- How to pick the best private-label product
to sell on Amazon.
Hey friends, this is Daniel Aundunsson here
and in this video, I'm going to show you
our scientific proprietary method
for finding the very best product to sell
as private label on Amazon.
This is completely unique and something I invented myself,
so it's something you haven't seen before
but it is absolutely going to blow your mind.
It is that powerful.
I promise if you apply this methodology,
your odds are going to be as high as they can possibly be
of actually finding and sourcing and selling a product
that will have massive long-term success on Amazon.
I'm talking about the kind of product
that once you launch it, it just goes boom
and it explodes in a good way.
Let's hop on over to my computer and I'm going
to walk you through this step by step.
All right, now we're really diving into the good stuff.
So step number one is to identify the product.
Here is a full chart from Infinity Code
that we give all members to really explain
this phase of the process, this step,
and I want to show this to you here.
So first step, is to basically there's like a step
I'm not showing you here that's market research,
that is shown inside our Infinity Code
but this is a crash course, so for our purposes,
it's enough to show you like this initial niche stages.
So basically if you look at some niches
and I'll explain its thing here in in more detail,
this is just an overview to start.
If you look at you know different niches on Amazon,
you'll want to select one
based on some initial surface level research
and then from there you will
have a couple of product opportunities that you identify
to be promising based on again some surface level research.
Now where things get really interesting
and completely unique and different in our methodology
to what anyone else is doing or has done
and it's because we invented this system
is you want to do what we call validation.
So out of those opportunities you identify,
you want to pick the best ones
and you want to actually validated that
so you run what we call a product validation test on Amazon
so you literally will actually test
selling this product and don't worry,
it doesn't mean you're gonna have to go
and do a lot of work and invest into it and all that stuff,
it's not gonna take a lot of time.
This is something that's very simple,
if there's a couple of days, I'll show you how we do this
and very inexpensive like 50 bucks or something
to validate the entire thing
and what this is gonna enable you do
is to truly make an educated
data-driven scientific decision
as to what product to go for and sell
because you see 99%
or basically every Amazon seller
bases their decision making at this critical point
in the process like this is the most important decision
you'll ever make is what product to sell.
That will literally make or break you.
With the wrong product, you will struggle and just give up.
The right one, you will like William,
like just crush it immediately.
And you know like our other students
that have gone through this.
So myth validation.
You will literally get data from Amazon
like from their Ads and and everything.
Like you literally test selling
and actually sell a product on Amazon to validate it,
to validate that ideal.
Well like every other seller isn't doing it this way
and they will look at surface level data only
even if you're using some sort of tool or resource software.
To break it to you frankly,
it is just kind of like a marketing gimmick.
Anything like that, any tool to me is rather useless.
It can give you some insights
but it's all surface level data.
Nothing like that is good enough
to make this critical decision based off of.
it seems easy, it seems quick but it's just not good enough.
Like it just doesn't cut it
if you want to really be successful.
We literally use zero tools in this part of the process
because nothing beats like the science of it
like the actual real data which we want to get,
we have to get to really make the best decision
but from this space,
what you arrive with is a validated winner.
Like you will know for a fact that what you have
is going to be successful, pretty much, you know
is extremely likely.
And then you, don't stop there
because you might validate a few products.
Now what you'll do is to get even clearer
on what to move forward with
as you collect sourcing data only for those validated ideas
and you will match the validations with the sourcing data
to create pretty accurate projections into the future
as to what this product would look like
if you met the head with it and got it up and running
like literally exactly how much profit would you make
from Ads, from organic, everything like that
and from there you select the winner.
So you might do the projections for like
let's say three products and if,
when you've gone through this rigorous research process,
the highest ROI activity of all is this process.
You should come out with something super solid
that pretty much will just succeed easily,
quickly on its own as I'll show you here
within this entire methodology on how it's all done
but it's really like the only way to really do it
in my opinion so that you truly succeed
until it's scalable and can continue
to put on products and be successful.
Pretty much everyone has it completely backwards.
