- [Tat] So this is the
beginnings of the business offices.
We'll come back and tour this.
This got redone a couple of years ago.
- Looks nice.
- Yes, yes.
June 11th I'll be 20 years in this piece.
- That's amazing.
- So I run Funk Flexes digital
as well as produce this radio show.
- [Gary] I love it.
- [Tat] So yeah, we throw some really good things
in this space.
- Hey, hey.
Hey hey.
What's up, man?
Good seeing you.
- Greetings, Techsters.
Welcome to Hot in Tech, the number one tech show
in hip-hop, brought to you by the birthplace of hip-hop,
Hot 97.
- Facts. - I'm Jesse K.
This is my co-host Tat Wza
AKA the Hip-Hop Tech Wizard.
- What's good, B?
- Today we've got the ultimate hustler in digital, period.
He's got his hands in everything behind the scenes
but is quickly becoming the face of business tech,
Mr. Gary Vaynerchuk.
- Gary, what's good, my dude?
- I'm good, guys, thank you so much for having me.
- No, thank you for coming.
- What a year, 2016.
- The best.
I love how everybody is like this is the worst year,
I can't wait for this year to be over.
I love this year.
- Yeah, it's been a great year for you.
- I'm talking about it's always a great year.
If you're alive, it's a great year.
You could decide it's a bad year.
But as a matter of fact, this is not the best
business year I've ever had.
But it's the best year because what's the alternative?
- Facts.
Yo, I love your energy. I love it.
- I appreciate it.
- There's so many times I'm out here telling people
like yo, you know, get up,
pull your bootstraps, get up here
and get out and do something with yourself
because there's no limit.
It's you that's stopping yourself.
And I see that in your messages all the time.
- To me I always get an extra bolt
when I'm around hip-hop and urban demo
because they understand it better.
Like, it's unbelievable how much I in my brain,
this is a forewarning, all of you are about to say pff.
It's unbelievable how much in my brain
I think that my son,
white kid Upper East Side rich
is at disadvantage over minority from Harlem.
If that kid, if she or he understood
what eating dirt, how much of an advantage that actually is,
I lived it.
I came from nothing, so, yeah I wish they knew.
So every time I'm in a setting like this versus,
I'm in a suit which is as you guys know
everybody's making jokes today, twice a year,
funeral and I had to be at the New York Stock Exchange today.
Like, it's unbelievable to me how much people don't get it
and realize how much opportunity there is.
And when you come from zero, you have an advantage
in 2017, not a disadvantage.
And I'm trying to get people through sheer will
and putting out content to understand that.
- [Tat] Facts. - And you first got on my radar
when one of your companies Wine Library TV
was popping on YouTube. - [Gary] Yep.
- And you came out with this rant talking
about the entrepreneurial spirit of tech
being very like the early days of hip-hop.
- [Gary] You remember that?
- And I was like, this guy is one of us.
He's talking hip-hop and tech at the same time.
But that was like eight years ago.
- 2008 I made a video, 2009 I made a video
that said tech is about to be what hip-hop '85 was.
You know I grew up in Jersey in Edison.
So you know, I'm cliche white kid that was affected
by Yo MTV Raps, part of that first generation.
Adidas no, that's what I grew up in,
a lot of diversity back then.
And so I remember when I thought the Phat Boys
or Beastie Boys or KRS-1 were famous
but I knew that the world didn't.
And now the biggest rappers in the world
are the most famous, right? - [Tat] Yeah.
- And so that's what I saw in tech.
When Kevin Rose and Zucks and Sacca and Ev Williams
I'm like okay, I know they're gonna be big and they're cool.
But the world doesn't yet.
I remember telling Kevin Rose who's the founder
of Digg.com which is the big site back in the day.
I said you need to understand that we're gonna be
like the baseball players from the 50s and 60s
where they made less money in their whole,
Willie Mays made less money in his whole career
than an average baseball player makes in a year now.
- But one of the legends in the game.
- And so I said to Kevin, I said,
you're gonna be a legend in the game
because he was a Web 2.0 legend.
I said, but you need to understand one thing.
The next you in seven years is gonna be dating supermodels.
And I was making that joke and sure enough.
Evan Spiegel marrying a supermodel.
So I think you're right.
That was the video where I first kind of like
put that out there.
And I'm impressed that you sniffed out
what I was up to.
- That's how you got on my radar
and you've been steady grinding ever since.
- And prior.
