Hello and welcome everybody.
Janet Beckers here with Romance Your Tribe radio.
And I'm so excited to introduce you to my wonderful guest today Kevin Breeding is one
of my favourite favourite people in the world.
Kevin and I have spent quite a bit of time over the last year masterminding in business
and the thing that I absolutely love about Kevin is this is a man who has an incredibly
strategic mind man who makes big impacts in a whole lot of businesses and all big businesses
and yet he has the most humble most non-judgemental and absolute true interest and curiosity for
every single person no matter where they are in their business.
So I'm really excited to bring you know the way that Kevin thinks and also it's really
great strategies that he uses and that he has used with me to help me with my rebranding
in my business so Hello, Kevin.
Hey, Janet.
I am so glad to be here.
Thank you for the invitation.
An honour.
I've been looking forward to this for for days now so I'm glad it's finally here.
That's fantastic.
So I think the biggest challenges that I have with the Romance Your Tribe radio podcast.
I try to keep things as tight as we can so people can get maximum value in the shortest
time that we can give.
Now I know you and I can talk for hours and hours and hours because we have.
So to cut straight to the chase.
Can you share with us who it is that you serve and how you do that.
Sure.
I am all about coming alongside entrepreneurs and leaders who are looking to scale their
business quickly.
They realize that they're going to have to do some internal work to do that.
And third that they see their business as a vehicle to do something greater in the world.
It's not just about the money.
And how I do that is very simply it's through a series of interactions and a coaching model
then that ranges from one on one through group models all the way down to kind of self guided
courses that have taken the hundreds if not thousands of entrepreneurs now through just
to help unlock some of the roadblocks and the things that all of us do.
So I mean the roadblock busting business that's what I do the Roadblock busting business.
I love it.
I love it.
Yeah.
So Kevin and I were talking about there's so many- I mean Kevin has this amazing tool
kit that he has developed from using experience to help different people through those roadblocks.
And one of the ones that I've had personal experience with is the five step process so
we could talk a bit about the five step process and show some examples about how you've been
using them recently because there's some pretty exciting stories happening in Kevin's business
at the moment so let's just start with the five step process.
Can you explain what actually led to the five step process and what is the need for the
process that we're going to cover today.
Sure.
The interesting thing about five step and why I think it's an important tool is I realized
early on in kind of rebuilding my life I'd gone through a bankruptcy and a divorce - all
of it in a six month period.
And it just absolutely was catastrophic.
It not only took away you know financial gain and relationships and things like that but
I didn't realize at the time the damage that it did to me both intellectually and creatively
as I would start to do new ventures.
I didn't know at the time that I was locked up inside and I didn't have that freedom.
But you know it's funny Tony Robbins always says that we have to remember that our brains
are wired for survival not for creative thinking.
And so we're constantly thinking of what's going to go wrong.
And so something like five step framework allows you a model that in the midst of chaos
both good chaos and bad chaos if we all say wait a minute everybody take a breath.
I know that there's a thought process that I could put myself through.
It allows us to take emotion out of what could be a challenging circumstance and you just
work your way right to a model to say okay what about this.
Is it this or that.
Is it A or B. Is it one or two.
And then it helps me kind of know OK I have I have a trusted proven way to identify roadblocks
even when you don't see them there in the first place and then two, how do you move
and move them quickly or are all of a sudden it gives you confidence as well as a structure
that says hey this is no big deal.
Let me apply that framework.
And as you mentioned I've seen this happen and we can get into that example here all
of it about exactly how the framework works.
You know I don't know if it's if it's helpful but there's five pieces to it.
And I'll tell you I started out in a five day model but I realize entrepreneurs and
leaders like you and me, we don't always work in the structured time and so we do it in
five steps.
They are quite simply: imagine, illustrate, indicate, integrate, and implement and just
the kind of two second versions of each one of these.
I love this, you know, iteration.
All this start with letter I.
They are, always is.
Imagine - imagine is all about brainstorming and we all know how to do that.
We have different models and methods I use mind mapping and I remember you and I had
a faint mind mapping session with the second second one is probably where it would be most
useful for our group listening today is on illustrate.
We'll come back to that where you're literally developing each idea more indicates where
you actually make your choice.
Integrate is where you look at the impact of that choice all the way through your personal
life, your business, your team, your systems all of that and then the Implement phase which
is how do you physically bring it to real life.
And I love this quote and I want to brag on you all that because you have given me the
branding name has resonated for people who go through five step you said to me, this
process is deceptively simple and incredibly powerful.
And as soon as I use that that quote from you, people go oh wow.
