Hey guys, welcome back to my channel!
Today we have a special guest, Kyra Nayda! Woohoo
Thank you for being on my channel!
Thank you for inviting me~
So we met through BeautyFest, where we had our talkshow.
And then the host asked, when's the collab?
Then we were like "lets do it!'
I'm sure y'all notice that instagram is full of girls being endorsed either by online shops or brands. It differs from people to people
So today, we are gonna break it down
We are gonna show you guys the process and endorsement ethics
The process varies in every case.
For brands, they contact us through agency.
But, for online shop, its through dms or emails.
I appreciate emails more than dms because I feel like they put more effort to contact us.
Sometimes we also got emails that say 'how do I endorse you?' and that's it
I delete those right away.
If you have an online shop, please learn how to be professional.
There's also a thing called barter product, exchange a product for a post. It depends on how many followers you have.
The amount of followers matters.
It sounds very shallow but that's how it is.
It is not just the number of followers but also the engagement.
Engagement = ratio of number of followers to likes and comments.
If an online shop is looking for who is the best person to endorse,
just look for high engagement.
Our engagement number is high btw *wink wink*
In addition, we have analytics - include reach and impressions.
We're also working on it. We just don't randomly post a picture to endorse a pillow.
MONEYYY!! MONEYYY!!
Yes, how much money do youtubers or instagrammers make.
Like we said, it depends on your followers and engagement.
How much you value your photos.
It can go from free all the way to 100 million rupiah per post.
It is definitely possible.
Also, how much effort is put into creating the content
Creating a makeup video is not easy at all.
Sometimes, we're all surprised if we know someone else's rate.
"Oh, it is very cheap considering your engagement and the good content"
In this new industry, the earning is very different than corporate jobs.
If you work in an office, a general managers' salary is definitely higher than the cleaner.
For us, we like to ask each other. Influencers in Indonesia like to help each other.
For example, I'd ask Ky, "You did this job with this brand before, right? How much did you charge?"
So that we can compare. There's a market rate
Ok so recently, there's a drama about a British influencer, Elle Darby.
So, she emailed White Moose Cafe Hotel inquiring for a free stay in exchange for exposure.
This hotel posts on their facebook page about not letting this influencer stay and that it is very embarrassing.
Honestly, I also do it sometimes.
If a collaboration is approved, it is mutual, right.
Just like friendship which is a mutual thing.
Same thing if the hotel approaches us to stay. For me, it doesn't hurt my pride.
And hotels also need exposure.
Back in the day, marketing is mostly done through billboard and tv.
But in these days, people are on their phones 24/7.
They are constantly scrolling through their social media, looking at influencers.
So I think it is normal for us as public figures to market your product in exchange for free stay.
I think it is all just business.
And if they don't accept our proposal, it is also fine. It doesn't hurt anyone.
If they can offer us the service, that means we have this value.
If they post on their instagram that we spent the night there, it improves the brand image.
The next topic is the one I'm most excited to talk about because it drives me insane all this time.
I don't think it is ethical at all.
There's this thing called paid promote.
So the difference between endorsement is that they send the content and not the product itself
Which, is very obvious that is a lie.
You didn't even try the product but you can write a review?????
If you see celebgrams, there's a lot of content that says:
"OMG THESE TUMBLR TEES ARE COOL" "THIS PRODUCT REALLY HELP WITH MY ACNE SCAR"
but then, you never tried this product before. This means that you 100% lied, bro.
There's this online shop that wanted to endorse me.
But, when I opened their page, I don't think that the product will work on me and I would not post because
my followers would not enjoy this kind of content.
And then they replied, "oh you don't need to sample the product, just post this to your instastory and I offer 750k rupiah
When I saw the photo, there's #100percentnotanendorsement #longerhairwithxyz
I don't want to post this to my followers.
They'd believe me and then they'd buy and use the product and it doesn't work on them.
It is like defiling your own name and we wouldn't be do that.
Endorsement is all about how much people trust your review
People are going to start to doubt your reviews because you accept all the endorsements,
the brands and online shops will eventually stop endorsing you.
It is a vicious cycle.
This brings up another topic.
I recently saw a few celebgrams posting the same instastory.
"There's a lot of people asking me about my skincare. Now, I'm gonna show you what I use.
This xyz mask from @abcshop helps clear up my skin and acne scar.
#100percentnotanendorsement #boughtitmyself
It is very obvious that this one celebgram post the exact same thing as the other celebgram.
It is impossible that these two type the exact same things.
This pisses me off because defiles influencers' names.
Followers are not stupid. I'm sure they noticed that
Oh disclaimer, sometimes i used #100percentnotanendorsement
but it is really not an endorsement!
Next category, silly products.
Sometimes if you look through our comments,
there's people promoting weight lost, height, breast enlargement, and virgin supplements.
I was like OH MY GOD
Think about it, if you take this pill, you think you can be a virgin again?
If it works like that, I'll give it to my mom!
Sometimes, the comment goes "thank you @titantyra for recommending this weight lost and height supplement"
I'd often reply "Well… I'm still short lol"
If these pills really work, I'd have a big penis and be very tall by now
Oh btw, do you know the brand for penis enlargement supplement on instagram?
"What?" "Titan"
Cindercella screenshot and sent it to me and I was like "Damn, this is my name"
Bottom line, just be smart!
Maybe they have thousands of testimonials, but then these testimonials can be fake.
They can text their friends and just change the name.
Online shops, please do not spam us….
I'm sure there are online shops who are offended.
We're talking about you guys.
We didn't mention any names but if you're offended yes, it's you.
If you are someone who take things positively, you'll think about how to improve after listening to our rant.
We are not perfect either.
We also need money to pay rent.
Ok guys, that's all for our rant.
Thank you Ky for heaving this conversation with me
We love everyone and we're just saying what we think
Don't forget to subscribe to her channel and my channel.
Click the bell for notifications and I'll see you next time
BYEEEEE ~~~~
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