- Victor Antonio is a sales and motivational speaker.
He has over 100,000 subs here on YouTube,
and he hosts a show on Spike TV.
I talked to him recently and one of the big things
he said was he gets most of his consulting
clients from his YouTube channel.
Also, his YouTube channel is how they found him for Spike.
So in this video, I wanna share some of the
insights from our conversation,
and talk about how to properly monetize a YouTube channel.
The first thing I wanted to ask was,
"What is Victor's biggest marketing channel?"
- [Victor] The YouTube channel for me, Alex, is gold, man.
I mean, that is like the golden funnel,
if I can put it that way.
I always ask people, "How'd you find me?"
YouTube.
I'm not talking 50% of the time, I'm not talking 80%
of the time, I'm not even talking 90% of the time.
I'm talking 99% of the time,
it's, "I found you on YouTube, Victor."
And so, you know, even though we're experimenting
a little bit with Facebook, LinkedIn and some of that stuff,
I gotta tell you man, I mean, I don't really spend
any money on marketing because I use YouTube.
To me, it's the biggest market generator, for me at least.
- YouTube has been gigantic for us as well.
We get leads every day from these YouTube videos.
So if you haven't started making video content,
and you like videos, I would record something
today and put it up on the channel.
Next we talked about why business
owners should create videos.
- [Victor] Let's talk about why they won't do it, Alex.
Let's talk about the objections in their brain.
Let's get the trash out of their head first.
And that is, one, is they don't think it's a lead generator.
Wrong! It is.
Second, they don't think that what they
have to sell is YouTube worthy.
Wrong, again!
Because you know that every time you have
a problem with something, or we need to see how
something works, what do we do?
We go on YouTube, right, to see it,
especially if it's a visual product.
The third is that they think it's very difficult to do.
The production cost of video today is nothing.
I'm a little older than you Alex, I'm telling you.
Years ago, to do video was so expensive,
it was cost-prohibitive but now it's a low barrier to entry.
Anybody can do video, right?
Even your iPhone or Droid is picking up excellent
camera quality, that you can put stuff on YouTube.
So there's no reason they shouldn't do it.
They have that mental clutter, I don't know how to do it,
it's too hard to do, maybe it won't work for me.
They don't understand the power of YouTube.
It's a free channel that gives you global reach.
- The other side of this advice, and I was talking
to my co-founder Robert about this recently,
he said that he loves making audio content,
he loves blog posts, but he's been putting off
making videos for about a year and a half.
And I wouldn't push him to do that.
If your strength is audio, if you find yourself
recording your voice and turning it into text,
or recording your voice and animating it for a YouTube video
I wouldn't tackle YouTube at all.
But if you're more comfortable on camera,
or if it's a skill you want to develop,
then YouTube is the only place you should make content.
Next we talked about how to make sure your videos
generate a return on investment.
- [Victor] I think the first thing they need to do
is just simply ask themselves,
"Okay, am I promoting myself, am I promoting a company?
"If so, is it a product or a service, right?"
Let's kinda get the basics out of the way.
And then ask myself, "What do people wanna know?"
What will people find of value?
It's that simple, what will people find of value?
When I'm putting together a video, I'm trying to plug
in a hole in, I'll just say the YouTube-verse, right?
In other words, nobody's talking about this.
Or, if they're talking about it, they just didn't
put this type of spin on it, so if I'm starting out,
I would literally just say, I'll take ten index cards.
That's my style, and then I'll say, okay,
I'm selling landscaping, or even lawn services, right?
Lawn services, okay, what are people concerned about?
Well, how do you keep your lawn green, right?
And then year-round, or before winter comes, what do I do?
And these are things that a lot of us take for granted
who may know it, but most people don't know.
So then I would create a little video.
And it doesn't have to be that long, it could be
two to three minute videos, and two to three minute
videos aren't that long to do, as you know.
But what happens is, you have to understand
that it gets better over time.
- What I found is going extremely detailed in the tutorials,
especially if you look at the featured video on our channel,
it's how we send cold emails, that's me, sitting behind
a computer, and showing you what I do every day.
Revealing some actual business system that we use.
That's worth a lot more, especially in the beginning,
than a video of you just talking-head style,
giving advice into the camera.
What I found also works is telling
real stories about your life.
I used teaching technique right there, where I related it
to an actual YouTube video we've done in the past,
rather than just giving generic advice.
And then we talked about perfection versus success.
- [Victor] Many years I heard this phrase,
and this phrase has really impacted my philosophy,
my philosophy towards business, and I think
it's contributed to my success, which is,
"Never aim for perfection, aim for success."
I don't know who said that, but it's brilliant!
Because, if you're waiting to get
the perfect video, you'll never launch it.
You know, in your case, you just recorded three minutes,
no editing, here's what it is.
And then, over time you start adjusting that, right?
You start, "Well how can I improve that?"
And I think that's success right there,
as you're moving towards something.
But many people try to make it perfect, and I think
that's where they don't get off the launching pad.
- It's a thing to keep in mind, some people
don't wanna make videos because they're afraid
their not gonna be polished, or they don't wanna
embarrass themselves by saying something cringeworthy.
But if you look back at some of my old videos,
I'm hungover, back when I used to drink, they're unedited,
five, six minutes of just me rambling,
I'm saying "um" and "ah," but the thing to keep in mind is
as long as you keep working on your craft, you get there.
Your videos will be good eventually if you keep making them.
If you wanna check out Victor, his channel's down
in the description below, and if you want the exact
client contract template we use, so the exact template
we send to clients to close business,
that cost us about a thousand bucks to put together.
You can have it for free.
That's down in the description box below,
and if you need marketing support for your digital agency,
check out Experiment27.com.
By the way, if you know a friend that would benefit
from this specific video, it would mean a lot if you would
send them an email and show them this content.
Thanks.
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