[Laughter]
Just do some shaking, Clarice. Let's do some shaking.
[music]
[laughter]
You need to have a voice for that. Okay Good one! Okay, cool! I'm gonna start again.
Hi everyone! Today I have Candyce Costa with me today and she's from Brazil
She has lived in London for ten years.
Yeah we've moved from Lisbon. So we've lived there almost ten years as well and before
we were in New Zealand and before we are in Brazil. So, which part of Brazil did you
come from? From the Northeast. So my mom and dad they're from the northeast of
the country. They moved to Amazon where we have the rain forest so I grew up in the
middle of the rain forest. Beautiful, amazing, very exotic and different from
everywhere in the world that I have been since. And so and then we moved back to,
to the coast from Brazil so it's where my family is originally from. So, so what made
you decide to move to London? London and Brazil is, so far away. Why yeah, exactly. So we moved
to, first we moved to Portugal so we moved to the coast near Lisbon it was
really to leave Brazil because of the violence. So the local violence there so
was like, increasing a lot and I wasn't feeling safe anymore. So I have a baby,
and I just decided that it wasn't the place that I want him to grow up (in) so
we moved to Portugal. We live there for
almost eight, seven eight years. And one day my son decided that he wants to
study in a British university so we moved to New Zealand first. We didn't
like it. So yes, family and friends there so they were saying to us that was paradise.
And don't get me wrong it is paradise. So very quiet, people - they are amazing. You
know so friendly, beautiful place to live but wasn't for us so we like busy cities.
So in the end, we say ok, let's move to London.
So we moved to near London so ten years ago with the idea to have my son finish his
education here so he wants to finish his GCSE and then he has done his A-levels,
three years of uni, one master with three years of a doctorate now. So that's why
we're here so but in the end we just love London
and we love to be in England. And we as a family, as a, as a person as well we
just get, got attached to the opportunities, to the life here so we
just kept staying and then it was 10 years old. We've got a house, we've got a
dog so probably we're gonna be here forever.
Not sure but let's see.
Did you have any problems, when you first moved here? Like with the language or with the culture?
Not a lot because I've learned English when I was in
Brazil so of course I've learned in American accent so and I have the
grammar, American grammar as well. so when I moved here, I have to first
understand the British accent. And then starting don't know when, this like
changing a little bit my English and I think nowadays I just have my own
English because I speak a little bit of everything and people just understand me at the end of the day.
I can totally understand. I had problems understanding the British accent when I first came.
For me, it is like, oh my goodness do I speak English?
Yeah but I think is the, you know in my case, I was so used to the American
culture you know with movies, series and everything and music as well, so when I
arrived here, I have really turned this to, to be, it took me, maybe two three
months to really get used to. Especially on the phone. Was really really difficult.
Yeah, you have to be in quiet place to take the call. Exactly, exactly I couldn't take the call like, if I'm not
like really focused in a quiet place that I could really understand
like, every part of the conversation so sometimes like in the
very beginning was a little bit difficult but not the English. Because we
were already English speakers, not like 100% fluent because we never had lived
before now in an English speaking country. But yeah I was, I think the
accent it took me like three months to get used to the accent.
Yeah it's good. Yeah it was fun. After three months, I was already working
so you know it was just I think was just switching a little bit to my like, like
the, you know, my mindset for the okay so they have a this, this is different in
the accent, they do not do the R like the Americans then all they don't use
like the whole grammar that we do in America with like, I wanna, I'm gonna go, I
gotta go or so sure yeah you know yeah, I try to quickly, I tried to understand and
learn the way they use the grammar here. So in the end after a while, six months I
think I was okay, I was fine. Did you have like a culture shock? What was the
biggest culture shock? Here was a little bit. They had no eye contact, yeah.
Do you mean in the tube itself or walking on the street? I think,
yeah, I think everywhere a little bit. Because in, especially like in, in the
Latin countries, we usually do eye contacts and we just smile and say good morning.