- It feels like this year though
with maybe the rise of Snapchat
and maybe your content engine heating up
that you've really kind of become a household name
in this space.
- Yeah this was the very big year for me.
Like if you look at even basic vanity numbers of growth
of like my social numbers between D-Rock and I
getting serious you know.
Yesterday or the day before was the one year anniversary
of DailyVee, the documented thing that I do.
We got serious.
I got to a place where VaynerMedia,
for a lot of you that don't know,
I have a company that does social media advertising
and digital advertising for the biggest brands in the world.
It got big enough where I could afford me being the face
of it to put some dollars into people against my brand.
And yeah this year everything changed
in a pretty significant way.
- So I first saw you.
And forgive me for just catching up.
- No worries.
Back to this point, most people are just catching up.
- A little less then a year ago, right after CES
I had my first episode DailyVee 003.
A friend of mine from Silicon Valley
said hey, you remind me of somebody.
I want you to check out GaryVee.
So I watched this episode while driving in my car.
And you said something that just took me.
I was like, this is the guy.
- It's about to get crazy.
Honestly, in a different way, DJ Khaled
is the Ashton Kutcher moment for Twitter.
- You said DJ Khaled was the Ashton Kutchner
for Snapchat.
Meaning what Ashton Kutchner was to Twitter,
introducing it to people and getting it out there
Khaled was to Snapchat.
And I knew, Khaled is a really good friend of mine.
I'll even say, and I'll put this out there.
Right before Khaled exploded on Snapchat,
he was in New York and we were snapchatting in the studio.
He was here.
He had just popped the term major keep
with Flex on Hot 97. - [Gary] Yep, yep, yep.
And we were using Snapchat.
And he went back and figured out
how to use Snapchat for him and became the king.
- 100%.
- [Tat] So when I saw you say that, I was like,
this guy, man.
- You knew that I knew, right? - [Tat] Yes.
- Because it was still early. That was January 5th.
You know, Khaled really popped.
I'm really in my shit.
You know, can I curse on this?
- [Tat] Of course, do you. - Okay, good.
November 13, 16, that's when his stuff
really started getting going.
So it's six weeks in.
But 'cause I was there with Ashton
and I was there, okay this is the guy
and this is the platform.
And by the way, I've been pressuring, back to music,
back to all your homies,
somebody's gonna be that for Musical.ly.
There still isn't a mainstream celebrity
that just decided to own.
And it's so crazy.
Musical.ly is such a thing to win for a musician
because you can win the entire
11 to 16-year-old girl ecosystem.
And I'm just yelling at some of my famous music friends
like do this, do this.
So Khaled was the guy that figured out
how to storytell on a platform that was about
to become mainstream.
Ashton did that on Twitter.
And someone's gonna do that on Musical.ly
and then House Party or something else
or something that's gonna be invented next year.
But there's always gonna be a Christopher Columbus
And, I know you're tight with him,
the economics are crazy.
The amount of money Khaled's making--
- [Tat] It's retarded. - knowing how hard he's worked.
I'm also, I pay attention enough.
The grind, the spinning night after night, the grind.
And he doesn't fly.
The grind, the grind.
To think about the endorsement deals
and the biz dev deals and the money that's being pumped
into his world,
it's a lesson for everybody listening.
And you know, this isn't just for people
that have Khaled's fame.
All the aspiring hip-hop artists like pop
where everybody actually is and then you got a shot.
- So we're gonna talk about 2017.
This episode's gonna be futurist.
It's gonna talk what's coming next.
Starting with CES.
Where Tat just first learned about you last year.
What do you see for 2017's CES?
How does that set the tone?
- You know what's funny?
Specially cause I know a lot of people
would just be learning about me right now.
I'm not Nostradamus.
Right, I love people that think I am but I'm not.
And so the answer is I'm not sure.
I'll tell you what I'm paying attention to right now.
After School, for high school kids.
House Party, I already mentioned it.
Marco Polo.
There's things that are popping.
But Anchor and Peach, and Yik Yak,
there's always been these things.
There's nothing yet that is like 100%.
I mean I was paying attention to and talking about
Snapchat for two and a half years before it got loud.
You saw the fat me in 2012 talking about the vid--?
So there's nothing that is like,
there's nothing at least right this second
that I would put my name on saying 2017's the year of.
I mean I didn't know that Instagram was gonna follow
and copy features from Snap.
Like you never know.
