last week I got an email from a reader and viewer on the YouTube channel they
wanted to know how to form a mastermind group so that's what we talked about in
this video today I invited my good friend Rob Atkinson who I'm actually in
a mastermind group with to talk with me about mastermind groups so we're gonna
go into you know the definition of a mastermind group so if you don't know
what one is yet stay tuned that's the first thing we cover and then we get
into the pros and cons of mastermind groups because it's not always you know
a positive situation and we go into the details of that and how you can avoid it
and then we talk about forming a group whether you form your own group or or
find one that's out there or even join a paid group i'm doug cunnington and if
you're new to the channel please have a look around and talk about internet
marketing and project management if you like what you see please subscribe hey
what's up Huntington here and I'm with my friend Rob how are you today good
doing good over here how are you Doug pretty good like the snow let up a
little bit for today and I finished shovel in the driveway so yeah I'm
rushing to do some work today nice we've had sunny skies been like 60 70 s last
two weeks so that sounds nice we're still deep in winter so it's all good
the days are getting longer though so it's good now today we're here to talk
about forming a mastermind group and we're gonna go sort of deep in certain
areas we're gonna talk about like what a mastermind group is if you're not
familiar pros and cons of a mastermind group and some of the harder things are
like how to form your own and some of the options you may have out there I
know you know mastermind groups have been like integral for my development
and growth as an entrepreneur and even understanding like what I was trying to
do and I think Rob you're in a similar position right yeah I mean I joined one
like three or four years ago and we'll talk about it but it's it's been huge
great now a lot of people may not know what a mastermind group is I know when I
first started learning stuff online I had no clue so I went to the source that
I learned from that's Pat Flynn of smart passive income and I'm reading from his
website I'll put a link below but a mastermind group is a small group of
people who regularly meet online or offline to talk about
goals growth and success and provide support for each other I've talked about
mastermind groups this is Pat speaking I've talked about mastermind groups on
the blog before and just how vital it has been for his businesses so you know
that is one of the inspirational points where I was like oh I need to form a
mastermind group myself and figure out like how to take advantage of this right
so let's get into the pros and cons now Rob you have been in a couple groups why
don't you take us through a couple of the pros here sure so from a high level
you know if you're an aspiring online entrepreneur or anything like that
you're probably most likely the people you have been surrounded by from your
hometown or whatever probably majority of the people don't
understand what you're about what your motivations are and stuff like that and
I think especially early on or any stage in your entrepreneurial path it can get
really really lonely so just to you know virtually you know
hop on this call with you and just chat with you like this is positive steps you
know in the right direction it keeps reinforcing what we're doing what we
what we believe so that's probably the biggest thing first off the second one
which is really important is accountability
so I know for me personally like I get motivated to do things but sometimes you
know a couple weeks go by and the same thing just doesn't get done so both of
us have been in the same group in a mastermind since I don't know three or
four years ago and if you've got serious people that are into it you put
something on and you know you're gonna meet up two weeks from now and I tell
you Doug that I'm going to do this like if everyone's taking it seriously and
you show up next meeting and you have to tell people you didn't do it yeah it's
gonna kind of motivate you to keep to not have that happen it's embarrassing
right exactly and if you have the right you know people in the group you end up
with they're people that'll be tough on you not like a boss per se but like it's
like a boss peer kind of thing where someone could I mean you're accountable
to them to do what you say you are to have done what you said you were gonna
do so yeah very important now one of the other pros before we move on to the cons
and by the way we're just going to hit these at a high level there's many more
pros and we're going to talk about but the interesting thing and this happened
in our mastermind group earlier today so when you're facing
problem or issue you're working on something for a long time you're very
close to it and you lose like perspective and the context of you know
the big picture so you may be working really hard you have your head down and
you can't figure something out so you can go to this group with your issues
and problems and sometimes it is just painfully obvious especially when
someone points it out and then you're like oh I actually knew that and I was
going to do that or it may just be a complete blind spot but we all have
blind spots like that and to have people that like understand what you're working