Do you mean like on the streets with random strangers? Yes, yes, okay yeah we do that. You know sometimes,
you are in a queue, like buying bread or whatever and people just talk about the
weather or say like how are you, you okay or something you know. What kind of bread
we're gonna buy. And we just spark a conversation and if you, you know like
you are in a tube or in public transportation, probably you going to
look people around and they will probably smile, you know if that, if there
are children around, they will probably say something and
sometimes it's a half an hour conversation so that for me was really
really difficult and strange because it's something that I was very used to.
And moving here was the big shock because I was looking to make eye
contact and I didn't have and I think people thought that I was creepy. Probably, possibly
thought I was a little bit crazy. Yeah, why she's staring me, what she wants, yeah so nowadays I'm
like I think, I think after the first year I was okay. So today I don't do eye contact at all.
Actually I avoid eye contact. You're becoming British! Yes, more and more. Yeah, I think I get what you mean.
The countries that I lived before and like my culture we are so used to these human contact and the
eye contact is the first even though you are completely strangers so that is the
first thing because I do not have family here so when I moved, I didn't, I don't
have family so I didn't have friends I didn't have anybody so for me I was like
seeking some sort of like, just a smile you know, someone is smiling or just
looking into my eyes and say, yeah you are here, you know, so I have, I had a lot of
like small victories every day in a new country and I didn't have anybody
apart from my son and my husband to share so until I have friends. So yeah, I was a
little bit, it's difficult the first weeks, first months but then I just got
used to it, the way they are and then now I'm getting as I said more and more
British, like avoiding. Do you see like there's any difference in terms of maybe the working culture or
how people do business here compared to like in Brazil. Yes, oh definitely in especially in
Brazil, so Brazil is also different from the Latins in in Europe like Spain and
Italy and Portugal so if we talk about Brazil,
Brazilians they just do business with you in a very familiar environment so
usually they are going to kiss you and hug you even though they just met you.
So they wants to be very comfortable in the very very beginning.
They are going to talk about the family, about their day, about hobbies and about
the movie that they're watching. Even at the first meeting? Yes, yes, they will be very like, try to be
friendly as much as they can and but don't get me wrong, it's about business.
So they are going to, at one point is when they go in probably, they're gonna
say, okay now it's time for business, Clarice. And then they were going to talking about the
business, you know side of everything but the first point, they want to create are
trustful connections, and a friendly connection with you so if you cannot do
that or if you're not prepared to do that, that's going to be a little bit
difficult because it's the only way Brazilians work.
Funnily, I feel like I might have abit of Brazilian blood because I sort of like to have abit of chat,
maybe not as much as Brazilians but I feel like if I get
to know them like personally, it's sort of much better than, okay let's start our meeting now.
Yeah you know, I don't know but it feels like awkward like, you know,
where how the other person respond or so you warm up, maybe more relaxed. Then you have a chat.
This is the Brazilian. Usually if it's possible, they will general serve
food, as well as coffee and some like snacks or maybe they will invite you for lunch
or dinner as well even though you already have or we're going to have
proper meeting so it's very normal, very you know, like another thing is gifts.
they always buy something. So could be not in the first meeting but as soon as
you are starting to have the business relationship it's very very common for
Brazilians. They will buy some gift or something for you just to prove or to
just to show you that they are comfortable with you so they trust you
and they want to please you as well. So it's a very friendly thing that
Brazilian does, yeah, we always wanted to buy gifts for everybody, which is good, isn't it?
Is that the reason why you were asking me if I wanted something?
Yeah, all the time because you know I always wanted to buy things for people
and I'm like no, do not buy anything because people think it's creepy but
it's a very Brazilian thing to do, you know even, even the Latinos are like
Spanish and Italians they also do that. You know with the food as well. So that's
why I'm saying Latino countries, but of course Portugal, Spain and Italy because
they're Europeans, they are a little bit more formal as well so but Brazilians
they, they always compare Brazilians with Australians. So very laid-back, very
relaxed, very friendly so yeah and then I do, I do,
I also compare nowadays, I also compare Brazilians and Australians they are all
probably the same vibe so which is interesting.
I like the Australians, yeah, yeah. Australians are really open.
