Alright, so, you saw the title of this video. We're talking keyword research and
S-E-O for YouTube videos. How do you do it? We're going to demonstrate. Well, he will.
Yeah, I'll demonstrate. We're going to get down and dirty today. We're
going to get right in, hands-on. Well, not dirty. It's just a saying. Relax.
Talking about how to do S-E-O for YouTube videos. And I mean I just said that and
it sounded like I knew what I was even talking about. But honestly, I mean, I know
S-E-O stands for Search Engine Optimization. But tell me what it is
you're going to do for us. Okay, YouTube allows us to do search engine
optimization in a much easier way. So, let me just preface it by that. It's a
lot easier than the the S-E-O of the past. And it works way better, it gets way
better results. So, I want to explain S-E-O and kind of take you through the YouTube
S-E-O process that I do. And kind of explain the end goal of what you're
trying to do with it. And then I'm going to demonstrate. So, I'm going to grab my laptop
here and demonstrate how to do it. But I'm confident that if I explain this
first then when you do it, it'll make a lot more sense and you'll
actually get the results. I've taught this for years and hundreds of
times. So, I've got to teach it first. So, let me share kind of a little visual or
maybe an analogy, okay? So, picture a tree. You've got a trunk, you've got branches,
(Okay) branches that gets thinner and then at
the end, you've got leaves. The leaves are what we want, okay? And we're talking... When
we do keyword research to find topics, we want to find the leaves. We don't
want to make videos that are on the trunk or on the branches. We want to go
out to the leaves, okay? So, an example would be, we're going to use the push up
example, okay? If the push ups... That category... You mean, that literal? Physical
Push-ups? Okay. You're a push up expert, obviously. Well, clearly. And if we're going to make
a video on our videos on push-ups, we don't just want to say push-ups by Scott
Christopher. Right. Okay, that would be the trunk. That's the trunk. That's the trunk.
A branch might be, "How to do push-ups well." Okay. That might be a branch.
It's getting more specific. Right, yes. But a leaf might be... And I've got some examples
here, okay? Okay. So, these this is going to be a very specific term? Yes. And I've got
a list of several of them. Let me explain this part. You want to create videos on
several different types of leaves because one branch will have a variety
of leaves. And if you rank each video, each leaf topic video, eventually your
branch will rank. And you will compete on YouTube. Maybe even the trunk.
Like for one of my channels, we do rank for real estate investing. That would be
a trunk. And that's a very trunk term.
Because there's going to... But we do that in the
beginning. Yeah. I've created hundreds of leaf videos. So, here's some examples on. So, work
backwards almost, really? Right. That's what you want to do. You want to work backwards.
Okay, so that's the goal. Here are some examples of push-ups. "How to do a perfect
push-up for beginners." Nice. The next video would be, "Does the perfect push-up really
work?" That could be a whole separate video talking about the results you get
from it. The third one, "What muscles does the perfect push-up work?" And these are
leaf. Leaf, leaves. Each of these will be the leaf in topic video. Because they're drilled down.
Did a little more specific than just how to do a good push-up? Yeah. Yeah. Okay,
another example. The perfect push-up 30-day challenge. So, you can have a video
about that. It talks about... For Filipinos? That would be even more specific? That would be like a way
way down. But what Filipinos do it differently than Utahns? So, let's ask this
Filipinos watching right now. Yeah. My team are Filipinos. See, that's what I'm saying. Hi!
So, another one. How to do the perfect diamond push-up? In Manila. I'm just messing. No,
you're good, I'm just going this is all the entertainment value. That's why he's
here. How to do the perfect one-arm push-up? Okay.
Wow, that might... Well, I was because I was automatically thinking of just one-armed
people. But you're right. Two aren't people still do want to push-ups like
rocky. Not me. But, yeah. Oh, gosh, no. I mean... One day. Just a visual quick, quick visual.
We've got 2 more push-up videos that I could create here. Leaves, okay?
The perfect push-up routine or how do the perfect push-up routine. That
starts to feel a little branchy to me. Maybe. I don't know.
See, it's all... Here's a way to tell it. If you go to YouTube and you
type it and see how many other videos have that phrase in their title, and
keep going until... Yeah, there's none there. You want to find these leaf long phrase
topics that other people aren't using or that are being very rarely used. Now, you
may be answering this, I'm not sure coming up or whatever. Because I can't
read your mind. But if you do a long leaf type title or whatever. If you get really,
really specific and you get an exact match, you're the only video out there
for sure. But does it also capture less? You know what I'm saying? Like, if you say
"How to do the perfect diamond push-up in Milan or in wherever in Manila." Will you
at least still get some hits on how to do the perfect diamond push-up?
But if something happens to say in Manila, you're definitely getting that.
