[Applause]
[Music]
knowledge is not power knowledge is
potential power knowledge is trumped
everyday by execution and if you really
want to change your life you can't let
the learning you have here lead to
knowledge or become an idiot you got to
let your learning lead to action and
then you can become wealthy financially
mentally emotionally spiritually and
everything else at this point my life
nothing surprises me because every
culture is different in the world all
the countries I work in but we all have
the same human needs and so I hope they
don't make any clothes I've been coming
here for 25 years I think I probably
won't make too many of them on here but
I hope you know they won't be out of
disrespect but I really give a damn more
than culture I care more about the
individual because I've been obsessed
with a question for most of my life and
the question really is what makes the
difference in people's life why do some
people perform so poorly consistently
even though they have every advantage
and why are there some people that
perform at the highest level have every
disadvantage and why are there some
people that achieve everything they
dreamed of and they're miserable how
many know somebody that has every reason
to be grateful for the life and they're
not they're frustrated they're pissed
off they're worried how many Oh somebody
does say I it's chronic
it's chronic in the world and to me
that's failure if you succeed and you're
not fulfilled
that's failure because when you're not
fulfilled you've got nothing to really
give anybody else the problem is when
you are learning in the way we do
curiously learned he was preparing you
for a different world in order
you are supposed to sit passively when
you port your position on the bell rings
and what do you do talk to your neighbor
initiate make shit happen no what are
you supposed to do sit down and what
guys were supposed to do shut up don't
talk to you today's your business you
don't talk to your neighbor you're out
of business who's with me here say aye
if you wait for someone to tell you what
to do in business it's over your
competition is taking you so we live in
a different world and here's the problem
they're still learning the way you were
taught to learn so right now you're all
being very nicely I have no complaint
you're being very sweet but you're
sitting in a passive state and let me
explain why that's difficult who's ever
done this how many of you have ever gone
to an environment where you learn
something could be a university
environment could have been a business
environment could have been a seminar
and you learn something you truly
thought was extremely useful it wasn't
somebody selling you you're like this is
good stuff this'll change my business
this will change my life and you were
excited about it and then you went home
and you never actually applied a
fricking thing that you learned who's
ever done this before raise your hands
and shout I who's done this more than
once AI who still feels intelligent say
I you're confused now I've done the same
thing in the past and I now figure out
what's the problem here how could I be
this devoted dedicated guy commit my
money my time my energy go to these
events work my tail off take lots of
notes and then not apply it and it's
because I was learning in a passive
State because when you're sitting like
you're sitting right now there's nothing
wrong with it but you will not how much
will you remember if I ask you where
were you on 9/11 and you're not even
Americans how many commemorate amoment
when you heard about those planes
crashing in the building you could see
where you were you remember raise your
hand if you can member every detail Wow
tell me where you're on eight eleven you
know I information without emotion is
rarely maintained if there's enough
emotion it's on eight eleven you met a
special person in a special place or not
a special experience you might remember
that so there's a different level of
emotion so one things we want to do is
when you're learning in the traditional
sense
there's not enough emotion in your
nervous system there's not enough
emotion there's not enough energy if
there's one thing we have to have to be
successful I'm wasting my time and I'd
be wasting yours if all we do is
continue to talk this way the reason is
it might be interesting as we go through
some of the strategies you'll probably
excited write them down but in this
level of energy here's what happens
whatever state you're in when you're
learning it gets linked to what you're
learning so if you're sitting here and
you're really comfortable and you're
kind of enjoying this and go wow this is
pretty good or wow that's really
interesting or that could be really
valuable or DME has big keys or whatever
you're thinking right now in your head
if you're doing that in a passive state
then later on when you've got to do
something yeah I'm really going to do
this it's really going to happen and
there's just no energy for it so the
less energy you have the less likely you
follow through and use something how
many follow here say I and so but so you
might say yeah but Tony I've been here
two days and you know it's great to be
here with you but I'm a little tired
it's late in the day that type of thing
what you got to understand is this as a
business owner as a professional if
somebody's going to be the best in the
world at what you do or believes that
you are there's nothing more valuable
than energy nothing moves without it and
the lower the energy low energy things
break down high energy you can build you
can create you can do anything
energy has nothing to do with age food
sleep it's something that comes with a
psychology without the energy anything
