T-Pain: How do you shake up old-school industries
and make a mint doing it?
To find out, I'm about to cook some bugs,
cleanse my privates,
and risk my life to conquer an old fear.
I may break my nose, but it will be good TV.
♪♪
I'm T-Pain.
You know me as a musician. [ Laughs ]
But what you don't know is that I'm a businessman,
and I'm obsessed with finding the newest tech...
Science!
...newest food,
newest culture, newest everything.
Oh, man.
I'm taking my curiosity on the road
to meet the entrepreneurs who are defining the future.
I've been an entrepreneur all my life.
I'm gonna get a feel for their companies
and find out how they turn their ideas into reality.
We raised a few million dollars.
Genius!
This is "T-Pain's School of Business."
[ Laughs ]
Everybody knows T-Pain loves cars.
At one point, I had 36 cars all to myself.
It was bad management.
The only thing I hate about cars is being in traffic.
It's bad everywhere.
It's traffic, which is why everybody has been talking
about ridables as the solution for traffic.
In the next five years, personal electric vehicles
are projected to become a $40 billion a year global industry.
That's if people like me can get out of their cars.
I'm not sure that's gonna happen.
So far, my only ridable experience
has been the original hoverboard.
We all know what happened with that.
Fires, explosions, small batteries on big motors.
The first time I got on a hoverboard,
it was at Snoop Dogg's house.
♪♪
And now he has a T-Pain-sized hole in his wall.
I am so sorry.
That was not my intention,
but I told you not to try to teach me
how to ride that thing in the house.
I'm going right now to meet my homegirl
Rose Wang from InMotion,
a company that wants to get people out of their cars.
I'm the CEO of InMotion USA.
What I take care of is revolutionizing human mobility.
Getting more people into
using sustainable electric transportation.
When you look at cities and urban settings,
you see a lot of urban congestion, carbon emissions.
So our job here is really to educate people
about what there is to use for sustainable transportation.
Remember, kids. You're not stuck in traffic.
You are the traffic.
Rose is taking the car out of the car dealership.
Instead of carbon-emitting, traffic-creating cars,
Rose's dealership is selling electric ridables.
Rose co-created the Scooterboard
along with a group of Chinese engineers
she found through social media.
Her genius is that she came up with the idea
to sell not only her creation, but a fleet of ridables.
You're actually standing right next to the start of it all,
Scooterboard.
It looks like a scooter, but it rides like a skateboard.
That's more my speed right there. [ Laughs ]
What do we have here?
These are the Hovershoes.
♪♪
They're the first prototypes in the entire western hemisphere.
-Man. -Basically, a hoverboard,
except without the middle bridge.
That wouldn't be me. I'd immediately do the splits
right there, right in the middle.
Would you like to try the Hovershoes? I need space.
I'm gonna fall pretty dramatically.
Rose has me convinced to give these ridables a try.
Now, the scary thing is, I'm pretty clumsy.
I don't have that much of a good balance,
so possibly, may break my nose.
But it will be good TV, and that's what we're here for.
Oh, boy.
Why don't you put one foot on, see how you like it,
and then we don't have to commit
to both if you're not feeling it.
I'm already 'cause I'm --
[ Breathing heavily ]
You want us to show you first?
You're gonna have to because --
[ Laughs ] -All right, all right.
So you just start with one foot at a time.
If you keep your foot flat just like this, there you go.
None of this is happening with me, at all.
It seems like an easy thing,
but my brain and the way it works.
It just takes a few minutes.
[ Sighs ]
Why don't you go for a ride on the P1F?
-Does it have handles? -Yeah.
Let's do the mini E-bike.
Here is the throttle. -All right.
Okay, and don't forget the most important part.
[ Horn honks ] The horn.
That is the most important part.
[ Horn honks ]
All right, let's get this show on the road.
[ Laughs ] This is it.
This is the one.
[ Laughs ] Out of the way.
I don't think he needs any help.
T-Pain: Why ridables?
It started really when I was in my full-time job.
It actually took an hour at least to commute
into work every single day.
Being frustrated with the commute,
I knew there had to be another solution.
That's when I got in contact
with the engineering team in China,
and we started talking about solutions.
And so we started out with Scooterboard on Kickstarter.
That actually reached its funding goal
within the first 48 hours. -Oh, boy.
-Yes. -Yes.
So that gave us the confidence to move forward
and really build a company around it.
Pizzle tip -- Have something for everyone.
Rose wants to be the car dealership of the future?
She's pretty much proved that she's well on her way.
What gave you the courage to dive
right into entrepreneurship?
I've actually been an entrepreneur all my life.