This really does feel too simple to do all the things that you say it does.
And every person that goes through it just simply says Wow I didn't think it would do
what it does.
You just nailed it.
And so you've actually given me the by-line of the process.
Thank God, I'll take clients from that.
And then when you know when you first introduce me to the process look and work through I
thought I got that.
I got that.
Like, the variants there and it wasn't til we were working through us that I thought
oh actually this is really.
I've skimmed.
A lot of things that we actually dived into deeper.
Before we go a little further into the process.
Can we just backtrack a little tiny bit because I'm just thinking when you talk about how
during times of chaos or indecision that this takes the emotion out it gives you a chance
to be able to step back and have a logical process.
And I know, I thought we can talk about a few example scenarios there because one that
I see oh, look so much.
And you know I would be very surprised if anybody listening today could not not be here
inside his head.
As entrepreneurs, there are so many ways to be right.
And we're always bombarded with you know you should be doing podcast, no you should be
doing video.
No, you should be doing workshops, you should be doing just eBooks.
There's all these different ways to be right.
And I think there's always it's without fail.
There is this sense of overwhelm because we have this fear of you know like my fear of
missing out if I focus on this I'm losing so much.
So I know that this is one particular scenario that a lot of people will have numerous times
throughout their business when trying to make that decision because everybody is framing
it the way they should be doing things.
I thought it might be interesting to look at some different examples of when this process
when you use this process either with yourself or with some of your your clients that you
work with.
Yeah, thank you for that.
One.
I have to go back to what it did for me personally because I do want to I wouldn't believe it
unless I'd gone through it and did this.
This came out of what was a point where I wasn't sure that I had the ability to kind
of get back into the entrepreneurial game.
I was like we all do from time to time I ready to say fine I'm just going to get a job and
you know you'll be somebody else's problem.
And I realized that that's not who I am and not what I'm about but I didn't know how to
begin the method and the process.
Now whenever I experienced it first time I was just journaling.
I didn't know it was the five steps.
I start a five step framework because I was creating it at the time.
And so one, it comes personally for me.
But probably the most powerful illustration that I've seen of something like this working
and I want to make sure that to say to everybody that's listening.
It's not just the five step framework which I'm a huge fan of obviously but it's that
we have to, as entrepreneurs, do the hard work and do the prep and have systems and
frameworks because what happens is if we don't have some sort of model either massive success
or something catastrophic happens and all of a sudden we get devastated and we don't
know what to do.
What happens is our brain kind of goes into survival mode we're into fight or flight.
And it's actually one of the things that I talk about as we start to experience what's
called progressive cognitive atrophy.
And it's where every time we try to fix something we think our way through it and we can't.
We're frustrated.
We back off from it and it becomes that much harder to fix it the next time.
Yes.
Now that's a fancy - progressive cognitive atrophy is a fancy way to say We psych ourselves
out.
Yeah.
It's another way of saying what was it, sorry?
We psych ourselves out.
It's like we tell ourselves that the wall is that much bigger.
And in actuality it's not any bigger it's just that we've made it harder because we
think we've exhausted a process so frameworks like this work.
And I can give you an exact example that I am living in right this very second.
I have one of my very dear friends and a client Dr. Rick Rigsby who has had a is a viral video
that since October the 5th has been viewed more than 120 million times.
Wow.
And so he's gone from you know a stage platform speaker and an author to now being pursued
by ANE network, by NBC.
Being invited on Good Morning America.
Book publishers coming out from left to right and as entrepreneurs we're going to look at
that saying wow.
Yeah you know we want that.
That's exactly what we were chasing in our business.
And the truth is that that kind of exposure can both show how vulnerable you are and can
completely leave you paralyzed.
Rick called me and he began to explain what was going on.
At one, I couldn't believe it.
Two, I went and watched the video and I was like that's classic Rick.
I've known him for a long time but he was instantly overwhelmed with what to do next
because there were so much so much coming at him.
Yeah it was it wasn't planned it was it wasn't as if this was an orchestrated viral video.
No we did not build the video.
This was produced by a media company called Goal cast who is in the business of creating
inspirational motivational videos.
Their- their Facebook page has 600 million views a month.
And we are now the largest viewed video on their platform.
And so it's it's one of those.
Be careful what you wish for because you just might get it because it's although we would
think it would make our business skyrocket it can also make your business implode if
you don't have models and frameworks that can kind of guide you in the midst of chaos.
Because chaos can be, chaos can be bad.
Yes.
Yes.
And so, well let's have a look at- what was the name of the video.
