in this video I talk to Dave Fox about white hat outreach he's had fantastic
luck over the last few months getting these like really awesome backlinks and
it's through like pure white hat outreach and it's actually you know a
great approach so during this period he got a handful of links but the cool part
is his revenue and traffic doubled during that period so it's a very simple
approach however it doesn't necessarily mean it's easy to do let's get into the
details and by the way we have the templates that we can get to you
the Dave use so sort of the series of emails to send and how to approach this
kind of work so without further ado let's hear from
Dave hey it's Doug Huntington here I'm hanging out with my friend Dave what's
going on hello Dave and I are gonna talk about white hat outreach in this video
Dave you've had some pretty good success over the last little stretch with this
outreach plan so can you give us an idea of the results like before and after
like the traffic and earnings yeah the past year and one of the strategies we
attempted with this site is to do some serious outreach and I was a little bit
leery about it because I've never really like a huge outreach guy but we tried it
and it seems to be like doing really well for us right now and so in the past
like three months we've doubled our traffic from like say 500 users a dates
like a thousand users a day which is pretty significant and it's seen it's
like really affected our like bottom line as well
gotcha did these earnings pretty much double as well yeah like we had a really
like last month was like a crazy good month for us and I owe it at least a lot
of it to the outreach for sure okay you know like you can never say for sure for
sure but it's like the one thing that like is completely different from my
other sites and it's just like this is the most dramatic kind of like boost
I've seen cool it mean like your traffic doubled so it's fair to assume like yeah
all right so this is a little unconventional it's not necessarily like
original but people usually don't take this route yeah I'll just tell folks
like typically you know the outreach that we hear about it's like
you send out a bunch of cold emails to some list of prospects which hopefully
they're like in your niche or related niche and you just ask them if you could
guest post or maybe they you know will insert a link for you in an existing
post and you just you know pray that your shotgun approach is gonna work and
that it does convert I mean I know people can get a lot of links through
sending out a whole lot of emails but this is way more surgical and I guess a
lot more focus it could can be considered like a lot more work but when
you hear the results like it's hard to argue with them so I've heard this
called like ego bait in the past but can you just kind of describe the process of
how you approached it well the way that we did it is like my buddy who I worked
with on the site he was like a background is in like doing cold calls
for different reasons like he does real estate he did some stuff for like church
organizations like charity drives and whatnot so his whole thing was like
reaching out to people to try to get some sort of like charitable thing
happening like at least for the charity stuff not the real estate stuff but like
the charity stuff was essentially like contacting these sort of like
organizations who I guess essentially like you know maybe they don't get a lot
of phone calls necessarily but they're like important in the in the community
and in the scheme of things they're doing like good work and so he was
calling those people and then we decided maybe to try to apply that to like our
site in the sense of like picking companies or organizations mostly
nonprofits they're doing work out there and in the world and it's somehow ties
to our site and so we basically like hit them up and just say like hey we want to
feature you at an interview or we want to like writing an article about you
would you be okay if you shared it with your community and stuff like that and
those people because their sites are so like awesome for to Google because
Google is just like these are nonprofits that are often government-backed people
and they just don't get a lot of social media attention or whatever and so here
we are coming to them trying to like actually like the thing is you're
actually have to like connect with them and research them and then write about
them or talk to them but as a result they share that that article and
Google sees that and then it starts to like associate you with those kinds of
organizations and that's where it starts to kick in how did you find these
organizations well you know it's like you have to be sort of like comfortable
with like searching on Google and a specific type of way where it's like you
just have to be good at like you know doing search queries or whatever so like
we were just looking up you know certain organizations in a certain region that
did a certain type of work and then they just start popping up like there's tons
of them really like and they're underserved as far as like people don't
talk about them all the time so when you connect with them they're kind of like
oh nice of you to connect with us and it's nice that you care and so then you
actually they're all over the place it's just like you have to just sort of like
use certain strings to find them but the key is to actually give a shit about
them right a couple things who you're talking about like advanced Google
searches and looking for footprints so and I'll sort of contrast your model
compared to what other people are searching for so typically the outreach
that we hear about someone will tell you to look for like your keyword and then
in quotes right for us that's a footprint that a lot of people search
for it's a really saturated Channel because that's what everyone says to
look for they have a right for us page that they get solicited all the time
like for people that want to do guest post so there it's a very crowded
Channel what you're looking for is like specific organization in a specific
region and they don't have any sort of like footprints that anyone else is
looking for they don't have a right for us page they don't have a guest post on
their site and right most of the time it may be you like like two or three people
is office staff and you can like call them up talk on the phone email them