I was born in China.
I came from a pretty impoverished area.
I would love drawing in my day care.
I started selling cartoon characters for 25 cents.
-Good lord. -And then in high school,
I started importing Asian cosmetics and beauty products
into the western hemisphere.
And I made pretty good money.
I don't think my strength is in a 9:00-to-5:00.
I wanted to do something where I could
change our society for the better.
Get out there and make it happen. Exactly.
♪♪
So what did we learn today?
I mean, Rose got me out of my car.
[ Laughs ]
Rose hated her commute.
I mean, we all do, but instead of complaining about it,
she did something about it.
Start your own business around your problem,
create the solution.
Just find something you hate
and start something to get rid of it.
Can't do anything about your dad.
You got to figure that out on your own.
Persistence, people.
Laugh in the face of adversity.
Get your shit together, and maybe you'll be riding
the streets in style like T-Pizzle.
Coming up on "T-Pain's School of Business,"
can there be a billion-dollar maggot out there?
I'ma see for myself.
[ Laughs ] Aah!
That was terrible.
Then I meet a woman who's disrupting a whole industry.
Would you want your penis to smell that way?
If you know anything about me,
you know I don't [bleep] with bugs.
Not even a little. Nope.
But apparently, they're about to change
the face of agri-business as we know it.
I don't know it, but I'm here to meet Sean and Pat,
cousins and founders of Grubbly Farms.
They create animal feed out of baked fly larvae.
They're cooking food for chickens.
Animal feed is a $70 billion a year business.
And that's just in the U.S.
I don't know if you guys know what a unicorn is,
but it's definitely not a horse with one horn on its head
that shits rainbows and pisses mayonnaise.
A unicorn is Silicon Valley talk
for a business that has a billion-dollar valuation.
Grubbly Farms has the potential to become a unicorn.
I don't like bugs, but I do love money.
What's going on? -This is Grubbly Farms.
-Yeah. Welcome. -Surprisingly clean.
So what's -- what's the operation here?
We're developing a sustainable
processed fly larvae animal feed.
What was the motivation behind, "Yep, let's do this"?
Sean and I were living together at the time,
and he actually came to me and proposed ideas like,
"I think bugs are gonna be the future."
And surprisingly enough, I'm actually terribly,
terribly afraid of pretty much all bugs.
We got something in common, then.
So that's cool, all right.
Actually, the original idea was to create a burger patty
out of insects that we could sell in Southeast Asia or Africa
as the kind of Westernized version
of what they eat over there.
So we actually blended grubs with black beans
and baked it into a burger patty.
-You sure did. -And being completely honest,
it was kind of disgusting. -Yeah.
We slowly realized pretty much how big of an impact
raising insects can have on the planet,
and that's what led us down the path
to raising black soldier fly grubs.
Here you can see our actual first product.
So this is the dried larvae.
I am ready for the smell of this.
They actually smell pretty good.
-Oh, that doesn't smell bad. -Right?
-Smells like old bacon, but -- -It's a bit nutty.
Ohh.
See, that's not bad, right?
You can't even tell they're bugs.
I can very much tell they're bugs.
[ Laughs ] You can't tell those are bugs?
Yeah, they're not too bad.
For chickens.
Ohh. -You want some?
For TV purposes, we're gonna say I had them.
So, now that we've seen the end product,
let's go take a look at and see how the grubs are actually made.
Oh, shit, this got big.
♪♪
This is a bin of the grubs.
So below this dirt, which is actually the grub poop...
Oh, God, it's moving.
...there's thousands and thousands of these guys.
Oh, boy. This does not feel great.
Kind of oddly satisfying, feeling them crawling --
It's not. It's not. Not even a little. Not even a little.
Here's a pocket of straight grubs.
Oh, that's way worse.
-[ Laughs ] -Aah!
That was terrible.
That was bad. That was bad.
How do we get from this to what I held earlier?
That actually starts with basically breeding flies.
How does one go about breeding flies?
That's actually where the secret sauce lies.
They breed very well under natural sunlight, obviously,
but getting them to breed under artificial conditions
is quite difficult,
and that's actually what we've been focusing on. Jesus.
Once the babies reach about this size
is when we actually can start feeding them the food waste.
In this barrel, we actually have some spent brewery grains
that we pick up from a local brewery around here.
The larvae will eventually come up to the surface,
and we take a portion of our larvae population,
let them mature, and then continue the breeding aspect.
-Absolutely. -But the majority of it
goes into the rest of the processing.
These eventually turn into our end product.