Everyone like truly
goes really cheap on this stage
and then really makes that decision way too fast
and doesn't look at the data and just uses a quick tool
to make a decision in a day and then they move forward
and then they focus all their energy on the marketing
and they think that's the problem.
Like I don't know how to market it,
I need to try all this different tools and different methods
and more marketing, more marketing
but you're doing it all backwards that way.
It's completely wrong because if you do this right
and you choose the right product,
you pretty much have to do no marketing.
Like the marketing will just take care of itself
because you have something that is a winner.
Like you have something that people want to buy
and that is a really great opportunity that's open.
So once you have identified that,
you move into sourcing with that product.
So now let's talk about this process in more detail.
So the first step in identifying your product
is to do what are called product research
and this is this like surface level data-driven research.
So eighth, what you do is just go to Amazon
and browse inside the targets niche or category
you've selected and it can be any niche or category,
that's not the most important thing.
All niches can work.
It's not about your niche, it's about your product
and more specifically as about your search terms
which we'll talk about.
So you can select any niche.
If you have a passion for it, that's the best thing to do.
Select that and if you go to ryananddaniel.com/directory,
that will take it to this location on Amazon
to browse inside the target niche.
Number two is you dig into the subcategory,
so within the niche, find something that you're
even more excited about or passionate about
and if you love coffee for example, which I do
(laughs) I love coffee.
I think a lot of people love coffee.
It's just an example though, don't just select that
but for example if you like coffee,
then you could go into coffee makers,
maybe you're interested in that.
For example personally, I love French press coffee
so I might look at French press coffee makers
and coincidentally actually we know someone,
one of our students that has been incredibly successful
selling a French press.
No reason for you to do that,
none of what I'm about it tell you here are examples,
our recommendations is you're much, much, much better off
doing this process on your own
and having it come from you
and trusting in your ability and the process
but just an example.
Then number three, you want to gather product data
and this means BSRs or Amazon Bestsellers Rank.
It's in the screenshot here
You can see I have circled where you find that number
so in this case we're looking at a product
in the sports and outdoors category
and again this is just an example as a foam roller,
as you can see it's just randomly selected.
Nothing to do with anything that I think you should do
or is a better idea than something else.
But you look at this number and you collect it,
and then you want look at the number of reviews
which is right above that.
3033 for this product and you want to do this
for you know at least three of the highest ranking products
for any given idea.
So if you're doing this, let's say,
you're in coffee makers, you might look
at a couple of different types of coffee makers.
If I look at French press,
I will want to collect, like type in French press
or go into French presses through the category
there on Amazon and select the top three best selling ones
and collect this data from those
and then repeat with any product ID.
Any product ID is like a different kind of product.
So if it's you know a different kind of coffee maker,
then that's a different product ID.
Right, so I hope that makes sense
like French press is one kind of product
and there could even be different product types
within French press that I don't even know about,
like plastic French press or glass French press.
So you can definitely look at that too.
The main thing here is to collect the BSR,
best selling rank which you see there
and the number of reviews for the top three products
for the most relevant search term.
And if you do, type in the search term like French press,
like just keep it simple,
the most relevant self explanatory term.
And then when you do this,
you will look at the first three products and rank,
and there's a note here,
"Do not include sponsored Ad placements,"
so there's gonna be like a sponsored Ad placements
for pretty much every product and it's Ad sponsored
in the search results.
So don't click on that product and collect the data on that
because that's not what you're looking for.
You're looking for the top three products
and I'll explain in just a moment why.
Then before you analyze the spreadsheet data
and identify the top ideas.
So you want to collect this on a bunch of products
like at least ten ideas.
Preferably, like 25 or more.
It's worth putting the time into this
and I'll talk more about delegation but I'll just have
my team members like you can have a virtual assistant
that costs like three hundred dollars a month,
a full-time do this
and collect like five hundred ideas for you or something
so you can really look at all of those
and see the best ones.
You put this in the spreadsheet
and you know I don't think I'll, yeah,
I'm not showing that to you here
because some of the things you have inside
of Infinite Code is obviously
only for our students there but we have a spreadsheet.
