- I think we live in a culture, particularly today
where we think that feeling tired is normal.
We think that feeling stressed is the status quo.
We think that not sleeping well is normal.
We think waking up tired is okay, right.
None of that is normal, right,
and when we think that it is we tend to just
grind through it and try and get through it with will
and so I reckon that there's probably about
a 12-month period there where I was operating on about 20%.
I ultimately reached a point where I thought,
okay, the next stage of growth isn't gonna come from
demanding more and pushing through and, you know,
getting more out of myself.
I had to learn to more wisely invest into myself.
If you can make it a habit, whether it's working out
or getting up early or whatever it might be
is you get to a point where you end up enjoying it
and you sort of even get this addiction to it, yeah.
If you look at it, do just what we do which is
stimulate the body, stimulate the mind,
get everything flowing, then, yeah,
cold water's the best thing that I've found.
(light electronic music)
(waves crashing)
Woo!
(waves crashing)
Woo!
So trained in Icebergs,
tried to get in the sauna, it was shut.
Tried to get in the pool, it was empty. (laughs)
So we went in the ocean, so trained in ocean.
Absolutely beautiful.
Vedic meditation, so I was meditating for years,
just doing the fucking silent thing
and I don't know man, I'd find that my mind would wander and
wouldn't get a lot out of it
and therefore wouldn't do it very consistently
and then I got introduced to vedic meditation
which is where you get a mantra
and you sorta just repeat a mantra
over and over in your head.
And mate in fucking 20 minutes,
it was more transformative then, you know,
everything I'd done in the last sorta five or six years.
(light rap music)
How are ya man?
- Yeah, good.
Welcome.
So we've got an hour together this morning.
What I'm gonna cover is our vision, our mission,
and one of our values in particular
that I thinks gonna be really applicable to you.
And so our fight
is to truly help people
develop into the best version of themselves
and to equip them with the practical skills and capabilities
required to go out and execute
on whatever their dreams may be.
But develop a vision for your life,
develop a purpose for your life,
develop a meaning for the pursuit
because the view that we hold is that we are
at our most effective to create business success,
to create a successful family, to create a successful self,
to create a successful career,
you're at your most powerful to create
when you're living on purpose, right,
when you're living in alignment with the vision
that you hold for your life.
'Cause one of the things you'll notice here
is that we have a very, not a very,
but we have a slightly informal culture, right.
So we are informal, but we're not casual.
Everything that we do has to be world class.
Everything that we do has to be high performance.
Everything that we do has to maintain the standards
and the values of who we're about
for the benefit of the people we're getting started,
and for the members, and for our community, right.
And when you obsess about it,
you'll develop like an insatiable hunger
to learn about it and then you'll read,
you'll listen to podcasts, you'll come speak to me,
you'll speak to the boys, you'll speak to Pete
because you'll wanna know more.
(bright rap music)
So, question number one, at the deepest human level
why is what you do important to you?
How do we improve life?
It would've been really easy for Steve Jobs to go,
"Well, we just sell computers,"
"what do you mean make a dent in the universe?"
or for Richard Branson to go, "We just fly planes,"
"what do you mean be the most respected brand in the world?"
Right, or Elon Musk to go,
"I just wanna make some money from the internet,"
"what do you mean enable to future of humanity."
We're chunking up above your product or service and going
for what purpose could this be achieved.
In my view, guys, great brands are brands that stand out
and that we have an affinity toward, right.
If you think about the brands
that you have an affinity toward,
it might be your Virgin, it might be a SpaceX, or a Tesla,
or a whatever those brands are for you
this conversation for me over the next two days
is really how do we enable you
to build something that truly matters.
When you're in a high growth business environment
it gets so incredibly challenging
that somebody needs to be the bearer
and the reiterater of the vision
so that every now and again the team are reminded
and the people that comprise the team are reminded
that we're etching closer toward it.
It's not just a mirage that sits out there on the horizon,
it does exist and we're moving toward it's accomplishment.
You know, I woke up one morning, it was September of 2015,
and I literally, and this almost, this sounds weird
but I literally couldn't get out of bed.
I wasn't sick, I wasn't injured, but I found myself,
first time it had ever happened,
physically incapable of standing up,
and I was like "Fuck."
I had just come off the back of a national Uncovention Tour,
we'd done, you know, around Australia and in New Zealand
and woke up just like any other day, couldn't get out of bed
and it scared the shit out of me.
