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Hi, my name is Lilly Ghahremani
and I'm a web strategist for Tiny Frog Technologies.
And today I'm going to talk about the unique needs of IT business websites.
And the reason I want to talk about this today
is that these are really fun and challenging
sites. And the reason for that is that
what IT businesses do is so complex.
and these days, the trends on websites
are towards simplifying. So how do you strike
that balance as an IT business looking to have a great website?
So the first recommendation that
I have is talk to your users in
their language. Some IT businesses
service other technology companies. In
which case, you might have a little bit of wiggle room to use industry
language and lingo. But generally, IT
businesses set up the IT networks and systems
for traditional, basic businesses in all
different sectors. If this is
the case, it's really important that you just take a step
back from overly technical lingo.
And the reason I feel comfortable recommending this to you is
as a general rule,
lowest denominator can't go wrong.
Lowest common denominator really means using language
that anybody would understand. And the
ability to use simple language in talking
about even complex technologies
really shows the user that you know what you're doing
and that you don't need to talk over their heads.
Your goal with an IT business website
is to get people interested enough to pick up the phone.
And this is really important to remember with the strategy for your
IT business website.
Very rarely are you selling as service directly
through the website. You need someone to call and have a consultation
to really decide what they need before you quote them.
So you don't have to do a hard sell on the site. You just need
them to feel comfortable that you know
what they don't. And that's really where the strength
of IT teams is - is in knowing
what traditional businesses don't about setting up IT
systems. A few other recommendations that I have for
you are: To add your most
popular solutions or services in a visible
place on the website. Don't make your users
dig around. If you have a service that is a go-to
popular thing you get called for, day in and
day out, but it right on the homepage somewhere where people
can find it, click it, and move in to learn more about it.
Secondly, again, I can't say this enough,
keep language simple and direct.
Focus on solutions. What
problems can you solve for them?
Third, build credibility. Build
their comfort. This is a big deal
for a lot of businesses to bring in a tech team to set up the backbone
for the way they run their operations.
So what can you do to show them that you are a trusted community partner?
You can do this with testimonials,
you can do this by showing affiliations
or partnerships. If you're a dealer of well-
known brands, if you're a Microsoft partner, as an
example, these are things the average user will see
and recognize and they build your credibility in their eyes.
And finally, you know, when I talk about
taking a step back from technical language, the first question
I always get from people is "But what about SEO?"
SEO absolutely comes into play on a website but the
question is, do these keywords need to be the
first things you put in front of people, or do they need to be
built into the bigger strategy into the site through
backpages, through landing pages, and through a
deeper game plan for long-term results.
To that end, and I highly recommend working with
an SEO specialist to really
build that value into your site. Strategy is
such an important part of creating a website that delivers what you
need for your business.
And something we love to do here at Tiny Frog. So
again, I'm Lily Ghahremani, Web Strategist at Tiny Frog Technologies, and if you have an IT business
we would love to talk to you about delivering
your next website.
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