It's just simple you just collect this data
but you can do what we've done there
like we color code the spreadsheet
so it will give you like a green color event,
if something is a good idea and then recommend if not.
Then this is what you want to look out for
and that's how you can color code
and conditionally format the spreadsheet.
So when you analyze the data that you collected,
you want to take the averages from the three products.
So let's say, for French press you collected BSR
and number reviews for the top three french presses
you found, you want to average the BSR number
and average the reviews and then you want to look at this,
so the BSR, the average should be under 2500.
That's generally a good sign because this means
that there's a lot of volume.
If the BSR is higher than 2500,
there's probably not, I mean,
there could to be a volume but chances are
that is not really as exciting
as something that has lower volume
because these are the top three products remember.
So you want to see that the average
is below 2500 in general.
You also want to look at the number of reviews
and the average should be under 200,
that's generally a good thing
because that's a sign of competition.
But again, these are just benchmarks.
You have to take everything else into account.
This is kind of like good has rules of thumbs
but even if none of this is true,
you might still want to look into the product.
It depends on your experience level
and things like that as well,
but the minimums, absolute minimums, I recommend
is that the BSR is under 10000 for the average
and the number of reviews,
the average is at least under 500 to 750.
So if someone meets that criteria,
you are free to look at this idea further.
But if it's not, I would skip it
because you can find something better.
There's some other considerations as well
you want to keep in mind when you look at the product.
For example, you want to make sure that the weight
and size make sense for you.
So you could sell a product of any weight and size on Amazon
and be successful at it but if you're just starting out,
I'd suggest you try to find something
that isn't absolutely humongous or extremely
you know heavy.
For example, I would not suggest
you try to sell a car on Amazon or something like that
but it doesn't mean that it all has to be
like small and light because yes,
you may pay more for shipping
and you will pay more for shipping for larger items
but if the profit margins are there, who cares?
If you're starting out on a shoestring budget,
then generally speaking you want to find something
that's smaller and lighter
because it's gonna be cheaper to start.
But again, you can start at five units
so even if it's quite large, it might still be fine.
And bear in mind that you know just like
the majority is always wrong,
most people are only looking at small and light items
because that's what everyone tells them to do,
so I'm gonna tell you that you're free
to look at large items and there is so much more opportunity
oftentimes with larger bulkier items now
because there's way less competition.
Just bear that in mind.
You can still find amazing opportunities
that are light and small but this keep that in mind.
Complexity of durability, so this is more important
in many ways because I would not suggest you sell something
that is too complex or fragile.
Fragile is more like kind of a gray area
because it depends in what way it's fragile.
If it's completely natural like for that product
to be fragile, of course that's fine.
You just have to be careful
with how you package it and things like that.
Amazon knows what they're doing with that
and if your suppliers or also knows once they shoot,
being the manufacturer, then that's fine.
But if it's one that would break an accident very easily,
that could cause problems
and also if the product is very complex,
let's say like a laptop or something,
I would not suggest selling that
when you're just starting out especially because
it will require a lot more knowledge and support
on your behalf and potentially that will cost you
a lot of issues.
So try to find something that's pretty simple
and straightforward,
and that's gonna make your life easier.
Doesn't require special permits to sell this.
For example if it's a weapon,
you probably don't want to be selling that to start
unless you can actually get the permit or you have a permit.
You may want to look into it though.
Maybe it's easy to get that permit
or maybe you know it's just a paper from the manufacturer,
but he does want to be mindful of it
because don't select something that you just cannot sell
like I've looked at things such as medical devices
and then found out that, oh I need to actually
be a licensed like medical professionals to sell this
and then of course I'm not, so I didn't pursue that
even if I probably could with a licensed professional
at my site but this wasn't worth it in those cases
for me to look into that.
So just be mindful of this sort of stuff.
And is the product dangerous?
So like a gun or a weapon,
you probably don't want to sell that because of liability.
It depends, of course,
but if it's on the backend like kill a person,
put someone's house on fire
or probably worse like kill their pet
or their child, be very careful
because it's just not gonna be a pretty situation
if you're selling something dangerous like that
and something goes wrong.