else I want to talk to you about to
waste the time so you and I need to
establish a new standard for energy now
here's what I want to talk to you about
you have all these things you want me to
give you in the next two and a half
three hours just make me rich make me
happy give me lots of sex making sure
that I feel totally confident grow my
business 100% I'll give you a couple
hours go for it kid you so here's the
truth tell me if I'm right or wrong
about this you tell me if I were to take
all the things that you say you want and
I was to generalize them up into a
deeper richer concept of what you really
want you don't just want these
individual things like lose weight or
have more energy or make more money or
have better relationship how many would
agree what you really are after is an
even more extraordinary quality of life
that you want as great as your life
you want more more joy more passion more
aliveness more impact more success who
can relate to this here say I then in
order to create an extraordinary quality
of life that's the design it so what is
an extraordinary called life what would
a magnificent life be it's not for me to
define so you define on your terms to me
an extraordinary life is life on your
terms what would it look like if you
really truly without bullshit without
exaggeration could look yourself in the
mirror and say holy shit look what I
created look at the life that I've
created now some of you truthfully could
do that now you just don't do it enough
but I know you want more so let's look
at how to do that I would say to you
there are two master skills I invite you
to write them down two fundamental
fundamental skills that you have to
master to have an extraordinary life
that lasts it's like getting rich
anybody get rich staying rich is a
different thing right and I would just
mean financially rich I mean emotionally
spiritually physically relationship rich
all the riches that are available to us
what are the two skills the first skill
is the science of achievement the
science of achievement and notice I said
science the reason is because
achievement is a science and anyone can
learn it doesn't matter your age it
doesn't matter your background doesn't
matter anything the only thing that
limits you is limiting beliefs but once
you figure out the science for example I
just spent the last four years
interviewing 50 of the most brilliant
financial minds on the planet all people
who are not part of the lucky sperm Club
meaning they actually earned it
themselves they started with nothing
they built billions of dollars and I
want to see what their common
denominators in their work and if you
practice what they teach which is what I
put into a book if you do it there's
zero question what you do I applied what
I've learned the last four years and
tripled my net worth which was already
extremely high and it all just came from
applying what I learned because I went
to the very best on earth success leaves
Clues figured out they're doing did it
myself I teach other people too as well
your body we're all unique biochemically
but not that unique meaning there's
certain fundamentals related to health
vitality and energy there's certain laws
if you violate those laws you're going
have low energy and you're going to have
dis-ease in your body that's what
disease is disease right if you align
with them you're going to have enormous
amounts of energy and you're going to
have an extraordinary life because
you'll have the energy to make it happen
but those are principles there are laws
you violate them you pay the price
whether you like it or not doesn't
matter your beliefs don't matter what
matters is those are the rules
now all of you in this room my bet is
have achieved a hell of a lot you
wouldn't come here the people that need
some like this event the most rarely
come the people they're already
successful to some extent they want more
they've got momentum that's why they
come but let's point out real fast was
it take to achieve I want to give you
what I believe and you tell me if this
is right or wrong and maybe the best way
to do this is to measure it so I want
you right now to think of something that
you've achieved in your life that once
seemed difficult or impossible to you
something that once seemed like it was a
pipe dream like it would be impossible
but today it's in your life that might
have been starting your own business so
now you have it that might have been a
person you wanted to go out with you're
hoping they'd say yes to going out
you're hoping you kiss them you're
hoping you make love to them and now
you're married to them good morning good
morning
you got law of similarity right but it
was once a dream it was once like
unbelievable it seemed impossible maybe
was earning a certain amount of money
maybe it was something simple like how
many of you when you're really young
there was a car that was like maybe even
today there was a car that was a symbol
to you of freedom or success or
something anybody have a relationships
like that something so you wanted it and
it seemed impossible and then you made
it happen
how many can think of something right
now that once was impossible and it's in
your life today solid you made it happen
misuse your hand say I then here's what
I found the best way to figure out how
to duplicate success is to study how
you've already done it so think of that
situation that once seemed impossible
it's now in your life when it was
impossible what made it go from
impossible to your life think about it
well what did you do to take this thing
that seemed impossible and now it's in
your life but I would argue to you that
there's three fundamental steps that
everybody goes through at a minimum if