you'll get a response back right away right I mean it's probably like quick
turnaround times right yeah well the thing like just in a nutshell say for
instance you have like a hunting site and you're like hitting up other sort of
pseudo affiliates and other like influencers and whatnot and like when
you really could just go to the like the NRA and say like not that you would hit
them up specifically but like something on a smaller level than that maybe maybe
even them just be like hey like I have a hunting site I just did a guide to like
you know how to properly use your or whatever the whatever and and then
you talk to them and they're like okay like the article we're gonna put it on
her Facebook like this is the fucking NRA like not that you know what I mean
so like that kind of thing makes a lot more sense to me because you're like
you're in your niche but you're talking to people that are like seriously like
you know seriously in that in that world you know they're not they're not faking
it at all they're like a fear that they're the real influencers it's not
like just these people that have blogs it's like you know people that have been
around for like a hundred years or like maybe not a hundred years ago like
twenty years or something like that got you now when we're thinking about like
this outreach a lot of people are thinking how can i scale this up I want
to send out a lot of emails as quickly as possible how can I do that do did you
guys try and do that did you try and send out a ton of emails no actually
basically we did the opposite we like well we hired this guy he's like you
know he works for us now and and I was kind of like should we really hire this
guy like we really need a guy on this task or whatever and then he started
doing it and like just paid him and just sort of like my friend was sort of on
his case not I wasn't on his case I just let him handle it and he basically just
sort of like got him to email a certain number of people a week but it wasn't
any huge number it was just like specific people and like carefully
worded emails so then you get links like it takes about a week or two to like you
know contact them set up a an article or an interview or something like feature
and then in the end it's like two weeks later you finish it contact them and you
say like hey like it's done like it's all been sort of like discussed that
with our guy and their people and then it's slow but it's like it works because
it's it hasn't been rushed or anything like that there's no kind of like you
know urgency to it it's kind of like we'll just you know we're all kind of
working to achieve something so and it was a slow kind of drip thing but like
you know we get like a two or three links a month and we've been doing that
for like three or four months and it has the results have been pretty good
because that's when once we had about ten of these links which were just kind
of like with these organizations and stuff like we just saw the traffic to
start to like climb at a really like weirdly rapid pace and the domain
Authority on Moz was going up like weirdly as well and I'm just like this
has got to be like a fluke or something like I couldn't understand why why was
happening because it's just like the other sites we just post content
and like try to SEO the content but in this case it like other things were
happening and do you remember what the DA was before you started and then like
what it is currently yeah I was like basically 15 in the beginning and then
it was like 42 by now Wow and that's insane over just a couple months but I
mean it goes to show like the quality of the links has like a huge impact on the
D and most by the way most the time I tell people don't like watch your D who
cares about your da like it really matters like are you getting good links
in like is that are your rankings going up it's a traffic going on I mean if you
just want a number like it's a good it's a good reference point I was not like I
was not interested in hearing about the DA when my friend was talking to me
buddies it's like hey the DA is like 18 its 19 its 22 and I'm like shut up like
I don't care right and then and then eventually he's like he's like it's 30
I'm like okay wait a second 30 this site is not it's a pretty new site and then
when I got to like 35 I'm like wait a second like this is weird
something's going on and then traffic was sort of reflecting that - so I'm
like could it be those like 10 links of these organizations like could it be and
then I'm like it I don't know what else like we've been like doing a lot of
content this is sort of what I would assume that yeah yeah all right well any
other tips on like running such a campaign kind of like I'm applying to
all my other sites like immediately right because I wasn't doing outreach
that way I'm not very good at outreach in general just because I don't know
like this this method just works better for me because it seems a little more
like polska more something and the people that I'm finding in that type of
outreach are like for my different niches I'm kind of actually interested
in what they do once I like look at them because I'm like you have this site
that's essentially like a lot of affiliate links and stuff and then some
info articles maybe but this really like to me makes it really legitimate because
you're talking about there like this conservatory over here or whatever
what other like affiliate marketers are gonna take the time to actually like
talk to some conservatory somewhere you know I mean I I'm a proponent of like
the high touch outreach where you know the more you interact with the bloggers
that hopefully you want to guest post with like they're more likely to like
except your guest post and just be let you know sort of friendly and this is
like a classic example like you said it's like you're kind of helping the
organization I mean you're they're getting more like recognition they're
getting you know from an SEO perspective they're getting a backlink but I mean
people are talking about the organization and that's good for
everyone that's involved in the organization so yeah it's like it's
gonna take longer you're gonna have to be a lot more like intentional about
like the emails you're sending and like the article that you're writing your
site needs to be like respectable and stuff like that but at the end of the
day it's like you help someone they're helping you out and you know it works