If you're selling something more kind of dangerous
or like an ingestible,
I'll talk about a bit more later
but you probably want to source it domestically
and then oftentimes you can get the liability insurance
off the manufacturer on your sights,
you don't have to go and get that yourself
but the main point of the dangerous is that
then you would probably want to get
a liability insurance policy this can be very expensive.
So we want to stay away from that especially if you're new
so you don't have to worry about that
or pay for anything like that at the beginning.
Now, twenty plus dollars at the minimum
as the average selling price was the product.
So do not select anything to start
that's less expensive than twenty dollars to sell.
Like when you're selling it as a seller,
you want to get at least twenty dollars per sale.
And of course again, this is not a black and white
kind of binary thing.
There's no right and wrong really,
you could sell something that's two dollars
and make a lot of money but it's way less likely
and you're probably much better off in general
starting out selling something that's at least $20,
so that you can make a lot of profit fast
and you don't have to sell thousands of units
to make property you can just sell like one a day.
And the higher the price,
the more likely it is to have great profit margins
when you sell it.
And especially important is the profit per sale
in your pocket.
So when starting out, it would be fantastic for you
to have something that's at least 40, 50 dollars
because now one sale could be like 20, 30 bucks
and some products like it will be like a hundred bucks
or more per sale.
So that becomes very much a lot easier for you
to be successful with quicker
and just like with weight and size, by the way,
99% of people are doing the wrong thing
and they are looking for cheaper priced products
instead of like much higher priced products
like above $100.
Many go look into those kinds of products,
you'll often find that you basically will have
almost no competition
and being profitable is ten times easier
because all you need is a few sales a day
and you can be you know profiting
like two three hundred four hundred dollars a day
and already have a great profitable business
and all that really matters in business is profit.
Now, let's move into product validation.
So here is our protocol addition checklist
and I had to blur some things out here
because it's not fair to our members in Infinity Code
to just give everything away for free here
especially these sort of resources that they have paid for
and paid to access.
So I still I want to show this to you
like the most important things for you to know now.
The other one some more kind of like specific details
that you don't have to have you know really to start
but of course it's gonna just help you a lot more
if you have it but this is the basic checklist that we have
and I'm just going to go and show you
like the steps that you need to actually go ahead
and do the validation.
So let's actually go back to this checklist here
and first thing is to find the product ideas right.
Because I've already showed it you,
so you want to find some product ideas
that you really are excited about
through what I just showed you
and select those to validate,
then really what you want to do is you want
to just create a basic listing.
So for whatever opportunities you selected,
it could be one two three or more,
what you need to do next is you want to create
a basic listening so when you create a basic listing.
So when you create a basic listing,
that allows you to do the validation.
And what I mean by basic listing
is just when you're inside of seller central
like your seller will come to Amazon,
you just literally click create a new listing
and then you'll input a title just like
you know two bullet points
and then one sentence for the description and that's it.
And you need a UPC code, you can use as resold,
one that costs like a dollar.
It's fine for this because this is just something
you'll take back down.
It's just like a seven day test.
So all you need to do is is do that
and then find one good image, upload it and that's it.
So you just need that very basic simple listening.
It's not the site to convert or sell at all.
It is just to run the test
and you want to identify you know
like what are the main like three, four
search terms for this product,
what I believe are the most searched for terms
and just like logically think about it.
Don't overthink it, don't use any tool
that's completely useless for this.
Just logically think what search terms would I use
if I were sir for this kind of problem on Amazon
and when you type it in this the search bar on Amazon,
you will actually get suggested search terms.
That's where you can really get more ideas
because you can do five for these tests,
even up to ten if you wanted to test that many.
I recommend like three to five search terms here.
That's more than enough and then you will just put those
in the title so let's say we have like
for the French press example,
you have the search term French press
and then you have another one it's this glass French press
and then you have another one
which is like black French press.
So if you selected those three terms, they do want to test
and you should ideally see them in the search bar
like suggested results when you type it in.