you took something once the impossible
if we recognize what they are you can go
back to it and you know it works you've
done it before and you can apply it to
anything and I've played it most of my
life and by simplifying it whenever I
really want to achieve something I come
back to these three steps and I make it
happen so the first step is tell me if
this is true for you you became obsessed
by it this thing you wanted you didn't
just want it your hunger for it got
stronger your desire for it got stronger
he's smiling yes was it him good I like
that lucky man mr. thing but you have
this hunger you have this desire but
it's a hunger and desire that wouldn't
go away people always ask me one of the
most common questions I'll get asked by
people in the media is Tony is there a
common trait because you know I coach
all these multi-billionaires now at this
point in my life so I've got guys that
have now become I've coached them but
they're now my friends so people like
you give an idea Marc Benioff estar at
salesforce.com from zero and they're
doing they're going to do this year
eight billion and he did it right out of
one of my seminars came up and told me
you convinced me I'm leaving my company
I'm going to start this business I would
apply the principles you thought he said
it's called salesforce.com
I'm leaving Oracle we're gonna do a
hundred million dollars he thought that
was big now they're gonna eight billion
but I'm coaching these people or get an
idea Sir Richard Branson Richards a good
friend of mine you know 400 companies he
has he's just and you say what do these
people have in common a Steve Forbes
what are they all become what they have
in common is hunger a hunger that
doesn't go away most people are hungry
because things are uncomfortable and I
like how it is and they go to try to fix
it or they lose weight to get the bikini
for a month or whatever it is but the
hunger doesn't last the people that are
most success on the face of the earth I
think intelligence is one of the most
valuable things you human being can have
and develop but how do you know somebody
who's incredibly smart and can't fight
their way out of a paper bag hey so
intelligence is not enough what's going
to make you maximize your ability is
hunger a hunger that doesn't go away so
any area where you achieved your hunger
was sustained you got hungry you got
desires but you didn't let it go how
many can relate to this when you think
about this item the situation you are
hungry you are driven you wouldn't let
it go how many can relate to this AI and
because you got that hunger what did it
do it gave you the drive to do something
which is the second step once
hunger is strong enough and poor you
into action so step two is you got to
take massive what massive right down
massive action is the cure-all we all
know it will be forget it people say I
don't know what to do
here's your did you try anything I don't
know where to start throw up the rock
where ever lands start there the next
person goes by go I need to talk to you
you're the first person after the rock
whatever it takes you can get them going
but what people do is they think they
have to know the answer what they really
gotta do is get into action but it's
step two as two parts take massive
action and effectively execute because
if your goal was let's say to see a
sunset that's your whole goal and your
plan as you start taking action by
running east looking for that sunset I
don't give a shit how positive you are I
don't care how much you believe I don't
care how enthusiastic you are you are
absolutely not going to get the results
together wrong strategy alright so you
have to affect you but if you take
massive action and what you're trying
doesn't work what you do if you have a
sick goal you're on fire for it you're
going to make it happen and then you try
something that doesn't work what should
you do try something else and what if
that doesn't work what should you do and
what if that doesn't work what should
you do come on guys if that doesn't work
what should you do if that doesn't work
what should you do if that doesn't work
what you to do I'll give you an example
how long would give your average baby
rabbits child to learn how to walk how
long would you give you average Salvage
to hit stop it is not a walker
[Music]
you know what are you crazy my kids
gonna keep trying until he or she walks
magic formula no wonder almost
everything all over walks but watch how
many of you like just seeing it when no
one's around
how many thing you sound like hell these
days rats why aren't you a singer
because early in your life someone said
that's horrible shut up
that's terrible don't do that anymore
you're not a singer and you believe them
instead of to keep changing your
approach until you became a singer
there's nothing you can't create if
you're hungry enough if you take enough
massive action and you keep changing
your approach until you find a way to
effectively execute now there is a way
to speed this up and that is to model
someone who's already getting the result
you want why reinvent the wheel right if
you find this woman is able to have this
incredible relationship with her man and
she doesn't bitch about him all the time
they're in love they're passionate about
for each other she's not lucky you want
to find out what is she doing
differently with a man than you're doing
right what's he doing differently with
his woman than you're doing because if
you find that out you're going to find
out it isn't luck there's something
underneath it all and once you know what
that something is and you effectively
execute then you'll a need one more
thing to achieve what you want that's
grace
or some people call it God some like to
call it luck but there is an amazing