What I think I'm good at and what you've probably seen
the last decade is
when I taste it, I'm like a shark with blood.
You know, sharks are crazy.
Like a little,
- [Tat] A mile out.
- Like a mile out,
like a little speck of blood and they're like pfft.
- Yep. - That's what I'm good at.
When I feel that, when I taste that blood in the water,
I'm so fucking on it.
It's 24, I shut down in December
on my family vacation
and spent every minute dissecting Snapchat.
'Cause I knew Khaled had popped.
And I'm like, wait a minute.
If Khaled's popping, this is really double good for me
because the way he rolls, that's kind of similar,
we've got our differences but like,
the thing that the kids are attaching to,
that motivation like, I'm living that.
- [Tat] Right. - Like for real.
I only do that.
I don't and DJ.
That is me.
That is what I do.
And so I think that that's what I'm paying attention to.
I don't know what's next.
But I'm always circling those waters.
And don't let somebody drop a little ounce of blood
'cause I'm going 24/7 at it once I taste it.
- [Tat] Facts.
So that was leading to the next question, right?
I was gonna ask you, Snapchat and Instagram,
what do you do?
- [Gary] Both.
- And we kind of figured you'd say that.
So what do you do first?
- [Gary] Both.
- [Tat] At the same time? - Yep.
- [Tat] You're not going Snapchat then taking that video
and putting it on Instagram?
- I mean, honestly, that's just a cadence.
That's just a moment in time.
That's however you feel which one you like.
But anybody who's listening right now
that wants to make something happen.
You're gonna build the next biggest clothing line, both.
You wanna get some new customers for your bakery shop?
Both.
You wanna get a job interview at a social media shop?
Both.
Like if you have ambition, your actions have to match that.
And too many people are just like
not putting in the work.
Their mouth is way ahead of their fucking reactions.
Like really?
You're gonna be the greatest NBA player of all time?
Why, 'cause you think you got a little handle
on the weekends?
You need to shoot 15,000
free throws before school every day.
- [Tat] Facts, love it.
- And so to me, the answer is both.
And it's not even a fact, people in business.
Like if you're a normal person.
If my brother-in-law Alex Klein is like
what should I do for my life?
I don't care, one or the other.
But if you're a businessperson
or you have ambitions or you wanna run for office
or whatever you wanna do, both always and Twitter.
And Facebook.
And Youtube, and Soundcloud.
And, and, and, and.
- Do you think the spectacles will help Snapchat?
- I do.
I think, here's my big macro POV on this.
Snapchat is the first social network
that has a chance to be a brand.
People think about Snapchat the way they think about Yeezys.
The way they think about Soulcycle.
The way they think about Starbucks.
It's a brand.
And that's what these glasses, these spectacles
have a chance of doing if they pop and they hold.
Wall Street, business people, the people that roll with me
are not just gonna think and compare it
to Instagram and Facebook.
They're gonna compare it to Instagram and Facebook
and Under Armour.
And that's a place where they wanna be.
Because then all of a sudden money goes up.
Then all of a sudden the company's worth more money.
And so to me, as a company that has IPO ambitions
and wants to be in the stock market next year,
that's a big deal.
- You saw that with the lines.
They were crazy for the spectacles.
- And they work really well, we love them.
I'm super big into consumer gadgetry.
So I think that they are what Google Glass
should have been to consumers.
- But the reason they were, is Google.
And this is, for everybody who's listening,
this is a great segue and I'll take it to a macro level.
This is about knowing your DNA.
This is where you have to know yourself.
Let me explain.
Google was started by two nerds.
- [Tat] Mhmmm.
- So when they make a consumer product, it was nerdy.
You ever see the picture?
Like if you're listening right now,
Google, Google Glass.
Like you don't wanna hang with that kid.
Snapchat, snap made spectacles.
That's made by Evan Spiegel.
He's dating a supermodel, he was a cool LA kid.
- The cool kids. - Like he's 25.
The way they rolled it out, the vending machines.
It was a PR play.
It was like marketing, it's branding.
It had a hell of a lot more Nike in it
than it had Apple.
And even Apple's crossed over and has that
but Snapchat's at a whole different level
and so I mean, straight up, if Snapchat is successful
with this at scale,
and every 16 to 26 year old is wearing them
and is into them,
and the real play is definitely gonna be Summer Jam
and Coachella.
And like when the summer comes around,
if East Coast kids are wearing those glasses
to their vacation, then they've got it.