It should already be like to suggest the term
because it means that there's certainly some volume for it.
Now you select that term, all those terms
and then you just put them in the title.
So for those three, what I would do is like
black glass French press.
Then you've included all of those three in the title
and that's what you need to run this test.
That's all you have to think about,
don't think about anything else.
It doesn't have to be a fancy title or anything
but then of course, next thing is to buy
like five units or so and shape them into FBA.
So once you've created that basic listing,
you can create a a fulfillment order
and now you just need to identify five units or so
to run the test and well how do you do that?
Now it's extremely simple
because you just need five like random units.
Don't sell someone else's brand
that you're not a lot of sell,
you could find like a wholesale brand that you can sell
or there's an unbranded piece of inventory.
So my favorite ways of doing it is just
either go to like a local store like Walmart
and buy it from there and then shape it into Amazon.
Or you could buy it off of Amazon, ship it to your house
and ship it back in.
Or you could go to a site like Aliexpress
and usually you'll find anything there unparented
if you want to do that.
This is probably best unless you know you can sell
some wholesale brand and then you shape that in.
And it doesn't matter if someone else is selling
the exact same thing already,
you'll still do it this way.
Create a new listing and run the test
because it's extremely unlikely that you won't be able
to do that for like seven days to run this test.
You know even if it really should be a part
of some other listing because the product is already there
like Amazon won't allow more than one listing
for the same product,
it's fine, if you do the test like this.
It doesn't matter and you're gonna put this like that
for even days or so and then you're gonna take it back down.
So never had any issues with this
and you just want to make sure you can get this validation
up and running this test by creating the basic listing
and having five units or so shipped into FBA.
And that's it.
Now I'll show you like the data components
before you can actually choose the winner.
So when you set up the product
like once you have the inventory in FBA
and they're listing goes live,
you just turn on an exact matched campaign
with sponsored Ads which is right inside South Central
and these are the exact settings you want to use.
So you want to set up one campaign.
Select an average daily budget of 10 to 20 dollars.
Duration should be one week.
You should select manual targeting
and default bid, put there at two dollars.
Always do this, always use this exact metrics.
They're like this for a reason
and then you provide your own keywords
which we just talked about the search terms
like five to ten maximum, never more than ten
because it will ruin the test.
Even three is fine, three to five
and then the match type will be exact match.
Now you just run this for like seven days
and then you look at the numbers
and this is how we analyze the data.
So the benchmarks for Amazon Ads per search term,
so these are individually looked at
for any given search term,
remember this is an exact match campaigns,
so you're getting the exact data on the exact terms
and if you set it up like I just showed you,
the Ad should run for like seven days
and since is there in these search results for seven days,
you'll collect all the data coming through that search term
for seven days, like the real hard data.
This is not guesswork.
You're not using some tool that's just making stuff up.
You're actually running an Ad
that's collecting the real hard data
and now you can make a real heart cold
scientific winning decision.
So what you want to look at are these four things.
First we have impressions.
So you want to look at this now you have it for seven days
and you want to see that during those seven days,
this search term had at least 250 impressions
and it will show in your data.
So the number of impressions in your Ad report,
the sponsored Ad report are the same
if you use these metrics and and you were showing up
as I'll show you in just a moment how to make sure
it is showing up.
When you look at those metrics,
that's the real hard data.
So if you have 250 impressions,
that's the amount of searches
that search have got for seven days.
So now you know exactly what the shirts volume is.
So remember we looked at the BSR to give us an indication.
If it's high or low based on
how much this product is selling,
if you look at those three top products
and then look at their BSRs we can get a good indication
if they're selling a lot or not
which is an indication of volume,
but that's the best we can do without running this test.
Now we can look at their actual true data,
no question about it.
Then you want to look at the click-through rate
or CTR which is clicks divided by impressions
and this should be 0.25% at minimum, why?
It's because this is an indication of buyer intent.
If the click-through rate is lower than this,
it's an indication that people aren't really interested
in either the product that you're testing
like that kind of product remember,
it should be representative of what you are
actually wanting to test,
so if you want to test up French press,
and then use the terms black glass French press,
well that's exactly what you should be testing.