on and that can tell you from a good place not a critical place but a helpful
place then you could accept that you know input and you know do something
with it totally agree if you didn't bring up
that point I was gonna talk about it okay
yeah and I mean you got me today Rob and I was like oh man like that's the most
obvious thing I've done the same to you where it's just like oh did you ever
think of you know point a and point B and it solved two or three problems like
without you having to do extra stuff so yeah it's it's another set of eyes yes
they can look at a problem from a new perspective it's huge so for cons I
actually struggled to like come up with very many but Rob you did so what what
do you have so there are a few I think if you are in the wrong group when what
I mean by that is if you're surrounded by people that may be on the surface say
they want to do it but deep down really struggle to take honest and open
feedback their ego kind of gets in the way maybe they're just generally more
flaky you know not all of them work out you need good people so I would say if
you start one and it's you don't feel like there are true benefits and the
group's not working I think it's more it's gonna hurt you more to keep going
with it than it is to just break off until you find that right one
great point it's not really a con it's just be careful right and that's a great
point Rob because like I didn't think about that but I take great care and
we'll talk about forming a group in a second I really do a lot of work on the
front and to make sure it's the right people and I think it's one of those
deals and we've heard it over and over again where you become like the people
that you're you're around so surround yourself with good people and if you
have people that are sort of not doing what they say they're
gonna do or they don't take it seriously or they show up late to meetings or
stuff like that you know it's going to be a little contagious and vice versa if
you get people who are sort of stretching they're doing more or doing
interesting stuff and pushing themselves well then it pulls the whole group up
you put a few people together like that and it really pushes everybody like
harder than they would on their own totally agree
yeah and this is again this is more of a circumstance that could happen sometimes
it depends also on the notice or the skill level but sort of like what the
people are kind of good at and what they're focusing on so like if everyone
is good at SEO and they're like very technical minded well you don't really
have that other perspective so you can't really choose perfectly who you want but
it kind of I want maybe one guy who's SEO but thinks about it this way and
this guy thinks about it this way I think that's where it becomes super
powerful yes into that point I was speaking with some people locally here
who are there in a mastermind group and they formed a podcast hold whole
different story but they formed their groups a little bit differently than
than us so we did and we do affiliate marketing and SEO that's sort of our
orientation however we all have a different background and a different
skillset that we could bring to the table and help each other in that way
this group has like you know an artist a marketing executive type person an
entrepreneur and some other thing it's completely unrelated and they formed a
group but they've been meeting for a long time and they like that they like
the very diverse backgrounds that everyone has so for me I was like I
wouldn't think it would work right because I would come with a problem and
they would be asking like super basic questions that don't make sense where
you know the way they work on their group and bring a problem and they have
to you know provide the right context when I start thinking about it I'm like
if I bring an SEO problem to someone who doesn't know SEO well I mean they can't
help you right they have to make sure it's the right context of a problem so
they could come in with very broad ideas but nothing like strategic and very
specific so have you heard of any people that have a structure like that no I
haven't but I think it just speaks to like you can have multiple
groups and you can have more of your broad-stroke group you can have more of
your SEO within the SEO you can have different talents and backgrounds so you
mix and match you find kind of what works for you and I think just be
careful is what I'm saying yeah yes I'm assuming we've probably convinced a
few people that mastermind groups are a good thing and they want to be in a
mastermind group so where do you find a group and I'll start us off and this
this is hard right because you hear about mastermind groups and you're like
well how do I join ones and that's the thing like if you hear about me or Rob
talking about our mastermind group it's closed right it's a small set of people
that are meeting and we've known each other for years we've vetted you know
each other over time it's you're probably not gonna be able to get into
our group you'd have to have like a lot of credentials to come in right like we
wouldn't just let anybody to come in so it's super rare to find an opening but
it could potentially happen and in fact multiple times with you and I Rob you
know we were like oh you know what like it'd be great to have another mind in
here you know anybody and we'll like go back and forth for a couple months maybe