Over 50 million tons of food waste
every year are landfilled,
and food waste actually decomposes into methane,
a greenhouse gas over 20 times more harmful
to the environment as CO2. -Jesus.
So by the larvae eating through this,
it's preventing greenhouse gases being emitted.
-Right. -And offering a solution
to the food waste issue that the United States has.
This is our old sifting machine.
It separates the substrate from the larvae.
All right, let's get this going.
[ Laughs ]
There's so many bugs in there. Whoo.
What this actually is is the larvae poop,
and this is actually a pretty high-quality fertilizer.
-Substrate is -- is -- -Poop.
Has a bunch of different potential industries
that it can be sold into. -You selling shit?
-Yes. -Yes, we are.
The super dope thing about Grubbly Farms
is that their main source of income
makes more of their source of income.
Grubs become flies, making more grubs.
Ka-ching. Grubs eating food waste --
companies will pay for that trash to be hauled away.
Ka-ching.
Grubs pooping becomes fertilizer.
Ka-ching.
These larvae shit money.
This is kind of our old-school version,
but now I'm gonna show you what it looks like
when you step this up into the more industrial commercial look.
♪♪
The will come out of the oven dry.
This is really what the product
that you pulled out of the bag earlier.
Give me some of that. Ahh.
They're not moving now. -Nope.
This is much better than earlier.
T-Pain: Coming up on "T-Pain's School of Business,"
I'll meet some chickens.
Cute chick.
[ Laughter ]
See what I did?
Grubbly Farms has found out the direct reason
why you want to sell everything.
It's just way more money.
They sell the larvae.
They sell the shit.
They make more larvae.
You come back, make that into food, more larvae,
then they just keep shitting and keep producing more money.
But the one thing that could [bleep] up all that process
is if the chickens don't like it.
Tell you what, they got chickens in the back.
[Bleep] focus group right in the Goddamn building.
-Want to hold them? -Is there a process?
Is there a certain technique?
Pat: No, you just put your hands around the wings.
-Yeah. -And if they start flapping,
just drop it like that.
[ Laughs ]
If you want to walk a couple paces,
and they'll come charging, hopefully.
Please don't charge. You're charging.
You're charging. I just said don't charge.
You can take it running.
They'll come right after.
Yeah, that's some "Jurassic Park" shit
that I'm just not prepared for.
Chickens do come from dinosaurs.
Oh, my God.
[ Growls ]
Ohh.
Want to hold a little peep?
I will hold a little peep.
Yay.
Oh, this is lit.
Oh, don't walk off the edge, buddy.
Cute chick.
The focus group was a success.
But I still got a lot of questions for Sean and Pat.
Where do you guys see the business going?
How big?
How big would you say this is gonna be,
being that there's a $70 billion pot out there?
I think there's definitely gonna be
a billion-dollar insect company
within the next five years, if not multiple of them.
We're really looking to work with
as many other insect producers as possible
just to help get the entire industry off the ground.
Once it gets some traction,
then that's when the real competition will begin.
You really got a dope product that kind of --
I don't see how it's not paying for itself.
It's getting there.
The insect industry, there's still
a stigma of insects in western society,
but I feel like we're on that tipping point
that it's becoming adopted more and more over time.
Here's my question.
Do you even notice the flies anymore?
Do you even swat at them any more?
-Oh, no. -Not the soldier flies.
They're the most chill insect ever.
Okay, that makes sense.
Just feels like being pooped on a bunch.
-It happens. -Some people like that.
[ Laughter ]
Well... [ Laughs ]
I guess you're not wrong.
I'm sure some people do.
Grubbly Farms is what I now believe to be insect gold
by offering up a more healthy and more sustainable alternative
to everything that's happening
in the animal feed industry right now.
All that's left now is scale, growth,
and [bleep] billions of dollars.
Coming up on "T-Pain's School of Business"...
I learn that you can never be too clean.
What's happening now?
Am I playing a tree in the school play?
It's super hot in Atlanta all the time.
My back is sweating right now. Swamp everything.
Nobody wants that. So I'm about to meet somebody
who's gonna cure all this swamp ass,
hopefully mostly for the club and afterwards.
A lot of dancing going on.
A lot of swamping that's building up.
Beatrice Espada.
She's the founder and CEO of The Honey Pot,
and she's capitalizing on the popularity
of the wellness industry.
In fact, the global wellness industry
is now worth almost $4 trillion.
There's only been a few companies
telling half of the human population
how to take care of themselves, and that's the vagina industry.
Which I found out, a lot of them are ran by old dudes.
These big companies, they've been using the same
formulas for 100 years now.
And here comes Beatrice,
cleaning up the feminine hygiene industry.
