more about your Masterminds.
So you do ... How many Masterminds do you do a year?
That's a good question. So I've been kind of messing with that a little bit and trying
different things, but I'm gonna probably stick to doing two in Europe every year, two in
Asia and two in America. And then I'll do a couple of supplementary ones, maybe Australia,
or Dubai, or Latin America, or something. 'Cause I get a lot of requests from those
areas that I haven't done any yet, so. So yeah, six to eight a year, basically.
Pretty cool. And I gotta say, we did this application process for our Facebook Elite
retreat, and one of the questions was, "Have you been to a Mastermind before, and which
one?" And a good number of them had been to your Masterminds. And the next questions was,
"Did you like it or didn't you? What did you like about it?" Everyone comes away saying
good things about your Masterminds, and I think it's part of that good spirit that you
bring to everything, there's obviously the validity of your knowledge as well. But what
do people get out of your Masterminds? That's a good question. Most people when they
come, it's funny ... most people they come and they think it's going to be, "How to make
a look-alike, and how to make an ad, and ... " They think it's going to be newbie, basic stuff
because that's what most of the events are, that's what most of them are catered to, is
for newbies, 'cause that is the bulk of the market, right? Ultimately. But the people
that I'm trying to cater to are the intermediate, advanced, that are already spending hundreds
or ideally thousands of Dollars a day, where just a couple little small things, and then
boom, they'll double their ROI, or whatever. And that is the average result to someone
after they come to one of my events, is they double their ROI in the first week. I've had
multiple people actually make their entire money back, and I usually charge six to seven
... $7,500, somewhere in that range. But I've had multiple people make their money back
the first night, before day two started. Literally in just that amount of time, because of one
thing from day one. Amazing.
So I go over advanced server optimization, advanced landing page optimization, multivariate
testing, and then obviously all the advanced stuff, Facebook stuff. But it's very analytical,
it's very actionable, I don't upsell anything, and I undercharge for it a little bit. I know
a lot of some of the other industry leaders, experts, whatever you want to call them, they
do Masterminds [inaudible] also, but they'll charge $15,000, $20,000, that kind of thing.
And that's fine, but if I go to an event and I leave and I say, "Okay, I paid $15 grand,
that was worth 15, I'm happy." Right? I'm not ecstatic though, I'm not going to be telling
all of my friends how great of a deal I got. Now, if I pay $6 grand but I feel like it
was worth $20, I feel like I got a great deal and I'm gonna tell a lot of people about it.
So that's kind of how I like to approach mine. And it gives me a good excuse to travel, honestly.
For the last 10 years I never traveled, I was always at home working, "I can't ... I
gotta stay home and work ... " But now, since I ... I make it work to go travel. It's good
networking, also. I actually have a lot of fun, I get to meet a lot of these people from
the Ad Buyer group that I've never met before, which is cool, too.
And that's ... I was talking about this with a friend who is in another industry, and I
was talking about the daily interactions I have on your group, and on Nick Peroni's group,
or any of these other groups that are out there. And the community that we're contemporaries
with is such a thing that it's easy to overlook how awesome it is. But the fact that we can
travel around the world, and we're going to go have drinks with 3,000 like-minded people,
or whatever ... And it's, we're all totally decentralized, we're all around the world.
It's truly, truly globalized but we're all kind of coming from the same place in so many
ways. In a lot of ways around obviously wanting to make money online, wanting to master certain
skills, but also being young and entrepreneurial-focused, and really kind of outside-the-box thinkers
I guess, a little bit ... Oh, totally, yeah.
People who are not necessarily looking for that ... the corporate grind, essentially.
Oh, no, it's crazy. I take it for granted, kind of, that I can go to any decent-sized
city in the world, look up my friend list or anybody in the group, and see some people
that are from Serbia, or Iceland, or Sydney, or whatever ...
Lebanon, or ... Yeah. And go grab a drink with somebody ...
And they'd buy you a drink, too. In all of those cities, too ...
Yeah, yeah, they would buy me a drink, yeah. I'll buy them a drink, though.
Yeah, But yeah, I really take that for granted.
