Bri: Welcome to Permission to Leap - a podcast exploring the stories of people who have brought
their visions to life.
Each week, I will speak to an inspiring guest and navigate the process they took to take
the leap in their own lives, from the day that they first committed to the day they
landed on the other side.
Permission to Leap is the spark that will push you to believe in your dreams again and
make them your reality.
You know how mission-driven entrepreneurs are constantly overwhelmed by a million opportunities
to invest time, energy and dollars, to help them get the results they really want?
And they keep investing in tools, support and resources only to find that they weren't
the RIGHT tools, support, and resources at the time, or, even worse, that they didn't
deliver on the results they promised?
Well, Amy Birks, The Strategy Ninja, has figured out a way to help purposeful entrepreneurs
find exactly what they need, exactly when they need it AND know the exact steps to follow
so they can shortcut their results, have fun growing their businesses, and eliminate every
ounce of hustle along the way.
Hello Permission to Leap.
Bri Seeley here, I am joined by a phenomenal guest today and personal friend.
Amy and I have known each other I think two or two and a half years.
Amy Birks, she is an amazing strategy ninja.
She will help you climb that mountain that you're looking to climb and cheerlead you
the whole way and figure out how you're getting up to the top.
She is also an amazing author of The Hustle Free Business combining fun with work because
you can have them both.
Her newest title that she's adding on is a business matchmaker; so she loves connecting
people with the resources they need to make what they want happens in the world.
Amy: Thanks.
Bri: Oh and I almost forgot, she is an amazing mom to the most beautiful little daughter
as well.
I have adored her daughter since the second I met her.
She's literally the coolest kid, just so chill.
I believe in energy and all these things and I believe those things start from conception,
right?
So the whole time she was growing within you I feel the ease in which you embodied everything
in your life has totally now transferred onto her.
Amy: Oh my gosh, I'm getting chills you saying that.
Thank you so much for reflecting that and for seeing it because I totally agree.
Before she was born my husband and I set all these intentions for how we wanted her to
experience life and who we hoped she might be and she's really becoming that.
She turned two yesterday and it was the best day ever.
She's so much fun and such a wonderful light and love.
I think you're right.
I had the best pregnancy ever.
I was so relaxed.
I loved every bit of it and didn't even know that was possible.
For anybody out there who's listening and hasn't had a baby yet and is like, "Pregnancy
is supposed to be the worst thing ever.
It's like really awful."
It's really not.
It really can be lovely and that's a possibility for you as well.
I think it totally endued her with all this amazing light and love and energy.
So thanks for seeing that.
I love that, thanks girl.
Bri: I think that mentality is kind of the same thing you use in this whole hustle free
business thing, because it's really about setting the intentions.
Allowing it to be great.
Allowing it to be easy.
Embodying that energy so that the results come out with just as much ease and grace.
Amy: Oh my gosh, completely.
Completely.
I talk about this all the time with my clients and my community because it's the idea that
it even can be.
Allowing for the idea that it can be what you want it to be and so I talk about having
a hustle free business.
Being able to have the ease and flow and fun and not feel like you have to bang your head
against the wall everyday, all day or stay up until all hours or being working 18 hours
a day as an entrepreneur.
I think so many of us do that.
We think that it has to be.
We have to do more, take more action, do more things.
What's my marketing going to be this week?
I'm going to be over here now—and I got to do this—and I got to do that.
It doesn't necessarily serve us better.
Then the other thing that I see people doing is we try to fit ourselves into somebody else's
formula or box or blueprint of how to do things.
To me, you are your best strategy.
I say this all the time, "You are your best strategy," so knowing yourself and knowing
what works for you and knowing your ideal client-- All those things that we talk about
in business, really being clear on that stuff and having that alignment creates the ease
as well.
So it's like having the intention to be yourself, to know that that's enough.
Know that you don't have to do more, you don't have to take more action, you don't
have to work harder.
