I was on a consulting call yesterday.
Which by the way, if you wanna get some consulting
time with me, feel free to check out the Patreon page.
Easy to back stuff.
But I was on a call yesterday and one of the issues
that this agency brought up
was they go to a lot of networking events
but most of the people that they meet at these events
have low budget projects for them.
So under $30,000 budgets.
It's a lot of entrepreneurs a lot of young people
that they're working with.
And so I dug down deeper, I asked them what sort of events
they went to, and the answer was surprising.
So I wanna talk about that in this video.
How do you choose the right type of events,
how do you go to events where your clients
are actually going to be,
and what sort of thought process
should be going through your mind
when you're trying to pick an event to go to?
For this video I'm gonna use Gary's Guide as an example.
It's the go to spot for events in New York.
So once you find your guide here,
there's a few questions you wanna ask yourself
about the events.
The type of events that, that agency was going to
when I asked them by the way,
were events at NYU and startup matchmaking events,
founder matchmaking events.
Which seems like a good type of event on the surface, right?
If somebody is a founder and they're trying
to match with coders,
that means that they're gonna need coding projects.
Well they might need the project
but they might not have the budget for it.
So think about who your target audience would be.
I always like to target companies over 100 million dollars
in revenue 'cause that way they can afford
whatever you're selling,
and then in terms of job titles to target,
you wanna go after people that have decision making power.
So directors of marketing, project managers,
product managers, anything like that.
The other thing that I've seen a lot of,
especially younger agency owners ignore,
is age also plays a huge part in this.
So when you go to these meetups,
there's gonna be a lot of young people
and you're gonna want to talk to them.
They are similar in age to you, that sort of stuff,
but the decision makers,
the ones that actually will be able to afford,
let's say a $250,000 software project,
they're almost always gonna be over 40,
older, maybe the guy who's not really fitting in too much
at the meetup because it's all young people there.
Those are the type of people you wanna talk to
because most of the time
they either are that type of person that you're targeting
or they have those connections
so that they can give you the right intros
when you meet them.
So once you have that in mind,
it should be pretty easy to start disqualifying events
and picking other events.
So let's say you're trying to go after corporate buyers.
People in an industry that you respect
that aren't that typical startup founder
that has a $10,000 budget.
So let's jump through.
Founders club on the rooftop, that's all founders.
Personal democracy forum 2017.
This is a lot of non profits.
Probably has nothing to do with what you're doing,
but high ticket price, which means the people that are going
might have some power if you wanna work with non profits.
Women leaders driving innovation lunch at Le Cirque.
Very fancy restaurant, very high price means a very
high level of clientele.
Might be worth it.
German startup innovation pitch night.
All startups.
Product analytics summit.
Again, super high price.
Product manager at AMC, project manager at Amplitude.
This is the type of event that's gonna have
your target market at it.
The rise of robots.
This might or might not,
depending on what you're trying to build.
If you're trying to build hardware
or you're trying to integrate software,
this $35 event would probably be good for you.
Event from detection to response.
Goldman Sachs, Barclays.
It's a free event.
Probably not worth your time.
Creative influence for creative and digital influences.
This is more of a party.
This one actually might be a good event for you as well.
You think about the parties, you think about
the type of people that are gonna be there.
Especially because they say they're for
creative and digital influencers.
This is gonna be hit or miss
depending on your target market.
But as we go through these,
the main question I'm asking myself is,
would my target market, would our target market
be at these events?
If they would be, you wanna go,
if they wouldn't be, you don't wanna go.
Other things to look for, like we talked about
are the ticket prices.
If they're super high and it's something extraordinarily
boring like product analytics summit,
a lot of the times this even is
being paid for by people's work.
Which means it's work, they're trying to get something done,
and finding a new mobile app development vendor
could be a takeaway from the event for them.
So you going to these events and trying to sell them apps
is actually valuable for them.
Gives them something to talk about.
And I talked about a lot of paid events,
but if you do wanna go to free events,
the thing to look out for are
the super niche specific events.
Where people wouldn't go if they weren't normally qualified.
So DigitalOcean meetup.
People who aren't attracted to DigitalOcean
or using their services probably wouldn't go to this
even though it's free.
So if you use DigitalOcean
or you go after the people that use it,
if you search DigitalOcean you'll see
it's cloud computing similar to AWS.
So if somebody has the budget to use AWS or DigitalOcean,
this is probably gonna be a very tech heavy audience
even though it's a free event.
And then the other kind of hit or miss events,
but also where you'll see a lot of surprising people
are these celebrity events.
Master of none, conversation with Aziz Ansari.
Paley Center for Media.
It's $44 so it's pretty expensive,
but the people that are gonna go to this event,
as long as there's networking before and after,
this is gonna be a higher quality type of person
'cause they're into comedy and they can afford a $44 ticket.
That's the type of thing you wanna think about.
Do you have anymore questions about the events
you should be attending or what to do at events,
feel free to leave them down in the comments.
Maybe it'll turn into another video.
Like this video to encourage this type of content on YouTube
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