good morning Internet Mike Phillips here would lead the team TV and thank you for
tuning in to the front this Sunday morning I'm doing this every Wednesday
and Sunday the front is on leadership leading from the front being out front
having the vision to lead your team to absolute excellence so please by all
means you can comment down below here you cannot to participate in the
discussion you could please leave a comment and by all me and subscribe to
my live feeds and subscribe on youtube at lead the team TV so let's jump right
into it this morning I'm talking about you don't have to be first
now that theme can seem a little ironic because for me and the people that I
teach and coach I'm often talking about that you want to go after and be number
one being first and being number one do not go hand in hand what I'm talking
about being first I'm talking about you don't have to be first to do something
in business you don't have to be the first to accomplish something in
business you don't have to be the first with a particular idea or a product or
an endorsement the the thing about being first oftentimes that may get you a
little bit ahead of the curve or ahead of the game but it's not necessarily the
people that are first to bring something to market that are the ones that have a
sustainable business or business model so when I'm talking about you don't have
to be first it does not mean that you should not be striving to be number one
I'm always about striving to be to the next level if you're if you're fourth or
fifth or tenth or 117 you should be striving to be up one level from where
you're at right now today what are you doing to today to improve your tomorrow
so what I'm talking about you don't have to be first you have to be at least good
at something to bring bring content or to bring a product or to bring a person
into into the environment into the market you have to be at least good or
better than that it doesn't mean you need to be an expert to start out you
don't have to be an expert to start out but you do need to learn
and remain teachable and over your time of learning the information sharing the
information pushing the information out to others that's how engaging in
collaborative works that's how over time people in general in potentially your
industry or even outside of your industry begin to view you as an expert
on a particular subject matter so keep in mind you don't have to be an expert
to start you just have to get started you have to get going and like I said at
the beginning there is a difference between being first to do something and
being number one once you are continually doing something being number
one means that you have the results to prove that you are number one you have
the successes you have the either the the revenue or the income or the people
when asked about your position can easily say oh the number one person in
this industry or in this sect of business is that individual so to gain
and here's one of the keys to gain number one status it is a matter of
continuing to do the right things and doing the right things the right way to
be number one it's about handling people properly it's about leading people
properly it's about building a business properly there is a certain way to
address and handle people there's a certain process and the fact of the
matter is there's a certain product or way that the product is presented you
can't sell a crummy product in any business especially now and expect to be
number one if you sell a crappy product it's it's out there it's on the internet
it's on social media if it's not a good quality product people are going to know
about it same way if it is a great quality product if you have a great
culture and things are presented masterfully if you are an expert in your
field people are going to know about that as well
right starting something great doesn't require a uniqueness keep that in mind
starting some gray does not require you to be unique
it requires you to take action it requires you to go after it it requires
you to start it doesn't require it doesn't mean hey my product has to be
absolutely unique to this other product or my personality or my individual has
to be absolutely unique to this but it does mean that you you need to start
think about this for a second let's look at Apple and meet me personally I'm not
an apple product user but I am a fan of the Apple philosophy and culture let's
take a look at Apple in the 1970s and 1980s Jobs and Wozniak those guys while
everybody else was talking about new technologies everybody else was excited
about new technology and they said hey there's this opportunity in the 70s and
80s and right before then we hit the big you know computer boom these two guys
actually took action they went out and and took out contracts with other
companies they took action and found a way to produce a product they didn't
just sit back and talk about it they moved right and and so by any means they
weren't the first to do something like that but they took steps to make it
happen so let's I'm going to move forward here let's talk about five
tangible steps that you can do to be at least good or certainly in your craft or
certainly better than your competition number one this is a big one number one
is follow through you have to have it's simple it's personal fortitude to follow
through and do what you say you will do so for example in sales if you say hey
mr. customer or mrs. customer I'll call you back it's simple call them back
right that's that's you manage the expectation that follow-through is
managing the expectation with the consumer that this the follow through
this number one follow through can carry you through a whole lot of this other