That's not necessarily a virtuous way of doing things.
I've created my own business this way and my clients are doing it and it's fun.
It can actually be fun.
Bri: Let's talk about that because obviously those of us who are healers in the world,
we weren't always this way.
You didn't necessarily always have a hustle free business.
You probably didn't have a hustle free business before which is what's created this whole
thing in the world.
So talk to me about the non-hustle free life that you used to live and what that shift
was like taking the leap from that into this like, "Oh I only have to work 25 hours a
week and it can be easy?
I can spend time with my daughter and I can still make the same if not more money than
when I was working 18 hours a day?"
Amy: What's amazing is that—and by the way I just want to say that we have to have
the perspective of one extreme to be able to then experience the opposite.
To know that it's worth it to try to have it.
So if you're out there and you're in that position where you feel like you're working
really hard and it sucks and you wish it weren't so hard, know that it's possible to have
the other.
The desire to have it makes it possible for you.
So I had the desire to have it to be easier.
But at first I didn't even know that it could be.
I didn't really even know that it could be.
When I first started my business I was in that boat where I was like, "I just want
to have clients.
I'm new and I don't get it.
I don't know."
So I consumed every course, bought all the things and I invested in a expensive coach.
I did all this stuff and just said, "Show me the way.
Somebody just give me the steps and show me the way and I will implement the shit out
of them, right?
I'm just going to do that."
By the way I'm assuming I'm not the only one that's ever tried that tactic.
In so doing, I would start stuff and pull somebody else's formula into my business
and then I'd try to do it and I'd be really committed to it and I'd be doing it for
three whole days.
I'd be like, "I'm totally in.
This is the thing.
This webinar strategy is going to be the thing it's going to make me a million dollars
I can't wait."
Three whole days I'd be into it and then I'd be like, "I f—ing hate this.
This is the worst ever.
I don't like it at all."
That was my resistance, my spirit saying, "This is not you.
This is not you at all.
Just stop, just stop, just stop."
So I'd stop and abandon it.
Then I'd pick up a new thing and I'd be like, "Oh yeah 65 email nurutre sequence
I need one of those.
Got to have it.
Let me do that."
I like writing but I don't want to right 65 emails.
That's crazy, right?
Bri: It sounds terrible.
Amy: Sounds like the worst thing ever.
I'd try all these things.
The great news was that it gave me all this knowledge about marketing which I now can
help my clients with.
However, I couldn't finish anything because I was really, really busy thinking that I
was implementing all this stuff but I wasn't finishing anything.
So for me the leap came when I finally—there were two leaps.
One was I finally looked and saw that I was doing all this work but I wasn't getting
the result and I couldn't understand why because I'm so busy but I'm like, "I'm
not getting the results I want.
Why is this hard?
Why is this hard?"
Then I realized number one I wasn't finishing anything.
I wasn't finishing anything.
Actually this epiphany came to me because of my friend Todd Herman in the 90-day year
program and being able to finally see that I was starting, starting all these things
but not finishing anything because I hated it and it wasn't me.
So that was leap number one.
I was like, "Oh God wow I'm not actually finishing anything so let me stop and actually
try to finish some things here."
Then leap number two came just recently in fact, when I looked at my—now I've figured
some things out.
I've written my book about having a hustle free business and even with that I found myself
hustling again because I was trying to stuff all this value into my program for my clients.
I felt like, "Oh my gosh they need more."
In reality, what they needed more of was me.
Not me trying to do all these other things that like, "I could do a little bit of that
or I could offer some of this over here.
I kind of know a little bit about that.
I could talk about Facebook ads.
I could talk about systems.
I could talk about how to be a better goal achiever."
But in reality, none of that is my wheelhouse.
My lane is three things.
I am the biggest cheerleader and advocate for the places that you want to go because
I see the potential for what you want to create.
I see the top of that mountain and the view from what we're going to see when we get
up there.
I cannot wait to get there and my GPS brain sees the map to getting us there.