Yeah, exactly, so they are very much like Brazilians so you know me a little bit now,
and I'm very Brazilian with you. I'm used to it because I've met many Brazilians here in London itself and it's like
different, yes, I think like for
yourself, you've been here for like ten years so I don't really know anyone who has lived here for that long.
Because most of them, they just go back.
Yeah yeah, yeah you know, it's very common for Brazilians,
you know they travel or they live for a while in a country but they're always
wanted to move like back to Brazil. Yeah, so not in my case but yeah
Brazilians usually they are very, so what we call, "saudades" it's a very particular
Brazilian word that there is no translation to English.
So let's say when you miss something terribly, yeah so you you feel "saudades".
Yes so they wanted to move, you move back, yeah yeah so they are missing family, friends,
the culture, local food so they just want to, they just, you know decided to move
back. So I don't, because I do not suffer a lot of saudades, is I'm good so, but
yeah Brazilians love saudades and move to Brazil. What do you think is like, maybe
the biggest change that you can see in yourself after ten years, living here? You
think, you've changed? Oh definitely a lot if I, if I'm thinking as a Brazilian, I am
cold. You're cold? Yes I'm very formal, you know I'm not very like, about like when
I'm in a business environment, I'm not talking about being with friends. Like
for example with you, with you of some of the times that we, we are together, we kiss, we hug etc
but in a formal environment for me I'm very like formal so I do not, do not,
I'm not gonna hug and kiss or I'm not going to talk about my family or my
stuff. I'm not. I'm going to talk about business probably five minutes of
conversation that's true, put everybody you know, you know relaxed
but not talking about my life and stuff like that so and even with Brazilians
I'm not gonna kiss and hug unless I know them for a while. I'm not gonna talk
about my family or my life as well so, another thing is I do not have any like
for example about food, the way I dress, the way is much more European than
Brazilian. The way I, some sort of my attitudes in business environment or
even in a like in a party environment, I'm much more European nowadays so I'm not,
even in Brazil, people in Brazil they always thought that I was a little bit
weird, you know. Why were you (perceived) as weird? Yeah because they're, when I lived in Brazil,
I had the same kind of attitude. I wouldn't share my life or share my things or or kiss and hug or
open the door of my house to everybody. You know, like in Brazil so people in
Brazil in that time, they thought that I will, I was weird you know so probably
they I will ask them to call me first instead of just knocking on my house door,
saying oh hello, I'm here I came to eat cake and coffee so you know this is
normal in Brazil. So for me it wasn't so I didn't like it.
So even in Brazil when I was already a little bit like I am today. So I didn't, I
don't know, I cannot say that I changed a lot but comparing with Brazilians
again, I am very cold. And I'm very formal as well the way I talk, the way you know
like I tried to when, especially in a business environment try to condense
myself and be more you know like quiet so it's a completely different from
Brazilians. So that's completely different.
Sounds like you've conditioned yourself to be like British, to hide all your Brazilian blood away.
Abit. Probably I think it's just as
you said after 10 years I'm, I left Brazil so many years ago, you know I
think 18 years ago now so 18 yes so after that I think part of me so it's
more European than ever so every year that you know I'm staying in Europe in
contact and I do not have a big, on my friend side, circle, I do not have a lot
of Brazilians. So I'm not in contact with my culture, every single day, you know. I
speak Portuguese every day with my husband but as a culture thing it's not
so among maybe I can say I'm a little bit emotionally detached of the
country already, you know. Because of the years that I left so sometimes I cannot
even remember like things people say, do you remember that and I'm like no.
Not anymore. and right now I'm starting having
problems is speaking Portuguese as well. Really?
