Hey everybody, JSquared Jon Jeremy here.
We're back with another vlog for this week in the JSquared chronicles.
And this week is gonna be a little different here, because we are now,
one full month, after the re-launch of the channel back in January, it's now February.
And I wanted to take the time here, in this particular vlog,
to kind of take a look back.
And show you all what I do when I'm reviewing the channels health.
Through the use of YouTube analytics. This is the very first time that I've done this.
In such an open way. But I think it's important to show,
because, you're as much of a part of the channel as I am here. And I want to...
show you all...
What I'm thinking of when I do the things that I do to... I guess...
update or spruce up or... you know,
make the choices that I make when it comes to the channel. So I wanted to show you guys,
exactly, how that works. So I'm gonna bring up YouTube Analytics here.
And the first thing that...
The first report that I take a look at here, is around, watchtime.
And as you can see right here, we're comparing the watch time,
from this past month, which was January 1 to January 31,
to December. The previous month. And...
I could tell you right away without even looking at the numbers. I know that the watch time for January,
is going to be higher than the watch time for December, because
we were actually active in January. And we weren't in
December. So I can already tell you the watch-time is going to be higher.
What the real trick is going to be is now in February.
Are we continuing to grow, month over month, from January. So I look forward
to showing you all this, at the start of March to discuss,
February and January's comparison.
But, let's still do it here for January and December. Because I think there's still
some story to tell here. So first off, when we're looking at watchtime, that is the #1 item, on the YouTube machine's agenda. People joke, the content creators joke around that, there's this, all-seeing, all knowing, YouTube algorithm.
Or Youtube AI. That's pulling the strings pulling the strings behind the scenes.
And decides who succeeds and who doesn't.
It's not that nefarious. But there is a bit of data that goes into it. And it pulls,
watchtime, as one of it's key metrics, when it does decide,
how to showcase and suggests content to others. And we'll get into that over time.
But as you can see here. We've got over 15000 hours of watchtime,
in January, compared to a little over 7600 in December.
We pull in almost 40,000 more views.
Nearly doubled the amount of YouTube premium,
Watchtime hours. And again we double the premium views.
Now let's dive into the views, as themselves.
So 91000 views is fantastic, but I know that our channel has done better previously.
I mean... Back when I was even more active.
We were pulling in 150, 200 thousand.
Even 300,000 views per month. So I know that we can do better here. I know that I need
to do better here. And this data is going to help me do that,
over the course of time.
What this data here also tells me is where people are viewing
my videos from. So if we take a look down here. We can see that..
the majority of people. View my videos in the US. It makes sense.
I'm a US based content creator. I post my videos in US
time zones. It makes sense that the United States would be #1 on the list.
Number #2 is the United Kingdom, and I would just simply assume that,
is because I'm an English speaking channel, first and foremost.
And it's just, across the pond.
Far easy to, you know, just get involved in.
Canada, same thing. Sweeden and Germany, are, round out the top,
top 5 there. And Germany I can tell you, has been on my list,
since the very beginning, when we first came out with Silent hunter 5.
I don't know. I guess they just enjoyed the
submarine content and just stuck around.
And Sweden has been picking up every since started posting,
Crusader kings 2 videos so long ago.
So those are the top 5 for this part month. As far as our,
watch time metrics are concerned. Now what does this tell me? This tells me that,
Hey, if most of my videos are coming from the United States,
Maybe I should dial more in on that. And make sure that,
people in the United States. Uh... I'm posting my videos,
at a time zone that is preferable to people in the United states.
Our videos right now, come out at 7 o'clock
in the morning, Pacific Standard Time or 9 o'clock at night PST.
If I was really wanting to utilize this effectively.
I would probably post. My videos at a time where the most
number of people in the US would be able to take advantage of the
posting and be present when it's 1st released. I can tell you,
the 9 o'clock time zone,
The 9 o'clock time period of launch probably, will change,
in the future, because of this data here. Just as an example.
After I look at watchtime, though, the next step is to look at how long
are people watching individual videos.