You should find the black glass French press
because that's the ID you have for the product.
So it should be above 0.25% the click-through rate
because that's an indication that yes people
that come through the search term
are actually looking to buy something
and they are looking at what they're seeing
because if less people are clicking yours,
it's either because your product isn't interesting to them
or, and that kind of product
or that this is a search term that's too broad
and people aren't really in shopping mode.
They're just kind of looking at stuff
or browsing for something else.
Now third thing is Cost Per Click or CBC.
This would be zero, sorry, $1.5 or lower
and if it's in the UK like in pounds or in Germany in Euros,
or something else, it would be a roughly the same amount
in that currency.
So you can just to do a currency conversion
to figure out the number there for that currency
but it should be about 150 US dollars
in terms of like the actual cost.
So if the CPC is below this, it's a good sign.
If it's above this, it's a bad sign
because if it's above it,
it means there's a lot of competition and you'll probably
struggle to at least be profitable on the Ads
and you also have a harder time ranking organically,
so we're looking for something that's a relatively
like open opportunity in terms of like less competition.
So the lower this number is,
generally speaking the better of course.
If it's high and this isn't necessarily a bad thing,
it might just mean that there's a lot of value here
but if it's a pretty open opportunity,
it should be at least like not higher than 150.
Remember our parameters,
we were setting our CBC at $2.
We're going to pay $2,
as long as the cost is the cost per click,
the CBC is below $2, your Ad is going to run.
So it is only if the cost per click is above $2
that the Ad wouldn't run.
And if that's the case you definitely want
to just forget about it because unless you're a more
advanced experienced seller,
this is gonna be too competitive
and it's not an ideal situation for you.
So if it's above $2, your Ad doesn't run.
Now you you can just strike this opportunity out,
it's not validated but if it's below 150, great sign.
And remember, impresses and quickly rates,
they also meet their relevant criteria.
So now, you look at sales and there's no sales
actually needed at the product validation phase
because we're not, we haven't designed the listing to sales,
so don't be surprised if you don't have any sales.
You don't have any reviews or anything
but if you have sales during the seven-day test
and you should price your product about average by the way.
I know if you have sales,
that is a fantastic sign.
Because if you're able to sell this,
this way without optimizing it at all,
I mean you don't have any reviews for anything,
that's a fantastic sign,
and especially at the ACoS
which is the average cost of sale
that you also see in the Ad report,
if that is below the expected profit margin
you have as product,
now that is really an incredible sign
and this does happen quite often actually.
And when that happens, you just proved this opportunity
because you already did a test
and basically if the ACoS,
the average cost sail through the Ad
is below the percentage number of your profit margin.
Let's say your profit margin is 30% and the acres is 25%,
like through that sorcerer,
the test was actually profitable.
So just imagine what will happen
when you get your profit margins to increase
which you'll do with time for sure,
plus you get your listing up and running
and decide to convert it reviews and everything
like your ACoS would be like five percent or lower.
So you would be making a substantial profit
through that search term.
This is the way we look at it right
and if we see any of those incredible signs,
of course this is a green light that,
"Hey, this is totally proven, it's gonna work,
"pretty much guaranteed."
But if it's not, as long as you know,
these criteria are met,
then the opportunity is validated.
You have something that looks like a great opportunity
based on cold hard data so like science.
And note if the search term is ri+
like I mentioned the ACoS, it's the same thing,
then it beats anything else.
Now you've literally proven that it's gonna work.
And here's an actual example for you.
So this is a validation campaign that's completed
and if you look at this data here,
you can see that as it blurred out the exact terms
but you can see that two of them had
like the most impressions by far
and if you look at those two, you can see that one of them
has a much higher click-through rate.
Remember that's clicks divided by impressions.
So one is 28 the other one has this 10.
So the first one doesn't meet our criteria
but the second one does, so the click-through rate
both with that criteria with the impressions
but only one that meets the criteria
with the click-through rate.
