Dan from Dallas ask how can
I find new corporate clients.
Dan and there's a lot of ways that you can find
new corporate clients
but I don't know what size of an
operator you are and I don't know what your technical
skills are so I'm going to kind of run this may be a long one
but I'm going to run through quite a few ways.
Number one look I think
it's just pounding the pavement.
Go to your business parks literally
on your next airport transfer as you're driving
by buildings when you drop
off your client at the airport stop by
walk into the bottom floor.
Usually there are three four
or five maybe even up to 10
or 15 stories in Dallas like everything's
bigger in Texas right.
So you walk into the lobby go to the elevator
and you know what you see right next to the elevator
in between the two elevator banks
is a sign that has
typically everybody's floor
or Door Number
or suite number
and the name of their company.
Pull this thing out.
This is your iPhone
and take a picture of it that way
when you get back to your office
or to your home you can go into LinkedIn
and start plugging those in
and data mining to see.
Learn a little bit about their company
and figure out who is going to
be the decision maker
or the gatekeeper that you're going to want to talk to.
And literally if you go to
an office park or just a building
that has 40
or 50 different you
know businesses inside of it you may
really walk out of there
with five to 10 qualified
prospects that you're going to want to follow up.
So think about that five to 10 per day if
you do this every day either going to
or from the airport
or when you're driving around in downtown
whether you're a driver
or rather you're a larger company
you know that is has drivers
or chauffeurs working for you
just do this once a day
or go hit three
or four or five in an hour at one
time and then go spend about an
hour doing your LinkedIn data mining.
This is where I tell you that you can literally
build your prospect list in less than
an hour a day working on
your sales. It's really that easy.
And this is 100 percent free.
It costs you absolutely nothing.
So that's the first place that I would tell you to start
with the second place is really getting
out and doing
what I call structured networking
with a purpose.
Join your Dallas GBTA
association that's a Global Business Travel
Association join MPI
meeting professionals international join
Another event manager.
I'm not a big fan of Chamber of Commerce not a
big fan of BNI.
They have their place.
I just haven't had success
and I don't know very many people that have had
success in those inside the
limousine industry
but do not just go
and network. You need to have a purpose.
You need to build out a hot list
of specific people that you
want to meet even if you're going to your first meeting
let's say at the Dallas chapter of
GBTA go to the local chapter
website.
I want you to go spend a few minutes find
their board of directors page
right and then see who's on there
and you may see the travel manager
from AT&T which is based in Dallas
you may see the player development
or travel manager for the Dallas Cowboys
or the mavericks
or the Omni.
Just all these different claims that are going to be
valuable to you
and then you literally either try to
connect with them ahead of time say hey I'm a new member
of GBTA. Yeah. Love to say hi
and meet you at the next meeting
or you have their picture
and you know their face because you've seen them on the website
or found them on LinkedIn
and you can walk up to them
and say Hey my name is Bill.
Hi Ken it's a pleasure to meet you.
This is my first meeting.
So that's how you network
with a purpose.
Those are really the things that I would start
because now you and I would do both simultaneously.
One if you have the budget to join the associations
and two if you have time.
But most importantly make sure you're spending at
least an hour a day
working on your business instead of working
inside of it.
If you want to get growth
and those when I say working on it that
is only on tasks that
are relegated to you growing your company through
sales and marketing
and business development I hope that
helps. I look forward to seeing you guys on the
next episode of The Ask
Limo U Show.
No comments:
Post a Comment