I just want to climb that mountain and plant the flag on the top with you I can't wait.
So that's number one.
Number two is I love, love, love to connect people; people to people, people to resources,
people to tools.
I know that those connections are the things that you need to help us go get the F- up
the mountain and plant the flag, right?
Then number three is I am amazing at understanding the inner workings of people's minds.
So the psychology of marketing comes really, really easy for me.
And so writing copy and helping people create a messaging that actually connects, that's
more of that connection thing, is totally my thing.
If I can just stay in that lane, I am so happy because I get to just be me.
I am my best strategy.
My clients get better results too.
So when I realized that I was trying to stuff all this value and stop these other things.
I wasn't serving them.
Those results weren't what I really wanted them to be.
I finally said, "No I'm just going to do this and I'm going to rebuild my business
model.
Not take on any more new clients.
Make less money for the next few months.
That felt really, really wild and scary.
I was committed to the idea that it was going to do better for my clients, which meant it
was going to do better for their clients which meant I was going to do better for the world
and that's what I really, really want."
I had to do it.
I couldn't not.
So by staying in my lane and realizing that this is where I really needed to be.
I was able to create this whole new business model and my clients get better results, and
I'm making more money, and the world is getting more awesome stuff happening because
of my clients are doing better.
It was this whole amazing thing but it was scary.
It was really scary to do it.
And I get to work less, right?
I get to actually work less because I'm not trying to jam all this other value stuff
into this program that wasn't serving them anyway.
Bri: Right.
Amy: That's a long answer to whatever your question was.
Bri: I love it.
Let's talk about timeframes real quick.
It's really easy for people to be like, "Amy just built her business so quickly
and now she's in her zone of genius.
She has a successful business—blah, blah, blah."
So between when you started--when you were consuming all the things, learning all the
things and not implementing any of the things-- to now where you kind of been able to find
this ease, find this lane that you're staying in and working less.
What's the timeframe look like for that for you?
Amy: I started my business four and a half years ago.
I wrote my book a year ago and it launched last October and since then, that's when
I've really taken the hustle free business lane.
But this new second leap I was talking about really only happened within the last couple
of months.
It's been amazing.
Even though I took a couple of months to figure out what the new business model was and to
say I'm not going to—it would be so easy for me to say, "Sure we can work together.
I'll sell you into this program that I know isn't really working, isn't really going
to serve you.
But its going to make me feel better because I'm going to make money doing it."
I could've done that but I didn't so it was a little scary to say, "No" to income
for a couple of months while I figured this out.
But that really started in May.
It's been amazing to see what's been able to happen for my clients.
One of my clients, Liz, is brilliant.
I call her my financial fairy godmother.
She's like your pocket CFO and she's got a couple of really amazing programs.
We've been working really hard to help her embrace the idea of ease and fun in her business
too.
She, like me comes from a corporate background where you're taught you have to work, work,
work.
It's amazing because we are constantly talking about, over and over again, the reminder of,
"No it actually can be this easy.
Yes you only actually need to have five clients in order to have your six-figure business.
You actually already have those five clients so now you can actually back off a little
bit.
You don't need to bring any more clients in.
You've achieved what you want to achieve and anything else that comes in now is just
going to be for fun and even more benefit."
So timeline wise, my clients have been getting results within the hustle free business model
for the last year or so.
Their results have gotten exponentially greater and more of them are really finding that hustle
free flow over the last couple of months since I've been able to say, "Oh let me put
the breaks on what I'm doing and be a model for what's possible for you."
Which is the best part of what I get to do, is just being a model of what's possible.
I think you're amazing at that too Bri, being a model of what's possible.
Bri: I actually had this conversation with a client yesterday who called me and she's
like, "I'm freaking out."
I was like, "Why what's going on?"
She's like, "It's too easy."
Amy: Right.
We can't fathom it.
We're not wired for it.
And this is the other thing.