thing I've learned in my life the harder
you work the more focused you are and
we're committed you are the more
flexible you are more grace tends to
come to and the more you acknowledge
grace in your life that no matter how
far denied work they're still raised to
be even born this time in human history
I mean there isn't a better time in your
life or any lifetime to be an
entrepreneur than there is today there's
more resources available at your
fingertips it's in your pocket for God's
sakes and ever existed in the history of
the world and it's going to change every
aspect of your life and you want to be
ready to take advantage of that but it's
really hard to take advantage of things
when you're busy not noticing all the
grace that art exists I found when you
acknowledge it's there who can align
with us who's ever felt that sense of
guidance or grace in your life pretty
beautiful so to achieve that's really
all it takes how many of you did these
three steps how many of you became
obsessed about this thing you wanted and
wouldn't let it go and your energy built
in your desire built and then you took
massive action and you know the hell
you're doing but you've maybe changed
enough time so you figure it out and
some grace came to you and it worked it
out who's done this before say I and I'm
here to tell you whatever is not in your
life today that you want go back to
those three steps as basic as that is
that's all it takes and we make it so
much more complex in our minds and
that's why most people don't achieve
they get fearful because they make it
bigger than it is and you can speed it
all up by doing what I've done
throughout my life go find someone who
is the best in the world at what they're
doing and suck out of their brain
whatever they know but there's the
second key lesson because how many of
you have ever done this how many of you
have ever achieved the goal you worked
your tail off to get to and then you
achieve the goal and your brain said is
this all there is
who's have this experience for say I is
not a brutal experience I'd rather fail
because you know if guys like you and I
ladies and gentlemen in this room or to
fail you don't accept failure right you
just get up and try something else
so failure is actually better because
you could still succeed when you succeed
and you're not happy now you're what I
call technically screwed
you really that's demoralizing because
you work your guts out and you achieve
it you're still not fulfilled so the
second lesson I believe is even more
important this lesson if you can take it
home tonight
I'm telling you will change your life
more than anything else I know and I
know it from 39 years of working with
people including myself the second
lesson is you must master the art of
fulfillment the art of fulfillment and
that sounds so basic doesn't it the art
of fulfillment but notice I didn't say
the science of fulfillment why it's not
a science you know why because what's
going to fulfill you my dear you and you
even if your dear friends or family is
not the same fulfillments art if you
want to know what fulfills people look
around this earth you've got to find
what it is that will light you up
because otherwise you achieve and you're
not fulfilled as I said earlier success
without fulfilment is the ultimate
failure you think that if you achieve
you're going to be happy and I'm here to
tell you you got to happily achieve and
that sounds just like changing one word
but it's a different life and in order
to do that you have to decide that
fulfillment is even more important and
achievement and by the way you don't
have to choose when you're really
fulfilled you tend to achieve more but
if you're going to be fulfilled by
something in the future and you can't
find ecstasy in this moment you won't
find it in the future more money more
accolades more acknowledgement more love
more alcohol more sex more whatever it
is it's not going to give you more
ecstasy in the future if you can't find
that ecstasy now it's the most important
decision of your life you could make
today and it could be worth the entire
two days times a thousand the most
important decision that I'm offering you
to think about making today the most
important decision in your life what
would it be some would say who you're
going to marry and I wouldn't disagree
with that that's probably one most
important things your life who you're
going to spend time with us who you
become and if you think the wrong person
life is a bitch or you marry him or her
okay alright and if it's the right
person lights can be magnificent but as
important as that is and I've made the
wrong choice initially on the right
choice for the last 17 years my wife's
been the greatest gift of my life I
thank God for every day but I'm telling
you even more
in that decision because your husband or
wife or your boyfriend or girlfriend
could go away they could die
taking a cancer they can leave you they
could divorce you you're not in control
we all have the illusion of control we
have influence in our control
not when it comes down to human things
the only moving control is what we think
about what we focus on what we feel and
what we experience the most important
decision of your life is deciding you
will be happy no matter what because
unless you do that you won't be and I
can tell you achievement is common
happiness that a sustained is not you
want to be an achiever here should be
your new goal to achieve the highest
level of daily happiness that any human
has ever experienced because if you do
that you'll be the ultimate achiever
you'll dwarf everyone else and you'll
achieve as well so I'd like in the short
time I got left to do two things with
you I'd like to give you some tools more