So I forgot, yeah yeah, I forgot words,
forgot things that I prefer to use like English so when I'm talking or don't
know how to have a conversation with a Portuguese speaker that doesn't speak
English it's a little bit difficult for me. And when I pitch in business it's
completely horrible. I need to pitch in English. Oh no. Yes I have to ask them, do you
speak English? Would you mind that I, that I pitch in
English, that we can have the meeting in English if they are okay, I'm
like okay cool. If not I have to pitch in Portuguese like I have done two months
ago. I lost the client, of course because I'm very, my Portuguese
is not a business Portuguese anymore. I completely lost yes,
sorry and I lost my, my pitch in Portuguese. Yeah so I'm very like
very laid-back with a lot of slangs
in my Portuguese so my pitch, it's not formal, no I'm not in my prime in Portuguese anymore.
Maybe you should just stick to English. Yes, let's stick to English.
Anyways, yeah, if you want to be like slang thing, I can go there because it's not a formal
environment but business is difficult.
So they speak, for Portuguese businesses, they do speak like formal?
And it's very yes yes, they do. Yeah they
have there, much more formal with the so we have almost like two for to
Portuguese like you have a Portuguese for every single day, but you have like a
more like a formal Portuguese, you know and jargons and that, we will use
in Portuguese that I'm not familiar in anymore. Is it similar to how the Germans do it?
With the formal German and,
yeah yeah, it's the same especially in Brazil because Brazil, the flex the
daily Portuguese is super like slangy all the time like America. They
slang all the time and it's a very active and dynamic language so
every year or every two years they have new slangs, new ways of saying things so
with that I'm still okay but not formal Portuguese.
It's really difficult for me, it's getting really difficult.
I lost the client. I knew when he says to me, I do not speak English, I was like,
okay I lost it. Are you going to start practising your Portuguese again?
Maybe let's see.
Okay, now we can start talking about business. Business now. After the warm up, yes.
So, we're going to talk about the, do you want to start talking about the magazine?
We'll start with the magazine, Digital Business Women magazine.
Yes, so I was, you invited me to be on the magazine earlier
this year, yes, and you've come really far and you are now at your fourth edition already.
yes it's been like a long journey.
Since February, did you do one every month or, did you.. No, every two months.
We have February that was for the, to
celebrate the International Women's Day so was the first and then we have May,
August and October and the next one is in December and we finish 2018.
Are you planning for more next year?
yes yes we
already have guests booked for February so we are already, we already closed the
guests for December so December is already wrapped up so right now we're
booking for February and that is for March ending and then May, yeah so good do you
know like approximately how many readers or subscribers you have?
I don't because we promote just on LinkedIn so and then you know, probably
more than me that this starts in LinkedIn, a little bit funny because they
have been changing algorithms so what which, when we started in February as well, it was
very new so I didn't really had a lot of like readers or followers and apart of
the people connect with me and with the guests in that specific magazine when
you were one of them. So the first one was really like small, and then what
happened, we jumped for the second edition and then is everything starting
getting like really crazy so we in the second one we already went for almost
two hundred thousand engagements between like, comments and and views between my
posts and our guest posts and people sharing so and again with the
statistics from LinkedIn we do not have everything so I when I say, that today we
have half million we could be more, we could be a little bit less, definitely
I'm not a, I would never says if it's half million if it's not. Probably it's much
more or more but we I cannot have the full access to the statistics because
all of the guests involved but we have guests with 60,000 views, we have guests
with 25,000 views, we have guests and sharings and comments with like thousand
comments so we have big numbers. I wish I could have access to the whole numbers
because then I would be much more happier to give a number for that. I
can't, so we work with what we, we can because we do not have a website, we do
not promote on Facebook, we do not have a Facebook group, we do not have nothing
yeah apart of what LinkedIn gives to us, that is posting and then the articles
and sharing so every, so what we do is every time that we have a magazine,
we create posts and then we ask our guests to also create posts or share and
then they share their statistics with us.
So do you have plans to expand beyond LinkedIn promotion?
Yeah right now I think it's starting almost, they are a must.