you know figure out if we want to add someone to the mix or not and then go
from there and you know we have maybe like once a year we've added a new
person and there's some churn you know sometimes people leave a group or
something so anything to add about finding an opening or an existing group
I think just continue trying to connect for example you know with people that
you follow and peers and just kind of being active in your community get your
name out there and you know you'll start to form people on Facebook that you chat
with or that you have in Skype and just you know you can initiate and be that
person that kind of rounds the troops together and can kind of find out if
there's a group of people you want to join together with exactly and actually
like you're sort of even diving into the next way that I think is probably one of
the best ways to get into a group and that's like networking and forming your
own so I know you're actually a pretty skilled network or Rob you're gonna tell
us yeah you are you're great what do you think about
this forming your own group kind of style I think going back to when I first
started I think trying to get someone people
like like you said you have to have some credentials depending on the group of
people that you're joining so if you're new right to the internet marketing
space or whatever you're going into just try to add value as much as you can try
to show that maybe you don't have as much success in what you're doing but
you have so many other skills I don't know like when we joined there was
someone in our group we won't name who this was but I was making a little bit
of money with the online stuff and if you remember he was making kind of some
really good money yeah and I think just the fact that you guys are all together
on this same path it's something in common so find ways to add value just
connect with as many people as you can help where you can even if it's maybe
you don't necessarily know as much as them right and I think you know that
there's balance with that you know from my perspective like you weren't making
too much money at that point you were good for Chiangmai or whatever you could
while I wasn't there yet yeah yeah it was good for Chiangmai but you weren't
there yet so we could put links in some of the like dramatic history Rob was
going through it so the thing is like your revenue was a little lower
mine was sort of in the medium range I had just gotten some sites penalized you
were kind of in the same boat we were trying to recover the other person was
further ahead but you know the interesting thing is we all had a
different like skill set so I was like hey I'm good with like organizational
stuff and you know project management and I could help you scale I can you
know it's literally I know how to do I can hire people and get them to do stuff
Rob like you had plenty of experience and you would you just got caught up in
different areas and you were hungry right there's something where it's like
this guy can fail you know there was no alternative like you were gonna make it
work or you weren't gonna be doing internet marketing right so that's a
really good point I think cuz I try to remember back to
like what skills I had I don't think they were there but I think people
really resonate with hustle and like a willingness to succeed no matter what so
if you're serious people will take you serious right
and it's always good and by the way I know a lot of people
may think hey I have that hustle and I'll work hard and blah blah blah you
came in with proof that you knew what you were doing as well so I want to
point that out like you had multiple sites so we're making like really good
money and you just got caught up like any good SEO you got a site penalized
here or there you have some issues you know it's it's all part of the rite of
passage I think if you have results that you could bring in show and share like
that's time it can that can get you in the door even if you are at a place
where you don't have that like currently earning that's a really good point just
to have some results that you're really really taking action if you're just
saying you're doing stuff and then you tell people well I don't really have
anything that's not gonna be very good right
basically yeah if you don't have any results like it's all execution right
like the ideas are pretty easy you know it's all like following through and
executing on it so on that we can move into the next one which is like actually
I guess it's all networking and forming your own group so we talked about the
networking which is the front end and I'm gonna tell you about how I started
my first group and got into a group so I found smart passive income in early 2013
like April timeframe or so and it was right around the time that the niche
site duel 2.0 was coming out it was sort of like a forum and Pat Flynn was trying
to get all these people jazzed up about niche sites and all that stuff if people
don't know Pat Flynn got started with niche sites and did like gray hat SEO
just like we got started so you know he's doing different things now but I
just want to make sure people know like it's a good it's a good path to start it
with niche site so getting back to the story I was like hey I want to get into
a mastermind group and you know what there's this forum here so I put it in a