This is what happens, right, this is what life does
is our biggest challenges often happen
when we can least afford to have them happen.
The minute before we need to be something
the universe goes "Yeah, we'll see."
Right, and it fucks with us every time.
What happened, and this was just this year in 2017,
is I lived in an apartment building where there was a sauna.
And what I found was whenever I had a sauna,
if it was in the morning or afternoon, didn't matter,
that day I would feel incredibly mentally clear
and then I met with the professor of innovation from UTS.
He had been studying a field that I hadn't
really heard much about called biohacking
and he'd been doing deep research into it
for the last 12 months.
Biohacking is essentially what are the things
that people can do to optimise personal performance.
Physical, mental, spiritual, emotional.
But on all levels,
what can we do to optimise personal performance
and he said there's something called hot and cold immersion,
so hot immersion being saunas,
cold immersion being ice baths, cryotherapy, cold showers
he said it's in the top three things
that an individual can do to enhance personal performance
and enhance mental clarity.
So it was that conversation, he said, "Jack, do this,"
"have a three minute cold shower"
"every morning and every night."
Right, doesn't it sound like the stupidest idea
you've ever heard in your entire life.
Went home that night and had a three minute cold-
No, didn't get to three minutes.
You'll probably last it, right,
'cause you don't the first time, right.
You get to like 90 seconds and then you go fuck this,
and you walk out, and you put on a beanie
and put on a jumper.
So probably, I think I lasted about two minutes.
That night I slept for nine hours uninterrupted,
it was the deepest sleep I've had in a decade.
It was incredible.
If I speak from my own experience,
this stuff for me isn't about any hacks,
it's about coming back to
how does our mind, body and soul really work
and therefore how do we truly,
organically, naturally nourish it
in such a way that it responds.
In my view, adversity and challenge never comes to defeat us
right, it comes to invite us to become more.
You know, I think a lot of human beings miss the
value in adversity because we view it as a problem,
we view it as something that shouldn't of happened,
we make ourselves a victim of it, which again,
is totally understandable at times, for a period of time,
right, and therefore because it's painful,
we move through it or we don't,
we go around it or we avoid it
or we carry it somewhere subconsciously
without actually processing it
and in doing so, we've robbed ourselves of the very lessons
that were inherent in the challenge.
We've robbed ourselves, in my view,
of the very reason we invited that experience
into our lives.
(electronic rap music)
There you go.
- Hello.
- How are you?
But like, I'll give you an example,
so Uber's vision is to crush the world.
- [Woman] I like it.
- Yeah, I though you would.
And so, Travis, who is the founder,
was the CEO, is no longer the CEO,
he's, and this isn't in comparison to you,
but he's, he is aggressive, and he's win-lose,
and he's ruthless, and he encourages, you know,
do whatever you need to do in order to win.
And, you know, up until very, very recently,
that worked incredibly, that approach worked for Uber,
and some argue it was necessary to do what Uber have done
which is go into all different countries around the world
and challenge the law, and challenge the governments
you know, you need that kind of attitude.
And so if Travis' vision starting Uber had've been
to spread love and sunshine-
- [Woman] Never would've worked.
- No, and because it's not Travis, right,
and it's not appropriate for the game
that they needed to play for their first seven, eight years,
whatever it was.
There are people who exist in the world
who are just genuinely evil,
and they want to,
they want to harm others and harm the planet,
and they wanna destruct, right.
And then there's people that wanna do good in the world
but if you are somebody that wants to do good in the world
and you don't know how to play this game,
then you'll be defeated 10 times out of 10.
And so even the people with good intent
need to be able to employ the same tactics,
the same strategies, as those that are evil
if they want to defeat them, right.
Because you guys aren't evil people, like I'm sitting here,
and you know, like,
I actually resonate with everything you're saying
because you're not evil
- [Man] You want the best result for your client, really,
that's what you want.
- Yeah.
- [Man] And you want them to be happy in the end
and as happy as they can be.
- That's right.
- [Man] But you've gotta play the game.
- That's right, in order to get the outcome.
- [Man] To play the competition, to get the outcome.
- Yeah, yeah, if we went in with love, trust and pixie dust,
nobody achieves anything.
And so we're not going in from a space of-
You know, we are going in to it with a good intent
which is to get our clients to win.
And it just, in order to do that,
we need to be all of these things because our opposition is.
(electronic rap music)
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