Now when we look at the CPC,
it's a bit higher for number two
but it's still within our criteria of like below 1.5
and you can then look at the sales, right.
So number two hat sales and the ACoS is 27%.
In this case, the profit margin is at least 30%
maybe 40% on this product
but it definitely is higher than 27%
which means that this search term
was not to be profitable in this test,
so that's a clear winner.
Now we've got one validated search term
which means that this product is basically validated
but we have another clearly validated term there
with sales and a 5% ACoS.
So now we have at least two search terms,
we can move forward with
and this idea is very much validated
because the test even here was profitable.
So we can't get any more certain than that.
That's it's gonna be a good idea to sell this product.
We've already basically made money
if we only look at those two search terms,
if you had this awareness before
and we only, you knew to only run these two search terms
because we know they're the best,
we would have made money like right away
with this simple test.
So when you do optimize it,
it will all improve like 10 times.
Now, example number two.
This is similar to the first one, another example
and you can see that there's some opportunities here
but by far the most interesting term
is number three based on this test.
So good click-through rate and CBC is below 150
and we have sales and ACoS of 50%.
That's still obviously not as good as the other one
but I know for certain it will go below 30%
with some time like improving the product
and and things like that.
Optimizing it as I'll show you here
a bit later in the in the crash course, in another video.
This would definitely go into the green and be profitable.
So those are some examples for you.
Now let me talk about why picking a winner is critical.
This is literally the most important stage
in the entire selling on Amazon process
is selecting the correct product and a winner.
Like a product that's basically guaranteed to succeed
and the reason is that there's just a 90 day difference
between what's gonna happen next based on what you select.
If you select the right product then, like William,
you will experience just an incredible start
with your product like a month to selling
over $10,000 worth of that product.
Like that kind of thing will happen
with the right product and it will just explode.
Like it would be so easy.
Any marketing, all that sort of stuff,
like all marketing strategies and tactics
become almost like irrelevant because it just,
it will just work.
Like just the simple things that Amazon price of it
is gonna be enough with the right product.
If you don't have the right product,
that's when you're gonna be searching
and then scrambling and being confused
like doubting yourself and and thinking things don't work,
you know and then looking at all this, everything's to try
and test and all these marketing strategies
and stuff and nobody works
because you just don't have the right product.
And it's just a tremendous awkward struggle.
It's like trying to push a rock like a massive rock
up a mountain versus like pushing
like a tiny ball down the mountain,
like that's the difference in your experience
when you pick the right versus the wrong product.
And like I told you,
pretty much everyone has it all backwards.
Everyone believes that picking the product
is simple and easy in a way where you can just do it
kind of randomly by guessing
and using some sort of random tool
that you think is reliable but it's not
and it's just not the way it works,
they're completely backwards.
This is really where you should put the energy and effort
to really find something that is good and validated
through scientific real cold hard data on Amazon
and be certain that you're selecting a winner,
a right kind of product like the right opportunity
to then source and sell a product into.
It's all about the opportunity, the conditions
and more precisely, it's all about the searcher terms.
Because with any one product,
you could be very successful with the right search terms
and totally unsuccessful with the wrong set of search terms
so really what this boils down to
is not only like finding a good opportunity
in terms of the product type
but also a fantastic opportunity in terms
of the actual exact search terms you're going to focus on
and target at the beginning and I'll show you here
in just a second how to really work with those search terms
to promote the product and be successful right away,
and why when you select the right search terms
and then search the right product into it,
things will just be extremely easy
and marketing will this happen almost automatically.
Like you don't have to put any thought and effort
into it basically, it will just happen
and you have much, much bigger things
to think about and worry about,
than some you know strains,
random or different kind of marketing tactics.
So this is why picking a winner is critical.
It will make or break you
and when you have the right product
and you fully validate it,
the opportunity, the ID and found
like really good search terms that have amazing data,
every will happen easily.
This is critical.
And here's to go deeper and explain why this is the case,
why it works this way.
I want to show this to you.
This is what we call Amazon's flywheel
and Amazon is set up in a way
that is really, really clever.