And now all of a sudden you've got a debate are,
in the same way that nobody thought that Nike
would get knocked off by Yeezys.
Like, are Snap sneakers the hottest thing in 24 months?
That's why this matters so much.
Because they're going into brand,
not just tech platform.
Especially in the context of the people
that would listen to something like this.
People that listen to something like this,
they understand flavor.
They understand swag.
And that's not just about how good a product is
and that matters. - Yeah.
- Can we talk a little about Amazon?
- We can talk about anything you want, my man.
You got me.
- Echo has been huge for the holidays.
- I love it, I agree.
- How does that, and the drone culture
that Amazon's building.
- Amazon's a beast.
- Do you think that the Echo changes the game
in term of content and how? - I sure do.
Yep, easy.
When you're brushing your teeth
and you're down to the last piece of your toothpaste
and you say Alexa, reorder my toothpaste.
Whoever Amazon made the deal with on the other side
is gonna sell you that toothpaste.
And that is worth quadrillions.
That's more than billions, that's more than trillions,
that's quadrillions.
And so for me, it's huge.
AI, voice activation.
Like here's a thing that a lot of youngsters.
If you're listening, you're under 25 that you can't know
because this has always been your life.
But old cats like me, 40 like need to understand, right?
We just started.
Like, does everybody understand what's going on here?
We've just started. - [Tat] Yeah.
- Technology's not going backwards.
- [Tat] Facts.
Like all these parents that don't want their kids on iPads,
I want my kid on an iPad 24/7/365.
- [Tat] They learn faster. - Not only do they learn faster.
What world do you think they're gonna live in?
- [Tat] Yeah. - Like what world?
Run outside and play?
- You're giving them a disadvantage by
not teaching them this early.
- Hundred.
Like what do you think your kids are gonna be doing?
So I think voice, AI, AR, VR, all that stuff is coming.
I don't think it's at scale.
I think Alexa is the first consumer product that has scale.
So I think a lot, you know.
It's fun now.
It's fun to walk in and be like yo,
put on that Chance album.
And they do, that's cool, that's funny.
We haven't had that before.
But it's gonna get way more serious than that.
Alexa, fill up my car with gas.
Now all of a sudden, who's gonna invent the Uber for gas
where you don't have to go to a station,
but gas comes to you.
And the reason you did that was because of Alexa.
See how I'm thinking?
- I didn't even think of that.
- Of course not, that's why I'm the best,
no I'm just kidding.
No, honestly on a very, but this is how my brain thinks.
Think two chess moves.
Like I know what's in front of us, right?
I met my wife on J date.
In 2003 if you went on the internet dating,
you were the biggest, weirdest nerd
living in your mom's basement.
I wasn't scared because I already played the chess games
and said everybody's gonna do this, got it?
- Yeah. - And so that's it.
That's what everybody listening has to do.
If you wanna make money, you pay attention.
If you wanna be rich, you pay attention
to what's going on now.
If you wanna be wealthy, like all time wealthy,
you need to understand
what's gonna happen next after this
and so we need to understand what happens with these norms.
And so I think Alexa's a big deal.
I think anybody who's lucky enough to be able
to afford that, 'cause that's a luxury in their home
and uses it will see how their behavior changes.
And then what's gonna happen is the same reason
my five year old, my four and a half year old
comes to the TV screen and swipes it
and is blown away by why it's not doing something.
Everybody listening right now, in six years
is not gonna accept things not being voice-activated.
You're gonna text that way.
You're gonna talk that way.
You're gonna order, like.
I mean, listen, the headphones are out now.
I don't have them.
They're out and about, right.
It's gonna be voice activated
'cause all we care about is speed.
And if I could say it faster than I could text it,
then I'm good.
- [Tat] Yeah, it's comfort.
- That's why texting exploded.
It's faster than talking.
But if you're just walking, or if you're driving
and you need to pick up your kid or do the laundry,
if you've got your earpieces in and say, Siri,
order my laundry.
Everybody's gonna have basically an assistant
at their fingertips.
You're never gonna forget anything anymore.
You're gonna get everything done.
It's gonna be unstoppable.
- What with Google Home coming into the space too
you can even ask questions.
- Google, Facebook, Apple, Amazon.
These four, five, six, seven biggest tech companies,
they're all gonna be playing. - Yeah.
- They're all competing against each other.
There'll be a Facebook home and a Google home
and an Apple home. They're all gonna fight for it.