post and I just said hey I'm thinking of having a forum at sort of like this you
know Pat talks about mastermind groups I'm starting a site and I wanted to look
sort of like this if you're interested just send me a private message and and
we'll work on it now do you remember that niche site duel 2.0 by chance Rob
this was this was before I really knew what was going on so now okay I know
what it is I've looked back after but yeah I didn't know at the time okay just
just curious so and by the way in people let me know let us know if you
remember that niche site duel 2.0 is interested to see like who got started
around that time so anyway I put out the call and a bunch of people said yeah I'm
interested probably a dozen or so and then when I followed up I was like hey
tell me a little bit about yourself and you know based on that you know some
people just didn't reply probably like 25-30 percent didn't reply
not serious a few others did and I basically like pulled him on to a Skype
call and talked to him and just you know maybe only five or ten minutes but I
just talked to him to see like what they were working on what they were
interested and I kind of got a feel for like just how they spoke to me and like
the ideas that they were working on and pulled together a group of six people
all over the world it was it was pretty interesting we had a couple people that
were making like one or two dollars a day
they were like rock stars to me funny enough and I was like oh man this guy's
so advanced I remember telling my wife Elizabeth that there's like this guy and
he he has like three or four sites and yeah he's like totally doing he's making
like 250 most days two dollars and fifty cents in those days so I was just like
blown away so fast forward we had a couple meetings people showed up for a
few of them a couple people dropped off and within six weeks the group of
evaporated so I had already launched like I site by then things were starting
to step up and like it turned out of the group of six like no one followed
through except for me and I like outgrew all them within like six weeks or
something like that which is kind of crazy but then it just goes to show this
is like getting into like the lifespan of a mastermind group and stuff but
there may come a point depending on who's in it and like what the goal is of
the group you know maybe it's just eight weeks and then you do a bunch of work
together and then you finish up and then you move on that's kind of what this one
turned out to be and yeah like people just flaked out it was kind of weird so
I did form the reason why I tell that story is I formed the group myself I
learned a lot you know I let some people in that probably I shouldn't have that
it sounded like they were hungry but really they were just dabblers and they
weren't serious any thoughts on that Rob I don't know if
I've told you that whole story just like that before no I never knew that
the only thing I would say is you know it's probably very similar to dating I
guess I mean you can have like an 8-week relationship it could be good you can
learn a lot it's gonna set you up for the next one you know we've been in a
mastermind together for three or four years and we're going steady so like
yeah I think what we talked about before is like it really comes down to the
strength of the people in your mastermind that's going to be the
ultimate success level of it and you know at the end of the day if you just
had one for eight weeks but you learned that's a success - yep and like you know
similar to that I like that analogy we'll have to play that out you know how
we could take it to the next level seriously though I think it's kind of
like a job also like some people view a job where it's like you know what I'm
gonna work for this company for a long time I want to go through like this
whole corporate hierarchy which of course you and I had rejected that kind
of stuff Rob but there's another set of people who are like you know what I'm
gonna work in this job for like until I stop learning and then I'm out like I I
will take the skill set and you know go on to the next job now earlier in my
career I thought those people were just bouncing around looking for more money
which is a nice side effect of doing that but in reality they were like not
everyone but some people were like going to a company where they could work under
someone have a mentor in the company and then they would be able to leave when
they learned what they wanted and then have like a nice network building their
network to move around you could technically form mastermind groups like
that where you're like hey I want to be in a mastermind group for X amount of
time and I want to work on this project it's less of a commitment for people to
rather than like an ongoing thing you know right and also people's goals
change right so like a year after you joined maybe this guy who was doing SEO
wants to do something else and maybe that just doesn't make it work anymore
so yep exactly so and the last option we'll kind of talk about here is like
sort of a placement service or a like a paid mastermind so on the placement
service I actually with other people that I used to be
mastermind with we tried to form like a forum style like mastermind placement
service thing and we just kind of lost steam with it it was an interesting
concept we actually had a few people that a few dozen people that like join