It has to because what now is I have, I have been receiving a lot of inboxes or
general requests about where can I sign for? When I can register for the
membership? Where can I find the first edition like today,
the, so I create a post for the fourth edition yeah and one of the the comment
was like, oh my goodness I really wanted to read the three previous ones, where can
I find? So nobody can find it anywhere yeah because unless they are following
me and find on my threads, you know something related with the previous one
so right now the next step for the magazine is having our website where
everybody can access, find all of the editions yeah, find a way to book
their own one-to-one because to be a guest of the magazine you have to book a
one-to-one with me so where we're going to talk a little bit about yourself,
about your book your business or your if we are not having just business owners
so we have also professional women in the magazine. So we just talk a little
bit about their careers, about the mission of the magazine and how they
align with our mission in the, with that if you, both of us are happy we are gonna
book them for one of the next editions so so the next step, it's the website
yeah and then we are now also planning to have a media pack so with the media
pack, we are going to put them in the back we are going also to over
advertising so people can advertise in the magazine and because the magazine is
digital you don't have so it's going to be a straight forward traffic to your
website to your book on Amazon, whatever URL you want, so from the
magazine people will get, they will click and get straight away to whatever you
are selling, you are sharing or whatever it is. So in the, for next year we are
also going to explore more and more live interviews so like, like today
yeah or through Skype or Zoom rooms as well so someone in America, Australia
so this is the way, the only way that we can have live.
So you are going to have live videos, like videos on the website, as well as the digital magazine?
Exactly so and then for
that we, I'm starting really, I do not want to but I think I have to go and do
our Facebook group, you know, so I'm not sure you know, I'm not sure yet so
because I really wanted to keep the the promotion and everything on LinkedIn
because for me it's, it's where I can relate it with them I relate much more
in the LinkedIn environment than the Facebook environment so that's why I'm
a little bit reluctant to have a Facebook group. But right now LinkedIn
doesn't have a nice group general feature so you do not, it's not a good
platform for groups so maybe we can start on Facebook and then migrate at
one time, if LinkedIn has something to offer
in the future so let's see. Let's see how it goes. We never know, LinkedIn's changing so much, you
know that. Probably they are, I know that they are looking to improve the
groups so let's see so for me, as I said I'm a little bit reluctant to have a
Facebook group but you know, people have started asking because they are much
more active on Facebook. Yeah, in groups and communities and all that. Yeah it's easier to work in a
Facebook group because you have live videos, you can upload so you can share
information so I can share all of the magazines there, articles. So when I look
for the benefits of having a Facebook group, I totally understand. However I'm
reluctant anyway. So let's see how it goes.
So you haven't talked about the mission of the magazine. What's the mission of your magazine?
The mission of the mission is basically three things that
is inspired, motivation and to everybody, other women know that they are not
alone. Because this is usually every time, so I have been almost for three years
now working very specifically helping women and supporting women with their
business and all the time it's about the mindset is very important for women and
to be inspired and motivated for others you know the business owners or the
professional women, different generations as well, it's really
something very very positive that helped women to thrive. So this is the
big, two big missions of the magazine so with the raise your profile so the, so we
use the hashtag #raiseyourprofile so and the whole campaign, raise your
profile to help women to step up and be a role model with inspirational
journeys and motivation, ideas or you know, to help the young generation as
well to step up even faster, you know and understanding that there are challenges,
yes of course but we can overcome the challenges, if we have a very
supportive group behind you so and the third one that you are not alone is
because usually when I have conversations and every single week I
have a lot of conversation with different women from around the world,
in different generations, backgrounds even education all of them,
they always mention that they always think that they are alone, they are
facing challenges or trying to find a better balance between family and career
or family and business. Struggling with, you know the, the daily
work whatever it is, we always, as women, we always think that we are alone and we
don't want to share our struggles because we don't want to, that people
think that we are weak so the idea of the magazine is exploring through the
interviews the low points as well, the challenges that we face, you know that
there are a lot and we'd have to face, we've to pick up our pieces when we
lose something and just keep going. It's always normal, as part of the life so and
then it inspires a lot of women so every time that the magazine is out I
have so many inboxes of women's thinking the magazines and sharing so many
different stories so that is amazing, that's what keeps me going as well. For
the first magazine I know personally everybody so I invite them in so
like amazing that they say, yes and then we started this crazy idea.