- Yeah, Google just got into the game with devices
and they're whole different ecosystem together
and I just think it's amazing, it's great.
But I've also been preaching caution.
Like okay yes, you have to do this.
But you have to do it, you have to learn it the best way
and how it works for you.
So you're not just out here giving away your information
or you're just not out here doing it the wrong way
and looking like a fool.
- [Gary] But that's everything, right?
I'm glad you're giving that advice.
But when people ask me about that stuff,
I'm like, well let's talk about alcohol.
Let me give you advice.
Don't drink 80 fucking 40s.
You know, like in one night, you know what I mean?
Everything in moderation.
- Now how long did it take people to learn that though?
You know, you had prohibition where everybody
thought to you know.
- That was religion, you know. - [Tat] Well, yeah.
- But I think you're right
and that's exactly right.
But the other thing that you learn is people are good.
In the last 15 years, all of us giving away our data
doing all this, there wasn't as much bad.
- [Tat] Right. - This notion that everything's,
this goes back to the opening line of this interview.
Things are good.
You wanna talk about, and mainstream media
wants to talk about, and people want to talk about
the small percentage of bad.
- [Tat] Yeah. - I'm thrilled.
And by the way, there's plenty of bad.
There's always gonna be sexism and racism
and religion persecution.
There's always gonna be that.
That's how humans roll. - [Tat] That's human nature.
- But anybody that wants to level this conversation
up with me at a macro level, it's better.
- [Tat] Yes. Facts, guaranteed.
1945 was not as good as today.
- If you were alive 10 years ago and cognizant,
then you know the difference.
- 100%. - Yeah.
- This is also a great year for the music business.
It's trending up. - [Gary] I love that.
- It's great to see that final,
every aspect of music is growing.
A lot of it has to do with the streaming wars.
Spotify, Tidal, Apple. - [Gary] Apple Music, yep.
- Which on are you leaning towards?
Which one do you got?
- Music is a place where I don't like to talk
a lot about. - [Tat] Hmmm.
- Because I think one of the great things that have happened
to me in the lat four years is I don't talk
about shit I don't know.
And it's made me real popular.
People pay attention because you know what,
- You're not wasting their time.
- When I talking my mind, you wanna talk about Alexa,
you wanna talk about Facebook,
you wanna talk about Instagram,
bring anybody here.
Put Zucks in here, bring them all.
You wanna talk about music?
There's a lot of people that understand it
better than I do.
I've always historically stayed away from music
because of all the legalities and things of that nature
and it made it scary for me.
Look, it's tough to bet against Apple
because when you have all the money in the world
sitting in your bank account,
you could buy Spotify and Tidal 44 times over.
Right, so that's one thing that I think about
to actually give you an answer, not stay away from it.
You know what's funny?
I never thought music was in trouble.
I thought the music business that was built
where people that were taking too much of the cut
was in trouble and that's good.
I like that.
I want the artists to have more leverage.
Artists have more leverage today than ever.
Because distribution's been commoditized.
The game's changed.
So you go through a 10, 20 year period where it's scary.
People cry.
But on the other side of it, it's better.
Of course music, to me music is always great.
You know why?
It's one of the four or five cultural pillars of society.
It will always be here.
People will always care about music.
People will always care about sports.
People will always care about religion.
People will always care about sex.
They're like only a couple of things
that people will always care about.
Music's one of them.
- [Jesse] Music crosses over even all of those boundaries.
Some people might not like sports.
Some people might not be religiously segregated.
- It's you passion, it's what you're into.
It's one of the things, that's what he's saying
that if you're passionate about music then
you're diving all in.
But you may be passionate about sports
or religion or whatever the case is.
We're passionate about tech.
- Yeah.
And you've always been a music fan, obviously.
- But I'm a funny fan.
I'm not as educ, you know it's funny to have Boyd here.
When Boyd became AJ's friend in college,
I was like okay cool.
Some kid that really knows hip-hop
and I'll really be on top of it early.
Like I loved music for escapism.
So the reason I like hip-hop as a person
is far more because I like storytelling.
I'll give you a good one.
I don't really give a shit about beats all that much.
Like the melodies, like the harmony.
I like the story.
Like Biggie won me because he told a story.
- [Tat] Yeah. - Like I need storytelling.
When I listen to Kendrick Lamar,
I don't love like the music.
I don't need to like listen to it 50 times.
- [Tat] You don't wanna know who produced it.
- I don't.
