Hi guys Petrina here and in today's episode of Petrina shows I'm going to
show you how to choose an online course platform so if you're someone who knows
a whole lot about a particular subject and would love to make money by sharing
that knowledge go ahead and hit that like button down below and stay tuned. If
you're wondering what the heck I'm talking about and have never heard of
online courses before boy have I got news for you! Online courses or online
learning or eLearning as they're sometimes called are really marvelous
ways you can learn just about anything- whether you want to speak a new language,
start your own food truck business, play a musical instrument,
clean up your nutrition, perfect your public speaking skills, improve your
relationship or even how to perform CPR on dogs and yes that really is a course!
Chances are you can find an online course that'll teach you how to do it
and if you're someone who knows how to do a certain something or better yet a
whole bunch of different something's and can break it down in a simple
step-by-step fashion for others- guess what? You could be creating an online
course on that special something or a whole bunch of different somethings and
make money doing it. I kid you not! really good money potentially if you've
got something that lots of folks would love to learn and most importantly would
pay to learn but in order to deliver your course content (we're talking video,
audio lessons, worksheet, checklists and anything else you'd like to throw in the
mix to make it easier for your students to master whatever the heck it is you're
teaching) you're going to need a place to put it on the interwebs and that my
friends is where an online course platform comes in mighty handy! Little
spoiler alert I just finished launching a course about YouTube for marketers.
It's called Brand Starring You and if I do say so myself it's pretty awesome!
Before I even started developing my course, I did a ton of research on
different online course platforms. There are a lot to choose from and things can
get pretty confusing and pretty overwhelming pretty
fast. The big players and the ones that I spent the most time researching are
Teachable, Thinkific, Zippy Courses, Kajabi and Udemy each have their own pros
and cons when it comes to pricing, ease of use, different style elements you can
use, customization you name it. The good news is all but zippy will give you an
opportunity to try them out a little bit before investing in them.
Udemy is pretty different from the other four in that the platform is part of an
entire marketplace. It's composed of literally thousands of different
instructors all on one big platform where people visiting the Udemy site can
pick and choose and search for a ridiculously wide selection of different
online courses. The big Pro for getting on board with Udemy is that you can
get absolutely free exposure for your course just by being part of the
marketplace so you could get students without even having an email list or
spending any money on ads whatsoever. Now the big con with Udemy is they will take
half of your earnings for those who find your course on their marketplace. Now if
somebody comes to Udemy because of you, you would then keep 97 percent of
your earnings which is not too shabby but another big con of Udemy is that
it also offers its users significant and I'm talking huge discounts on
Marketplace courses to new udemy students and sometimes even all of Udemy
We're talking let's say you have a $200 course - Udemy will
sometimes bring the price of that course down to 10 dollars. That's a huge chunk
of money that you could be making and it's completely unfair and not very cool
in my humble opinion. My own personal take on Udemy was also colored by the
fact that I've taken courses through the Udemy marketplace and found them to be
pretty much crap. Not to say everything on Udemy is absolute crap but the
few courses that I took the content quality was really really low and
because of all of these things put together
udemy got off my list pretty quickly. After that point I started comparing
pricing and features of again Teachable, Thinkific
Zippy courses and Kajabi. I talked to a lot of other course creators, did some
digging around with YouTube reviews and message boards and did some majorly deep
business and budget soul-searching kind of stuff before I wound up choosing
Kajabi and now well over a year and a launch later I am so glad that I did! The
big reason I wound up choosing Kajabi over all the others is that it's truly an
all-in-one online learning platform and doing the research and actually getting
on board with the platform I learned that Kajabi was great not just
for creating and selling online courses but also you know if I want to branch
out into having a membership site where people would pay monthly to have access
to different digital products I I may want to offer or if I wanted to start
offering standalone digital products like an e-book or maybe an audio training
series I could do it right there in my Kajabi website. If you've got good
knowledge to share, Kajabi is in my humble opinion the best place to market
and deliver that knowledge online and it's just gotten better and better
since I first joined. With Kajabi I've got a space to store all my documents
and PDFs -we're talking the worksheets that make up my course and help my
students better master YouTube marketing. I've also got built in Wistia video
hosting for all my different video lessons included.
I've got simple PayPal integration and Stripe integration so that I can offer
my students an easy way to pay for my course. I can even have live or
pre-recorded evergreen type of webinars within Kajabi to promote my course. I was
able to really easily create a website to not only feature my online course but
also deliver really great blog post content, opt-in offers and all sorts of
other marketing goodies. I could easily create landing pages for different
opt-in offers to get people on my email list and best of all make a really crazy
good sales page for my first of hopefully many
courses or digital products that entice people to actually buy these courses or
products. I can also manage affiliates for my programs if I want to get other
people on board with promoting certain online course or product and I can
quickly and easily build a sales funnel that doesn't feel one bit slimy putting
any of these different features that Kajabi offers me into play to convert
browsers to my website into buyers thanks to Kajabi's really remarkably
simple pipeline too. I can even create quizzes or surveys within my courses, my
website or my landing pages! That's crazy! With Kajabi I could even get rid of my
CRM and if you don't know what that means its customer relationship
management which is a highfalutin way to say like an email kind of service that
helps you connect with your clients and your prospective clients. I can email
those on my list, segment them in to different categories based on behavior
and create nice email sequences for those who sign up for one of my freebie
offers. Kajabi is easy. It's intuitive. It helps you get everything you need on as
far as course creation and marketing without having to pull your hair out at
a cost between a hundred and three dollars and eight hundred and ninety
nine dollars a month depending on which plan you choose and whether you pay
monthly or just in one annual payment, Kajabi is not cheap by any stretch of
the imagination but in my eyes it is worth every single penny and then some. I
did the math for everything I had started building when I was first
creating my course with WordPress and I'm actually saving money from all the
different plugins and services I had to patch together in order to sell my
course. If you really want to create an online course or a membership site or
even offer any number of different digital products and you want to do it
under one magnificent simple roof and you really don't want to sweat on the
coding and other computer labyrinths of torture, Kajabi is gonna be your jam-
even if you wanted actually dig in and do some custom coding kind of magic
Kajabi lets you get under that hood so to speak and do some extra custom things
with code. Could you tell I heart Kajabi? If you'd like to make money by
sharing what's in your noggin go ahead and use the link in the description to
check Kajabi out and try it for free. Yeah I know I said it before in this
video but I will say it again - in my humble opinion out of all the online course
platforms out there and there are a lot and more coming each and every day good
Kajabi is hands-down the best online course platform out there period end of
story. Kajabi made online course creation actually and i'm not kidding here fun
and super simple giving me more time to focus on creating great course content
and so much less time stressing over the technical aspects of it all and it can
get really technical. The customer support at Kajabi is super responsive
and I love the fact that the two creators of Kajabi and all the
developers they have on their team actually listen to the feedback of all
the course creators using their platform and continually add new features based on
our requests. I love me some Kajabi. If you've got any questions about online
courses, digital products, Kajabi or even if you'd like me to come back on the
channel and do like a walkthrough demo tutorial kind of thing just leave a
comment below and I will be happy to oblige
and again if you want to learn more about Kajabi or even try it out just
click on the link in the description below! And that's it for this week guys.
Take care and have a very happy Thanksgiving! Bye guys!
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