For the second one, half of them were my friends, like people that are already
being connected and some were referrals from the previous guests and
the guests that were involved in the second one. And then, for the, for the
when we finished the second one I've done a shoutout for raise your profile
and I have around 150 women answering the call. Yeah, so from there, yeah from
there is just every day, every week I have so many interviews, so many calls so
every time that I finish one magazine, I already have another magazine full. So in
the end right now, as I say, we are already working for February.
How many women do you feature in each edition?
So, between 15 and 20 max. So the first one was the
smallest so we were, I think, yeah I think was 12,
if I'm not wrong, yeah so because was the first I was like, this is kind of crazy I
want to see because nobody ever thought about to have a completely digital
magazine and everybody asked me why you do not print, and I'm like, because I cannot
ship to Australia. And nowadays who wants else, you have tablets, you have phones.
Some people might want it on print, because like, I don't know,
like depends on like the presentation style and holding it, like let's say, okay
if you want to go to the beach, on holiday, maybe you want to bring along something
to read in the sun, rather than there is no internet.
That's an idea, probably in the future because again the platform
that you, we are working now, so I so, for everything, for the magazine it's my
investment, my personal investment so right now, I do not have enough budget
to go to a, to move to a platform that gives more what I have now so
that's why the idea to start monetizing the magazine became so strong because I
wanted to explore more like, for example being printed so you can print whatever
you want, having different kind of advertisements or having different kind
of ways of making the community coming together easily so for that I need, I
need investment so I'm looking right now I'm looking for
not just generate and monetize the magazine, I'm looking for to do a funding
like and you know go to fund me or something like that and investors as
well. So the three paths that I'm starting looking for around. You've already started?
Yeah, you know so let's see what will happen. Because I think that is an
amazing idea you know, I thought I was crazy in the beginning but I really
believe it that's why I have done it. And when I have this big boom in
the second and even bigger to the third I was like, yeah the idea was not crazy.
It was really something interesting. Who are the demographics of your readers? Are
they like all female? Globally? Or so what's the age group? So
based on the statistics that we can have from LinkedIn, it's global especially
America, Canada, UK, Germany, and Australia so this is the big hubs that come and
look and see our posts from the magazine.
I know, so I cannot see if there are more men or women but comments, likes I
can see that it's like 90% women, generation that are completely different so
it's amazing, because we can attract everybody from different age and generation,
that is exactly one of the points that I was very very eager, I wanted to have
from 20s to 60s, you know, I want to attract everybody and I think it attracts
because the content is good and the guests are from different generations as
well so right now this is the kind of statistics that I can have because of
the kind of promotions, like the statistics is just from LinkedIn so it's
the only information that I, really had from.
So do you get any males sending you comments or like messages as well? Yeah sometimes we have women,
men commenting, not just on my posts but guests' posts as well. Usually
congratulation, well done, I knew that you can do it, or you know like, just cheering
them so I love these guys because they are supporting so they are advocating
for women. Every time that I have the magazine out I have
men also inboxing or send me an invitation to, to connect and sometimes
they will mention I saw your post, I saw the magazine on this guest's feed
so I would love to, to have you on my network. So yeah, but probably 90%
women. The media plan is gonna be ready probably after the web summit so probably in
two to three weeks I have them in the plan. Any advertisers who are
interested to get onto Candyce's magazine please contact her. What do you think I
mean, like for the first one I think was like the biggest challenge you faced? Did
you think it was going to work? I think the biggest challenge at the very
beginning was really, if in my personal mind was like the people will understand
what I want with that because it was a digital magazine you cannot find
anywhere, if you're not on LinkedIn, if you cannot find, if you're not connected with
me, you know, because again if you do not have the tags or or the right
people that where you get connected, nobody can see the magazine you know
because I'm not doing any sort of advertising, yes so that was my first
thought. And I was like, I'm not gonna do it because I will have to have some sort
of investment and maybe I can put their money in another place, you know.