So when I'll travel with a girlfriend, or ... I'm single at the moment, but when I've
traveled with a girlfriend or something though, I'd be like, "Hey, we're going to meet up
with my friends in London ... " And then we're stopping in Paris and meeting up with my friend
whatever ... And then in Amsterdam we're going to have dinner with my friend ... "What do
you do? How do you have all these friends all over the world?" I'm like, "Well, I've
never met them, I've never met them, but he's really cool, I met him once ... " So yeah,
it's this big online community where you can talk to someone for years on Facebook Messenger,
or Skype, or whatever, you kind of feel like you know them. And then you meet them and
it's really fun, but I feel like we maybe do take it for granted, and that's pretty
awesome, honestly. Yeah. And those who want to come and experience
it in Bangkok and Phuket, make sure you do, 'cause this is a very special show. Berlin
is great too, but this ... Oh, Bangkok's my favorite. Bangkok is the
best. Yeah. It is.
For anybody ... Any of you guys on the fence about coming out to AWA, Facebook Mastery,
anything like this, you've got to come. This is where you ... You can do online seminars,
and courses, and that's not bad as secondary. But networking. Networking's where ... What
do they say, "Your net worth is your network?" Or, "Your network is your net worth," that's
what it is, I think. But networking is where I'd say things truly change for you, especially
if you're newer to the affiliate industry, or even if you're not, you can meet just one
person, and that can change the entire trajectory of your career.
You can literally get one deal that just changes everything, and I'm telling you, it's at these
parties, it's where the drinks are flowing, it's in the lounges at AWA where you're just
sitting around and just killing time, that's when these deals happen. They don't happen
on Skype. I mean, a little bit, okay? A little bit on Skype. But they really happen in person
when you don't have to worry about the NSA recording you, or ... anybody else in the
group seeing, or ... Just when you can see someone face to face, is when the magic happens.
And for no other reason other than networking, you guys should totally come out.
Yeah. And then- Plus, there's a lot of great parties and an
awesome time, so ... Yeah. Yeah, okay, good. Well, the sell is
complete. I'm sure any last fence-sitters will be eradicated. And, honestly, Facebook
Mastery Live, we just took a look at the numbers and we're up over 230 now. So ...
Nice. Which means there's less than a hundred tickets
available. There's only 350 tickets- You guys better get them quick.
Yeah. I think AWA will keep selling, 'cause it's just a big venue, and I think it's going
to be over ... High two thousands, or maybe even into 3,000 people at this one. But yeah,
this one's gonna sell out. It's a closed event basically, you get in, you're going to get
dinner, you're going to get to talk to Tim after, we're going to have drinks on stage,
it's going to be an uproariously fun time, so make sure everyone comes and checks it
out. I have one other question, and this is a-
Yeah. ... This is a throwback to something you said
earlier that I wrote down that I thought was interesting, 'cause it's something that I
have never done myself. I've worked, I basically since coming back from Thailand, I've worked
in one capacity or another, as an affiliator, or at a company, I never had a period where
I didn't work. And you mentioned that you spent a year dabbling ... What was that year
like for you? Oh, my God. I would say it was kind of miserable.
I was just testing a lot of things, so I tested ... I started a little PR company with my
buddy. Then, with the same friend actually, we started a social media management company,
where we just managed people's Facebooks and stuff. And it was just literally throwing
darts at the board and kind of seeing what we thought would be scalable. We looked at
buying businesses actually. We got a list from business brokers and looked at buying
a few businesses. For a while I just traveled, honestly I didn't do much.
I looked at building a couple of apps. I literally did so many different things, to just kind
of see what I wanted to do. 'Cause I had done so much, and ... I just didn't know, honestly.
I had a couple of good exits, so I had some ... enough money to just relax for a year,
essentially, so I did. And it was honestly one of the only breaks I've ever taken in
my life like that. It was really nice, but it got boring, I'll tell you that, so I was
really excited to get started back on something again. So yeah. If I had to do it again, I
probably would've taken a much shorter break, I'll put it that way.
