- So then, it's official. T Series has just become
the most subscribed to channel on YouTube.
Whether you like it or not, it's fact.
Let's boil down some of these astonishing numbers first.
At the time of recording, T Series has over
sixty-seven million subscribers.
They have contributed to over fifty billion
YouTube views. That's the equivalent of
every single person on the planet watching
six and a half of their videos, which are predominantly
Bollywood music videos. T Series have published
over twelve and a half thousand videos on their channel,
average one hundred and twenty thousand subscribers
a day, which is over three million subscribers a month.
But if there is one analytic you could find fault with,
one chink in their armor, that would be views per video.
Many only average in the range of hundreds of thousands.
Of course, there are those that range in the
hundreds of millions of views, which incidentally
T Series are never shy about boasting about.
But that does reveal a discrepancy in the demand
for content that T Series supplies.
Hello everybody! Thank you for joining us today
on this video and thank you to all
of the vidIQ community who join us everyday
and post awesome comments. My name is Rob.
If this is your first time here in these glorious
YouTube surroundings, we are the YouTube tool
and tunnel that aims to help you get more
views in less time by educating you on your
YouTube journey. I work extension which will help
you research YouTube, analyze videos all to your channel
and take actionable steps to help grow your channel.
It is free to download and there is a link
in the description. Now let's be honest,
we probably don't need to offer T Series
too much advice. Although, they could post
a little more consistently in their community tab.
They have just toppled the previous king
of YouTube, who sat on that throne for
seventeen hundred and fifty days, which is
nearly five years. That would be PewDiePie who's
numbers are also somewhat eye watering.
He also has over sixty seven million subscribers
at the time of recording. Along with nineteen
billion video views. That's every single person
on the planet watching two and a half of his videos.
He's published over three and a half thousand videos
and he gains around thirty thousand subscribers a day.
Although, that's four times less than T Series,
which partially explains how they've been
able to catch up so fast. As for views per video,
well PewDiePie averages millions- way more than
the average T Series video, but it's not had
a single video go over one hundred million views.
T Series on the other hand has had uh... lots.
Now I'm not going to pretend to know anything
about Bollywood music, but T Series kind of feels
like half a dozen of the most popular Vevo music
channels from different artists, all rolled into one.
All you need to do is take a look the YouTube
music topic and see it's one hundred million plus
subscribers to realize how popular music channels are.
T Series is essentially the YouTube Indian
music channel of choice. Although I do appreciate
that this is a huge generalization, so don't
quote me on that. The bottom line is, multi-artist
music channels are super popular and they
tend to come with advertiser friendly content
which is a double win for YouTube in this
post 2018 ad-pocolypse world that we live in.
So T Series are in the perfect YouTube category
for rapid growth and they state themselves
on their channel that they are India's
leading music and movie studio. But that only goes
part of the way to explaining how they've grown
so quickly and so big. For this, we have to look
at the entire nation. It's all to do with
demographics. Let's start with the headline statement.
Over one point three billion people live in India.
And while English is widely spoken,
there are twenty two major languages spoken
in the country. Now thanks to a certain country's
previous colonial adventure's, Western culture
is a part of everyday life in India.
But it's not a two way transaction.
The western world hasn't embraced Bollywood
as much as Hollywood has been exposed to India.
So when it comes to language relevant content
that fits Indian culture, it's much more likely
to come from the source, which is India.
The problem has always been distribution and consumption
of it's contents on YouTube in India.
The sad fact is, they are generation behind
when it comes to internet access...until recently.
You see, back in 2009 barely five percent
of India's population - remember that's
one point three billion people - have access to
the internet. Let alone have video quality
internet speed. By comparison, internet penetration,
as they call it, is around seventy-five percent
in the U.S. and has been that way for the last decade.
In India, however, internet users by total population
has risen from five percent to over thirty percent
in the last decade. That's over three hundred
million people coming online. There are now
more Indians using the internet than Americans.
And there's still another billion waiting
to be hooked up. You can start to see how
all of these analytics filter down to the
individual creator. If only five percent of
Indians have access to the internet in 2009,
imagine how many of those actually watched YouTube,
and how many of those wanted to be
video creators on YouTube with access to enough
technology and internet speed to do that.