And then I felt that urge of do it anyway and then one day I just
woke up like I'm gonna do it, I don't care I'm gonna try for a year so I put
in my mind I'm gonna do around 2018. If it works until December, yeah I think,
I'm gonna do it. If not, I can just close the year and that's it. Yes so and
everything went a little bit like crazier and like numbers growing and
so many women and all of the inboxes and the comments, all of the
every, every positive energy and comment that I received from these women the
guests, the readers, men supporting us so that
is so amazing. Yeah, also it's just a fantastic energy that every single week
come towards me and I feel just rejoiced.
I feel humbled because you know I thought it was a crazy idea then I almost
haven't done it and now everybody's embracing the idea, the mission and
right now I believe women are all the, the women environment in business,
it's changing so women are looking for more support, sisterhood,
you know, like sorority so women are looking and forgetting a little bit
about that backstabbing or, or don't wanna to talk with her because she is
competing with me or they are starting looking to that attitudes and say this
is not right, this is not good so with this switch, the magazine comes and
bring exactly that so because all of the guests we are talking about the same
thing, being a role model, inspiring people, motivating not just the young
generation, it's motivating everybody to keep going, to keeping business, to keep
it working, you know to keeping you find this balance between work and family and
then understand that we are not alone you know, if you shout out, if you ask
your friends for help, if you find your tribe, you're gonna be fine.
So, so this year is all about that and then we were in the very beginning so we
were there, probably the universe was just whispering to me, do it so I've
done it, so now actually those woman they have a place where they can
go and find inspirational journeys, inspirational stories and ups and downs.
We are not just talking about the successful, yes we're talking a little bit
about the, as what I say up and downs and challenges in our life as women, you
know. So I think just worked so that's why
as guests and readers, they are going, they are attracted to the
specific magazine so which is amazing.
Yes it is, it sounds very amazing!
How long does it take for you to produce each edition? And how much work is involved?
It's around six weeks, yes because I'm very organized, so you know, I love a
structure. I thought Brazilians.. They're not they're not, I told you in the very beginning I was a
weird Brazilian person. Yeah I love structure, I love Excel, I love everything,
I love lists so I have a very structured way to make things work because if not,
it's not going to work because it's really crazy. So in the first, so usually
in a week, we send out all of the invitations asking women if they
commit to be in the next edition. For example December, yes if not,
we can reserve this slot for February, it's not a problem. Okay, so if they say
February, we'll take straight away their names and put in another excel for
February. So and then we organize between fifteen to twenty, yes
and then we start asking what they have to send to us so when they sent
everything, we tick all of the boxes. If someone is missing, we chase them so with
this take us around two weeks, with two weeks time and then we take another two
weeks to organize all of the interviews, all of the content, articles, content,
recommendations for pictures, images everything has to be done and then the
next so in the fourth week, we send everything to the designer and they start
with the new drafts so if the draft is sent back to the guests and it's the
last time, they will see something to make any corrections yeah so next two
weeks is finishing the design and go online.
Yes so we take six weeks to get everything ready for the, for the
magazine but then I'm already booking February so I'm already working to
February, for February. Very organized. Yes, yes, I have to be because I have, because the magazine
is not my job, isn't it? The magazine is, for now, it's a hobby, you know I'm not
monetizing it so I need to organize my time because I have my clients as a
digital consultant, I have my clients for my social media business, I have my events
to run, you know, I have a family, I have a house, I have a dog and I have the
magazine. Sounds like you have your plate full.
You've invited many women and they probably contacted you to say, they would like to be in the magazine. Do you say
yes to everybody? No no, I do not say yes so everybody. However, I do not like to
say no.
Because I think it takes a lot for a woman nowadays to step up and say,
I want to be in a magazine, you know so because we always have that you know
like imposter syndrome or we are not good enough in the back of our mind, so I
try to, usually 95 percent of the time I say yes. When I book the one-to-one I
always ask the universe if this is not the right person, do something.
So the person they walk away after the one to one for some reasons. Yes I never
say no. So they always for some reason they ask something and because I
answered what it is maybe they are not, do not like it or anything, I never
asked why, so if someone goes away whatever you know like it's not a big
deal for me. So for me, it's like they're not aligned with my energy, with my mission
so they just walk away so I did not have to say no.