Tell me what we got going on here.
We are a plant-based feminine hygiene system.
Hmm, okay.
So we do external vulva washes and pads and wipes.
Just a whole slew of things.
Everything that women need to take care of themselves.
Okay. What are your thoughts
on what we like to call big vagina?
Most conventional menstrual products
are cleaned with a chemical soup that is chlorine bleach,
acetone, furans, dioxins, formaldehyde even sometimes.
Women have a lot of issues
because what they're using on a monthly basis, right --
Absorbing that.
It's absorbing all those things. Oh, boy.
How does one go about getting into this --
-Getting into this business? -Yeah.
Honestly, I had an almost year-long
bacterial vaginosis infection. -Okay, now.
Which, that shit was terrible, right?
That'll make you figure some shit out, won't it?
And so yeah, it's crazy.
I'm so sorry.
One night, you know how, like, right before you wake up,
sometimes you dream.
The lucid kind.
Lucid kind of a dream, right?
And I was sitting down with one of my ancestors
just like I'm sitting and talking to you,
and she basically gave me a list of ingredients and said,
"When you wake up, try it." -Okay.
I literally woke up, wrote it down.
But I just put it together in kitchen ingredients.
And I tried it, and it was like a gift, and it worked.
That's how I cut my hair the first time.
My uncle came to me in a dream and told me to do it.
-Are you serious? -Yeah.
-So you see what I'm saying. -Absolutely, yeah.
That's why I'm not, like, "You're crazy."
No, I totally get it. -So it makes sense.
I was working at Whole Foods at that time.
I was thinking like,
"Damn, I see all these brands coming in here.
Maybe I need to develop a brand."
And then it was just, like, light bulb.
T-Pain tip -- follow your dreams.
Literally.
If somebody comes to you in your dreams and say you need
to take care of the rest of the vaginas in the world,
then absolutely go do that.
This is how I used to make my stuff.
Everything kind of starts off with water.
So this is like a coconut oil,
kind of like a Castile soap.
So I don't need no gloves?
-You're good, bro. -Nothing.
You could drink this shit if you wanted to.
-You sure? -I promise you.
I get that it's natural.
You know what else is natural?
Bears. They'll [bleep] kill you.
[ Laughs ] -Look at that.
-That sure did do that. -Really nice foam.
Let me see what's going on here.
Would you want your penis to smell that way?
It's a little minty.
It's just different.
-The smell is amazing. -Okay.
Is there a big team involved?
There is only six of us.
Okay now.
But we just wrapped up an investment round.
We just raised a few million dollars.
That's what the hell I'm talking about.
And when you're in a consumer packaged goods company,
you have to go to a supplier,
which they call a co-packer, right? Okay.
-They have testing. -Okay.
-They have everything. -Yeah.
It's like having that type of investment partner.
Yes, there's only six of us, but we've got, like,
a machine back here... -Right, right, right.
...that we can just pull on for anything.
Star wipe, bam.
Now we're gonna practice what Bea preaches.
We're gonna research the wellness industry
right from the inside in a dope-ass spa.
So we're about to give you a veggie facial.
We're about to feed your skin.
Bea, when you started making your product, right,
did it seem like people thought that you were crazy,
trying to go to these different stores and companies?
We got into Target, right?
We were very fortunate because the buyer went
to her hair dresser to get her hair done,
and her hair dresser told her about Honey Pot.
So in this instance, Target came to us.
But that's the easy part.
When they say yes, now you're, like, "Oh, wait.
That means I got to find some money," you know?
When a big retailer wants to carry your product, congrats.
Now you have to actually make enough to stock the shelves.
That takes money from investors, people.
What's happening now?
Wow.
Woman: You're getting organic spinach leaves.
Am I playing a tree in a school play?
Yes, so that this restores the pH balance of the skin.
All right.
One of the things that people said that I was crazy about
is because when we were raising the capital
to just get into Target with the washes and wipes,
I knew that we had to figure out a way to then launch pads.
A lot of people said that I was crazy
because they were like,
"You haven't even found the money
for your washes and wipes."
You got to be a little crazy to be in the start-up life.
You have to really believe that you can do anything.
T-Pain: Bea started in her kitchen,
mixing up these ingredients
that she got from one of her ancestors.
And now she's part of the multi-trillion-dollar
wellness industry.
That's [bleep] awesome.
People are always gonna say you're crazy.
And people, they don't know what the hell they're talking about.
So the moral of the story is,
take advantage of your craziness.
Because whether it's new transportation,
animal feed, or feminine care,
you got to be kind of crazy to dream up the future.
Class dismissed.
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