stuff while you're learning while you're building a business while you're
building a team well while you're managing yourself and selling the I'll
give you an example my wife recently reached out to a
business for one of our children because we wanted to conduct business with a
particular company she reached out and said hey we have an opportunity here
here's what I'd like to do I want to get my son engaged in this and that in the
other left a message we wanted some additional information and in fact we've
gotten an email saying hey call us or call this number for additional
information so we did that we executed on what was asked of us as the consumer
and guess what no follow-through no callback so at the end of the day we
don't do business with them why if there's no follow-through at the onset
while we summon is they're not going to follow through once we've engaged in the
product or service so number one is a big one if we're talking about a
tangible way that you can again you don't have to be first but you want to
talk about a tangible way to to build and be unique just follow through it's a
huge one number two keep it simple we have such a tendency to complicate
success people are constantly especially now constantly innovating and moving and
going and saying oh well what here's the next big thing here's the new way I'm in
the auto industry and it's like here's the next big way that people are going
to buy cars sometimes you just need to keep it simple and work on the
relationship and worry about what is important to the consumer actually
connect with them in a manner that they want if they want to call back call them
back right if they want to text back text them back if they started in an
email follow up with an email start establishing that relationship and
communicate on their level and from there you just go you know keeping it
simple as one of those things when you're struck with an idea for me when
I'm struck with an idea it's like sometimes you just go there's not a
whole lot of polish you're planning to it if you watch some of my my live
videos or some of the previous videos there's not a whole lot of depth of
planning and and that's that's seeable but people see the passion they go ok
well you're just going after something so sometimes you just take that step and
and keep it really simple once the idea strikes you go
number three know your target right know your market you have to know what or
whom you're going after what is the goal that you are pushing after to achieve
what is the end result that you want what do you want to see at the end and
I'm telling you this right now write it down when you write things down it is so
much more powerful because then there's a way for you to look back and hold
yourself accountable to it so you've got to know the target you've got to know
the market you've got to know the consumer number four know your product
it is amazing to me today in business peoples that are selling a product that
don't know about the product take the time to learn and value your product now
especially if you're an entrepreneur and it's something that you are selling if
you're selling you if you're the product for example sometimes we think well
that's easy right I can sell myself well the thing is you have to I would take
the time to write that down to what is the important piece what what is what is
my unique selling proposition for myself for my product what is what will my
product accomplish for this consumer that I am speaking to you have to know
the product when you don't know the product it also assumes and it begs it
assumes that you don't care if you know the product when you take the time to
study it it shows that you care enough that you've invested your time your
energy to learn it and be able to properly present it to the consumer and
show them what's important and help them push through it number five because I
told you there's five tangible steps change the world that's easy right at
least change your industry if that's what one of your goals is and I know I
connect with a lot of really awesome people in the auto industry and each one
of these individuals has the goal that they want to change their industry and
change the world you have to be willing yourself to be unique when you're going
to change something you have to be willing to be nervous
be anxious and be embarrassed and still overcome that and say you know what I'm
going to do me because this is what it's about for you to change that that think
about this there's so many industries that the leading experts the the people
that have been in it forever and and there are many many industries this
spans across all kinds of business that the industry experts are preaching the
same more of the same more of the mundane more of the well here's here's
you know that it's the seven words that kill business that's from Dave Anderson
right we've always done it that way before seven words that kill business
and so a lot of these these industry experts and they've become so lethargic
that they're missing that the innovation of when it strikes of like I said in
number two keep it simple all of a sudden boom it strikes put it out there
it's easy to put it out on video right now through a phone on social media blog
it right at podcast it it is so easy to put your information down and share it
and it's hopeful and likely that it will impact somebody so there it is that's my
message for today thank you for taking the time to join me on the front again
my name is Mike Phillips keep in mind you don't have to be first but you do
have to be at least good at it thanks again and tune in next time to the front
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