So if people haven't watched it then we'll have a look but there's a good chance they've
have seen it.
I'd say with 120 million viewers, they probably have.
The easiest way is if you're going to Facebook and just search Rick Rigsby, R-I-G-S-B-Y,
you'll find it.
It'll play, it'll be the first thing that pops up.
It's all- it's all over the place and still growing every day.
So you know it's it's been a it's been a really powerful picture for me one because you know
I love my friend and I'm excited for him I'm excited for our business together.
But at the same time it was a great reminder for why I coach the way that I do is that
you want to dream big but you always come back and do the mechanics you do the work.
It's like going to the gym you know for ever you know in your love you know you're not
going to get out and swim the distances that you swim without being in you know you got
to be in the water doing the reps every day.
Otherwise you just won't have the stamina and something goes wrong and also you're in
real trouble.
And so it's just it's a great reminder for us to be excellent business people as well
as you know entrepreneurs full of vision that just go you know fly by the seat of our pants.
Yeah.
And you know that's one of the frustrations with people who like us that help entrepreneurs
is there's, there's so much, you know, rubbish has been put out about "you have the idea
that the money will come".
That's as soon as you start going well you know there's some boring bits, you know, there's
some boring bits.
So you actually got to work hard, keep consistent.
You know that's a hard one to sell.
But I reckon, let's have a look at your process.
Let's talking about diving into one of the five step process.
Let's start I mean we might reflect on what's been happening you and Rick because this is
FRESH right.
This is only in the last few weeks much more in the mix right now as we're recording this.
So let's reflect on that and then we can also reflect on that process because it was that
process that actually helped me get clarity on changing my brand from one of over to Romance
Your Tribe.
Yup.
Let's look at those two examples because they are very quite different.
And as a way of diving in have this five-step process.
Yeah it's perfect of the timing of this because the kind of the Aha! day for you as I remember
going through five steps together was day two, it was the illustrate day.
And it it's interesting that as we are talking about this, Rick and I did illustrate day
this morning.
I'm sorry.
I didn't think about the timing of all this.
It's fructuous.
The whole thing.
You know, the day one is all about brainstorming and you're trying to just put every idea you
can possibly pick up on or just throw it up on the wall and say OK what what's possible
here.
But day two is where you're looking at each idea and you're trying to boil it down to
three to five that you think have the highest potential to solve whatever your challenge
was.
And so you know in Rick's case we're looking at you know are we looking at live events.
Are we looking at a TV show and if it is a TV show is it a documentary style you know
news magazine telling stories.
Or is it a talk show.
And so you know it's all of this sort of sort of analysis of ideas.
And as I think back to when ever you and I went through illustrate day just the way it
works for everybody that's listening is illustrate as you take your three to five sort of what
we call our finalist ideas.
And we take them one at a time.
Put it in the middle of the table and we say OK.
All of a sudden this is now we pretend this is our only option that we have left and we're
going to take the other four and set them aside and for a moment we're going to assume
that they will not work.
We have to make this idea the one that we are talking about at the moment work and we
take 10, 15, 20 minutes and sort of develop it out and let it let it sort of blossom into
a full fledged idea with with great things.
Now I will tell you.
Sometimes, looking at the three to five that one of them will instantly sort of wither
away as we think about it and let it sort of expose a bit.
We'll realize that it's not as good of an idea as we thought.
There's something about it that doesn't really work but the beauty of what an illustrate
day does in five step is one of these.
You do your first one and you set it aside and you take number two and you'll do the
exact same process again you'll think through as though it's the only one of the five that
you're, it's going to be your magic bullet it's your your Barney Fife silver bullet in
the Andy Griffith American parlance there.
So you're trying to figure out how.
Which is the best idea.
And for what reason.
And the beauty of it is as I remember the day that I went through this is the note that
I tell people in the process that is you want these five ideas to compete with one another
so that you have the potential of having multiple great winning ideas that are competing for
your final choice which happens on session 3.
And I remember you said to me that whenever you do that want to give you freedom that
you didn't have to make a decision that day and that minute so you just think creatively
and strategically.
But then it also gave you the confidence that you're making a great decision because you're
giving it the ability to breathe and show itself to be the best idea.
And it sounds so simple but I've seen it hundreds of times now be incredibly powerful to let
people kind of be open up and say I can make this decision with confidence because now
I know I fought my way through it strategically and systemically.
Yeah.
Absolutely because I can remember that process because it made me realize that I do.
I have tended to fast track some parts of it because like a lot of entrepreneurs it's
like this you just get this stuff done like this.