And for that, we have to go into what is known as
the audience retention report. And what this tells me is,
for an individual video. How long, is too long.
Where is the quit button basically. And here,
for this month it's telling me that people, have usually made it as far as 10 minutes into a video
before they are saying enough's enough.
I'm gonna find another cat video.
And, that is compared to about 8 minutes and 30 seconds from the prior month.
And we're looking at an average percentage viewed of 35% versus 28%.
So what does that tell me? That tells me a couple of different things.
One, that tells me that at some point, about 10 minutes into a video, people check out.
So I need to get better at making sure that there is enough
excitement in a video, in some way, shape or form, to ensure that people
keep tuning in. That's #1.
Number 2 and this was something that was suggested to me actually in a conference call,
Earlier, today, that I had with someone whose job it is
to review these analytics with me, and kind of give me a breakdown
of what they think, are some good ideas.
And, one of their ideas was, why don't you go ahead and shorten your
videos down? Right now, we put out two series a day,
practically, and those series run anywhere from 25 to 30 and 35 minutes.
Their suggestion was well,
''Why don't you want to truncate that down, you know that people are tuning out at about 10 minutes in.
Why don't you truncate that down to 15 minutes, instead of 25 or
30 minutes?'' And I thought about it for a very short time.
And perhaps in the future. If I find a piece of content that works
well for that time frame. I'm a test it, in the future.
But for the content that we're putting out right now, Crusader Kings II and
Bomber crew.
15 minute videos don't really work. They're too short to tell a story that I want to tell.
And so we're not going to be doing that specifically. [ And just when we got excited about shorter working hours.]
But I have been, if you've noticed, over the course of this past month,
really trying to stick to around the 25 to 30 minute mark,
on videos. Just so that way, I do have enough time to tell a story,
but I also,
don't run too much of a risk of people, not being able to stay with me till the end.
Then if they do that, they're more inclined to continue to watch in the future.
So
this is a report that's very important to me. Because I need to figure out better ways to keep people's attention,
is what this is telling me.
And I can compare that to the previous month down here. So obviously, you know, when you're looking at
the number of watch time hours.
Usually, what'll happen is that the very first video, of a brand new series,
is usually number one. Or at least in your top few videos in this report.
So, in this case here is showing me that the Crusader Kings 2 Holy Fury
campaign it's very first episode, which was launched on January 1st.
It has the most watchtime hours.
It's average view duration is about 9 minutes. And that percentage viewed is 34%.
OK. The second video. The number 2 video on the list
is actually the number 2 video in that series.
''Squashing rebel scum'' and that comes in at 600 hours of watchtime.
13 minutes average view duration.
and 48% average percentage viewed.
What that tells me is, is that you do have that drop off,
in the very first video where people are tuning in. Thy're looking to see if they like it or not,
and then if they don't like it, they tune out.
But for those that stick around, and keep watching, and then they go
into the next video, your average viewlength
should increase for that video. As well as the average percentage viewed.
And then it goes from there. So when it looks like,
when you compare that to previous videos, at least for December. When we weren't active.
We're looking at videos like the Holy Roman Empire Campaign.
The very first episode of that which was launched back in 2014.
That received a total of 167 watch time hours.
Only a 5 minute average-view-duration and a 12% average percentage viewed.
And that clocked in at about
43 minutes, so longer video, you have the attention span for
about 5 minutes. And then, people drop off. So...
That tells me a couple things, one,
what they're watching is not what they expected. And that could simply be the fact that it's not up to date anymore.
The Crusader Kings II, of 2014,
is not the Crusader Kings II of today. So I mean, we're
talking a 5 year difference a lot's change in 5 years.
It's no longer as relevant as a brand new series. I see that all the time,
with other series as well. That has updated contents,
like for example, any of my MMO series.
EVE online in particular.
People are watching that video. It gets views.
But the average retention rate for those videos is low because,
people see,''Hey! This is from 3-4 years ago. It's no longer relevant.