I think about the timeline question it made me think about how the first—really my entire
time it's always going to be this way—but the first three years of my business was really
the opportunity for me to figure out who I was.
People do hear that, right?
That having your own business and being an entrepreneur is the best self-development
program you'll ever buy and it's so true.
The insights and the wisdom I've been able to create about me and what works for me and
who I really am and me is my best strategy.
All of that has come over time and I had to go through that.
As far as a timeline for somebody else might look, they might think, "Oh god I'm like
four years in why haven't I've seen six figures like Amy has?
What's the deal?"
You have to be willing to do a whole bunch of self-examination and willing to strip things
away and to be vulnerable, to look at yourself and to experience those types of things in
order to then build on top of that.
I totally get it.
Bri: Like you said—and this is something I fully believe too—those six steps to blah,
blah, blah.
Anytime I see those Facebook ads is like nails on a chalkboard for me.
I'm like, "I can't."
It's that you might be 40 years into your business or whatever life situation you're
facing and if you're trying to do it the way other people are doing it, then you'll
continue in that trajectory that you're creating.
Like Amy said, you strip away all of those things and you really dive into you and what's
best for you and what do you need?
Then you are able to create the things you want in the world.
It might take you six years to realize that that's the thing, you need to put everything
else aside and focus on your development.
Or it might take you a year.
I spent the first nine months of my business—a joke that I did.
I took a brilo pad, but on my insides and did all the spring-cleaning and scrubbed everything
and got rid of it.
It's like nine months of crying in bed and just complete deconstruction of everything
about who I was.
Now I'm able to be here.
People look at me and they're ike, "Oh you're launching a book and its so exciting."
And it's like I've been working on two and a half years.
Yeah I wrote the book in four weeks, but I've been working on this for two and a half years.
Even before that my spiritual journey started 10 years ago.
I got my first business license 10 years ago.
So remember if you're listening to this, yes our paths look a certain way and everyone
has their own individual thing and it's each of our jobs to figure out what that path
up the mountain looks like for us.
Amy: Totally.
There are two things this reminded me of.
Number one, exactly what you're saying.
The whole reason why I hit resistance, why we all do when we try to fit ourselves into
somebody else's six steps or blueprint or formula, is because somebody else made it
for them.
It was made by them with their business, their values, their personality, their likes and
dislikes in mind.
I'm not refuting any of those things actually work.
I think they definitely do.
And I think there are a couple of different kinds of people who may buy those programs
and get great results from them.
The first kind being, people who are exactly built like the way the person who built it
are built.
The second being, the person who's willing to force themselves to fit into that box at
all cost and they hate it the whole time.
But they hate it enough that they're still willing to get the result because they're
like, "I don't care," and just hate it the whole time to get the result.
So there are those two kinds of people.
I talk in my book about the difference between spirit resistance and fear-based resistance.
It's hard to know sometimes whether you're resisting doing something because it's not
you and you're resisting doing something because it scares the shit out of you because
there is a giant amazing possibility of potential on the other side of it.
So that is the thing that makes you want to vomit.
So my clients and I, we talk all the time about how I'm here to hold your hair back,
go do the thing that makes you want to vomit.
I drew this great graphic the other day about what it looks like when you're actually
getting the result-- the difference between the hustle free result and having a "hustley"
business or whatever you want to call it.
When you're getting results that are hustle free you got 100% of your action is aligned
with who you are and what your values are and it's action that's actually going
to take you to the result that you want to get.
A hundred percent of the action is taking action that you enjoy.
Eighty percent of the action are activities that make you want to puke.
Then if you're getting results with hustle, you're one of those two people I was talking
about, you got 120% action that feels like someone's pulling your toenails out with
a pair of pliers.
All of your action and then some feels like it's the worst thing ever.
Then you're hustling but you're not getting results you've got 20% of your activities
that just aren't you at all so you feel like you're taking action that's like
somebody's trying to pull your toenails out with a set of pliers.
