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Hey there, I'm Ira Weissman.
And I'm Mike Fried.
At The Diamond Pro we have over 20 years of combined experience helping consumers get
the most value buying a diamond.
Are you planning on getting an engagement ring?
Well, by the end of this video you'll learn some great tips
on how to avoid getting ripped off.
So, first, let's talk about how to decide on what style and setting your engagement ring will be.
Picking a setting depends largely on the wearer's personal preference.
For example, the halo setting is made up of smaller diamonds circling a larger center stone.
This setting can be hard to clean, even harder to resize, and a wearer with an active lifestyle
runs the risk of losing the smaller diamonds.
In the midst of buying an engagement ring, these are the details that most people tend to overlook.
When searching for a diamond most people seem to dwell on the 4 C's:
cut, carat, color, and clarity.
We like to divide these into two distinct parts––the characteristics you want to
see in a diamond and those that you want to avoid.
I always recommend focusing on a quality cut over anything else.
A diamond can be cut to take on various proportions and shapes.
These proportions include table and depth percentage.
How light travels through and reflects from the facets
within a diamond is dependent on these proportions.
Shallow and deep cut diamonds allow light to escape, losing their sparkle, appeal, and value.
Simply put, more attention to a diamond's cut has a greater impact on its beauty.
It's important to note the difference between diamond shape and diamond cut.
The shape refers to the diamond's outline, such as round brilliant or pear shaped.
Cut refers to the facet symmetry, depth, and reflective qualities.
So, while a heart-shaped diamond may be cut shallow or deep, dull or brilliant;
the heart shape will remain constant.
Second to cut quality you will want to buy the largest carat weight that will fit within your budget.
When people boast about their diamond, they will usually mention carat weight.
But, keep in mind that a high carat weight does not always translate to a high quality diamond.
A poorly cut, yet higher-carat diamond can look smaller than an ideal cut, lower-carat diamond.
Now, there is absolutely no reason to overpay for color
when buying a diamond for your engagement ring.
The trick here is to choose a setting that will work best with the color of the diamond.
White diamonds are graded on a color scale which ranges from colorless to a light tint
of yellow or brown. However, different color grades can still appear the same
to the naked eye if mounted properly.
A lower-colored diamond can cost 30% less
while looking exactly the same in the ring.
Another area where you can sacrifice a little to save a lot is clarity.
Clarity measures the density of imperfections in a diamond.
The highest grade on the clarity scale, flawless, is awarded to the rarest
and most expensive diamonds.
A lower clarity diamond that is still clean to the naked eye will look identical
to a flawless stone.
This is how you'll get the best value - finding the lowest clarity diamond available
that is still eye clean.
Unfortunately, you can't know if a diamond will be eye clean by looking at it's certificate alone.
Previously, it was almost impossible to inspect for clarity online, but
thanks to modern image technology
from companies like James Allen and Blue Nile, examining clarity when diamond shopping online
is now possible.
When taking the 4C's into consideration, you will also want to ensure the diamond has
been certified by a reputable lab.
The lab will evaluate the diamond, take measurements, and grade on the 4 elements
that we spoke about today.
We do recommend buying AGS or GIA lab graded diamonds
as they are the most respected lab in the industry.
Before you go, we want to test out your eyes a little bit.
Here are two diamond rings:
One ring costs $2,200, while the other is almost double, costing $4,000.
Can you tell the difference between the two?
Take a second to guess which one is more, take your time, it's OK, I can wait [Pauses].
This F-color, flawless diamond set in platinum is the more expensive ring costing
$4,000. Compared to this -- HSI2 in white gold, which is almost half the price.
No one wants to start off their engagement with the feeling of being ripped off.
Always remember that our team of experts at The Diamond Pro is here to teach you how to spot a scam.
We've worked for years going undercover as engagement ring shoppers to
scoring each jeweler on price, customer service, and more.
Before you buy an engagement ring, check out our reviews and know that if you contact us
our team will personally help you find the perfect engagement ring.
Again, I'm Ira Weissman.
And I'm Mike Fried from The Diamond Pro, thanks for watching.
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