Hey there, Gorgeous. It's Denise here from LuckyBitch.com.
Today, I'm answering a question that I've heard quite a few times from the women
in the Lucky B community. Should you charge a premium rate for rush jobs or
for last minute requests? If so, what's the best way to do it and communicate it to
your clients? Of course, you probably want to serve your clients' needs as best
as you can. But at the same time, you don't want to create unnecessary stress
for yourself or feel like they're taking advantage of you. How do you respond
to clients who want extra fast turnaround and they want it now at the same price?
This is a great opportunity to do one of two things. Either you can practice
setting strong boundaries – which I can talk about – or you can potentially create
a whole new lucrative offering for your business. Either way, your business,
your rules. Let's get into the nitty-gritty of how you can deal with it.
When I talk about the rush job clients, I think you know who I mean. These are
the ones who tell you that, "I know you've got a 10-day turnaround on graphic design,
but can you please do this by tomorrow because I need it?" Or, they want a same
day coaching appointment because they really need you. Or, maybe you make
something handmade like baby blankets and someone is like, "I know it takes you
four weeks, but I'm going to a baby shower this weekend. Can you please
sort that out for me? Thanks." How do you deal with these kinds of requests in a
classy way that's a win/win? Trust me, this is totally going to happen in your
business if it hasn't already. The good news is that you can turn it into a win for
both you and your clients if you deal with it properly. Here are a few things to
consider before you respond. First up, check your schedule. Do you really have
the capacity for their job? Start by checking your calendar to see whether
you can realistically say yes. If you're already booked solid – and that's with
client work or personal stuff – then the answer is easy and you can just say,
"Sorry. I can't do it." No matter how much they're going to pay, it's not really
worth jeopardizing your existing client deadlines or your work quality.
The last thing you want to do is create unnecessary stress for yourself. Just be
honest whether or not you can actually meet their deadline before you commit.
Then, think about your work style. Does rush work even fit into your personality type?
Not everybody enjoys doing rush jobs. But for some people, intense deadline
pressure can be awesome or it can turn an otherwise fun project into a massive
stress out session. If you know that you prefer to take your time or you need
plenty of space between clients, it's totally okay just to say no. Even if the
client in question feels like their desperate and they can't find anyone else to help them.
Just say no. You know that quote, "Failure to plan on your part does not
constitute an emergency on mine." If you struggle with boundaries, you might want
to print that out and stick it somewhere just to remind you that it's okay to say no.
But, if you love the adrenalin of a fast approaching deadline, then you can
totally make rush jobs a part of your business. But, you have to charge your
clients accordingly. Which brings me to pricing. You have to choose a rate that
feels good for you. What would feel a fair exchange for compromising your normal
turnaround times? If you say yes, what kind of payment would feel good to you?
Some entrepreneurs tack on an extra percentage. Maybe it's 10-50% of their
standard rate for rush work. Or, maybe you have one price for standard and one
price for fast-turnaround VIP service. Either way, it's totally okay and you
actually should charge your clients extra for that instant gratification.
Case in point. I used to see a health practitioner and she was always booked
out months in advance and it really frustrated me. I said to her, "I would pay a premium
to be able to see you sooner. I would pay extra." She was like, "No one would pay that."
I was like, "I just told you that I would pay extra. Please take my money so I can see
you more regularly." You might think that charging a premium rate would feel scary,
but it's standard in almost every industry. The key is to identify a number that feels
good for you and your clients. If you're not sure what that rate would be, you've
got to check out my free pricing workshop at the end of this video
because I've got some scripts for you. First, here are my four tips for stress-free
responses to rush job requests. You want to ensure that your clients don't freak out
when you tell them they'll need a premium service. Here's how to make the potentially
awkward conversation go a little bit more smoothly. First of all, get organized now.
You're more likely to regret this decision that you make under pressure, so start
thinking about even if you want to do it. Don't wait until someone asks you for a rush job.
You can get organized, maybe set up some systems that you need to make
sure that you get all the information that you need for a job ahead of time or to
open up your schedule for it. That way, you're not going to stress out if you kind
of anticipate that you're going to do it. Secondly, get your legal ducks in a row.
You need to get really crystal clear on your contracts and your terms and
conditions for your business. Make sure that you include that in your standard and
your rush job turnaround times and make it crystal clear what the prices are, specify
exactly what's included and what's not included in each of those services as well.
That way, you're going to set clear expectations and it's going to minimize
the chance of scope creep in that stressful moment.
Tip number three: reframe that rush job into a premium service. Don't make them
wrong for wanting quick results. You might think rush jobs are just a really
great way for people who want instant gratification or maybe people who have
more time than money. Instead of berating your clients about being
disorganized, reframe it. Instead of a penalty feel, reframe it as a VIP rate or a
chance for them to skip the queue. Some sort of premium service. If you work in an
industry where rush jobs are considered the norm, just block out times in your
schedule in advance so you know that it's going to come.
Tip number four: Get payment up front for those quick ones. I've heard of clients
from people in the Money Boot Camp who have pulled out all the stops and
then they didn't get paid. One perfect example: A client wanted a rush job with
a resume and then he didn't submit it on time. He missed the deadline and then he
didn't want to pay, even though the resume writer had basically shifted time
and space and stayed up all night to get it done. Then he didn't want to pay.
Get it upfront. Lastly, your business, your rules. It's totally up to you if you want to
add a rush job to your services or not. Whatever you charge. Just be intentional
about it and don't be afraid to charge a premium rate. As I said, I can help you
figure out your pricing. If you're not sure how to set your rush job rates or your
standard prices, I have a totally free pricing workshop that's going to help you.
Just sign up for it at LuckyBitch.com/pricing.
It's got pricing strategies, it's got word for word scripts and it's got non-salesy
approaches on how to increase your prices without losing your clients or
feeling like a greedy bitch. Download that now at LuckyBitch.com/pricing.
Remember, it's totally up to you if you do this rush job premium or not. Your business,
your rules. As always, it's your time and you are totally ready for the next step.
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