THE ICARUS DECEPTION by Seth Godin
The world is full of ordinary people doing extraordinary things and you can
Be one of them Audio produced by CONSEJOS PARA SER FELIZ
Who was Icarus?
The man who, we are told, died because of his excessive pride. Made some
Wings of wax for him and others for his father in order to free him from his captivity,
But it flew too high. He approached the sun, his wings melted, he fell into the sea and
Perished Her father had already warned her: do not fly too close to the sun. The lesson
Is that you should not believe that you are better than you are and, above all, that you never think
That you can do what a god does. However, what you have not been told is that Daedalus,
The father of Icarus, also told him not to fly too close to the sea, because the
Water would spoil the driving force of its wings.
It is much more dangerous to fly too low than too high because you think the former
Is safer. We built an area of comfort around obedience and invisibility,
And the result is that we are too close to the waves. However, this comfort zone
No longer coincides with the security zone, which is in the endless creation and in a
Personal connection ever deeper.
The pillars of our new society are the ideas that spread and connect the disconnected.
In other words, in creating art. The bad news is that artists are not invulnerable.
The new security zone is no longer as comfortable as the previous one. That's why I want every
More people put into practice a different way of working and thinking about
his job. This book explains why we should all create "art", for
What it's worth and why we can not wait. The world is full of ordinary people
They do extraordinary things and you can be one of them.
Forced to create art: worthwhile work
Art is what we do when we are truly alive, and an artist is a person who
Uses courage, insight, creativity and audacity to change the status quo. In
Our time abounds the things we buy and the people we hire. No longer
High quality work and skills are lacking. What is scarce is trust,
The connection and the surprise. These are the three elements that make up the work of a
Artist of success. Entrepreneurship, customer service, inventions, technology,
Connection and leadership are the new interpretive, visual and personal arts.
So, welcome to the economy of the connection where, if you invest in products
And exceptional services, you will not have to spend your money on advertising, since the
Consumers will get in touch with you and you will gain more customers. The attention and the
Trust are infinite, but also involve vulnerability, risk and pain. But also
Courage, which is the will to tell the truth about what you see and to own it
What do you say. However, the new economy has ruined the idea that you should
Do what they tell you, and if you do not take risks you can earn a living. Earning a living is
Now more difficult than ever. The alternatives depend on you.
The truth is that the economy of the connection forces us to create art because the industrial age
Is dying even though the remnants of their beliefs and expectations surround us. In 1959,
The psychologist David McCelland published an article explaining why some
Moments of history are distinguished by rapid growth and others not. What
Have in common the greatest success is that there are many people who
It matters to be successful. The question is: does culture encourage us to have important dreams?
Companies now realize that the time employees spend on
Customers creates more value than a new machine. Our success does not consist in being a leader
Of low prices, but of trust.
In the industrial era, standardization was mandatory because without it,
The possibility of industrialization. But in the new security zone we can not find
Surrounded by a mass market, but of individuals, of the few that really
They care about what we are capable of.
The Internet and the economy of the connection have turned the mass economy around.
It is now cheaper and more efficient to manufacture amazing and cutting-edge products for
The natural persons. The consequence of this is that, if we limit ourselves to preventing,
We will not generate growth nor take advantage of the many connections we can establish.
The new economy is like art, there are no right answers, but interesting, and
It works because it welcomes the individual, not the mass; To different, not to normal.
Fortunately, art is not only possible, but inevitable if we give it a try.
In the postindustrial era, art is a habit, a gradual process that allows us to create each
More art. What matters is trust, permission, uniqueness, stories
Which are disseminated and humanity (connections, compassion and humility). Who do we lie
at fault? To the person who listens and who offers us originality and understanding.
And we do not take risks to spread something obvious or trite. In short, we must encourage
The originality approaching with freshness an old problem and adding a human touch
Worth talking about.
Therefore, the connections require an emotional effort. A little more emotional effort
Usually returns a lot. What matters is how many people will miss you tomorrow
You do not return. This reputation offers us the opportunity to forge an even better,
That contacts multiply and increase in value. In turn, the economy of the connection
Allows anyone to take a step and make an offer. You do not need more activity, but
To delve more. Choose yourself and ask yourself how many responsibilities you are willing
To assume before you are assigned.
Today, we are all artists, or at least we all have the opportunity to be artists.