But a break ... Yeah, and maybe your next break, and what I hope to be able to do, is
... 'Cause it sounds like you were searching during that period as well, which can be a
stressful feeling, right? When you're throwing lines out there and seeing if something sticks,
that can be kind of a bewildering and stressful situation, too. But I'd like to take some
time off and just totally snooze. Just ... I don't know if I'm going to, but spend more
time with my daughter, family ... You can, you can, but I'm telling you, after
a few weeks, or even a couple of months, you're like, "What do I do now?" 'Cause, I don't
know about you, but I ... And this is probably a bad thing, honestly, but I kind of define
myself by what I do ... ... And it's not a great thing, honestly,
I know that, but that's just kind of how I am. So when I'm doing nothing though, I don't
feel good about it. I'm like, "What am I doing?" But I'm weird, I won't run ... I don't like
running out of other people's offers, so this whole time I was trying to figure out what
offers I could start of my own that were good to fulfill, that were scalable, that was Facebook-friendly
... There's a lot of good businesses you can start, but [inaudible] Facebook just doesn't
like them, even though they're completely legitimate, white hat, you name it. They just
don't like it. But yeah, you start getting down on yourself when you're not doing much.
So, yeah, try to keep ... don't do this too much, Eric.
No, I won't ... I think ... My plan ... We'll see if this happens, but after Facebook Elite
retreat I'm gonna try to take off some time in December and spend some ... Until the New
Year, basically. Christmas and stuff, you might as well. No
one works ... Yeah, yeah. But even the week before, I can take a couple
of weeks there ... Yeah, exactly. Nice. No, I'm just saying, where in the evenings I'll
put on maybe a TV show or something like that, but then I'm just drawn back to the laptop
and ... That's what I like to do, so it doesn't feel like working, necessarily, at that time,
but ... My family doesn't always feel the same, so they'll appreciate some face time
with me, I think, hopefully. Oh, totally.
Nice. Okay, last question. I've seen some pictures, I know that you like travel. I've
seen some pictures of you sitting in a Bentley, things like that. What's a Tim Burd peak experience,
what are you after in the game, besides winning? What do you really take a lot of pleasure
in in your life, besides work? Helping people, actually. I know that's super
cliché, but during my affiliate network I help tons of people. Even now, I'll meet somebody
random, and if I just can tell that they have it in 'em, I go the extra mile. The other
day, I'm almost done, I've been re-doing my TimBurd.com website, and this perfect point
is illustrated actually on my little story on there, but I'll just tell it, a really
quick version, right here. It was when I had [inaudible], and we specialized in adult dating
offers, hookup kind of ... Like dating CPA offers. And this one affiliate came to me,
he was brand new, he'd never been an affiliate before, it was the first network he joined.
No experience, but he was a hustler. And he was willing to work hard, and do whatever
I told him to do. And he was a drug dealer, actually. And he said, "Hey, I understand
business. Teach me how to do this, and I'll be loyal ... I'll do whatever you say." So,
fast forward a few months, he's still not making much money, but he's learning, finally.
But then he has little days where he'll message me online and be like, "Hey, I feel like this
is not working, I'm wasting all this money, I should just keep doing ... Keep dealing
the drugs." And he had a little daughter, two or three years old. I'm like, "You can't
tell your daughter you're a drug dealer. You gotta do something else. You wouldn't tell
her this." So that kind of kept him going, and then fast
forward another few months, now he's starting to make a few hundred bucks a day. So it's
not replaced his drug-dealing income yet, but he's starting to see the light. So then
fast forward another few months, and now he's pulling down like a thousand Dollars a day
profit. So now he's finally able to quit the drug-dealing. But throughout this time I had
to be his coach, his mentor, and really just push him to keep going, 'cause he wanted to
give up many times. And then in the end, he's actually becoming
one of the top affiliates in the world. I don't want to name his name, but very smart
guy and honestly he's helped shape my career in a lot of ways, also. But to really answer
your question on it, it's helping people, and that's also why I started the Facebook
group six years ago. It was just literally to help people and talk shop, and ... I never
expected that it would amount to a lot, or that it would actually make money in the end,
I never thought it would. But yeah, actually just helping people.
Nice. And I buy it, obviously, from what you've built and how you are all the time in this
group, that totally makes sense. That and driving Bentleys, right?
Just one Bentley. Just one Bentley, okay. Cool, man, I guess
that's all you need. But people, go check out ... So what's the ... I'm blanking on
the URL. Is it Facebook Ad Buyers? It's just Facebook.com/Groups/Adbuyers
... /Adbuyers. I'm sure everyone who listens to this podcast is on that group. Make sure
you shout it out. And hopefully we can post this podcast on group?