tools for changing your state so you
live in a beautiful state how many liked
to do that say I I know many of you
about thirty-five and forty percent of
you came here primarily with the idea of
business and business opportunities so
why am I talking about these items how
many of you your business is like an
extension of your identity so they seize
your hands or it's like your child I
make it relate to that right and how
many of you have some children that need
some correction and so I do literally a
five-day Total Immersion on business so
I'm not holding back but in three hours
I'd be sprinkling it but I'd like to
plant just a couple of seeds with you
and there's a unique opportunity then
I'll tell you a little more at the end
that Australian government is created
that if you're an Australian citizen
who's an Australian citizen here awesome
you can go through my business mastery
program and my unleash the power would
end one affects your psychology one does
every aspect of business my promise as
the business mastery program simple if
you don't have a million dollars of
value at a day one you can leave on that
point you can even take your notebook
with you nobody leaves I've been doing
this I help people grow the business 30
to 130 percent like clockwork and I'm
talking about businesses like a company
called home X the largest home builder
and
ago they directly relate to us 3/4 of a
billion dollars of increase in last 24
months or a chiropractor's got two
members of his staff an army of two and
he's doubled his business in the last
nine months right that's what I do my
greatest skill and how do I do that it's
like I've built all these businesses but
it started with one understanding that I
want you to have and that's why I focus
today on achievement and fulfillment
because your if you look at any business
and you want to know what the choke hold
is on the businesses growth it's always
the owner it's always the leader because
the choke hold is in the form of your
psychology and your skills and I would
say to you jot it down 80% of success in
business is psychology and 20% is
mechanics now don't get me wrong I'm a
big believer in strategies because I
know one strategy can save you a decade
of pain one strategy can make you a
million dollars but if you have the
strategy how many have lots of
strategies in the past and then not
follow through those I've done this
before say I that's why your psychology
is the most important part so I'll give
you the details at the end I won't
proceed with you if you want to grow
your business you've got to grow there
is no business that's going to grow
dynamically and consistently and give
you huge levels of financial and
emotional and spiritual rewards without
you growing but you have to have a way
to do it that's discipline that gives
you both the psychological change but
also the skill change some people do
have a great psychology but they know
how to make a great product or service
but they're terrible marketing and today
by the way does the best product win in
the world we live in today yes or no no
which product wins the best marketed
product wins now long term the best
product and the best marketing wins that
would be in the past Apple I say the
past because they're slipping a bit
because they've stopped innovating at
the same level they used to but the
bottom line is if you have incredible
product or service and you have
incredible marketing you're going to win
but we live in a world or shitty
products who's ever seen them as a
product far inferior to your own product
or service and they're making more
business than you are let me see your
hands here say I today
is it easier to market or harder which
one which one it's easier and it's
cheaper but it's less effective
the reason is 15 years ago I don't know
what the numbers are in Australia but I
know what they are in the UK I know what
they are Germany France and the US and
identical numbers about 15 years ago
these 16 years ago now they did the
study and they found that it took an
average four exposures to a product on
average before someone then took action
on average does anybody know what it is
today meaning as of last year 16 16
exposures on average of course amongst
responds so today it's really hard to
succeed if you're in a situation where
you're trying to market and what are you
going to compare to today people have
gigantic budgets that's why you've seen
all these small businesses disappear
more big businesses show up and how are
you supposed to compete with that the
answer is you can but you have to use a
totally different act you can't do
traditional advertising you're going to
have to learn to master what I teach
which is how do you become the expert in
the field so that people come to you
because they want to understand what you
know about it where people seek out you
don't advertise for them because
whatever advertising you have your small
business is going to be very hard for
the people
and that is for every kind of product
imaginable able to do so a lot of people
get down now but just that they don't
understand it is so easy in the world we
live in today to develop a level of
expertise where your marketing is not
marketing than adding value if there's
one way to become wealthy in business
there's only one way to stay wealthy
find a way to do more for others than
who then who then anyone else if you
find a way to add more value than anyone
else in your category you will
completely dominate that market place
and if you keep doing it and you keep
innovating you keep growing you can go
from a tiny little business where
everyone else dominated you where you're
the dominant force
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