The only thing that prevents us is ourselves. In fact, investors in capital
Risk companies never choose founders who simply want to change jobs,
But to CEOs committed to the human aspect that have decided to undertake
This trip because it is the best and only way to express yourself, lead and connect. Once
More, what is demanded today is emotional effort.
The writer Michael Schrage wants you to ask yourself what you want them to become
Your customers. The industrialist focuses on meeting the needs of the moment
Obtaining a maximum yield. The artist is obsessed with connections and with
the changes. Therefore, your mission is to establish connections that matter. But
how to get it? What attitude to take? With what mentality should we work?
Resorting to myths as paths to travel and chains to break. For example, in the case
Of Icarus, the forgotten part of the story is that we should not belittle ourselves, but rather take advantage of
The opportunities that are presented to us. The supposed Icarus pride is in
Reality the voice to challenge the authority and the guts to rise and express you. Do not
You create the propaganda or you become the person in which they want you to become.
They teach us not to create problems, to follow the leader and to fit in. Also to teach
Obedience, to trust that the system will take care of us and not fly too close to the
Sun. The old system made you popular because you fit. The new one offers you the opportunity
To highlight. Art requires pride and disobedience. The pride of creation and disobedience
To alter the status quo.
If you want to see yourself creating art, adopt new customs. Abandon the habit of ignoring
Negative comments and replace it with the calculation of the borders you have crossed
on day. Sit alone and in silence, learn something new that apparently does not have
Practical benefit and ask people to give you their honest opinion. Invest your time
In animating other artists, teaches with the intention of producing a change and discloses
Something that you have created yourself. Your job is not to work, but to decide what
Do next.
We are not all entrepreneurs, but we are capable of becoming artists, and all
Artists are artistic producers who discover talents, organize shows
And sell tickets. Artists see the world as a series of projects to realize and
Connections you set. Arnold Toynbee studied the visions of the dominant world
In dozens of civilizations over thousands of years and classified them into cultures
Which saw winners and losers, and cultures that focused on reactions to
Challenges
The opportunity is to temporarily give up the disbelief, to put on the habit of artist
And imagine what happens when you see the world of connections as an occasion, and not
As an outstanding problem. In our world, the only alternative is
Excessive pride in which the future belongs to those who are willing to act
As the gods of our myths. Until we suffer a shortage of humility we will follow
Flying too low. In other words, we must commit ourselves to a full life
Of bold and emotional risks. Art is not an event, but a process. When you
Art fails, creates something better.
The obstacle is that we have created a culture that leads us to keep our heads down and
To obey. It is the implied threat that if you take a false step can fire you,
Marginarte, expulsarte and exiliarte of the community. But artists can not be fragile.
Work is a series of projects and problems to solve, not a pristine and predictable environment
Where refined inputs generate increasingly refined results. Being a god is not
Be perfect, but courageous.
Courage is our future, our best and brightest future. Maybe it's the only one
Hope that we have left. This courage is an unexpected jolt, the decision that can not
Change, insistence on a vision or the ethics of a creator. Courage hinders
The short-term commitments of the industrialist. Psychologist Angela Duckworth and others have
Defined elements that, combined, give a person a high courage: perseverance
(Goals and passion for them); Strength (beatings are part of the job); resistance
(Obstacles are a learning process, not a nuisance); ambition; commitment; Y
Flow (engage). Organizations that seek to grow and generate value have no other
Remedy you hire people who represent something, people with courage.
Perhaps the only question we must ask ourselves now is this: is it too late to find
Courage, to invoke your talents? No, as long as you do not blame the system, since this
it does not work. Then why did you trust him?
Think like an artist and be human Art brings vulnerability and its price
Can be the shame, because they have taught us submission, tranquility, do what we
Order and get what we had been promised. But artists look for the annoying truths
Behind the facade. So, when reality comes, it will not surprise us. Sometimes even
She encourages her to arrive. And that means that art is vulnerability without possibility of
shame. For this we must eliminate the artifice, the defenses and the affectation of
Our work and reduce everything to its pure essence so that excuses and
Hiding places
It's okay to recognize that there are people who want to embarrass us, but that
Does not mean that we should accept it. The only way to succeed is to separate
The results of your art of your instinct to feel shame, even though one of the
Community's response to an act of courage is to try to make the brave
Feel ashamed. Instead of rewarding yourself, it strives to silence you by making you feel
shame. But why should we be ashamed to apply our best intentions
To create an art for people who care about us?