And by the way, I'm very aware of how important
and how other people only go with producing
and only the music. - [Tat] Yeah.
I need the story.
I need the lyrics and the words.
And what does it mean and where is she or he going.
And so what music does for me is when I go on
you know, a flight like Saba, right?
I'm all about Saba right now.
So I'll listen to the same two Saba
from the last thing that he just dropped.
I'll listen to the same two songs the whole six hours
to LA tomorrow. That's what's gonna happen.
So I know a lot of people listening,
'specially 'cause it's hot and you said I love music.
Moose, my friend Moose at Mount Ida College
who's a real hip-hop fan, put me on to scarface,
was super into the Houston scene
two or three years before Master P and everybody
started learning the south,
he would only listen to a song once
and then cherish it.
He would cherish it for like four weeks.
I heard "First of the Month" by Bone Thugs
and played it 47,000 times in a row.
So I know that I listen to music in a way
that hardcore music people don't respect as much.
And I know that.
I get that and I love that.
I watch football.
I'll watch football tonight.
The Jets have a Monday Night game when we're taping this.
And I'm gonna watch offensive lineman's block technique.
I know people don't watch football that way.
So you know, music much like the other ones.
Obviously you, some people go extremely deep
and really kind of know it.
But even me who's not deep, needs it.
It's a part of his life.
And that's what I love about it.
- We have a guy here named Ebro.
Ebro in the morning, he's also on Beats One.
Really big guy. - Yep.
- He recently said something that Snapchat was in trouble.
Now I kind of was wondering that as well
with Instagram doing what they did.
And we asked about the spectacles.
I do think that he's gonna bring it back.
- He said it because his views are down on Snapchat
because everybody's views are down.
- Right, right.
But my real question is everybody's really talking about
how Twitter's in trouble. Could Twitter become MySpace?
- Yes.
- Ooh, that's scary. - For Twitter.
- Well it's scary for me too.
I've gotten used to getting my news from Twitter.
- [Gary] Great, people used to get their news from the radio.
- Facts, facts.
- Right?
I was used to getting my music from MTV.
- So we just gotta realign and get our news
from Snapchat or Instagram?
- Yep.
- Okay, Twitter's in trouble, shit.
- And by the way, Twitter is the reason
I'm even sitting here.
As you know, Twitter was the first time I really popped.
Back in the day, I was doing my wine show.
I jumped on Twitter, I thought it was gonna be big.
It ended up being way bigger.
And I really popped and transitioned
into business content instead of wine content.
And so, I love Twitter.
Twitter is like the first girl I ever hooked up with.
- [Tat] Yeah. - You know what I mean?
There's always that piece in my soul.
So it's hard for me to say that.
By the way, I sit on a lot of Twitter stock.
I sold a lot of it but I still have a lot
and I have a lot of economics.
- What can they do?
- They gotta change, you gotta evolve.
Like Madonna did it right.
She reinvented herself 14 times.
That's why she had a long career.
You got to reinvent yourself.
Twitter didn't make product changes for six years
in its prime.
- [Tat] Yeah. - Let's talk about sports.
When you're the best athlete and you're like the guy
and you're like one of the top 15 players.
Basketball I'm looking at Dunk.
You know @dunk at Instagram, I'll give you some love.
He's got one of the big basketball accounts
so I'm thinking about that.
I'm thinking about basketball players.
Draymond Green, he's my buddy.
Draymond really worked on his game every offseason.
- [Tat] Yeah.
- Ricky Rubio. - [Tat] 'Kay.
- The flashy point guard from Minnesota.
If he developed his outside shot,
he would have been a much bigger player.
He had all the passing skills, the quickness.
He's got everything.
If instead of going to Ibiza and fucking chicks
in the offseason, he worked on his 18 foot jumper,
he'd be in the game.
Twitter was banging chicks in the summer, got it?
- [Tat] Yeah, yeah. - You like that?
It's a good analogy.
They love it back there.
That's what happened.
And guess what?
And then you deserve to lose.
'Cause some other kid isn't. - [Tat] Yeah.
- Some other kid is sitting in the rain on July 16th
taking 55,000 shots.
And that's what Snapchat and Instagram did
and that's what happened.
- [Tat] I'm not gonna lie.
That's why I respect Mark Zuckerberg so much.
'Cause he did not sit down.
- [Gary] He's a gangster. He's the best!
- You think he's letting something happen
and then even before they make changes, months back
he buys Masquerade.
