Welcome everyone to today's podcast and today, I'm going to be talking to Sacha Liddiard so Sacha are you on the line
Yes, I am. I'm here ready to chat away. Thank you so much
I know you're giving up your Sunday morning to do this because I don't think our listeners would know that so she's actually in the
in the UK and I'm in Australia so at the moment there is something like a 9-hour time difference
So, thank you very much for giving up your Sunday morning for us
Little bit of background about how you became to be involved in your business
But firstly if you just let us know what it is that your business is called
Okay, well the business really haven't got a name because it basically
My business is
An e-commerce business, and it's what I do and operate from home
But I've got some other things that are starting to happen as well. Let me just take it back a step
and it'll become a little bit clearer really just a little bit about my background
And how I've now got to this stage where I feel that it's now time for me to get back to
to working for myself and
and being back to being that entrepreneur that I have dipped inand out of over the years really I
Come from a very entrepreneurial background. I don't know whether you you remember fuzzy felt
Do you fuzzy felt when you were younger vaguely
Yeah its about putting fuzzy pictures on a board that was my grandmother's business yes
She was a very successful lady, and I lived next door to her
she was a bit of a rock throughout my life and
And what I could see from her is by having her own business
What that gave her and it gave her an amazing rounded life, she travelled a heck of a lot
but she had a lot of time freedom and therefore she had time freedom for us as grandchildren and children so
always wanted to get back to that I
started out originally in the finance industry and I
did sales and it was very very successful did really well over there
but then I decided to start a family and
we made a decision myself and my husband that he would be at home looking after the kids and
for the future family
and I would go back out continue as my job because mine was really themain income coming in and
That worked what fine for a while I thought I was the the lady that could do it all have a family have a successful career
and
Do it all really
But it started become a bit of a struggle. I came home one night. I was so looking forward to
seeing my daughter
And it was the only thing I could think about all day long when I was working and I walked through the door and my husband was walking
came down the stairs, and he just said I am so sorry
I couldn't keep her awake any longer and my my heart sank
And you didn't know that feeling it's just
Horrible horrible, I thought what am I doing? This isn't important what I'm doing
out and about in the big wide world, what was I trying to create
And make the decision there and then that I would find some way that I could be at home
with my daughter
and then I with future son as well and
So I started an a started a business from home and I've done it before
my husband had a successful business as well and eventually
went on board with him and we workedtogether and
then
unfortunately
We got divorced and I had to get back out into the big wide crazy frightening world yet again and
It was a whole new ball game after being out of it for 15 years and getting back into the corporate world
It was quite scary
But I did alright I became a
coach and trainer
In the health and fitness industry
and I absolutely loved it and
I Remember someone saying to me that if you won the lottery what would you do?
Do you know what I don't think I'd give up my job it was actually a good job
Again it was giving me
It was giving me freedom to do what I want when I wanted to do it
But it was just the reward of seeing how I could make a difference to other people in
their in their in their busy world, so that's that's what I did for quite a long time, and then I
Got that dreaded call
and
Both myself and the sales director of the company and a large proportion of the sales team were made redundant
And it was overnight. It was really that awful
One minute you think everything's going swimmingly well, and you never need to think about anything else, and then it was some
redundancy
And I think when you get made redundant you panic
You think I and I did panic? I went and got offered a job straight away, which I thought great fantastic
No worries there, but the job I took
was the biggest mistake I think I have made within my career, it was good money
but it was a
Very long commute. It was hard work. It was dictatorship. It was being on conference calls about five or six times a day
No control over your own destiny whatsoever everything was controlled for you
and
I realized then that I never want ti ve put in this position again. I need to have a plan B and
That's when I started the business from home
There I'm working full-time or was working while I'm still working full-time. I'll explain that in a minute
But at the same time running a business from home, and that was the ecommerce business
Now that this is something I can do from home from my laptop
And it fittedin brilliantly and that I've been doing that for about the last
Two years and in the meantime changed jobs. I've got out of the fitness industry
I've gotten up out of the nightmare one and I'm back into
coaching and training
And
Then what I've discovered is that I can
Do a lot more coaching and training
online with people and that has started to develop massively and really teaching other people how to
Tstart their own businesses in exactly the same way that I've been able to do
Alongside a full-time job
And it's now come to a stage where I can't do both anymore
I'm working all the hours god sends
But I'm getting now enough income that's coming in on my home from the work that I'm doing from home
That's allowing me to now
But I handed my notice in about a month ago
You know what I did is to get me through the
Months where I was in this awful job. I
discovered podcasts. That's the time I discovered podcast and
And I started listening to other women
That were making a success of working from home, and that's what inspired me. That's what motivates me
So that's really what I did and I listen to podcasts because that was a long commute
So I listened on the way, and I listened on the way back and I highly recommend them to it
And I don't stop now. I continue to listen to podcasts every day
Ok it's amazing like technology hasn't made such a difference to our lives that you have actually a business online
but also the
podcasts
You know in a way when you think about it the commute that you have to do for your nightmare job in some way
it was
The silver lining wasn't it because it allowed you time to listen to a podcast so then you were able to create another life for yourself
yourself to move out of that situation you didnt want to be in yeah, yeah, and you've got to keep doing it, and you've got to keep
Because it gives you that hope and that inspiration of motivation other people can do it
Why can't you yeah, and I also think it's the knowledge because sometimes as you know we don't know what we don't know
Yeah, and and if you don't know something exists you think you're stuck
But when you listen to other people listen to the podcast and start looking around you find
There are other things out that you have no idea that you can actually get into and start doing
I meawho knew 30 years ago. We could be doing coaching online
Yeah, yeah 30 years ago you and I could talk for nothing?