The sensible artist's slogan is to avoid unbelievers. If you focus your anguish
And your feelings in people who do not understand your art, you have destroyed a part of your
Soul and you will not have done anything to improve it. Your goal as an artist is to create
An art that thrill the audience you've chosen. Decide who your art is aimed at, improvement
Your connection to that audience and ignore everything else.
Make a list of things you can not talk at work, with your partner or with
Other people you care. What you include in it makes evident the aspects of yours
Or your organization that embarrasses you. Those are the things that you would prefer
Be invulnerable. It is the terrain on which you arm yourself, but doing so precludes
Connections. When you talk about those things, when you take ownership of them, shame
Begins to lose its power and vulnerability is again within your reach.
Remember that it is not up to them to decide how your art is, and do not let them
These mistakes allow you to hide: "busy" is synonymous with "brave"; A mentor
Your life will change; The next step is to wait for them to choose you; And there is a secret
And soon you will discover it. Instead, stop pretending that you are not special, and when it appears
The resistance, you will know that you are winning not against it, but in your struggle to create
art. Resistance is a symptom that you are on the right track. It is not something that should be avoided,
But must be sought. This is the most important phrase of the book, which the artist seeks
The feeling of resistance and try to maximize it.
My colleague Steve Dennis has worked as head of innovation and strategy in two companies
Included in the Fortune 500 list and says the following:
"To occupy a senior leadership position does not necessarily mean that it is more
Easy to break through the fear. (...) As leaders, we have much more to offer than
Limit ourselves to taking the less risky position. (...) If we are going to answer 'no', we must
Know what a 'yes' looks like. And we must be able to communicate it to those we lead. "
Your duty to your team forces you to be clear and consistent with regard to actions
That deserve a "yes". Your job is to use your courage, not hide it. William
Goldman said that in the film industry nobody knew anything. This is also applicable
To your business, that is, do not obey the rules, break them.
And, if a rejection occurs, that means you have chosen the wrong audience. Y,
If you have exhausted all possible audiences, you must create a better art. You define the
Scenario, you decide to whom the interaction is directed and you choose the consequences
what are you looking for. All these alternatives give you an advantage, but also raise the bar.
The audience you choose could be the whole world, the infinite, the mass of humanity.
But you can not like them all. And a large audience will destroy you. A part
Of hard work is to avoid unbelievers and focus on the public who
You have chosen Those responsible for mass marketing and industrialists need to
all the world. But you do not. You just need to capture the interest of a few.
"Create a good work of art" is the recipe of Neil Gaiman to overcome the evils. Yes
The labor market does not smile, if your boss does not respect you, if the world does not understand you,
Creates a good work of art. The writer James Elkins mentions the three necessary components
For a person to become an artist: see, do and start over without looking back
+. First, we must learn to see for ourselves.
That our preconceived ideas and our fears conspire to prevent us from seeing the world
As it is or to practice what the Buddhists call prajna, to accept the reality to measure
Which happens instead of interpreting it as part of a continuous distorted narration
According to our inclinations.
Fred Wilson is one of our most successful venture capital investors
Thanks to his ability to see. He saw that Delicious, Twitter and dozens of companies had potential
commercial. Clive Davis was the genius who discovered or promoted Whitney Houston, Patti Smith,
Dionne Warwick, Aretha Franklin, Carly Simon, The Kinks and Lou Reed. I did not always record albums
Or sell records, but he could see the potential of those around him. Alan Webber and Bill
Taylor were the only talent writers at the Harvard Business School who saw the
Revolution that they described in Fast Company, one of the most important magazines
And never published.
This is achieved through practice. Make predictions based on what you see. Write them down. Everybody
Our wrong judgments offer us the opportunity to review and perfect our
Skills to look at the underlying needs of the market, the
They intervene in success and failure.
Paco Underhill has turned the action of looking at an art. His company, Envirosell,
Analyzes the silent images that security cameras record in small shops
And look at what people buy. Thus, Paco convinced a client that he should expand
The aisles to avoid any rear friction. The result? Higher earnings
Despite the lower number of items being sold.