The people that made the Snapchat filters.
And you're like oh they got some shit coming.
And then he dropped all this other stuff.
He hasn't even dropped that yet.
- [Gary] He's a long term player.
He's a beast.
You know, it's the same way I thought
about Hillary Clinton.
I would always say about Hillary Clinton, yeah but,
Hillary will go to Russia,
go to a meeting with Putin,
slice his throat, walk out.
Putin's dead and Hillary's like I don't know.
And I'm like shit, I want that on my team.
And that's how Zucks is.
Zucks doesn't look the part. - No, no.
Nobody who's listening or watching right now
is scared of Zucks, curly haired Jew kid walking in.
You'll be dead.
He will kill you.
Like when it comes to business, what he does?
He will kill you.
Oh you copied my shit, and?
- Yep, do something about it.
- You want to talk about real kill,
you want to convey it in hip-hop?
He rolled up on you in the street,
punked you, took your fucking wallet,
looked in your face and said do something.
- He pulled up on him. - That's what Instagram
just did. Now, it's Evan's call.
Now Evan either doesn't do something
and then that's how it ends and we all know that.
Or he does. We're about to find out.
- Snapchat, before Instagram did this,
they answered everything so fast.
And they haven't answered Instagram yet
so I know they got something big coming.
- 'Cause it's different.
Snapchat was innovating. - Yeah.
- Now Instagram copied.
Now they have to counter, but they did.
The glass is a real thing.
So it's a real battle.
Zucks, Ev, you know Kevin Sistrom.
You're talking about real winners.
This is a real fight, this is a real fight, you know?
This isn't like you hear, like a rap battle.
This guy versus this guy.
You know, like this is a good one.
Not everybody's sure what's gonna happen.
And the truth is both are big enough to win.
So that's a whole 'nother thing.
Everybody loves, you know when two artists
get into a battle, who wins?
Both. - [Tat] Both, yeah.
- Unless you get completely punked.
Hova addressed this in a song.
He tried to kill 50 cent. - Yeah.
- But he was good enough.
Like, that's what's so great about business.
It's so similar to hip-hop.
If you're good enough, you will stay.
- [Tat] Yeah. - And if you're not, you won't.
- [Tat] You're outta here. - That's it.
So if Meek's good enough, he'll stay.
Maybe he didn't respond fast enough.
Maybe people that aren't as deep into it as you are
think it's still over.
'Cause that's the real issue with him
from a speed thing. But I think that's right.
And that's how I think about it.
And so like when I talk about three four years ago
liking Bezos and Zucks more than Steve Jobs,
people got mad at me
'cause he was on such a pedestal.
But to me they're like the next generation entrepreneurs.
And both of them have had monster three, four years.
And that's not gonna go away.
Because if you're good, you're good.
- You touched on something right, AIs.
And a show just finished, Westworld.
Did you see Westworld?
- No, but I know everybody's watching.
But I don't watch TV.
- Okay, well Westworld pretty much at the end of the
day is about AIs becoming self-aware.
- And then take over and kill us?
- Pretty much.
- That's gonna happen.
- So Skynet is real. - Yep, we're gonna die.
Like don't be scared of the crazy guy
in the corner of your street.
Be scared of some robot that's gonna slice your throat
in the middle of the night
that used to pick up your laundry.
- So do some survival packing now.
- Yeah I mean it's far away.
What I don't know is when it flips
but this is just the beginning.
Do you know what virtual reality porn looks like?
Let me save you guys time.
No dudes leaving the house in 15 years ever again.
We will be a world with no dudes.
They're all just going to be home.
- Pornhub and Boingboing, they already got their
360 channels ready for you to get your,--
- But like, it's way beyond that.
When you really play it out,
when you actually think it's happening.
- It's over.
- It's over. - Yeah.
They have the bluetooth accessories to go with it now
so you do.
- No, no, that's exactly right. Like it's over.
And so people will be like that's so weird,
that's so bad. True.
Go dig up somebody who died in 1854,
show them the way we live our lives
and they would think it's the craziest shit
they've ever seen.
The craziest like, I have no,
these are people without electricity.
What do you think they think?
Like forget about cable TV or internet.
They didn't have electricity.
They didn't even know what a phone was.
Like, they wanna do something they walk 13 miles.
Or like jumped on a fucking horse.
So yes, that's what happens.
But we need to figure out as businessmen,
as entrepreneurs, as human beings
what are we actually gonna see and what aren't we.