I need to find something that's more current'', and they drop off.
So, this is a very interesting report.
I love dialing in on this one in particular, and it shows me, you know, where I have
opportunity to keep people attention. Hh look!
There's the EVE online video right there, 22 minutes in, but,
people are only sticking around thing around for about 4.5 minutes.
4 minutes and 45 seconds worth.
And that video came out in 2012. So now we're talking, 6.5 years later.
Of content, but I do like looking at this report.
In particular. The next, report I look at,
after average view duration, is around,
the traffic sources of the videos. Where are people watching my videos from?
How are they finding the content?
And here's actually pretty interesting. And I'll explain. So for all this watchtime,
for all these views.
Even the Youtube premium views, the # place people find my videos,
right now, is actually in playlists.
My playlists in particular.
So, for me to break that down. People have to know who I am, go to my channel, go to my playlists on my channel.
And then watch the videos from the playlists.
Compared to, say, the suggested videos feature, which is:
''Hey! You've watched this video on crusader. Kings 2, from so and so.''
''You may enjoy, a video from JSquared Jon Jeremy and here it is!''
''Over in your sidebar. Take a look at that video.'' And that's the #2 way, people find my content.
The #3 way,
is through the browse feature. Which is literally just,
it's on the home page, for some reason, or you are subscribed,
and it's in your subscription feed. Those are the top 3 ways people find my videos.
But I was actually quite surprised.
The #1 way was through a playlist. That tells me ''I have work to do''
when it comes to making sure that my videos are suggested. Or more frequently suggested
for people to watch when they're watching other content.
And that's simply because, you know, we are,
we haven't been very fair, to the Youtube algorithm. [Controversial statement! Burn the witch!]
It doesn't like people who disappear for months on end.
To put it mildly. So we have to, kind of, rebuild,
back the credibility that we had, with the algorithm,
from way back ago and kind of build ourselves up once again.
And keep in mind.
This is an algorithm. That I feel, changes almost constantly,
the algorithm of 2 years ago, or even a year ago is not the same algorithm as it is today.
Plus, add on to that, the whole advertiser friendly,
monetization versus ,demonetization thing,
that has happened on YouTube, in these past couple of years. And there's another aspect of
being a creator that you have to work around. Or be able to...
pivot accordingly. So there's a lot of interesting data.
That's available in YouTube analytics. I'm only really scratching the
surface. Trying to give,
a general explanation, to you all. But so...
I think that's an interesting, report here, because it's telling me that I have some work to do.
When it comes to the algorithm.
And then the last report that I look at, before I move on to something else.
Is around, devices. And this is a very intriguing report for me.
Because, when I first started on YouTube,
This report wasn't even around. People just watched YouTube on their computers.
That was it. That was the primary method people watched content on.
But now, we're talking 8 years later. And a good chunk of my views, come from,
Mobile devices. From phones, from tablets.
Versus, from their home computer, and you really can see it. Broken down here
40,000 some odd views from a computer. 30,000 Some odd views from a mobile phone.
46% versus 33%.
That's not a big of a gap as you would think. Especially, when you consider, a few years back.
When,
the majority of content came through on computer. So what does that mean to me?
That means to me, that I need to be able to optimize my content to be
viewed on any screen.
Whether it's on a monitor, whether it's on a mobile phone, whether it's on a tablet.
Or in this case, It even shows me content from a game console or a television.
It needs to be viewable across all devices.
And I'll give you a perfect example of where it wasn't in the past,
That is in Crusader Kings II.
So if you take a look at Crusader Kings II, and of my CKII videos, before,
the launch of the latest series. You can watch it.
On computer. But it's still hard to see.
Hard to read the text, as it were. If I didn't have the mod on, that increased the font.
But, even then, it was a mod, and wasn't built into the game.
If you tried to do the same thing on a mobile device. It is damn near impossible, and I know, I've tried.
That's one of the reasons why I changed it, in the latest series.
When I made use of the new UI scaling feature. And scaled up that UI,
In a way that made that text legible again.