The most difficult part of the process of seeing and fixing is to set aside what consciously
you know. I myself was an Internet expert and had designed successful campaigns in
The network that I launched in Prodigy, AOL and CompuServe. However, instead of founding a
Search, a chat room or an online auction page, I wrote a book about
The smart things that could be found on the Internet. I made $ 80,000. But the
Founders of Yahoo! made the same investment as me and ended up generating 80 billion
Of dollars with the same information. They saw something that I refused to see.
Successful people are very good at labeling, but the problem is that
Labels make it impossible for us to see what is underneath. Then, when the world changes,
Our labels stop working and we stop seeing the opportunities that are presented to us.
Artists learn to see from scratch. They learn to give up labels, and instead
Bring new things.
Our eyes do not lie, but our brains do. Our vision of the world changes
We see and how we interpret what we learn, becoming blind. And we are blind to
Our blindness. If you can not see, you will never succeed in creating art successfully. If a work of art
In the market is able to change things and you do not understand why, ask a colleague
Let me explain If people listen, go or buy something that you do not understand, investigate
why. If you do not have a colleague to ask, find another. And if your colleague is not so smart
Like you, teach him until he is. Second, learn to do, because
When you know how to do something, your way of seeing things changes. The fact of learning
To do things transforms you and you go from being spectator to participant, from person to mercy
From the system to the person who helps to direct it. This will give you courage to do more,
To fail more often and to improve what you do. If you are afraid to write or correct,
Mount or dismount, you are nothing more than a spectator trapped by the instructions of those
To whom you have chosen to follow. But the truth is that you do not need a guru, but experience,
And the best experience is repeated failure.
Specialized knowledge can prevent us from seeing the world as it is, but can also
Fill the gaps, as well as help us understand how something works and how to
Can be made better. Bob Dylan knows much more about American music history
Than anyone we know. Fred Wilson can describe the details of a
Thousands of successful venture capital investments. And Eileen Fisher can tell you
Who inspires a garment with just a glance. Many intellectuals
Avoid the effort to create art. Knowledge is not enough. They are necessary, but they are not enough.
The third component of the artist's mentality is the blank slate, essential
For the original art. If you limit yourself to a rehash of what already exists, it does not happen
Nothing remarkable; A connection is not established. Art uses limits as levers
To project to a position of advantage. If you change the way you look and if you change the
Assumptions that you transmit to the public, you are on the right track to create a better art.
If your art does not generate the connections you are looking for, you must create a better art, see with accuracy,
Do more accurately and show more courage to find your whiteboard blank. What if
None of this works, changes environment; Seeks a new stage in which to act.
In short, you can risk being wrong or you can be boring.
However, risk implies disengagement from results. How can we be professionals
And at the same time to be unconcerned about what will happen next? Remember that when
You renounce to own what you create in exchange for being judged, you have distanced yourself from your humanity.
Learn your profession, excel in the knowledge of your area of expertise, identify yourself
With your clients and worry about how your work will affect them. But then do it
That you want to do because you have committed to do so. The danger lies in using the
Someone else's rule to measure your art.
If you do not get the results you are looking for, your definition of "good" could be
Wrong or your art is not as exceptional as you think. Or maybe you have not been lucky,
So learn to see better, create a better art and do it again. And, in any case,
Do your best to create new interactions that change the recipient and establish
A connection. The person who cares and acts accordingly creates a work
of art. Something that draws attention is that people
That create art are quite normal the rest of the time, if it means normal means,
Accommodating, submissive or even boring. Steve Jobs was putting the same model every day
Of Jersey and Andy Warhol listened to the same song hundreds of times to become insensible
To sound. The fact that the status of an artist of a person is only one
Facet of his life confirms that art is not something innate. Art carries risk, pain
And effort, and it is unlikely that we will invest in everything we do.
Engineering has the right answer. It consists of a solid set of good
Practices and demonstrable proofs that are repeated over and over again until the answer is found.
On the other hand, the art does not have a good answer, although numerous advances of the engineering
Begin as artistic challenges. Some people saw what no one had seen
Before and had the courage to start from a blank slate.
To unlock, create a blog. If you want, use a nickname and disable comments.
Write every day an analysis of what you see in the world with clarity, freshness
And honesty. Or write about what you want to see. Or about what you teach. This way you will conquer
Resistance, that I would prefer you not to write anything, that you would not speak in public and that
Keep everything a secret. Every morning, your brain will start working on something better.
so bad. So you will redefine the bad and the next day you will write better. And so one and
Again until you acquire the serenity of a job well done.