You never said no so far? No, I say no before. It's what I said, I have two
stages, two stages for no. I have the first no is when someone say, can I
be in the magazine and I say no and explain why, why not.
So what's usually the reason to say no?
Probably it's usually, it's because I need to understand that if they do have
a business, I need to understand it's not a hobby, okay and if they are
professional, I need to understand even though if they're juniors, doesn't matter
which stage they are, I need to understand the background so where they
are, where they are so they have to be passionate about what they are doing so
if they are not, if they did not find the path in life or oh, I don't, I'm not sure
why so that's why usually I ask the question. Why are you passionate about
what you do? If they do not know how to answer, this is the time to say maybe
when you find out, you come back to me. So it's a yeah, it's an elegant way to say no.
What's your plans for the magazine next year? Is it going to be the same as this
year or you know there would be some changes in the formats or the contents
of the magazine? In December so it's the last for this year and then what
happened, what happened is, we are I wanted to go more tech woman, yes we
are, so I'm gonna get in the magazine more and more women related with
tech, tech, tech so right now most of the women, they are business coach, emotional
coaches or you know this, this year more like women or digital, they're in digital
so for 2019, I'm gonna go more, so part of the magazine, another thing that I can
say as well is because the magazine we have different generations. So yeah yeah
so all of, if you see all the magazines we have like women in my age, 30s, 20s,
all of the magazines. All in one magazine, in every edition. All generations because I
wanted to see, I wanted to show the different generations ,we are struggling
with the same. Doesn't matter, if you are 20 or 50, we're still doing the same so it's
like a pattern, you know so I'm going to do a study about that. I'm gonna find the
pattern of the women, say yeah, I'm already talking with someone about that
because it is a pattern, you know doesn't matter if you're 20 or 50,
some stuff is the same, especially in mindset, it's the same thing so it
doesn't matter where you are so but for the, for the same thing I'm gonna to do
business, digital, tech, yes I'm gonna go a third of
the magazine is going to be about tech women. Women in tech
that's why Web Summit is very important, yeah, because I'm gonna have guests for the
next year. So yes, you are going to be off to Lisbon. Yes, in the week after next and that's why for me it's very
important to have the women there. So I'm gonna make them, I'm gonna create
around, around again how organized I am with my thoughts
I'm already creating ten, I'm already creating six editions for next year or
third, third, third. For the latest magazine where can they get that
magazine? Right now you have to follow me or one of the guests.
It's the only way you find the magazine, through LinkedIn.
So the next magazine is in the middle of December
so right now you get to..Do you have a date yet? No, I don't have a date because I
needed to have all of the guests confirming so as soon as they confirm and
then it's when I put the date because then is when I have the design organized.
So that definitely middle of December so it's, it's December edition so it's the
last of 2018. We're gonna follow again the same 15-18 guests.
for the interview. We have three different recommendation areas, for books,
for gadgets, all of the gadgets are very female like, like very like a girly
things like yeah and then we have the recommendations for events as well. And
for the next year's when we're gonna find the magazine in different places
but then the, the we're gonna make the whole, the new, what's going to happen,
we're gonna share at the, at my LinkedIn (profile) and probably I would tag
the guests and everybody. We can put the link here.
If anyone wants to download the magazine,
Link here: http://bit.ly/DBM_Aug18
Yeah yeah yeah so and then another thing is doing
more videos so this is something that has been on my agenda for a year now. I
wasn't and you know I wasn't very comfortable with that, I'm very shy.
I didn't know that before though I've known you for a year now.
I am very shy and so I feel very like, I feel very strange in
front of the cameras but right now I am putting myself in that edge, you know add
one or two more videos, I wanted to go more on videos so that's why I said
next step is also having interviews and videos as well. Looking forward to it.
2019 is gonna be amazing, look forward to that and anyone else who is
not following Candyce should connect with her.If you want to be on the magazine please
send her a message and we'll all be looking forward to the December edition
coming up. Yeah, thank you! Thank you!
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