And ... and ... and ... Yes, we will post this podcast for sure. And, AdLeaks.com, it's
like a news and tutorial site, so if you guys have any ... A lot of the posts in the Ad
Buyer group and these other groups, they disappear in a couple days, you can't find them 'cause
they're so far down. So I take the best posts and I make them into articles and tutorials
about chat bots, algorithm, you name it. And they're into little tutorials and articles.
You can find them, it's free, AdLeaks.com, go check it out, it's a great resource.
Yeah, I love Ad Leaks. I think it's ... And it's such a good idea, obviously, you have
... From an audience-building perspective, it makes so much sense to have a place that's
not owned by Facebook, or YouTube, or someone else, that you can bring people to.
Yeah ... You're telling me? Yeah ... Yeah. No, exactly. Last question.
Are there any posts in your mind that you've had over the past six years that really stick
out to you that ones that you remember, that you really think fondly of? Are there ones
where people have really been helped? Or ones ... Obviously the [inaudible], when they popped
on there and they showed their 400K a day, or whatever ... That's one that sticks out
in my mind. And that post you just did too, where you're just like, "Hey everyone. Run
wild and tell me about your business. This is your ... You're not supposed to plug in
the group, here's your one opportunity to plug." I think that post is still going, I
think there's like ... It is. Yeah, that was ... I'd say ... I don't
know, with six years it's hard to pick my favorite, honestly. But in the last few months
at least, I'd say that ... I've done that twice now, where I post and I let people sell
themselves in the comments. And I'm so strict about not letting people do that ever, that
I don't really know what a lot of people do in the group. And I don't think a lot of other
people know what they do, either. So when you can read through those and be like, "Oh,
that person has that company, that's cool. I'll hit them up. Or they do this, or they
do that ... Perfect, I was looking for a copywriter," or whatever, it's been actually very, very
cool. So I'm trying to kind of expand on that and make that sort of a regular thing, every
couple of weeks or ... Something where it's not annoying to people, but ... It's kind
of hard to find a balance with it, but I'm working on it. But ... that's one of my favorite
ones recently, for sure. It's funny, it's like 'The Purge', right?
No violence in society ever, except for this one night ...
Yeah, you got one day. One night to purge it out.
Yeah, exactly. Yeah. Exactly. And it worked, and I would love to get a pixel
on the amount of business that that post created. [inaudible] was on there saying, "I got five
referrals here from people I'm gonna reach out to." I wonder, of the hundreds and hundreds
of posts of people who sold themselves a little bit there, I wonder how much business was
generated from there. I bet a lot. I wish we could attribute that, but there's
no attribution for that yet, but hopefully one day.
Nice. What's your relationship with Facebook like? They must love this group and what you're
doing ... That's cool.
Do you talk to them quite a bit, or what's your relationship with Facebook?
Yeah, I talk to Facebook quite a bit actually, various departments. I do calls with ... sometimes
with the Policy department, sometimes with the Growth department, sometime with the Analytics
and Measurements, or Measurement and Analytics I think they call it. But usually just to
get extra feedback, and then they want to know what people are feeling in the community,
and where people would like to go. It's interesting though, I had one guy tell me that ... I forgot
what office ... It was a Traffic and Conversion summit, in March or whatever. But it was a
Facebook employee, and he said that when he went through his training, that in the class,
at Facebook, they actually recommended that they joined the group, to read what people
are doing on Facebook and to get trained through the group, kind of. So they officially recommended
it at Facebook. That's huge.
Yeah. So I'm working on just continuing to grow it and whatnot, and then hopefully one
day I'll get to meet Zuckerberg, that would be a dream of mine, I think I really look
up to him. But I do talk to Facebook a lot, and I get some special treatment, but I don't
get as much special treatment as people probably think I get.
Or as you'd like, as all of us would like. Or as I would like, yeah.
Yeah. So anybody from Facebook watching this, feel
free, hit me up, we'll work something out. Nice. Okay, well that's probably a good note
to end on. And if you wanna find Tim, well first of all you're going to catch him in
Bangkok, on the Facebook Mastery Live Absolutely, I'll see you guys all there.
And otherwise, get on the group and let's start a mega thread on this post, and we'll
see if we can make it another favorite. Absolutely.
Thanks for coming on the podcast today, Tim. I appreciate it and I'm really looking forward
to meeting you in person in Bangkok. You too, man. Thanks Eric, I appreciate it.
Cheers. Alright, bye-bye.
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