Hey, it's Joe Crump.
In this video I'm going to show you how to create automated reminder systems for every
task you're business performs so you and your staff don't have to remember much of
anything in what they have to do each day.
They'll be reminded by an email that gets sent to them or a text or a voice blast that
gets sent to them.
Now, let me show you first, we go to the follow-up system to do this and then when you're in
the follow-up system you can create a campaign.
So these campaigns can either be follow-up campaigns for your leads or they can be campaigns
that create lists of tasks that you and your staff can use to follow through with the process.
So let's create on here.
I'm going to call this New Lease Option Memo Tasks.
So when we get a new lease option memo signed, these are the tasks that we're going to
do.
I want to select a category and it's not an Automarketer or a follow-up, I'm going
to create a new category and I'm just going to call this category "Tasks."
And I can put an exit campaign here, too.
If I want to do something else or have another campaign or another task started when this
one's done, I can collect an ex-, I can select an exit campaign.
And as soon as this one's done it'll start on this next campaign.
So I can create new campaigns and I can have one lead to the next to the next to the next
if I wanted to.
But I'm going to make this a single-use campaign for a specific process which is,
you know, the tasks that are necessary if you're, if you just go a new lease option
memo, so we want to make it active, I'm going to allow any email, texts or voice blasts
to go out from this campaign and I can turn these off if for some reason I don't want
to send out texts or voice blasts with this particular campaign.
I can turn it off on this campaign.
So I'm going to save the campaign and then it's going to take me to Step 2 and that's
going to allow me to create a task.
So let's call this Task 1 and it's not going to have a loop.
We're going to make it active and we're going to, instead of sending it to a lead,
we're going to send it to a team member.
And if you notice here, you can send it to a lead, a team member or you can send it to
both if you want the lead to get that information.
But just send it to the team member if we're creating a task here, is the way we would
do this.
Then we could pick the team member.
So if you have team members already listed, and remember you can set up your team by going
into Team Management, so you can create as many team members as you need.
But say, let's just give this one to Joseph.
And it's going to go out immediately once this campaign starts and we'll keep it as
a low priority and this is, doesn't really change very much except it just tells you
that it's low or high.
So if you want this to be a high priority for your people you can create a high priority
for them.
And we're going to do it as an email rather than as a text or a voice which we could do
both of these.
So if I wanted to text out I can do that as well.
But let's do it as an email.
And I could select one of the previous messages that we've already created for other campaigns
but this is a specific process that I'm going to do so I'm going to create a new
message and I'm going to save it, going to pick "email" and it's going to open
up a window that's going to allow me to type in an email.
I'm going to just call the subject "Photo, Sign and Lock Box" because that's the
tasks that I'm going to have them take care of.
And then I have to choose text or html email.
I can choose html, that means I could put pictures in here and I can use html and format
it differently, but I don't really need to because this is just a simple text that
I'm going to send to one of my people.
So let me type that in real quick.
So I'm going to type in, we just got a new property located at, and then I'm going
to pick the system variable.
I'm going to put in the lead's address and the lead city and we can put all this
information, I want to put all this lead information in here I can.
I can give them the lead's email, I can give them lead's phone number, and I can
also, I can address this to the specific, you know, person who's doing the work, the
member on my team who's doing the work.
So, why don't I put, do that as well.
So, I'll put in, "Hi," and I'll put in the team member's first name.
So when it sends it out to them it's going to be addressed to Joseph.
"Hi, Joseph.
We just got a new property located at," and this is the address on the lead that we've
got.
And all of these tasks, by the way, are going to be attached to the lead so when the sequences
are attached to the lead then it'll reference the information from that lead.
So here's the whole thing.
Now, we've got, it's email, this is Task 1, that's what I've called it, the subject
line of the email says, "Photos, Sign and Lockbox."
I've made it a text email instead of an html email.
And I've written, "Hi, [team first name]" so that would be Joseph, that was the one
that this one's assigned to.
"We just got a new property address located at," and this is going to be the lead's
address that it's attached to, and city, state and zip code.
And again, I just didn't take the time, but you could probably put in the email address
and their phone number and their first name and last name as well so that your team member
would have that.
"Here are the tasks that are needed.
These need to be done by tomorrow or the next day at the latest.
Please take pictures of the house with the sign in the yard.
We need interior and exterior pictures.
Take lots of pictures and upload them to the lead's contact page in the Automarketer."
So this will tell them that they need to take the pictures, get them uploaded, needs to
be a sign in the yard, call the seller, get the key, put a lockbox on the front door.
Put a handwritten sign on the door that says, or in the front yard that says "Rent to
Buy - No Qualifying - Move in Today" and the phone number.
Let me know when the work is done."
And this is a merge field for the user so the person who is the main user for the system,
which would be you, the investor, would get an email from this person after they get the
work done to let them know it's done.
So once you've done that, you can save this and it creates a task.
So now we know that this task is to be done immediately and here's the information about
it and if you want to edit you can always go back in and reedit the email.
It's going to merge in the information on any lead that it's assigned to and as soon
as it's activated or as soon as it's attached to a lead, that's when that task begins.
Now, I can put as many of these here as I want and I can either, I can send emails,
texts or voice blasts to my people or to the lead or to both of them at the same time.
And the next one maybe I put in is "We need an ad posted on craigslist, and we need an
ad posted on Zillow, and then we need the property posted on our clone site, listing
site."
And you can assign these emails to different team members and, that are doing that job
for you.
If you've got one person who's doing all the work for you, you'd have them all go
to the same person.
If you've got multiple people, then you could change it around.
Maybe you've got somebody who's running your admins, somebody who's working with
your buyers, someone who's working with your sellers, you know, you have different
people.
Maybe you have boots on the ground, a different person that does that work for you.
And this way you can have one template that has all the tasks that you do every time and
you can set up your business like a system and that way everybody knows what's supposed
to get done.
This may be my favorite part of this entire system, the entire Automarketer.
I love getting leads and I love being able to follow up with them.
I love all that stuff.
That's what actually makes you the money, but this actually reduces my work dramatically
because I'm able to create tasks and I've bene doing this in my business, I started
with an old piece of software back when I was a realtor called "Agent 2000" back
in, before the year 2000.
And they had this type of system in there and I've emulated that model so that we
could do this kind of thing in the CRM and we've used a system like that ever since
and it's made it possible for us to whenever anything happens in our business the task
list goes to the person who's supposed to do that work and they follow through with
that bit of the business.
And I've also got it set up so that I've got an admin person or somebody who's checking
that that work is done.
So I always try to build my business in a way where one task is required before the
next task can be done by a different person so that if this one person doesn't do their
work the other person who needs this other work to be done finds out about it and they
say, hey, why didn't that work get done?
And I let them work it out between themselves rather than having to come to me and say,
hey, I didn't get this.
It's all done in a process that keeps things going and if things don't get done, we find
out about it very quickly.
Anytime you have a series of repeatable tasks you can create a series like this and you
can create a follow-up system like this to remind you or your team members or your lead
or yourself to get those particular tasks done and do them in the order that you want.
You can set them up to go out on any day.
So on Day 1 this first tasks goes out.
A week later you want another task to happen, you can set it up for a week later for that
to happen, you know, two weeks later you can set that up.
And you could set it up so that it reminds you over and over again or you can have it
be a one time task.
It's a really cool system and it'll change your business and it'll make it possible
for you when you're doing these deals to make so much more money per hour that you
actually work simply by paying a low paid employee a little bit of money to do this
work for you, to follow these tasks and do this work for you so that you can focus on
the things that make the most money in a business like this which is putting deals together
and closing deals.
All right.
Hope that helps.
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