Then 80% of your action or activities that just aren't you and so they never add up
to a finished product or result.
But you feel like your busy anyway.
You just keep doing these things like I was talking about originally where I like start
and stop, start and stop, start and stop.
It's heartbreaking because I think that we beat ourselves up.
I think about this idea that you need to know yourself but it's a journey.
We have the opportunity to be kinder to ourselves too.
If you're out there and you're listening and you're in this place where you're
like, "I'm not there yet.
I'm feeling impatient.
Why aren't my results what I want?"
Try to have a little bit of kindness for yourself.
Know that you're still learning.
There are things for yourself happening and always unfolding for you.
It bums me out when I see people who are like, "This is hard and I want to quit."
There's so many people out there with amazing things and if we could just get them beyond
the hustle into doing just the thing they're amazing at, then that's how we change the
world.
That's how we actually do that.
Bri: And remembering too that if you are trying these techniques, these six systems and these
things and they don't work for you—I feel like people go into massive fail mode like,
"I must be doing it wrong or there's something wrong with me."
When instead it's just a lack of alignment.
You are where you are and this program is where it is and just because it's not working
for you doesn't mean that you're broken.
It just means that is doesn't fit.
It doesn't work for you.
Amy: Totally.
Bri: Also, I'm really glad we're having this conversation today because the second
we get off this call, I have to do an activity that makes me want to vomit that I have literally
been putting off for two months Amy.
Amy: What is it?
I'm so excited.
Bri: Two months.
Amy: Oh my gosh, this makes me so happy.
Your hair is kind of short so I can't really hold it but I'm holding your hair metaphorically
anyway.
This is the thing like we really have to-- 80% of the activities have to make us want
to vomit.
And it's not 80% of the activities have to be things where we're like, "Man this
sucks.
I hate it."
It's like, "Oh I'm so scared.
This is the thing and if there's going to be results on the other side I know it."
And your logical brain is like, "No don't do it.
You'll change.
We'll die.
Bear, saber tooth tiger.
Ahh."
But it's all nonsense.
It's all nonsense, right?
If we can just get out of our own way in that way and be willing to do the scary then everything
is possible.
Everything and that is so exciting to me.
That is so exciting.
Bri: Another thing too about this stuff is that I—did you ever connect with Ashley
Cooper from Archangel?
Amy: I love Ashley.
Bri: So she and I were talking the other day she's like, "I love talking to people
that are like, 'well because fears coming up that means I shouldn't do it'."
She and I were like, not only should there be fear in your leap process, but there should
be infinitely more fear than you've ever felt before.
The thing is fear doesn't mean you're on the wrong track.
I don't believe that this stuff is supposed to be easy, right?
It's not supposed to be without fear.
It can be seamless.
But it's not supposed to just be like, "Oh yeah I woke up today and made a million dollars."
There's shit that you're going to have to face, there are things that you're going
to have to do that you're going to be afraid of.
In any leap, whether it be entering or leaving a relationship, getting a job, starting or
finishing a business.
Any leap there's going to be this like vomit moment involved and, or multiple of them.
Amy: And if you don't have them then you're not really stretching yourself.
You're not really growing and that's where the real juice is.
These days no matter how chaotic or seemingly scary, whatever the scary scale might be.
If I'm like red alert, battle stations, full action stations I'm like going to die
here.
I'm like, "There must be some enormous opportunity on the other side of it.
This is awesome.
Keep it coming."
Because like our higher selves or the universe or God, whatever you believe in, presents
these opportunities for us to go, "Okay cool.
Am I actually ready to change this big?
Am I actually ready to go take that leap and be the different person now that it's going
to require me to be, in order to have that next big thing in my life."
And that's "thing" in quotes, right?
It's the next big version of me to step into that to evolve and have that transformation.
And it's okay if you say, "No.
I'm not ready.
The fear is too much."
That's okay because then you can just push pause and then get yourself shored up and
then you'll have another opportunity that presents itself.