So I'm thinking and going down all these paths and so sometimes you'll go with this seems
like the right option.
And then you go down that whole path.
Some of you actually use the process I did with you.
And then I've used that thing happen with the next step.
So for me I was trying to make the decision of do I go back to the future you know do
I make Wonderful Web Women very much all about women again.
And because I had generalized out I mean I go back to that do I reap, I totally brand
everything as Janet Beckers, is it Janet Beckers dot com.
Everything Janet Beckers?
Or do I let the Romance Your Tribe system become the hero.
And so the three of those would all work, all of them would work really well.
And so I was I reckon I was in a state of flux for about a year.
I tried to make this decision and every time it went straight back to what was the fancy
term that you had given about my.
You went back to progressive cognitive atrophy.
Yes.
I was sitting in absolutely.
And I can actually remember when we went through this process and then I came back to you when
I realized that one that I had always defaulted back to which was going back to Wonderful
Web Women was the one that was not going to work.
And actually I had a grieving process.
I remember you said to me it's like choosing one of your children.
It was!
Exactly.
And so that's that's the thing that I love about a framework model.
And here again it doesn't have to be this one.
I'm saying this about any framework model that you can plug in your business and plug
into how you are building up your tribe is that it.
In the midst of confusion where emotions can taint the logic in the decision making process
you want to go back to that which you know has served you well before.
And so you know again I'm a I'm a visionary guy and I like to go do things and kind of
wander off and explore.
I'm an explorer archetype by my wiring but I know that.
I've seen it.
A lot of it but I've figured out that that explorers sometimes can go with our gut but
in our gut sometimes is jaded by what we're comfortable with or by what we know vs. what
we don't.
You know in some ways we end up sort of defaulting and sometimes maybe even settling.
And so a framework like this gives you the freedom to say you know what I've thought
it through well.
I have good reason to make this decision and it doesn't take long.
It does in fact you've done it now enough to wear it it's just become second nature.
You can test when it's really kind of work through.
How do I look at this objectively.
To be able to say this is the best and the most right and the most on brand decision
I can make.
Yeah.
Yeah.
And I think an important part for us entrepreneurs is say if you've got three to five you know
is giving each one an even chance to win.
And quite often we'll go down one and we'll go.
Well now you know that's some work.
And so you'll tend to not pay attention so giving yourself that freedom and permission
to take the time and really focus on each one equally.
I like the idea that they were competition.
Yeah.
And I use that since then once I made the decision that it was Romance Your Tribe with
my social media being Janet Beckers and then I looked.
Okay.
Now when it comes down to what am I going to be doing for my content what's going to
be the best for that brand and rest the best for my Tribe.
And you'll see the results.
It was the podcast.
Because one of the things that I recognized through that process that I wasn't doing that
I absolutely love was interviewing people and talking to people like you can.
So it's a great process to be able to work through so I think as a way of kind of wrapping
up let's do a little bit of a loop because we've seen what the result was when I worked
through the process.
We've looked at the change in the brand and then we've also looked at making the decision
on the content marketing plan.
So you, I know that you're right in the middle now.
All of this one one client, and you know you have numerous clients.
So yeah I'm curious about you've gone through now the imagining stage but you've got the
next stage to go through so.
Yes.
So what's going to happen next in the life of Kevin.
Well you know the right answer this very moment is I'm not completely sure.
But the beauty is I have complete confidence in the process because what's happening is
what was a friendship that turned into a client is now turning into media opportunities for
me and and a lot of exposure.
I mean Rick, just the other night, on one of his Facebook lives talked about his personal
coach and his business coach and how had he not had that relationship in place he'd been
curled up in the corner and has called me very very quickly in moments when he was up
against going on and doing a live moment where he was like you know I'm not sure what to
say.
And it was just a good picture that you know we all go through those challenges and thoughts.
And so just by him mentioning me in one of his Facebook lives I had this influx of people
come over and start to look at my page and it goes back to when you have exposure that
we all desire and want in our business.
You have to have a method and a process to be able to think your way through it.
So so what's happening for me is the good news is the business is growing.
The question is is how do I go into a more public sort of taking a role and being that
thought leader or do I stay in the coaching model where I'm sort of the visionary and
sort of the wizard behind the drapes that's helping them craft the way a story gets told.
And that's right where I'm at.
I'm in the middle of of Step Three of the five which is where I'm trying to indicate
which one that's going to be.
And the only thing I can tell you is as soon as I know, you're going to be the first to
know, because I'm just I'm at a spot where I don't have to make a decision today which
I'm happy about but I'm also really weighing what fits me as a brand what I enjoy doing
that can be most impactful to my tribe and even my eventual tribe.