I do think that happens.
What I don't know because I'm not educated enough
is is that 50 years away?
Is that 200 years away?
But all the trends point to a very, very different world.
IBM Watson is smarter than you.
These are real things.
- Watson just helped write lyrics to a song
and it became a pop hit, it's nuts.
- Of course, cause Watson has all the data
to know exactly what we actually react to.
So here are the last 8,000 hot songs.
And Watson says got it, got it, got it.
Okay, here's the song.
- Yeah, 8J the Whiz Kid or something like that?
- There was something that somebody,
I always talk about EQ like my big advantage
is emotional intelligence, this, that and the other thing.
And somebody sent me a tweet or a DM somewhere
that showed that computers now have more EQ than humans.
And I'm like crap, there goes my advantage.
Technology's gonna keep taking people's advantages away.
And so we need to understand that.
It's fun when you're benefiting.
It's fun when you use the internet
to build the biggest wine store.
But then when wine grapes are being turned into molecules
and people just lick a stamp and it's like drinking wine.
It's always fun when you're on the right side of this.
It's not fun when you're on the other side.
My big point of view to everybody
who's listening and watching is figure out
how to be on the right side of it.
- [Tat] Stay woke.
- Oh, that's such, yes.
- [Tat] That's how we say it, stay woke.
- That's it.
- So 2017, what are you focused on?
What's GaryVee personally focused on?
We talked a lot about trends.
- Listening to people.
This is gonna air, you're gonna tell me.
And I'm gonna watch everybody's reaction.
What part did they like?
Oh they thought it was cool when I said
Twitter was fucking chicks in the summer, good.
I may use that again.
Oh, they thought why did I wear a suit?
That looks shit, oh shit, I'll never wear a suit again.
I'm a counterpuncher.
What am I gonna do in 2017?
The same thing I did in 2007, 1997 and 1987.
I'm gonna watch people's reactions.
You know why I sold a lot of baseball cards?
I see your handsome partner Ryan here in the back, right?
Because I would go and watch how people reacted
to other people's tables.
It would take me three hours to set up
my baseball card table because I figured out
the UI and the UX of my table
and what people were selling or buying stuff for.
I didn't even open up shop.
I walked the floor of the convention
for four, five hours and I tasted.
Oh, everybody's pumped up about the Bo Jackson
black and white scorecard?
Cool, I'll raise the price.
Oh, everybody's selling the Mcguire USA, I'm gonna do that.
Oh, the '86-87 Fleer Basketball cards keep going up,
let me not sell them this weekend.
I react, I always react.
And so what I'll do in 2017 is, I'll pay attention
if Snapchat's really in trouble.
They're really in trouble if 15 and 19
and 23 year olds get off.
They're not really in trouble if the views that you lost
were from 45 year olds that were coming on.
They need to figure that out.
But they're not in trouble, got it?
So what I'm gonna do is one of the reasons
to your point Jesse, earlier is that
I'm putting out a lot of content.
I've even gone DailyVee is now daily, right.
And that's a reaction.
Casey, the best video blogger in the game,
good friend of mine, I invested in his company.
He stops, I start the next day doing daily
'cause I knew his audience had to find people.
I knew a lot of those 15-year-old girls weren't
gonna love me that way.
Because they didn't care about the business.
That's fine. But if I took a percentage of that,
that was me reacting.
I didn't know Casey was gonna retire from vlogging this year.
So that's a reaction to an opportunity.
And that's the way to do it.
- Yes. What you're doing is just staying woke
and you're doing your due diligence.
- I'm woke for the rest of my life 24/7/365.
- Facts. - That's the truth.
- That's what you gotta do.
- You want to talk tech nerd terms?
You know how there's programs that run
in the back of your computer at all times?
That's what I do.
I'm running in the back of culture 24/7.
And what's really cool for me is
I'll be dangerous enough to come here
and make some references that make everybody know
that I know what's going on.
I can do the same thing in 800 different little subcultures.
This one's a little more fun for me 'cause it's true.
But that's what I do.
- That's fire.
I love it, I love it. - Thanks for having me.
- Listen, we're gonna bring you back next year
around this time. - Done.
We're gonna talk about the same thing.
We're gonna see what happened.
- I'll trying to work out my Nostradamus skills
to give you something for 2018.
- And big summer jam.
- Yeah, we were talking before we started filming this.
Let's come up with something.
- We're gonna do something really dope.
- All right.
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