And I don't even think, at this point now, people even notice the difference.
But I know there is a difference,
Between the older content in the newer content. And I hope, that it is made it,
much more viewer friendly. I think it has, when I've tested it on my phone.
And I hope that, others feel the same as well. That it's just a much easier experience to watch and enjoy. And in the second way, that we've kind of looked at this as a way to improve the experience on other devices besides a computer. Is through the use of the closed captions, that we've been including in our videos since January.
When, you know, I've already talked about this in a previous video,
in our previous vlog. You know, I'm half blind.
I only have one eye to see with. I know that there are others with other accessibility needs,
like people who are hard of hearing or are deaf altogether.
And closed captions.
Are a boon for them. A great thing for them,
And it doesn't even really need to be just about accessibility.
It could also be for those individuals who are either,
learning lingui... learning English as a second language. [Perfect spot to flub the line there Jon. ]
And they want to use it, as a frame of reference to study, or people who just simply
enjoy reading. The subtitles. I'll tell you, as a kid,
I used to bug the hell out of my parents, but I would always ask, when I was watching television,
that the closed captions would be turned on.
I was 'that' kid. and the reason I was 'that' kid was because I enjoyed reading.
That much.
I think that's why, today for me, I don't mind,
when I watch subtitled content. You know, I watch J drama, I watch K drama.
I watch Spanish novelas. And I don't mind,
the fact that I'm listening to a different language. Because I am used to reading subtitles.
So, the closed captions are there,
You don't have to use them, if you don't want to. But they're there for those who do want to use them.
And I think that is a big difference.
And I think, making them ourselves, versus, YouTube,
do the automatic closed caption system makes
a big difference as well. And for that I have to give kudos to my two captioners.
Right now, Master Reaper and Agen, they have done a tremendous job.
In getting these captions out, for the new content, as it's released.
And again, I tell them.
That they have saved me, personally, hours and hours of work.
And that allows me to make more and more content instead.
So Kudos to you two on that. I greatly appreciate all that you do. [ Awwww. :-D ]
So that was kind of a discussion around the old reporting.
I do want to show you one more thing. And that's, what is coming down the pipeline for content creators.
And for that we move into a new reporting tool.
The Studio Beta tool.
And this tool is, you know, in the works, they've been testing it on YouTube for about a year now, I think.
It's still not quite finished yet. There are some reports that are only available
in the classic reporting tool.
But I think that, what they're going with this one here is a much more visually exciting tool.
A much more, easier to read, tool.
For content creators the majority of content creators,
to better understand, where the reporting comes in.
So, for example, impressions, were not in the old reporting.
But Impressions are, how many times, your video thumbnail were shown,
to anybody, at any given time.
And I think that really comes down to just one or two seconds.
If your thumbnail of your video was shown 1 or 2 seconds on a screen, that counts as an impression.
Then, if we go into the impressions clickthrough rate.
That tells me, of all those impressions,
the amount of time somebody clicked on one of my videos to watch.
It was about 2.6%. And that tells me, that I have to up my game,
when it comes to the, thumbnails of videos.
The titles of videos,
and the descriptions of videos. When you look at on a mobile,
you only see the thumbnail and you only see the title.
When you look at it on the desktop, you see the thumbnail, you see the title, and you see like the first line or two
of the description. This impressions cliktrhough rate
tells me that I have work to do in that space.
We can always, we can see our views, we can also see our total unique viewer count.
23000 total unique viewers
have visited my channel in the past month.
You compare that to the fact that we have about 48,000 subscribers.
That tells me 2 things. One,
I have also work to do when it comes to re-engaging with the subscribers.
We already have on this channel. And, two,
I need to figure out, where the miss is, as far as with the fact that we've had a month
of brand new content released on the channel.
And there aren't 48 thousand unique viewers for the channel. Work to do.
And we can kind of come across,
you know again. The different ways, people are viewing my content, whether it's through the
the playlist or suggested videos. If they find it from outside where are they finding it from?