T Series started producing YouTube content in 2011,
right as the internet spike was beginning in India.
The YouTube landscape there in India is like
it was here five or six years ago.
When I talk about here, I'm talking about Europe
and North America. It is the wild west.
Almost any YouTuber with any amount of talent
right now has the opportunity to go big
because there is just so much demand
but yet, so little supply. So if you are a YouTuber
in India, get your camera, press record, and
upload today. Don't worry about this video,
stop it right now, and get on there.
So while the great YouTube journey
begins for many video creators in India,
T Series- already one of the largest music labels
and movie studios in a country with
one point three billion people- have already
been at this seven years. They are operating
at a highly advanced level in a very young
and inexperienced YouTube market.
That's why they have several T Series channels
in different languages which already have
millions of subscribers and can all feed off of
each other. I'm gonna try and describe T Series'
advantage now in a unique way.
Remember "Back to the Future"- I'm sure
you've all seen it- Martin McFly goes into the future
and buys the Sports Almanac, which gives him
all of the results for the past fifty years
in his current time period. So his intention is
to jump back to the present for him and then
make loads of bets on sporting events that
he already knows the results of for epic wins.
- And if you're interested in dust we have a
quaint little piece from 1980's, it's called a Dustbuster.
- That's the advantage T Series has.
They have the content, they have the knowledge,
now the audience is arriving who still is
trying to workout what YouTube is.
However, all of this still begs a question.
Despite all of the factors in T Series favor,
is all of this above board and legitimate.
If we assure you most of T Series subscribers
are from India, then YouTube is saying around
twenty percent of all Indians who have access
to the internet subscribe to one music channel.
Sub bots are the easiest claim to make, but T Series
are somehow artificially inflating their subscriber
count. But surely YouTube would know all about
this if the largest channel on the planet was
up to such mischief. Unless, it was in their own
interests. You see, one very logical
conspiracy theory is that there is a huge digital
LAN grab in India right now. As all of these
hundreds of millions of people come online
for the first time in their lives, they've
being exposed to all of these services
and products. And can you imagine the status
symbol of having the largest YouTube channel
in your home country. Which service do you think
you might want to use. Google? YouTube?
Hmm... I'll leave the rest of the conspiracy
theories to your imagination. Let us know
what they are in the comments below.
We'd love to read them. Now let's not forget
about the fallen hero at this point, PewDiePie.
Whether you like his content or not,
and the controversies he sparks- to be honest that's
bound to happen with any channel of his size-
PewDiePie epitomizes the individual video
creators dream. He, along with video creators such as
CaseyNeistat, Jane Dawson, Lily Sing,
have inspired a generation to share their
message on YouTube. Although it may be harder
than ever to breakthrough with saturation and
big companies and huge productions
taking over on YouTube, PewDiePie does remind
us that it is possible to be the largest
YouTuber on the planet. Will it happen again?
Perhaps there may be an individual Indian who's
going to do that. We'll just have to wait and see.
Now one last thing. This is the latest video
in our doubling down series. In other words,
when you find successful content, you should
produce more of it as quickly as possible.
Especially on trending events.
In the run up to T Series passing PewDiePie
as the most subscribed channel on YouTube,
we ran an experiment setting up a livestream-
showing you realtime subscriber counts of both
channels. We gave it a juicy title, appropriate
video tags, and within the hour it was
being watched by more than three hundred people.
So we decided to keep it running.
Now a few hundred people may not sound a lot,
but when you have it livestream running at
twenty four seven, the watch time does add up
and it caused that channel to go absolutely insane.
Now we're not necessarily saying you should just
livestream sub counts, but we do encourage
you to try out weird and wacky things
sometimes on your channel because you may end
up ranking for the search term PewDiePie.
And this video timed at the precise point T Series
overtakes PewDiePie is our attempt to tell YouTube
"You like the content we've already sent you.
We've got some more, share it with your audience."
Alright then. Let us know in the comments below
are you #TeamTSeries, or are you #TeamPewDiePie...
or #neither. Let us know in the comments below.
If you want to know more about the
double down concept, we've got an awesome
video right here and an even better video
on keyword research down here. We'll see you
on either of those videos right now.
Enjoy the rest of your video making day!
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