Like visiting extremely extremely clever
and actually if you look at pretty much all successful
like online sites and things like like YouTube,
they have a similar sort of engine of growth.
Every business needs an engine of growth
and this is Amazon's engine of growth.
So let me explain this to you and again,
so it's YouTube still have very similar engines to Amazon
but Amazon specifically, you have this engine of growth
and what happens is that
the more their selection increases
meaning the more options customers have,
the more products are on Amazon,
the better the customer experience gets.
People have more options, better pricing, things like that.
Now when the customer experience increases,
that means there's more people that are gonna come to Amazon
so the traffic of Amazon increases.
Like there's more people coming to the site again and again
and telling other friends and everyone is coming to the site
because it's good.
Now that means that more, more sellers
are also gonna want to sell there
because it's a bigger and bigger opportunity
and what does that mean?
Well that means that the selection is improving even further
which further improves the customer experience,
this further increases the traffic
and again, it increases the number of sellers.
So it is a vicious upwards cycle here
that happens and when this is happening,
what is happening to Amazon as they grow
is they can actually have a lower and lower
cost to structure per product.
So they're able to set up
like their incredible infrastructure which they've done
to shape all over the world and fulfill and deliver
at record-breaking prices and speed and their cost structure
is lower and lower per product.
Which means that the prices for the customers
are again even lower,
and all the customer experience also gets better
because the prices are lower, they don't pay for shipping
and it happens in like two days or a few hours
and this is how it works
and this is how Amazon just keeps growing
and growing and growing as this flywheel spins
and basically Amazon is unstoppable,
and that's the magic, right.
This is really the secret sauce to how Amazon works
and you might be wondering like okay,
we were just talking about product research,
how is this relevant for me.
Well, when I say picking a winner,
I basically mean picking a product that aligns
with Amazon's flywheel.
So a product that really fits within this model they have
and I've mentioned before like we want to work with Amazon
as a business partner,
we're not trying to take advantage of the system
and then break their rules
and then you know basically have them kick us out.
We're looking to build a relationship
and be someone of value to them as well
as them being a value to us.
So we're looking to be a value,
massive value for our customers
but also to Amazon as your business partner here.
So when you help increase their selection,
that's when the magic happens for you too.
So when you're able to identify like a gap
or a great opportunity to come in and fill a gap
when it comes through a selection,
it could be a better price product
because most likely we're not gonna actually look at doing,
we're gonna rather look at the other option
which is like a better product.
It could be a more premium product.
I remember it distinctly with my first ever product
that in a few months time went from like first order
being $258 to like $70,000 in sales in one month,
all from that initial investment
because I had huge profit margins
but I also came in and created
like the first really premium version of that product.
So my profit margins were through the roof
and I really filled a gap because there's always
a certain percent of people that want the best, the finest
or something slightly different to what is already out there
or something, there's an improvement that everyone
wants now or something.
So this is the magic.
If you do what I just showed you
to identify your product and it's validating,
it basically means that it's right on the sweet spot here,
it's within this flywheel
and sometimes you find something incredible
through the validation.
Something that just blows your mind that's incredible
and it's really filling a gap that's valuable
and you'll see it in the data when you do the validation
and this is why when you do even actually
search and release this product
that is really filling this gap
and bringing a lot of value to Amazon
by basically improving their selection.
Now like it just will explode,
like that product for you will just take off
and it's amazing.
That's why you want to go beyond just picking
an okay product or looking at a tool that you know
tens of thousand other people looking at
and then selecting well, that's popping up
and showing you, you don't want to do that.
You want to do the work and spend the time and energy.
This isn't that big of a deal anyway
to really find something incredible
that other people aren't finding
that no one else has actually discovered
and that's just basically a gap which you can fill
with a private-label product
and then you will just have explosive results.
So that's the first part of identifying a product.
This is really again, the most important part
of the entire process so I'm taking some time out
to really explain this but I hope it has been really, really
eye-opening so far and I'm excited to continue
showing you how to identify a winner in the next video.
So I'll see you there.
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