so yeah quick question do you like when you write the article do you
specifically ask them to link to it or do you just rely on them to do it on
their own no we do ask them for sure in the process it like we its kind of
indicated in the beginning I haven't been reading the emails we've been
sending these people lately but there is something it's sort of like hinted at
and then basically like we come back around and ask for it later just like we
see if they're open to it at least and then once it's done we're kind of like
yeah so but we did mention there was like gonna be a like wouldn't we'd like
to have a link if we possibly could and I think that the point of it too like
there's a lot of benefits of this but like you're making an article that you
know that they'll want to link to for sure so it's like based on who they are
like the way that they actually share things to like so if you look at their
Facebook and you're like what kind of stuff do they share versus what kind of
stuff they not share you know it's like you got to make that article shareable
at least to those people that's basically the main goal is to like you
don't really care if anybody else shares it you do want them to share it though
for sure and there's one more thing that's gonna add to it yeah which is
that like it also it like you were saying you have to make your site
respectable and I think that's a good point because a lot of most affiliate
sites really do look like affiliate sites and it makes them look bad in a
sense because just like you know I I see them like constantly where I'm looking
up a topic and sort of like a niche topic and it's just like it's just all
reviews and all just like sell sell sell and you could never even have one of
these articles on those types of niche sites because they look so bad as far as
like they're just so ham-fisted it's like you know it makes you think it
makes me think that I have like sort of make my site a little bit
more respectable yeah and just make it sort of like it affects the type of
content that I might create in general so I'll be like you know before before I
put them like I before I have like ten reviews in the research like say the
recent post is this like all reviews it's like instead of just having reviews
I'm gonna throw a few like more info posts in there to make it look at least
a little more like I care about this topic well-written did yeah yeah
well-rounded exactly cool you know I have a friend who she has like her own
personal brand she's an author and stuff and I was telling her hey you probably
can like get a lot of Amazon affiliate traffic if you wanted to and it took her
a little while to figure it out but she's been able to you know stay true to
her authentic brand as you know as an author and all that stuff and be
respectable be respected among her peers and all that but also have you know some
affiliate articles that specifically target like a buyer's keyword and it's a
matter of like having the right balance and just having like a good looking site
and obviously care about it so yeah it's not just like cuz you can be really good
at that like the affiliate promotion site or
it's just like you're you're good at writing review articles you're good at
like targeting those keywords and stuff but if you if that's all you do I think
and I've suffered from that too it just like it makes your site look like one
big like sales page kind of thing and then that doesn't work for this kind of
outreach exactly you know what I mean yeah totally totally so I think that
wraps it up and Dave would you be able to maybe give us like a little bit of a
template of exactly what is in one of those outreach emails or some example or
something like that just like talk about it right now I mean no no I mean like
for for people you like check out like can we hook them up with a link or
something like that yeah I can like I can ask my partner to dig up an email I
could just sort of like make it generalize generic and then we can post
it cool yep you know place a link for that I don't know what it'll be yet
folks but I'll place the link in the description so you can get that template
see sort of like the process of sort of like what it looks like on Dave side
really appreciate that Dave I haven't seen a template like this out there so
yeah I don't even know what template is at this point it's like I'm
not even looking I'm not even doing this I'm letting him take care of this part
so I'm just like well he's your guy just like you you kind of keep on him but I
don't think people need two people to be harassing right so before we jet well
thanks des but before we jet you know we plugged your YouTube channel last time
is there something you're excited about that you're gonna be publishing soon on
the YouTube channel or something people should definitely check out yeah like
there's gonna be like I'm always a new album in production and that's like the
case right now as well I have some new songs coming out so I try to put stuff
on that channel a lot so I would just say in general that channel is like
pretty active and there's lots of stuff on it so if you like music that's my
little baby over there so you can check that out and comment if you if you so
desire and that would be great awesome what kind of music is there's a lot of
different types but there's like a lot of like electronic music there's some
rock music there's even some like kind of weird kind of chiptune music which is
like retro video game style music things like that like experimental stuff like
ool so check out Dave's channel sounds very
interesting and of course there'll be links for everything below including you
know sort of a template and guide to do this sort of ego bait outreach I mean
ego bait it's it sounds kind of like a weird weird term but really it's just
you're trying to like appeal to the person and like they're cause right so
it's like that's how I would put it cool well thanks again Dave and we'll talk to
you yeah for sure take care thanks a lot Dave appreciate you taking the time
everyone don't forget there's two other videos in this series where we get an
update from Dave and 20:18 and then we hear about the issues he had with
negative SEO so don't forget to check those out and have a look at Dave's
channel as well he plays cool music so have a look
you
For more infomation >> Enjin at E3: Swag Mob Frenzy and Booth Overview - Duration: 1:16. 