If you really, really want it then face the fear, go vomit and on the other side of it
you're always going to look back and go, "It was so not that big of a deal."
Always.
Every time.
And the payoff is always 100 times better.
It's so crazy.
Bri: I'm holding that intention for the action I am about to take.
Amy: All right on your behalf.
I'm so excited for you.
Bri: It's so funny too.
We always teach the things we most need to learn, right?
It's always like this is the stuff I teach my clients and I'm usually pretty good at
it.
These two months I've just been like holding on screaming being like, "I don't want
to.
No don't make me."
Amy: I totally get it.
I totally get it.
It's amazing.
I can't wait to hear what it's going to be.
Bri: Now that you're kind of like in this zone of being hustle free and in your lane,
what is the most rewarding part of it?
What is it that has made all of the past vomiting worth it?
Amy: There's three things.
Number one is being able to spend more time with my family.
I was telling you before we started recording that in the month of July I had spent almost
the entire month on the east coast.
I live in California and I had spent almost the entire month on the east coast with my
now two-year-old daughter, without my husband.
We were visiting family and looking at potentially places to live and things like that.
I know you're making a face.
I know.
We can talk more about that later.
So we spent all this time there and because my husband didn't join us and because my
family was busy I didn't really have the support like I normally have here with my
daughter.
It was me full time mama and I really could not work in the way that I'm used to working.
It was this amazing opportunity to look at what else is possible when it comes to my
business and how easy and fun and hustle-free I can actually make it.
After coming back I was able to reflect and go, "Wow.
I can cut this.
I can cut this.
I can cute this.
I can do this in less time.
I can do this in less time.
I can do this in less time."
So now I actually am able to work 25 hours a week.
I've got a six-figure business that's going to end the year multiple six figures.
It's all happening and it's not hard.
It's really not hard.
In the middle of the day I take a long break, hang out with my daughter for a few hours.
Some days I don't start until noon.
Most days I'm done by four.
That's actually possible.
My clients are getting results.
They love me it's amazing.
So more time with my family is one.
Number two is that my clients are actually getting the results.
They come to me and they say, "It actually is easy.
It's actually possible.
I never really thought it could be but it is."
Then number three, because of that the world is changing.
It's actually changing.
I grew up my whole life for, as long far back as I can remember, I always knew I was meant
to do something in the world.
I know that I'm not the only one that's felt that.
I imagine every single one of your listeners has had that feeling within them.
Like embodied within them like, "I'm here to do something big."
Maybe they knew right away what it was.
Maybe it took them a really long time to figure it out like it was for me.
Now that I know, I actually do get to make change in the world.
I actually do.
I'm actually creating this amazing ripple and it is the best thing ever.
It is the best thing ever.
So those three things are all the best thing ever.
Bri: And you get to do it surrounded by awesome people.
Amy: I know the smartest, coolest, most amazing people.
All I ever want to do is talk about how awesome they all are.
I have this secret dream that somebody is going to tap me on the shoulder one day and
be like, "Okay you can have your talk show now.
You're just going to get to talk and interview all the people that are amazing and you're
going to have this enormous platform so the whole world will know how amazing they are.
You're going to get them all this exposure and the world is going to change even more
because you got even more exposure for them."
That's what I really want.
Bri: Kind of why I do what I do.
It started as the Inspirational Woman Project that has since shut down and now I have this
platform and I get to really highlight the amazing things that people are doing.
Then also use their stories to help transform other people.
Amy: It's amazing.
Bri: And it's important.
I think the world obviously needs more of it.
There's this huge growth happening in this way.
Amy: I think it's really easy for us to feel small and alone and singular and powerless.
It's super easy to be in that space.
That's why I love being a business matchmaker.
That's why I love being able to a connector and having that as one of my core values because
we're not alone.
Inherently, energetically we're not alone and the more we come back to remembering that
and experiencing that, the better we all are.