In short, the worst boss in the world could be yourself. A person who works
At home and then, portable in hand, explores the world while doing its work
It surprises us, just as we admire those who dedicate evenings and weekends to
Study another career or launch a company. Maybe if you work for the worst boss in the world,
The only person you can blame yourself.
The answer is that you hire yourself. This way you will realize that people
With more influence they no longer work, but have found someone to take care of
Of this, although it is also true that they work hard to ensure that they never
More will have to do it again. On the other hand, anyone has the privilege
Of turning their tasks into art, of whatever kind. You can create small connections
And perform small experiments. You can gather time for the great work and search
The way of spending less time on trifles. Do not wait for permission, you can do it
When you decide to accept some rules and choose the ones you are going to break.
An example that you should not follow is that of the students of the prestigious Juilliard School
from New York. Only fifteen students attended the talk and recital of a violinist of
Because they were practicing. What allowed them access to school
Was their ability to interpret written music, but the problem is that what they
Allowed to enter will not serve them at all when they leave, because what will allow them
To progress is to play in a way that no one expects.
As a recapitulation remember that, if you do not have an innate talent, you can have
An innate commitment. Second, it organizes talents and, finally, connects
Disconnected. The best option is to become patrons and surround yourself with willing people
To do what had never been done and to take responsibility for what happens next.
The diversity of market niches, with opposing tastes and different sensitivities,
Means that the masses are now easier to ignore.
I will share with you two simple tactics that will bring out your true fear
And will allow you to face him face to face. The first is to make problem sheets
And solution. In a recent act I asked the attendees to write their real problem,
That prevented them from creating their art, and that they would exchange it with that of the person who was
He was at his side. Everyone would have five minutes to write a solution. How
Did you feel when writing the problem? How did it feel to know that the person from
Side would write a solution? And if that person failed, were they willing
To recognize that the problem was impossible to solve and that its goal was not realistic?
Another tactic is the focus group. You must find three other artists who work in activities
Different goals and to pursue other goals and connect with them in relation to the process
Of your art. The purpose of the meeting is to remind you of your commitment and to
A more original, personal and successful art, and do what you want. Avoid thinking about
The worst case because it is somewhat debilitating and also unrealistic. Fly too close
Of the sun is not wise, intelligent or conservative. On the contrary, in the end we fly too close
Of the waves and wasted the best opportunity of our life.
In the economy of connection, the price of experiments is less than ever; the
Ability to connect, high; And the impact of having huge reason. Do not question your status
Of criticism, and do not feel that the acceptance of a
Project is as if they accepted you as a person. On the contrary, enjoy the joy
Of creation and accepts the pain and fear it entails. The magic of Steve Jobs was not
To be right, but to be sure. These are the true foundations of freedom
True, because you no longer limit your passion and your art to not being afraid, but
Will be part of your work, and only then you can ignore it and work as if you did not fear
nothing.
Another fundamental concept that you must understand is transience. Novelties can not
Stay, because then there would be no room for more. The important thing is to feel at ease
Even with the unfinished, with the cycle of never ending ridiculous ideas, because
Without that no idea is important. You are free to choose, to change, to put everything together
The mess you want Resistance will never create art, so get used to selling
What you have created, to thank, to speak in public and to fail, to see the world as
As it is, to make predictions and to teach others, to write daily, to connect
And lead a tribe.
Scarcity is the main driver of the industrial age. On the other hand, the
Connection thrives with abundance. Connections create more connections. The trust,
more confidence. Ideas generate more ideas. He listens to all the criticisms, but restrains
Your drive to flatter the widest possible audience sector. The market share did not
Is as important as art, and the exceptional thing is to risk a complete failure
New, that which occurs when a new risk is run. When you are exposed to a risk
Unknown, you open the door to a radically new form of success.
We should look at our work as part of a game in which there are movements, not
Failures, with results rather than tragedies. It is an infinite game in which we participate
For the honor of playing and whose goal is to allow the other participants to play
best. These games bring with them the abundance and satisfaction of creating an art that matters.
Art almost never works as fast as you'd like, and the more you need
That works, the slower it will happen. The artist understands that roughness is what
does matters. Do not create art after becoming an artist, but you become an artist
To create art without ceasing. Therefore, the artist is not reassured, but rather
It pushes you to be more committed and to show more concentration, sharpness and uniqueness.