The answer is yes, eventually. If you make several videos like this. So, the whole
reason I'm having a list... So, I've got 8 here. The 8Th one was how not to
do push-ups or something. You know, (Yeah) "How not to do push-ups
perfectly." Maybe but I don't know. I did search for that. How not to do push-ups.
Well, you don't want to get injured. Yeah. Okay, there we go. So, if
you're going to make 8 videos that are all leaf topics but they all say, you
know, "How to do the perfect push-up?" Then eventually, a rank for that or the phrase
perfect push-up. You'll be known as the perfect push-up man. That's your channel.
Yeah, perfect push-ups channel. So, you do want... It's not that you don't want to
rank for the trunk or for these branches but by targeting the trunks of
the branches, you're not going get there. But by targeting the leaves, you'll rank
for the leave topics immediately. And then over time, you'll rank for the small
branches. Then eventually the big branches, the trunk. Okay, now do you
believe that you've laid down enough theory for us that we can start building for execution?
I think so. Let's jump in and show you how to find the branches that lead
to the leaves. Beautiful. Alright. So, we're going to demonstrate it for you now.
And Scott here suggested that we do motorcycle repair. So, let's say Scott
wants to make motorcycle repair videos. I think this will be an easy one to really
demonstrate how to get to the branches and the leaves. There's a lot a
lot of places you can go. And if you were to make a video on, you know, motorcycle
repair video 1. And then motorcycle repair video 2. Pretty, pretty trunky.
Yeah. Pretty Trunky. I like that. I'm going to show you 3 different tools. This
one here is called the "Keyword researcher." It's a tool that you pay once
for it. I believe it's 50 bucks from a company called Clever Gizmos. And then
you download it. There's another tool that is free. This one is called the
Keyword Planner. It's a Google AdWords tool. You do have to have a Google
AdWords account. But then the tool is free. And we'll start here. But I want to
show you what the other tool, is the third one. It's by Moz and we'll come
here. You come here to free S-E-O tools. And you start here. We'll just type in
motorcycle repair. Let me just demonstrate this and while we're here.
It's actually a pretty simple tool.
Take off the space there. Alright. So, once you bring this up, it's actually
good to come to keyword suggestions. And then, in this drop-down menu, I like going
to our questions. So, it's giving you keyword suggestions that aren't
questions. Yeah. So, what's great about this is it's how
to service a motorcycle? How to fix motorcycles? How to service motorcycle
Forks. That's that's getting more leafy. That's more leafy or branchy. Yeah. How
does service motorcycle rear shock. So, these are getting more specific. And this
will give you ideas of different branches for sure. And sometimes even
some leaves. I mean, what is a fender eliminator kit on a motorcycle? That is
definitely a leaf. Right. It does say here "no data" meaning, we might want to tweak
that. But that... Because we want to make sure that it is searchable. We want to
use a phrase that people are searching for. So, we want to find really specific
titles. But we can't forget search. Even if it's just, you know, 50 searches per
month. That means that people are actually typing in this exact phrase. And
we don't know about this one. So, let me use this as an example. I'll copy that.
Let's take it over to the keyword planner. I can paste it right here and
hit get search volume. And it tells us, you know what? It actually does get
searched 10 times a month. Now, that doesn't sound too impressive. And when I
teach people about keyword research, they always want to go after
the phrases that have a thousand or 10,000 Yeah. Greedy. "Ooh, this one
has a hundred thousand." Yeah. But guess what? I don't know. You're not going to get
ranked for those ones. Because the more competitive ones, there the more branch
phrase topics anyway and they're more competitive. And if you're brand new to
motorcycle repair, you create a video on on that topic. It's not going to rank day
one. This one right here. And it's a bridge. So, I can't see what was it. "What
is a fender eliminator kit on a motorcycle?" would be a fantastic video if
if that would be a video that matches what you want to teach. So, if this
content, that would be a fantastic video. You know why? Because you're going to rank
number one, day one. It's a perfect leaf. And
it's an easy specific one to make. I mean you're just making a video that's
answering that question. Maybe you have one, you can show them. You can
demonstrate, you know, how to put it on. That would become the title of my video?
Absolutely. Okay. And what I also put that in the
description of the video or what I want to save that space for something that
might double up my chances. In the first couple lines of the description, you want
to include this. It doesn't have to be worded the exact same way. But I mean the
way this is worded is pretty natural. Yes. But in your description, it's like, "In
this video, I show you what a Fender elimination kit for a motorcycle is. I
show you how to install it." So, you actually, you know, write a real
description. Got you. But, yeah,include those words
in it. This exact phrase not only is it your title but you also want to put
it in as a key word that just helps them to know know. And you're going to want
to say this in your video. You know, the answer while you're talking. That's
really important. So, in the video, you're going to be saying, "So what is a fender
eliminator kit on a motorcycle? Well, here's one right here.
This is how you install it. Alright, I'm going to grab my motorcycle. Let me grab the
fender eliminator kit. Now, why is it important that you actually say it?
