The website: today an essential virtual art gallery.
Today, not having an online presence for the art world
it is almost like not existing.
Let's find out why the website is still important
and how it is essential
for an artist, a gallerist or a industry player.
Although today we think that social media
networks can cover the lack
of a website, it is not actual like this,
because having stable presence
of your website
improves all those conditions of SEO,
namely Search Engine Optimization and
furthermore it allows a consistency over time.
That means that social media could
be outdated, which means
no longer be used, acquired
updated or simply become out of fashion.
We can mention many cases,
like the ICQ, IRC or also to
the great MySpace, it had
accounts with millions of fans and
today many of us don't even know what that is.
We can also mention Facebook,
in this moment in constant free fall,
where the bigger influencers,
the greatest artists have left
choosing instagram,
and then we understand how the website becomes
a certainty, a showcase an actual
virtual gallery to promote
their activities without suffering
possible fluctuations in the social network
market and in the communication one.
The website remains and represents your
professionalism, your art and it leaves
a stable track to be able anyway
to tell the world that you exist
and that you are important.
If we think about artists
then we can evaluate the website during the
life course: in the emerging phase it
allows you to declare that you exist, that
you are professionals, where you can
present your art and have
so a business card.
In the building phase
you can then show the contacts
so where someone can buy your
arte or communicate your exhibitions
or collaborations with galleries all over
the world and finally in the phase of
establishment phase or even post
death the artist's website becomes then
the archive website, we can think about
important artists like Daniel Buren or
Tony Cragg which websites become
actual online archives,
reference point for collectors, auction
houses or even gallerists who want
get information about their artworks
and they can somehow
carry out an initial verification of the work to
buy or to propose.
We must however keep in mind
some features when we buy our domain.
If we think of an artist, the first
key point to consider is the domain
that is, the choice of the name of the url,
the website that the people is gonna type
to be able to browse, then we think about the name
of the artist could be the definitely
best choice, be that dot it
or dot com, you can choose
what you like best,
obviously we favor lT if we are in
italy, the .com as general
commercial but then we can
choose also other profiles.
There are also .art profiles
.gallery, . name etc
but surely even today the most
simple are the best solution.
Regarding the artists we think
then about a section dedicated to a
statement ie a clear text and
concise in which one speaks of his
art, a part dedicated to the portfolio
ie an image gallery divided
by content, technique, years,
type of art proposed in which the
visitor can start a proper
artistic experience, that is, to be able to
view your art, take a trip
between your works and maybe
choose what to buy.
Obviously we will provide an "About" page
where we will insert our Bio, our
curriculum, a brief summary
where we are going to tell our
experiences, the exhibitions, the
collaborations with the galleries
everything that can reinforce our
role as an artist and finally the
contacts where it is possible to get in
contact with you then the
phone number, a mail address or a form
to send an email online automatically.
This is to create a connection
with your users and give the opportunity
to be contacted for those who want to
buy an artwork, to start a
collaboration or for any other reason.
Also the art galleries
obviously they prefer the website
and they use it to build
actual sales experiences by creating
of areas dedicated to the press,
reserved for the preview or to have the
possibility to choose their own
artworks and save them in a wishlist.
We can think of Gagosian,
Massimo De Carlo, Hauser & Wirth which
they were among the first to adopt
strategies of this kind or also
big names like the David Zwirner gallery
which opens a selection
dedicated to the sale of the works in which
it is possible to buy art works,
edited by the influencer Elena Soboleva
and therefore offers the possibility for
new collectors 3.0 often young
to even be able to buy artworks online.
Obviously for the affordable art this is already normal,
it is a typical custom: there are a lots of websites
where you can buy limited edition
prints, we can think of Art Backers,
which average price on average
does not exceed 500 euros
and then it completely changes the sale
experience and therefore becomes faster
and quicker the chance to buy and
receive a limited edition.
But also the big collectors
are not for less, allowing, thanks to
their websites
to view their own collection.
We can mention, in Italy, the best practices like
Giuseppe Iannaccone or the Maramotti Collection.
Among the first ones in
Italy to open their own collection
to a broad online audience.
The website therefore allows you to
to tell your art, or your
profession in the art world or
your collection to a broad audience
allows you to do it in the better way
with graphics and with strategies
more suitable to communicating your activity.
A big opportunity that
remains stable over time and that you can
manage and above all exploit in order to
create new opportunities and reach
more and more people.
And you, are you ready to
create a website for your art?
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