You know, over half all watch time externally comes from google search.
DuckDuckGo, Bing, YouTube and Reddit
Are on there as well. We can see the traffic, of suggested videos.
So we can see here that the algorithm is suggesting some of my videos.
And they're pretty much all the brand new ones right now.
All the Holy fury, Crusade Kings II videos. We can see the traffic sources from our
playlists and we can even see if somebody were to type in these
search terms into the YouTube search box, which ones,
would be the ones that would showcase my content.
So, funny enough, Crusader Kings II isn't even top of the list.
It's actually, win commander. Which I find pretty amusing.
Because that tells me, I need to go back to wing commander.
And play through some more of those games.
And for that matter, Star Citizen as well, when it comes out 4 or 5 years from now.
I kid, I kid, or do I? Now I can make that joke,
because I've put a lot of money into that game.
And I'm just waiting until it's done. I'm literally not even, when it's
ready to be released. I will play it then, but I don't want ruin the
Experience ahead of time.
So there's that report. Then there's also,
the interest viewers report, which again goes into watch time and average view duration,
but it also tells me things like, who's clicking
the end screen elements and what elements are they clicking on.
So for example, when you reach the end of this video.
Usually what will happen is that there'll be a subscription button
and they'll be 2 videos. One will be the best for viewer video.
Which literally just looks at the videos that you've watched from me.
And similar videos, and it says, the YouTube algorithm says.
''Hey! You would like to watch this video!
Here you go.'' And then the other video would be the most recently uploaded video.
So it makes sense that the best for viewer video,
would be the video that has the most clikthrough rates.
Same thing with cards, we use cards primarily to highlight playlists.
And you can see there that the playlists for the Holy fury campaign do get clicked on more frequently.
And then finally,
in the 'build an audience' section,
this kind of talks about the demographics. We can see that,
between the watchtime here, half of you are subscribed, half of you are not subscribed.
I would love to get more of you subscribed. That would be the end goal obviously.
And we'll get there hopefully. But that's what this report tells me.
Again, out top countries for viewership.
It even tells me things like the gender and age range of my viewers.
I could have already told you you know, that the majority of my viewers were male.
But there is, is in fact
a female population that does watch my videos. And for that, thank you.
And even the age range of the people that are watching my videos.
This is important when
considering the demographics that you're speaking to.
I could tell you, that at first, this skewed older. Surprisingly enough.
Because I was focused on older content.
And I guess, for some reason, I've skewed younger now.
And I'm not really sure why yet. Hello, all you millennials out there.
And I don't even know what, the new term isn't even millennial.
It's... Gen Z. It's gen Zers that are the up and comers now.
And that's just a whole new thing to get into.
And then it even shows me, we were talking about closed captions earlier, this shows me,
that about, 3% of our views are using closed captions.
And it comes out to 3000 total views. And that tells me that,
For those 3000 views, we're making a difference. We are truly making an impact.
For them. Because they are actively choosing to click on that closed caption button.
And if we can do it for those 3000 viewers.
We can definitely do it for more.
So I really look forward to seeing that report in particular
grow.
And there, you have it here. I just, wanted to show you a little bit about what,
I look at in particular, when it comes to
working on my content and trying to figure out how I can best optimize the channel.
Now, I'm going on a business trip next week,
so I'll be away from my computer.
I hope to be able to still respond via my
mobile phone to comments and other things of that nature.
But I won't be able to actively upload new content.
I still have a videos backlog so you'll still get Crusader Kings 2,
and you'll still get Bomber Crew. All that week.
I'd love hear what other topics, you'd like for me to talk about during these vlogs.
I have to prerecord a vlog. So that way,
it's out on time for next week. But after that. suggestion list is
open. I'd love to know, again, what you'd like for me to talk about.
But until next time,
This is JSquared Jon Jeremy signing out, saying so long and take care.
*funky outro music* [ Thank you all for using the captions btw. again. :D ]
[ Why did the Jedi chicken cross the road? To get to the dark side. :P ]
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