That's the ultimate.
When we can create the opportunity for our entire planet to experience that.
Can you imagine?
I imagine it.
I imagine that outcome and I'm like, "Let me be a part of creating that."
Bri: There is this beautiful song out right now called 'Show Me Love'.
I can't remember who it's by but one of the lines is 'remind me but I'm not alone'
or something along those lines.
It's really beautiful.
It's just a man's voice, I don't think there's much behind him and he's singing
this beautiful song.
It's so simple and it's such a short song but it's that part that's like 'remind
me that I'm not alone' has been a really big thing for me.
I heard it for the first time when I was walking in Seattle and it's been something that
I just keep— because it can be so easy to fall into—You have an amazing husband and
a beautiful daughter.
I come home to my cats and I'm like, "All right.
Hanging out as an entrepreneur by myself with my cats."
It is a great reminder.
I've been purposefully building things into my life to make sure that I'm connecting
with the amazing people in my life on a regular basis.
One of my girlfriends and I have a regular early morning six am phone call once a week.
I am a member of two accountability groups.
I've started walking around the lake twice a week and I have a friend of mine that's
going to start joining me once a week.
Making sure we have that human connection because the more that we have that, the better
we are each individually going to be and then be able to impact the collective as well.
Amy: What's so awesome about that too—by the way I'm so glad that you're doing
those things and I hope that your listeners are taking that to heart, again you being
the model of what's possible for them.
This is the whole reason why my community The Growth Tribe exists because I was like,
"I'm sitting here—Even with an amazing husband and beautiful daughter, I'm still
lonely because I want to connect more.
I want to connect more with people like me and the question—I've heard the Jim Rowe
quote, "You are the average of the people you spend the most time with."
Right around the time I started my business and I was looking at things and I'm like,
"I get it."
I'm not hanging out with the kind of people that I want to be like.
I have wonderful friends but they're not entrepreneurs so they weren't really on
the same trajectory as me.
I created this community because I started asking this question of, "Where are my people?
Where are my people?
Where are my people?"
Not where are my clients but like where are my people?
I know there are people like me who have the same kind of passion, enthusiasm, energy and
excitement and want to change the world.
Where are these people?
I need to hang out with them so we can actually do that thing.
That's how we generate momentum.
And that's what happens.
That's what's been happening in my community and I'm so lucky to know so many people
that are that way.
That are passionate, energetic, enthusiastic and on a mission.
I have been able to create exponentially better results in my life and in my business because
I'm so committed to knowing that is important and connecting with the right people.
That's why all of my programs are group programs.
I don't do one on one consulting anymore because I know the power of community and
what that really can create, the momentum that can create.
Know that it's amazing what it can do for you personally, but it creates exponential
results in your business as well.
When you have that.
When you have that community, when you know you're not alone and you're connected
and when you know yourself and are like right, for lack of a better term, in your own space
about who you are and where you want to be.
Bri: I would say one more layer is not just to be connected with these people, but showing
up vulnerably and authentically.
I just made a Facebook post about this.
About the happiness band aid and how if we're struggling with something there's are all
those people that are out there like, "Just be happy.
Just be positive."
Just forget about the trouble you're facing and put this beautiful, shiny, happy like
blah, blah, blah up.
And don't be real.
The problem with that is then it's still existing within you.
If you're able to find a tribe of people where you show up and just be like, "Fuck.
This is where I am today."
I've actually developed more relationships with people by just being that way.
One of my closest girlfriends I met on Instagram.
I interviewed her a few episodes ago.
We met on Instagram and apparently the first—I don't remember this--but the first day we
met she was like, "How are you?"
And I was like, "Oh I've just been crying for the last hour."
She was like, "I knew that instantaneously we were going to be friends because you were
real."
Amy: It's that thing.
I had a conversation with a guy who's become a friend.
Somebody connected us and he was all business going into the call for our first connection.