The international telephone calls
And I think when you're in your bubble outside of this world you know the internet world you don't realize what's there
You have no idea people do have no idea and then you
Get yourself that you get yourself engrossed in it
And it just opens up a whole new world a whole new world of opportunity, and it's exciting it gives you
Hope it gives you something to work for so
Yeah
Can you pinpoint a time when you really started to take off or was it just a gradual process for you
Yeah, I think it's been a gradual process, and it's had some it's had some rocky stages along the way
You know where you feel? Oh this is?
Never gonna get this to where I need it to be to give me that comfort
giving up my work, but
So yes definitely a gradual process and an retractions as well. You know you've gone backwards, and you and you've gone forwards and
It's something we were going to chat about later
top tips of along the ways just never give up never ever give up because
If you have that belief and that right mindset from the beginning that this is gonna work. You've got it
The only way you're gonna be able to fail is by giving up so you just got to keep going
New ways of
Doing things as well so if youare really determined and passionate about doing something you'll find another way of doing it won't you?
absolutely
So for you it has been gradual, but when was it that you decided then okay?
I'm going to give up my job
Did you actually have something in mind?
But you know there's a certain point you're going to get to and then you could say this is it
I'm going to leave my job
Well Ihad a goal I'm gonna be 52 in October
And I wanted to make sure that I didn't reach my 52nd birthday and that I was still
trudging through
the mine field of work
So that was that was a bit of a mental goal
It's just other things that I can't yeah. You know I I have a husband a new husband now and and
I have a dog as well I
get home from work and its pitch black can't take the dog for a walk and
I thought I can't go through another winter
Of this I need to be at home. I need to be spending time outdoors. Enjoying my life
Enjoy my life with my husband. Enjoy my life with my dog family
I can't do another winter
So this October time of having a birthday
winter coming it's just but that's what I've got to do it so gradually gradually work towards it and
Yeah, and I feel
The business is at a stage where I feel quite comfortable
So you decided to go back Anything
that you were fearful about going back into your own business well, but working from home now, yeah
Yeah natural fears I think anybody
Would have is that fear of failure?
the fear of loneliness as well because I think in
the job that I've been in it's it's a massive people people based business and
You're talking to people all the time real people face to face and I think
My new business this is going to be a lot more is far more involved around
the telephone the internet, so yeah
That do you know what the fear of not having the life that I
Have always wanted for myself that what I dreamed for myself
That fear is far greater
I think if that fear is far greater
Everything else is quite insignificant. You'll do it
Yeah, you need that
Actually, I do have a Facebook
Both profile and page and on my banner is feel the fear and do it anyway
I've had that some
drummed into me for years and years and years and
It's a mantra that I would like also hurts something once. It's it carriage
Can't show up unless there's fear, so you can't prove that you can register as soon as the fear
Yeah, it can't be brave unless there is a fear
No absolutely, and I think you know you get to the stage in your life that you've actually overcome
So many fears along the way I've had so many times where I've had to make massive decisions and they are
Frightening decisions to make but I got there, and I've got to see the other side, and I think the more times you do that
The easier it becomes I was
Asked to do a webinar
Recently and I knew this webinar was going out to thousands and thousands of people
worldwide
that was terrifying absolutely terrifying and
I
Had everything prepared everything was organized and
About I just thought you know what I think I'm gonna close my computer down
so that I've got nothing there running in the background so everything's running smoothly, but I did this about 20 minutes or so before the
webinar was about to start and my computer decided to then do thousands and thousands of
The panic I was experiencing because I couldn't shut the computer downuntil it had done all the updates and
It kept going and it kept going it kept going and it got to the time that I was actually meant to be going live
And it was still going
It was horrendous
and
Anyway, I got through that I think I started about 15 minutes late
and I thought everybody would have disappeared and gone, and they were all still sitting in the room ready and waiting and I did it and
I loved it
No way what I found was it's so different from when you're working for a large organization
Because if anything technical happens you can just pick up the phone and ring IT Help Desk
everything's done for you, and I think
When you run your own business it makes you a lot more resilient, and you actually have to start thinking more laterally as well
yeah, yeah and surround yourself by other with other people I mean I
Think as entrepreneurs
We by nature are very independent people. I think the fact that I'm a you know I coach I train
People who have those skills
One of the things they probably lack is and I and I know and I can be guilty of myself is not
taking advice from other people
you think you can do this alone and
I think my biggest
My biggest learning is is is surrounding yourself by with people that
you trust and that you know you can go to for advice and mentorship, so you need a mentor yourself I