the forum but we just never got much traction on it and didn't spend time on
it but I know like the tropical mba the podcast and I guess blog I think they
have a paid like placement service sort of situation and I mean I think the
benefit on that is if you could find one that has been around it has like you
know some I guess case studies where they can show you that they actually
have a pool of people that can match you up with you can be matched up with
people that you wouldn't normally meet that are at the right level so you know
the second part of that is there are some groups that are you know high-end
paid masterminds now I've looked at one before it's sort of it never took off
and this was an expensive one right it would be you know potentially ten to
twelve thousand dollars and a couple you know in-person live sessions and it
would be you know vetted people right that's the advantage the only reason I
would pay that amount of money is because everyone sitting at the table
with you is it the same business level as you they all paid the same amount of
money and you could assume that if you were interviewed and vetted they were -
and they're not jerks right you don't you don't want to be in a group where
people are are like not cool so that's the advantage of doing that and I think
the biggest thing like from my perspective is everyone at the table is
taking like their business so seriously or whatever you're working on so
seriously it they'll invest that money and they are serious about it so Rob I
know before we started you said you hadn't been in a group like this but any
you know thoughts and the observations you know anyone who has done something
like that I don't but for all the reasons you talked about you know people
paying they're serious it kind of reminds me
not exactly masterminds but paying for coaching right I mean you're getting
one-on-one feedback from someone the organic works but yeah for those
high-end like paid masterminds a lot of times if you see you
the guru types although most of those people wouldn't call themself gurus but
like Tony Robbins or a Tim Ferriss or you know lycra meets 80 they have like
some higher-end like programs that you can go to and a lot of times those they
may have a component of like one-on-one coaching they may have a component of
in-person like weekend or you know multi-day like sessions like a mini
conference where instead of you know hundreds of people or thousands of
people it's like four and you know you're in a mastermind group with those
people and you meet on a regular basis the paid you know the paid groups are
completely flexible right like they could do whatever the organizer wants to
do so there may be none of that maybe all in-person sessions you never
know but keep your eye out for those and those are typically like I said pretty
high-end so do you ever worry because I think a concern of mine with like those
is you're paying the money and you've got to make sure that the person setting
up their heart and motivations are in the right place do you ever get scared
off by by the high price tag well I've only considered it with like one one
person and you know I've taken another one of his courses and I generally trust
him you know a lot of my business that I've created and stuff that I've learned
about marketing and copywriting and stuff is from that person so there's a
high level of trust now you know the tough part with these is like there's no
like refund you know courses there's a refund policy typically quite generous
and flexible refund policy but with an in person mastermind like you booked a
spot and you like you start paying high amounts of money right away or pay it
like in full right away so I mean you're in you're in unless there's some sort of
like hardship thing and you're able to convince them to get your money back but
I mean in most cases it's just like you have to have a high level of trust so
that makes sense I guess if you're following someone for that long you know
I guess the point would be don't just find something online that says
mastermind and jump in you probably want to have a good
rapport or at least understanding of who this person is yeah definitely for sure
so in the next session we're gonna talk about how to actually run a meeting so
you know we'll assume you've formed a group and by the way you only need one
other person to form a group so you only need one other person to meet with you
and talk through stuff and in fact I've had a group where there's just one other
person we had three originally but one person dropped off and now you know
that's just two people so yep me too all right
cool well looking forward to it Rob and I'll put a link so you can see how we
run our meetings and then you can get some other suggestions on you know how
to improve your meetings and stuff like that so thanks for I appreciate it
thanks for having me Doug thanks for watching this video and let me know if
you're in a mastermind group just let us know in the comments below potentially
if you want to join up with some other people maybe you could find a connection
down in the comments so thanks for watching definitely check out more stuff
on the channel if you like this and don't miss the next episode where we go
into Rob and I talk again we talk about the agenda that you can set for your
mastermind groups
you
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