He was like, "I do this all the time we're going to ask the specific questions are going
to be 20 minutes and that's how it goes."
He didn't say all that but I could tell by his demeanor that that is what was happening.
Something happened in the first two and a half minutes, he asked me something and something
happened.
I let my guard down for some reason and I don't know what I said but I was a total
goofball for some strange reason, and that completely disarmed him and he started laughing.
And it shifted the whole trajectory of our friendship and what was able to transpire
because I became just me and became real and didn't have any fear.
It's fear that prevents us from doing that.
From being that vulnerable and from being that willing to just be ourselves because
there's some consequence that we worry is going to happen if we are that.
But all the consequences are bullshit and are all made up in our head.
The reality is that one little consequence that we are worried about happening, when
we allow that one little consequence to dictate how we behave and what we do and how we act,
it eliminates the possibility for infinite number of other things that could be amazing
that could transpire.
Bri: I talk about in my book about how with a leap or a not leap, or showing up vulnerably
in a conversation or not showing up vulnerably in a conversation, there are risks and consequences
with both.
With both.
There are risks for leaping and there are risks for not leaping and if you're thinking
that not leaping is going to be the easier one and that you're just going to get off
scot free and not have any consequences with it you're lying to yourself.
There's always consequences.
You just have to figure out what your values are and which consequences hold more weight
for you.
Amy: And we're only ever looking at the one that creates change.
We're only ever focused on the consequence that's creating change because we don't
see.
So when I was 22 I was miserable, I was still living in New York I was like, "I'm in
a shitty relationship.
I don't really like my life.
I don't know where I'm going; I don't know what I'm doing.
I'm miserable."
I had this thought that I might want to move to Denver but I was scared shitless.
Like can't possibly fathom the idea of moving to Denver because it means change and I could
be unhappier than I am now so I really should just stay here.
What I finally realized was that by not allowing myself the possibility of it being better—it
couldn't possibly get any worst.
There's no way it could ever be worse because I'm limiting my potential to let it be any
better.
This is the worst it could ever be.
I've hit rock bottom.
So I just moved and it was the best thing I ever did.
Or one of the, it lead to all these other amazing things.
Bri: Exactly.
I love it.
Well Amy Birks thank you for jamming with me today.
I love you and I feel like I just don't see nearly enough of you, although this year
has been an exception.
We're going to keep talking after I hit stop record because I want to know about this
move and I need to come see you.
Before we wrap tell people where they can find you.
Amy: www.hustlefreebusiness.com/bri and your listeners, I would love to give them a copy
of the hustle free business book.
www.hustlefreebusiness.com/bri and you guys can grab that.
And if anybody wants to just email me you can write dearninja@amybirks.com let me know
what's happening like, "Why is it hard?"
I'm totally open for that as well.
Bri: I love your email.
I've been looking at changing my email because I get so much spam because I've had the
bri@briseeley.com for so long.
I'm trying to figure out—and dear ninja, that is brilliant.
I'm going to have to pull some things out.
I was talking to a friend the other day, I was like, "Do I do boss@briseeley.com or
I could do B-S?"
She was like, "Mmm."
I was like, "But it's kind of funny, right?"
Amy: Love it.
Bri: All right, go to Amy's website.
Grab yourself a free copy of her book.
It's been a year and was an amazon best seller and all sorts of things.
So thank you Ms. Amy Birks for jamming with me today.
I so appreciate it.
Amy: Bri, I love you.
Thank you so much for having me and thanks to your listeners for listening to me ramble
and talk really fast because that's what I do.
Thank you again for joining me for another fantastic episode of Permission to Leap.
If you're looking to take your next big leap, be sure to check out my book that guides
you through the 6-phases of the leap process at http://permissiontoleap.today.
My book will support you in moving through YOUR leap with more clarity and ease.
Because there needs to be more people like you living an inspired life and making a positive
difference in the world.
Much love today and always.
I will catch you on the next episode of Permission to Leap.
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