and I found that I found that the firm that helps
Have you found those people online,offline or a mixture of both
I have to say a mixture of both because one of those is my husband
Yeah do you know what the best of them are online
They are and I have formed some fantastic relationships
with people online
That but you take it offline 've met met them so consequently
Offline and
And our listeners don't know this but Sacha I actually met on this online mentorship groups we are in
We belong to the same group. It's in the UK so everybody I've had contact with in the UK. I've never met
I've met on zoom' meetings and things like that and it had some Skype sessions that some people
but
It was all online and I found that the online support
Was really good for me because sometimes when you're living in a small geographic area
Where there's not much people many people around or much support you do have to go online. That's so you can find it
Yeah, yeah we are not all lucky enough to have people living in the same neighborhood or in the same suburb in the same city are we know
that group that we're part of I have
actually dipped in and out I'm back in and I came out for a little while for no reason
It's just that other things have been going on in my life, but it's a great support network
And that's what you need and you need that support network. That's so true
So what are some of the best things about what you're doing now?
Well the excitement the
Possibilities of what I'm going to be able to achieve I
My biggest passion is travel by having this business now that I will have online
it means I can travel at the same time you have laptop have iPad will travel and
That's one of the biggest excitements I've got that hope and excitement of what's going to be around the corner and to me
Time freedom is most important
Yeah, okay
you get to a stage where you you just want more quality of life spending time doing what you want to do and
That excites me
immensely and
so yeah I
Think you're right there once you've been through the mill
Of having a job where you've had to go to a place a physical place and work
Commute and not having family time after and realising there is is so much more to life
Well, and it is about spending time with with people and I know in my case my sister said too much
She said what you've given up your job now. You're at home. What are you doing? I'm just so busy
How can I explain what I'm doing?
Yeah
And I'm sort of person that will get stuck in with absolutely. I want to learn as much as I can
It's an unreal lifestyle, and I'm sure it is a lot of fear for people that fear of technology
Fear of giving up the security and safe for the alleged security and safety of a job whereas you know from your experience
That one day it could be just absolute heaven and the next day you go in and you don't have it, okay?
You know they say see you later
Yeah, it's such a false
Misconception that
Your job in the corporate world is is safe. It's no safer
Yeah, is that realization, then absolutely hit me, and I do think you have to have that Plan B
You have some control yeah, I also think taking that that keeping that and that going with the plan B is I
With now working from that. I will be working from home
I have a plan B within that as well so that you're not putting all your eggs in one basket
So I have things that have got projects on the go. I've got a new company that I'm launching
So
It's not all
You haven't got everything
If one thing goes for you, you've got something else
thats going to be a backup as long as you've got the basics coivered You know that you're going to survive
It gives you that that feeling of comfort yeah, and that's yeah
Yeah, so it's going to ask you if you had one secret to tell me this is about starting their own business
What would it be?
Well, I think I touched on it earlier. It was you know just never give up, but the and also talking about being
surrounding yourself with positive people
You've heard the saying of you know you're the average of the of the five people that you spend the most time with
That is so true
When you're building your own business
From home or wherever you're doing it. You need to be surrounded by positive people and
Choose the people you choose
The people that you spend that time with very very carefully
Certain people and seek out more people that were going to be helpful to me
But also to be an inspiration and and the other thing about that quote
is you are also the average of the income is the average of the five people you spend the most ttime with
surround your self with those people who are motivated inspired beyond belief
It makes such a difference and and you need that because you're gonna have days where you feel
What on earth have I done?
Yeah, and you need somebody that you can go to that's that's been there done that and can help you so yeah
That's what that's it's a secret
I dont think its a secret I think people realise
I know that you're very
You're very involved in social media, and you've got a few places where people can find you
So would you just like to let us know you know what's your Facebook page and your Twitter and?
Yes find you online
well the
Facebook page is
www.facebook.com/sachaloisliddiard
Lois That's my middle name and the name of my grandma who started fuzzy felt
Liddiard double .com and that's best place to go because you'll see my Twitter there you'll see
My Pinterest I'm on Pinterest as well those are my two
other
Social media platforms that I dabble in Facebook is where I stick I guess so
Facebook is the best place that's about point of contacting everyone just find you from find your other social media platforms from there
That gets updated at all be there I fantastic
Okay, thank you so much for your time today's session Claire. Thank you. Thank you for inviting me
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