And success is not about winning, but about working harder; When a project succeeds, it lights up
Your computer and get to work. It is the greatest privilege you can imagine.
Real stories of real artists Jill Greenberg is one of the photographers of
Art of the world. Jill chose her own path and began using Photoshop,
A tool that everyone shunned except for a few photographers. Then he looked for difficult subjects,
Like presidential candidates looking like zombies, angry bears and crying kids.
And he did it without reservations. And most importantly, his photos are his. Nobody hired her. From
In fact, art directors often hire photographers whom they ask to be
the............., the .................................
Charlie Osmond has launched several profitable companies that give jobs to hundreds of people
Because it knows how to found and manage services oriented consultancy. One of them is
Triptease, for hotel reservations, which is not an advice, but could redefine
What we see when we share travel ideas on the Internet.
Amanda Palmer is the Internet rock star. Since leaving Dresden Dolls in 2008,
Has defined with tenacity and determination the way in which an independent musician
Can earn a living. Its recent overwhelming success after several years was the
Unprecedented campaign he launched at Kickstarter in mid-2012. He raised more than a million
Of dollars in thirty days without record labels, investors or advertising in the media.
Willie Jackson left his job well paid in a consultancy after being bought
a house. What was his plan in mind? Any. What pushes a twenty-year-old to commit
Crazy like that Life. Willie has made dozens of friendships, established a network
Of trusted colleagues and has done a great deal of work with people in whom
Believed He has not yet become famous, but what matters is that he left the system for
Forging a new life.
Recently, Cynthia Carroll became the CEO of Anglo American, a
A mining company that generates billions of dollars. The first thing he did was to meet
The infamous Rustenburg mine, where every year an average of 40 people die in
Accidents, and close it for nine weeks because it could not tolerate the danger.
He then established a productive relationship between unions, government and mining companies.
Deadly landmine victims have halved and continue to fall. The own
Cynthia aired the dirty rags of Anglo American, explained the alternatives and was exposed
To be criticized, unasuneada and rejected.
Hugh Weber is the founder of OTA, a collective of creators based in South Dakota who
Has become the catalyst for an explosion of creativity and possibilities
Throughout the region. When he began he discovered that "I am not the only one who is involved in
This and I can not do it alone. " The economy of the connection increases the number of craftsmen
Even in sparsely populated places. The task of the organizer of a collective
Is to find the right answer, but the right audience and connect, empower the
Atypical values and repeat this action until a change occurs.
Jenny had a good job in a media outlet in New York, but she wanted
To be a writer. Actually it was already, and good, but they did not publish anything. His work needed
An audience. For ten years, he kept a diary that did not interrupt even with
The arrival of his two daughters. What mattered most was being precise, understanding, discovering
The art in the trip that was realizing. Instead of going from editorial to editorial,
Created a blog that week after week was gaining public. Readers connected with Jenny
And with each other. Two years later, an editor published his cookbook, which
Became best seller in EE. UU. Three days after its publication.
Conclusion "I knew that I had been transformed, touched
By the revelation that human beings create art, that to be an artist consists of
See what others could not see. He had no proof that he had wood
Of an artist, although I longed to be one ... I wonder if he really was called to be an artist.
I did not care about the suffering of the vocation, but I was terrified I did not feel the call "(Patti
Smith).
It is a lousy time to want reliable and predictable demand and to make a profit.
Making things for ordinary people. On the other hand, there has never been
A better time to have something to say, take changes and see the world with other eyes.
There has never been a better time to create connections than things. And above all,
There has never been a better time to create art.
It is also easier to fail than it has been before. But your biggest failure is not to make known
Something and see that it does not work, but what you dreamed to do and you did not because you did not meet
The necessary value. And the worst negative point of your professional resume is the way
Which you did not take, the project you did not start and the art you did not create.
However, you do not have to accept a culture of fear or failure. Art is a project,
Not a place. It is a leap into the void, an opportunity to bring out your genius and do
Magic where there was not before. If at the end of your trip no one stands to cheer you,
nothing happens. At least you've lived. .
We live the first time in history when billions of people are
Connected. More than ever, your work is judged according to what you do and not
who you are. The references, access to capital and pure and hard power are being
Eclipsed by a simple question: do I care what you do? We have forged a new world
For you to do what you are capable of. Without apologizing and without apology. Ahead.
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