For more infomation >> Volkswagen Golf 1.2 TSI COMFORT BL.MOTION 5DRS /Navi/Clima/Cruise/1e Eig/NAP/Garantie - Duration: 1:08. 
For more infomation >> Seat Ibiza 1.2 5drs, APK 5-2019! Zondag open! - Duration: 0:58. 
For more infomation >> Kia Picanto 1.0 5drs, APK 11-2018! Zondag open! - Duration: 1:09. 
For more infomation >> Peugeot 107 1.0 5drs, Airco, APK 2-2020! Zondag open! - Duration: 1:10. 
For more infomation >> Sindrome del Tunnel Carpale: cause e rimedi - Duration: 17:30. 
For more infomation >> Al Bano presenta Jasmine Carrisi e si complimenta con Loredana Lecciso - Duration: 4:18. 
For more infomation >> Uomini e Donne Foto: le conquiste di Giorgio Manetti in vacanza - Duration: 4:39. 
For more infomation >> Gossip 'Uomini e donne', Luigi si scaglia contro Sara ma poi dice: 'Se mi chiama rispondo' - Duration: 4:09. 
For more infomation >> Grande Fratello 15, Barbara d'Urso e Alberto Mezzetti escono insieme: la prova | Wind Zuiden - Duration: 3:22. 
For more infomation >> Números e história corroboram favoritismo da Bélgica contra Japão - Duration: 2:43. 
For more infomation >> Nicola Panico e lo scontro con Luigi Mastroianni: 'Vuole solo visibilità' - Duration: 3:53. 
For more infomation >> Números e história corroboram favoritismo da Bélgica contra Japão|x3and1baller - Duration: 2:44. 
For more infomation >> Le Foto Shock di Loredana Lecciso e Al Bano - Duration: 3:35. 
For more infomation >> "FALARAM DEMAIS E FORAM EMBORA PRA CASA " ENTREVISTA DE NEYMAR - JOGO CONTRA MÉXICO COPA 2018 - Duration: 1:24. 
For more infomation >> Arlindo Cruz recebe alta de hospital após 1 ano e 3 meses internado - Duration: 6:29. 
For more infomation >> Mercedes-Benz E-Klasse E 220d Limousine Automaat | Comand | Multibeam | Parkpilot - Duration: 1:08. 
For more infomation >> Túlio celebra 8 meses de namoro e Fátima Bernardes se emociona - Duration: 5:42. 
For more infomation >> Renzi: "La villa da 1,3 milioni di euro? Adesso ho un ottimo stipendio" - Duration: 3:06. 
For more infomation >> Peugeot 108 1.0 E-VTI PREMIÈRE MET ACHTERUITRIJ CAMERA - Duration: 1:05. 
For more infomation >> Depilazione per uomo: consigli e trucchi per una pelle perfetta - Duration: 0:53. 
For more infomation >> Patricia Abravanel é colocada contra a parede e seu salário no SBT é revelado - Duration: 2:41. 
For more infomation >> Volkswagen lança sedã compacto Virtus a partir de R$ 59.990 - Duration: 8:38. 
For more infomation >> Renault Clio 1.5 dCi 110pk Intens (R-link/Privacy Glass/Park. sens./Park. Assist) - Duration: 1:14. 
For more infomation >> Kia cee'd 1.0 T-GDi 120PK GT-Line - Duration: 1:09. 
For more infomation >> Dethleffs Globe4 6401 t - Duration: 1:07. 
For more infomation >> Saab 9-3 Sport Sedan T 195pk Navi Ecc Hirsch Pdc Trekh Cruise 17" Skirts Stoelverw. Tel. 1.8T Norden - Duration: 1:10. 
For more infomation >> Hyundai Kona 1.0T Comfort Plus - Duration: 0:53. 
For more infomation >> 80 Amazing Tree Stump Ideas for Garden | DIY garden - Duration: 10:32. 
For more infomation >> The Myth and Reality of Joseph Stalin's Order No. 227 "Not a Step Back!" - Duration: 29:45. 
No comments:
Post a Comment