- How do you level up so you feel your best?
That, to me, is the quintessential metaphor
and demand of ourselves to be extraordinary, right?
'Cause if you just go through the motions
or you do what you're comfortable with,
excellence demands a little bit of edge.
Excellence demands you push beyond what's easy,
or what's your natural strength,
or what you just could do and get away with,
and says no, no, no.
What's that next level for me?
That's real excellence over the long term.
And I wanted to start
with that expectation right off the bat.
You need to have that thinking coming in today,
plus you need to be doing the self-analysis,
'cause today, as usual, I'll challenge you,
I'll cajole you, I'll tease you,
I'll share my own struggles and challenges along the way
'cause it is not easy,
leading a worldwide community of high performers.
The other day, I was in an airport,
and somebody came up to me and said,
Brendon, you look rough (laughs).
I was like, well, thank you very much.
And I said, well, I just finished a four-day seminar.
He says, oh, okay, well, you do those all the time.
I said, yeah, but I finished a four-day seminar,
I went and opened two new businesses,
flew to another four-day seminar,
and all these were across the country,
and I was delivering the seminar mostly by myself.
And people are like, how are you doing that?
A huge piece of it comes from the mentality
we're gonna talk about today,
the simple things that you can do
to make sure you are setting yourself up
for excellence, not exhaustion,
for excellence, not mediocre,
for excellence, something you can have pride about,
something you can feel good about inside.
I know many of you are perfectionists,
and that's not the conversation today.
Excellence is not the same as perfectionists, right?
I think anyone who really believes themselves
to be a perfectionist
tends to be really hurting themselves.
They are hurting themselves because
that mentality that it has to be perfect,
while they take a lot of pride in it,
it actually ends up compromising their health
and their relationships.
Where excellence, I'd rather you say,
I'm a person of excellence than I'm a perfectionist.
'Cause usually, those who are perfectionists,
they have to, ultimately, compromise.
They have to compromise their health,
they have to compromise their relationships,
they have to compromise their timelines,
because most perfectionists are operating off of fear.
They're operating based on, well, if I do that
and it's not perfect,
there's rejection, there's ruin, there's regret.
Where excellence is gettin' stuff done.
There's a momentum to excellence
that is lacking in perfectionists, right?
A perfectionist might get something done,
but they get one thing done each year,
and a person of excellence gets six things done,
and as equal progress and equal breakthroughs.
So I know some of you are like, mm hmm, this is me,
I'm a perfectionist, I'm like, no, no.
Actually, I think it might be really important
that you listen and tune in today
because we might be able to add some value
that helps you reimagine who you are
and what you are capable of.
Because listen, if you don't have the momentum
in your life you want right now,
your mindset and your behaviors
might be preventing you from delivering your best.
If you don't sense a real momentum,
like there's some kinda movement, like, at base,
there's somethin' goin' on.
You feel, like, that tremor of excitement inside
because something big is coming up,
it's because maybe you've been fighting and reacting
and you've been in the trenches,
but excellence kinda requires you
to look above the trenches
and have some vision once in a while,
which leads me to my very first point.
Bust out your journals, get ready for your notes,
and get ready to ask yourself some serious questions.
So the first value of excellence is this.
You have to play the long game.
You have to play the long game.
Now, I know, it's like yeah, yeah, yeah, yeah, yeah,
I know that.
But listen, if you don't have the momentum
you want in your life right now,
you haven't been playin' the long game.
If you've been too stressed or too burned out
or you've over-committed yourself,
you're not playing the long game.
If your health sucks, not playin' the long game.
If you're wrecking relationships,
not playing the long game.
If you don't have a vibrant, amazing community
of peers around you supporting your dream,
cheering you on, not playing the long game,
'cause playing the long game
does not just take what shows up.
It architects the future, oh, write it down.
Playing the long game doesn't take what just shows up.
It's architecting the future.
And I think a lot of people
live mediocre versus excellent lives
because they weren't playin' the long game.
They weren't thinkin' like, okay,
three years out, how do I scale?
Three years out, how do I stand out?
Three years out, how do I have success unparalleled
in this industry?
'Cause you know and I both know,
many of you are here because you're in transition,
and something new is comin' along,
and you're tryin' somethin' new.
You got a new hobby, a new way to make money,
a new way to serve.
And sometimes, in that transition,
you go into survival mode.
Survival mode is not the same
as the excellence mentality, is it, right?
Survival mode is, let me take what's here,
let me do the bare minimum to survive
versus think strategically and play the long game.
Now, I said a few things
that I think are really important,
like let's take that big old thing called burnout.
Most people, when they've become burned out,
it didn't happen immediately.
It happened bit by bit by bit.
I talked with my coaches this morning about that.
It's like, when someone's in burnout,
don't think it was one big project
that tipped 'em over the edge.
It was little decisions, bit by bit by bit by bit by bit
where they gave away their time,
they gave away their freedom.
They over-committed, they didn't say yes,
they didn't say no.
They didn't sort of like lay out the turf.
They didn't set their boundaries.
And over a period of time, they burned out.
The problem, which I think you all know,
is that if you're a high performer,
you can survive on burnout for a long time.
A lot of burnouts, they're operating
at a high level of efficiency.
I mean, they're burned out,
but they can go six, seven months at that.
And they don't take the time
to step back and recharge throughout the day.
Not once in a while on a vacation,
throughout the day.
They're not using transitions to recharge
like we talk about in the book.
They're not using those moments
to, like, whew, reset.
Recharge, go at it again.
And they don't do that
because they believe they're invincible.
They can't see all these decisions
adding up to exhaustion,
adding up to burnout,
adding up to running out.
Like always looking out a few months
is part of excellence, isn't it?
Otherwise, you can deliver excellence once,
and then you crash and burn.
And many of you know this.
Your success has been up and down,
and really, if you looks at the peaks and the valleys,
the peaks and the valleys weren't successes.
The peaks and the valleys were crashes.
And that's how you know a person of excellence.
Did they have this rhythm, this scale, this,
even if there were some lower points
where those rhythms of excellence,
or was it, boom, launch that thing, crash.
Boom, do that thing great, crash.
And it was just up, down,
and it was just crash, crash, crash, crash.
A lot of people, like I can look over the last 10 years,
I'm like, your last 10 years wasn't defined
by momentum or excellence.
Your last years was defined by survival.
It was defined by, like, luck.
It was defined by crashes and burns,
and oh, my God, you must be so tired,
and you're like, yes, Brendon, I am.
And that's why this is an important conversation today.
If you know you're a person of excellence
and if it's true,
I would not see a rhythm of crashing and burning.
I would not see a rhythm of burns and busts,
burnin' out, failures, and exhaustion.
And it's really hard, 'cause I know.
Trust me, like, there's so many nights,
I'm like, oh, my God,
if I just stay awake for four more hours,
I can get these projects done.
And you know what, and then,
I'm a complete idiot 72 hours later.
I know it will catch up with me.
Those who play the long game
don't compromise in the short game
'cause they know it catches up later,
and that catch up is a devil,
it is a bear, it is a beast, it knocks you down.
And what happens is, you go,
oh, I'll compromise three hours here.
But then because that compromised three hours here,
(mellow electronic music) you're knocked off your feet
three days over here.
So if you'd taken the three hours to recharge,
you wouldn't be worthless for three days
in the middle of the week.
Sometimes, you're just like, oh my gosh,
I compromised here,
and then, three days later, I'm a complete mess, right?
I want you to have steady rhythm.
That's what we call high performance,
that ability of long-term success
while maintaining your well-being
and your health, my friends.
You so deserve that.
(mellow electronic music)
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