[Applause]
how many people do you know who talk up
good game about how they want to take
their business to the next level how
they want to succeed I wanna turn their
dreams into reality and how many
actually ever do anything to figure out
how to get there
most people get into business and they
have a vision they have excitement they
have a passion they get into it they
start doing things they succeed for a
while and then within a short period of
time they run into challenges and what
do they do more of what doesn't work or
the economy changes you started in one
economy and you've got this great
technological advantage or you're first
in the marketplace or you just have
great people but then the market changes
and people don't adapt what I really
want to do is entice you and give you an
overview of what this is about how it
works and how you can maximize the
results so you don't just watch one DVD
but you get the full sense of the
comprehensive absolute turnkey business
mastery program that's in front of you
something that can take your business to
another level and take your life to that
as well and I want to tell you you've
begun a journey that you will not forget
as long as you live that's a really big
claim but it's true I'll tell you how I
know because I've had the privilege of
working with the hundreds of thousands
of business leaders from all over the
world and millions of people three and a
half million people I've worked with
over 30 years for more than a hundred
countries and I've helped them to turn
things around my job is create peak
performance I get paid for results and I
got to be able to turn things around
when they seem like they're extremely
difficult or virtually impossible and
I've had the privilege of doing it and
building quite a track record over those
three decades but what's really great
about this program is it isn't just me
I'm gonna bring you the most
comprehensive group of experts partners
of mine dear friends teachers associates
the people that over those three decades
I've seen produce the biggest changes in
businesses grow businesses that were
static or falling apart or take
businesses that were successful and
boost them to a whole nother level and
you're gonna get a chance to chunk it
all down to break it down into some
bite-sized chunks where you start to
take in these strategies not just learn
them but implement them a step at a time
in your business and really see those
measurable results
how how can I make those promises well
for thirty years of my life I've been
obsessed by a question and that question
is what makes the difference in equality
people's lives why is it some people in
business or even in life seem to have
every advantage everything has been
given to them the right timing the right
market the right technology the right
insight or just an average person if you
ever notice how sometimes the people
that were given everything they were
given love support education money right
oftentimes those are the people that
spend their life going out of rehab and
then you see people that seem to have
everything against them you know they
didn't have the money they didn't have
the education they didn't have the
background but something inside of them
was so hungry that they were driven to
find the answers they were driven to
find a way to add value to other
people's lives and they found a way to
thrive to succeed to achieve to
contribute on a significant scale what
is that difference that makes the
difference for these three decades
that's what I've been obsessed by and
I've had a pretty large laboratory I've
gotten to work with these three and a
half million people from a hundred
different countries so I gotten to see
what works and frankly at this point in
my life I could be an idiot and I'd have
to say there are certain patterns that
cause people to succeed in business and
in life and there patterns that make
people fail there's patterns that
psychologically and emotionally make us
not use our ability make us get
frustrated or angry or overwhelmed or
uncertain or scared or fearful and
freeze up and not use that ability that
talent that skill and there are other
patterns that will get you to own
yourself get you to be able to influence
your own team get you to influence
customers what I found over that time
period is that 80% of success in life
would it be in sports business finance
I've worked in all those areas from the
Andre Agassi's of the world to you know
the ultimate fighting champions
you know like Chuck Liddell I've worked
the people at every stage over the last
20 years and I've helped them produce
results like that one of my clients has
been the president Knight States a
couple of them I've had the ability to
work with some of the top business
leaders I get the call when things start
burning
very often when people want to go to the
next level or when the child is suicidal
or the adult and I got to do something
or in the 30 years I've never lost one
suicide by the way so I think I'm most
proud of in my life because once you
understand what drives people you can
know how to change them and I tell you
that even though you're in business
because if you're in business the
business you're in is people the more
you can understand but the psychology of
yourself and other people the more you
can master sales management marketing
and business even the ability innovate
comes from understanding what people
need not just what they say they want so
over that time period I've been they'll
do those turnarounds um and I get the
phone call true story from the president
States when he says I'm gonna be
impeached tomorrow President Clinton and
what do I do and my first response is
could you call me sooner and so I then
had to produce results in a short period
of time with all kinds of different
people and the tools I've learned is
again 80% of what changes somebody is
making that psychological change 20% is
knowing the mechanics now don't get me
wrong and I work with one of the top
financial traders in the world this is a
man who's been my client now for 18
years he's a man who in 1987 when the
stock market had his biggest single
crash percentage-wise in a day even
based on today that day when everyone
was freaked out he made a half a billion
dollars that day he can't live on that
but it's a good start right and then he
lost money from next two or three years
here's a guy knew what to do I was hired
to come in and turn around he's made
money every single year for 18 years
because of me modeling the strategies of
what to do I didn't model just what to
do I also figured out what was keeping
him from following through this program
is gonna give you both the philosophy
which must be a lot want but philosophy
is what controls the way you think and
feel and get you to do stuff so many
people know what to do they got I know
that but they're not doing it they don't
do what they know we're gonna change
that in this program but also this
program is filled with strategies with
tools with actual step-by-step pieces
here's how you double your sales and
we've done it with company after company
and proven it here's the track record
here's the companies in this program
you'll see companies
explosive growth has started zero and
our billion dollars in sales and they'll
tell you I'll interview the CEO he'll
tell you how applying what we're showing
you in this program exploded their sales
in some cases 1516 hundred percent in a
matter of literally a few weeks how do
you get the appointment how do you