YouTube will transcribe your videos and will find the words and make sure it
matches your title. Make sure it matches your key word and the description. No way. They do that?
Serious business. Wow. So, anything you put out there, they're
transcribing? Oh, yeah. Aren't you glad that YouTube does this? Very glad. The
reason that I am glad is well... Is because I know that when I find a video... If
YouTube's going to recommend a video to me, I know what it's going to be about because
YouTube verifies it from all different angles and they're suggesting it to me
because they know the types of videos that I like. Isn't that interesting.
You can't cheat YouTube. Don't try and cheat YouTube. There's probably ways you
can but why would you want? Yeah, exactly. They're giving you, I mean, all these
tools that are available out there. And this one now. This one was the free one
or was this one with... This one... You can Do the others work about basically the
same way as this one does? Each tool is this is unique. This one is simple. And it's
easy to use. But if you use it more than a few times a month, you do have to pay.
So and it's a monthly subscription and it's not cheap. The keyword planner from
the Google AdWords account, this is free and I use this one all
the time. Let me show you another way that you can
use this tool. I'm going to come up here to modify search. And instead of get
search volume, I'm going to go to find new keywords or search for new keyword. So,
I'll type in motorcycle repair. So, what I'm going to look for first and then I'll
demonstrate how to use that first tool I have showed you the keyword. Keyword
researcher. What I'm looking for now is actually branches that I haven't thought
of. Okay, so motorcycle repair shops. Maybe
not applicable to my YouTube channel. Motorcycle service, repair near, mechanic
near, motorcycle parts, cheap motorcycle parts. So, these are just broken into
different categories. Let's just try. We'll do Harley. I didn't think of that.
Maybe we could make video specific to Harley. How are they mechanics. Hmm. Makes
me at least gives me the idea of... Oh there's Harley repair right there. So,
if we come in here, Harley-Davidson motorcycle repair. We're going to take that
phrase over to the keyword researcher. And I can put in an asterisk before it.
And I'll add it again... And I'm also just going to add in a couple other versions. I'm
going to just get rid of the word motorcycle. So, watch what this tool does.
Alright. So, I've got in those that look criteria. They're what I want it to look
for. And I hit play and now it starts searching all of the search queries that
people use on Google and other search engines. And it just finds lots and lots
of examples. It pauses sometimes, so that it doesn't offend the search engines. And
these are all the things that people have typed in, searching. Alright. So, we
finished there. If I hit this button here ad to master list, we see there's 470.
I'm going to hit cleanup because there might be some duplicates.
Okay. And that that took us down to 267, okay? If I hit select all and then I hit
the keys, Ctrl copy or command C for copy. So, now I've got that in my clipboard. And
if I come back here to the keyword planner, go to modify search and go down
to the second one. Get search volume data. Okay, so I can paste in up to a thousand
different phrases here. And then if I hit get search volume. It does its thinking.
And we need to go to the keyword ideas tab. Alright. So, these are all the
phrases that we typed in. It says, "Here all 265 are here." And we can sort it by... I
think it already was but average monthly searches. And you can check the phrases.
Harley-Davidson repair shops near me. I don't know if
that's a video that I want to check. But you know what? The easier way, I'm going to
come here to download, save to Google Drive, hit download, wait a moment and
then open file. Now, this is a lot more user-friendly. It gives me a whole bunch
of data. I only need 2 columns. Let me grab that one and move it. The 2
columns I want are the columns with the key words in it. And the column with the
average monthly search volume. And I want to look at any phrase starting here and
above. Any phrase that has ten searches or more above. So, I can just go through
this list now and a lot of these are going to be great leaf topics. Interesting.
Harley-Davidson odometer repair. Yeah. Those are very leafy. Yeah. "Are they Davidson Golf
Cart repair?" Yeah, even though... Golf cart, that's interesting. Even though
those are shorter, meaning, this one's only 4 words long.
Hardly-Davidson odometer repair. That's pretty specific. It's a specific type of
Motorcycle. Odometer repair. So, that's something going to be a leaf topic. Most of my
clients have the same type of reaction. It's like, the steps are kind of simple
once you know the end goal. You want to find the leaf topics. Here's all the
tools you can use. But then you're like, "Ah, but this sounds boring." And I agree. I
don't necessarily enjoy this. That's why I have employees that do a
fantastic job. Oh good for you. And we do this for my clients. So, my clients help
me with the topic brainstorm but then we'll go and we'll do all the keyword
research for them. So, can I just have you come over to my house and do this for me?
Or can you do it here? I'll let my team. I'll let my team. Maybe we can do a topic
brainstorm over the phone. Okay. Easy. So, I could do this
with you for distance? I never have to leave... We just chat or you can... We can share...
Anyway, it means that you can, too. That's the connection there. See.
But now that this video is over and you watch this far, you might as well
subscribe. Might as well. And see you in the next video. Good
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