And then also what can do the most good because I go back to you know the people that I serve.
They want to grow quickly.
They want to.
They know that they have to do internal work to do that done and they want to do something
bigger than just make money.
Yeah.
That's me.
Not everybody's true about this but I am my own consumer.
And so the reason why it works for me is because I am making a decision now to figure out where
the greatest impact is in helping leaders move to that level or do I step in that role
myself while also helping leaders do that.
So that's that's where I'm at and I'm interested in what the outcome is going to be because
I don't know.
Yeah.
And you know by the time that we go through live with this, we may know the results.
And so I think that's a beautiful note for us to end on.
I love how you brought this back to your tribe and tell what your core values are which is
how your tribe knows if they belong hanging around with you as the leader.
And that's actually you're just such a beautiful demonstration of what a tribal leader looks
like and that tribal leader is around clarity and being able to say this is what we believe
around here.
And you've just done it so beautifully and clearly there at the end.
And so I'm very excited to see what happens next.
And I know whatever's it's gonna be, Kevin is going to do it with absolute brilliance.
And and and a sense of fun.
Thank you so much for your time Kevin.
I'm really excited to introduce you to my Tribe.
So people should be able to connect with you more and get more information on the sort
of frameworks that you do.
What's the best place for people to contact you.
I'm an easy date on this one.
The easiest one is to go to my website.
Kevin Breeding dot com.
And right right there on the front page there is an e-book called Mastering Mindset in it
and it starts the conversation around the five step process.
Mhm.
It's also the notes of about 15 interviews that I did with some of the top entrepreneurs
in across multiple industries and so it'd be a super handy tool for everybody to come
over and grab and I'd love love for them too.
Absolutely.
Well thank you so much Kevin.
And thank you everybody that's been here listening.
Thank you so much for your time.
And one of the things that I do encourage you to do is you know Kevin's been incredibly
generous with his time and his transparency today.
And one of the most rewarding things for us is to hear back from you.
What do you get out of that.
So I really do encourage you to hunt this man down.
So I will not go to any of your mailing list or you find him on Facebook.
It's just going connect and telling him you know at least one aha that you got from today
is one of the greatest gifts you can get.
That's awesome.
Thank you for that.
That's awesome.
Bye everybody.
For more infomation >> Mazda CX-5 2.0 SKYACTIV-G 165 SKYLEASE GT Automaat | Leder | Navi | Bose | Keyless Entry | PDC | Cru - Duration: 1:03. 
For more infomation >> Liên Khúc Nhạc Trẻ Remix Hay Nhất - Nonstop Việt Mix Mới Nhất - Liên Khúc Nonstop DJ Xung Nhất - Duration: 1:16:06. 
For more infomation >> Mecard How to Play
For more infomation >> Opel Omega 2.2i-16V Elegance Climate AUTOMAAT! - Duration: 0:59. 
For more infomation >> Hyundai i30 1.6I I-MOTION BUSINESS | NAVI | CLIMA | CRUISE | LMV | TREKHAAK - Duration: 0:55. 
For more infomation >> Melancholia: co oznacza i kim jest melancholik? Melancholia a depresja - Duration: 10:09. 
For more infomation >> Toyota Yaris 1.0 VVT-I ASPIRATION - Duration: 1:01. 
For more infomation >> বিএনপি ক্ষমতায় এলে যেভাবে রাষ্ট্র পরিচালনা করবে মির্জা ফখরুল ইসলাম আলমগীর Tritiyo Matra Channel i - Duration: 31:44. 
For more infomation >> LEGO® Ninjago® High Spee...
For more infomation >> 05-03-2018 Quaresma - Mensagem do Capelão - O esforço - Duration: 1:32. 
For more infomation >> Floratta Amor de Lavanda - Duration: 0:31. 
For more infomation >> BBB17: Emilly incriminou Marcos? Saiba o que a delegada falou sobre o caso | THQ Channel - Duration: 5:50. 
For more infomation >> Expulsão de Marcos do BBB17: entenda o que aconteceu em 5 fatos | THQ Channel - Duration: 4:37. 
For more infomation >> Floratta Amor de Lavanda: surpreenda-se! - Duration: 0:16. 
For more infomation >> Como instalar Kodi en MacOS X - Duration: 6:20. 
For more infomation >> MC18+, 500+ oraz pierwszy milion! [ljaymc.pl] - Duration: 15:58. 
No comments:
Post a Comment