manage your time how do you hire the
right salespeople how do you really go
out and make those technical changes
those mechanical changes that matter but
also the psychological ones as well
do I have your interest good then let me
also tell you that I'm not some
superhuman guy that hasn't screwed up
and hasn't learned a lot from all this
problems in pain one of my biggest
lessons in life early on was to realize
that success leaves clues that I could
compress decades into days if I can
learn more from other people's
experience than just my own but I also
realize you got to apply what you learn
and prove that it really works it's
great if you can help other companies
succeed but I personally an entrepreneur
so if you're a business leader a manager
or an entrepreneur I can relate you I've
been in all those positions in a variety
of industries why you may know me is you
know
the turnaround expert or the peak
performance coach I certainly built the
largest brand in the industry I started
in but I'm an entrepreneur I've built
these companies and hospitality we have
Fiji and we have a place called animali
Resort and Spa the number-one Resort and
Spa in the country there I built it
literally from scratch three little
breweries and built it into 525 acres
and three miles of ocean frontage and I
did all the innovation in the design and
the creation and the marketing I've been
a part of all those things that I'm
passionate about I'm passionate about
things that change people's lives
whether it's going to a hotel or that's
nutriceuticals if you know twin labs or
metabolise I took those companies out of
bankruptcy and turn them around and
start to create new jobs and
opportunities and how to get those
products back out to the marketplace and
help people just make their bodies
better so whether it be and you know
medical coaching or whether it be in the
hospitality business or whether it be in
any type of industry where I thought I
could make a difference I've entered
those industries I've applied the
principles and they made a difference
but I've also had just like you had I've
gone through recessions I've gone
through the good times and the
challenging times
those different economies and I've had a
figure I've been on that add yours like
oh my god how are you
together am I gonna be bankrupt because
things change so quick and we didn't
anticipate it
so I'm seasoned not as some guy with
ideas and principles I'm seasoned as a
guy that's lived it and worked with
millions of people and I tell you that
just so you know I'm qualified to
introduce to you not only my content but
how does able to assemble all these
incredible people that you're gonna have
an opportunity to learn from so why did
I create this program because I wanted
to maximize sales I want to maximize
management I want to maximize marketing
that's what makes a business go I mean
think about it
ultimately the only way you succeed in
business is add more value for other
people than anybody else is adding Peter
Drucker once said business is only two
things it's really innovation and
marketing and you'll hear me say that
again and again because everything else
the accounting everything else supports
those two things ultimately innovation
is constantly finding a way to add more
value for our customers never getting
caught up thinking oh we've got our
customers locked we've added the value
it's like how can I Drive them more
crazy how can I have more valley to them
how can I find something they need and
want that they don't even know they need
to want and deliver it for them the
companies like Google the companies like
Zappos the companies that have found a
way the Amazons to constantly innovate
those people have also had to figure how
to market you can have the best ideas or
product in the world but if you can't
market it you can't sell it and if you
can't manage it you got a real problem
so innovation in marketing is in and I
thought gosh you know all my companies I
come and I preach these things I go out
to the world may teach companies but I
come back to my own companies and I'm
always referring it reminding them come
stepping in and plus I have all these
friends and I bring them in at different
times but then you have new people join
your company and it's almost like
starting over as if a company's growing
you bring on new people and you got to
start over so I said wouldn't it be
incredible
to have one system that was really about
the core of all business that really was
gonna give you that advantage and
selling and marketing and innovating and
managing it all you know what if I could
do that bring my friends together and
put it into a form that people could go
through not just one time but something
we could use again and again in our biz
for decades to come where the principles
and the tools were literally timeless
because they've been proven in any
economy during the tough times the
recessions and during the great times
when everything was just expanding what
are those ongoing principles that have
work that I used to turn businesses
around turn myself around turn people
around wouldn't be incredible to create
that that's how this thing really got
started and I thought you know how many
people have had the privilege of being
able to sit down with somebody like Tony
Hsieh at Zappos spend the day get to
know them and walk around and really see
how a company goes from nothing a couple
of guys you know in a rented spot up in
San Francisco to a billion dollars in
less than 10 years and to go in Zappos
if you have ever been there and see this
culture where people are so excited to
come to work when the economy is worried
out they're not worried at all and what
are they selling shoes you know a bit
more than that but it's not just these
shoes but they got the real idea
innovate meet customers needs find a way
to add more value and if you do that and
market it well you start to dominate so
I'm also gonna take you into small
businesses cuz I don't know where you
are in your journey I don't know if
you're an army of one and you're just
getting started and you know you're a
chiropractor you're a dentist yeah
you're somebody who does creative arts
or advertising or whatever the case may
be selling real estate or whether you're
a good-sized business that's maybe
jumped up to that ten or twenty or fifty
or a hundred million dollars or if
you're a billion dollars here's what I
know wherever you are this program is
gonna make a difference if you commit to
it if there's ever been a time that
businesses need to know what to do to
take advantage of this it's now and a
lot of businesses have this misconceived
notion that oh you can't grow really
during a downtime on what you'll find as
you go through this program is some of
the biggest companies in the world the
companies that you'll recognize the name
of immediately I'll save that first for
a session all started during deep deep
recessions down economic times that's
what gave them their benefits what gave
them their lead other companies been
around if they didn't get fearful they
did the right things they jumped I
really believe that success without
fulfillment
is failure if you just succeed you don't
enjoy yourself you know what's it for so
I said to you this could be a journey
that you'll never forget it only be that
journey if you get started so let's not
wait any further let's get started right
now live strong live with passion and
God bless
you
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